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EVOLUTION OF STRATEGIC

HRM AS SEEN THROUGH TWO


FOUNDING BOOKS: A 30TH
ANNIVERSARY PERSPECTIVE
ON DEVELOPMENT OF THE FIELD
BRUCE E. KAUFMAN

Two pioneering books published in 1984 arguably launched the field of strategic
human resource management (SHRM). The first is Strategic Human Resource
Management by Fombrun, Tichy, and Devanna; the second is Managing Human
Assets by Beer, Spector, Lawrence, Mills, and Walton. This article provides a 30th
anniversary review of the two books, partly to honor their pioneering contribu-
tions but also to use them as a lens for examining how the field has subse-
quently evolved and developed. Two recently published SHRM books are used
as a benchmark for this analysis. The review identifies areas of SHRM constancy
and change, major theoretical and empirical innovations, and newly developed
research questions and directions, largely in an American context. Diagrammatic
models of SHRM are synthesized and compared from the four books; also, nine
specific dimensions of evolution in the field are highlighted with discussion of
advances and shortcomings. © 2015 Wiley Periodicals, Inc.

Keywords: strategic HRM, management history, human capital, resource-based


view, employee relations, organizational development

M
ost accounts of the development of Charles Fombrun, Noel Tichy, and Mary Anne
the field of strategic human resource Devanna (1984) and the second is Managing
management (SHRM) locate its ori- Human Assets by Michael Beer, Bert Spector, Paul
gin in the early mid-1980s but do Lawrence, D. Quinn Mills, and Richard Walton
not cite a more specific date. A good (1984).
case can be made, however, that SHRM’s birth In this article, I provide a brief synopsis of both
year is 1984, thus making 2014 the field’s 30th books and then use them as a lens for examining
anniversary. The birth marker is publication of the subsequent development of the SHRM field.
two pioneering books that were, at the time, field Because the literature is now huge and diverse,
defining in terms of label and content. The first two new books centered on strategic HRM, by
book is Strategic Human Resource Management by Cascio and Boudreau (2012) and Paauwe, Guest,

Correspondence to: Bruce E. Kaufman, Department of Economics, Georgia State University, P.O. Box 3992,
Atlanta GA 30302-3992, Phone: 404-413-0152, E-mail: bkaufman@gsu.edu

Human Resource Management, May–June 2015, Vol. 54, No. 3. Pp. 389–407
© 2015 Wiley Periodicals, Inc.
Published online in Wiley Online Library (wileyonlinelibrary.com).
DOI:10.1002/hrm.21720
390 HUMAN RESOURCE MANAGEMENT, MAY–JUNE 2015

and Wright (2013), are utilized as a benchmark of part, from the writers’ extensive consulting work
the current-day field. and field experience. In the 1970s, for example,
In the spirit of a book review, this article pro- Beer and Walton helped design and implement
vides a factual account of the main story with several of the pioneer high-commitment work
accompanying interpretation and evaluation. systems.
The selection of two books for extended review The core of Strategic Human Resource
30 years after publication is a deserved honor for Management is the first three chapters, particularly
the two sets of authors. The main contribution chapter 3, “A Framework for Strategic Human
of this article, however, comes from the insights Resource Management.” FTD tell readers, “The
it provides for understanding the past and pres- critical managerial task is to align the formal struc-
ent of SHRM and useful research directions going ture and human resource systems so that they
forward. Models of HRM are presented from the drive the strategic objectives of the organization”
four books and used to identify themes and con- (p. 37). Strategy in their treatment is thus an inte-
cepts that have endured over the three decades, grated plan of action to accomplish the mission
areas of change and innovation, and issues and of the enterprise (p. 34). This idea is illustrated
shortcomings needing more attention. Nine in the book’s Figure 3.1, where managers of the
specific dimensions of evolution in the field are firm face three external forces—economic, politi-
highlighted. cal, and cultural—and work out an integrated
combination of organizational structure, busi-
The Two Books ness strategy, and HR system to achieve organiza-
Consult any recent book or review article on tional effectiveness. The HR system is conceived
strategic human resource management (e.g., of as a “structure of control” (p. 1) composed of
Boxall & Purcell, 2011; Jackson, Schuler, & Jiang, four basic parts: selection, rewards, development,
2014; Lengnick-Hall, Lengnick-Hall, and appraisal. Figure 3.2 in the book shows that
Andrade, & Drake, 2009; Lepak & the task of HR strategy is to align and integrate
In the 1970s, Beer Shaw, 2008) and certain themes these four components to maximize the end goal,
stand out. Among them are, first, labeled Performance. These two diagrams are
and Walton helped
taking a strategic approach to design- combined by this reviewer and shown in panel (a)
design and implement ing and operating a company’s of Figure 1.
employment system, and second, Managing Human Assets is a joint work of
several of the pioneer shifting the focus from employees as five co-authors, all affiliated at the time with the
hired hands and short-run expense Harvard Business School. The authors explain in
high-commitment
to minimize to human capital assets the preface that the book grew out of a several-
work systems. and longer-run value to maximize. year project to design a new integrative-style HRM
The book titles by Fombrun, Tichy, course for the Harvard MBA program. The book
and Devanna (hereafter FTD), was accompanied by a number of other related
Strategic Human Resource Management, and Beer, publications by one or several of the authors.
Spector, Lawrence, Mills, and Walton (hereafter Examples include the textbook Human Resource
BSLMW), Managing Human Assets, directly speak Management: A General Manager’s Perspective (Beer,
to these themes, and did so in 1984 for the first Spector, Lawrence, Mills, & Walton, 1985); an
time. edited research volume, HRM Trends and Challenges
(Walton & Lawrence, 1985); a chapter entitled
Content Overview “Human Resource Management: The Integration
Both Strategic Human Resource Management and of Industrial Relations and Organizational
Managing Human Assets are written as schol- Development” (Beer & Spector, 1984); and
arly informed books for a general management Walton’s (1985) influential Harvard Business
audience. Illustratively, BSLMW state in the first Review article “From Control to Commitment in
sentence of the preface, “This is a book for man- the Workplace.” The title of the Beer and Spector
agers” (p. vii); and FTD include in their edited paper highlights two features that flow from their
volume a mix of academic and practitioner general management perspective; first, an integra-
authors. A strong point of both books is that the tive organization-wide view of people manage-
authors develop new theoretical ideas and frame- ment so the subject is not narrowly confined to
works that attract widespread academic attention the HR department and traditional personnel/
yet also distill from them readily understandable HR topics, and, second, emphasis on the cen-
and actionable implications for practitioners. trality to HRM of employer-employee relations
The ability of both books to successfully bridge (aka industrial relations [IR]) and organizational
the practitioner-academic interface comes, in development [OD].

Human Resource Management DOI: 10.1002/hrm


Political
forces
Stakeholder Interests
Shareholders
Management
Employee groups
Government
Community HRM Policy Choices HR Outcomes Long-term Consequences
Mission
Economic and Cultural Unions Employee influence Commitment Individual well-being
forces strategy forces Human resource flow Competence Organizational effectiveness
Reward systems Congruence Societal well-being
Situational Factors
Human Work systems Cost effectiveness
Organization Work force characteristics
Firm resource
structure Business strategy
management
and conditions
Management philosophy

Human Resource Management DOI: 10.1002/hrm


Selection Development Rewards Appraisal Labor market
Unions
Task technology
Performance
Laws and societal values

(a) Fombrun, Tichy, and Devanna Model (b) Beer, Spector, Lawrence, Mills, and Walton Model

Dynamic Environment
• Globalization
• Labor markets
• Economic, political and
social policy
• Geopolitics Employee Employee Strong
Employee well- Extrinsic rewards
• Technology knowledge, skills, relationships and organizational
being and motivation
• Climate change and ability coordination climate

Effective Organizations
• Structure/Design
• Culture
• Sustainability
• Leadership (Improved) (Improved)
Overall HR HR HRM
• Diversity internal financial
strategy strategy practices outcomes
• Social responsibility performance performance

Future HR
• HR functional roles
Reversed causality
• Infrastructure
• Professional
competencies
• Programs

(c) Cascio and Boudreau Model (d) Paauwe, Guest, and Wright Model

FIGURE 1. Strategic HRM Models: 1984 and Today


SHRM THIRTIETH ANNIVERSARY REVIEW 391
392 HUMAN RESOURCE MANAGEMENT, MAY–JUNE 2015

On the first page of the book, BSLMW stake marketplace” (p. ix.). In the same spirit, BSLMW
out a broad and inclusive concept of HRM, stating, observe, “human resources may offer the best
“Human resource management (HRM) involves opportunity for management to improve compet-
all management decisions and actions that affect itiveness” (p. viii).
the nature of the relationship between the orga- A second common theme is that the new stra-
nization and its employees—its human resources” tegic HRM approach builds profitability through
(p. 1). HRM, in their view, is ultimately a general emphasis on common interests and mutual gain
management responsibility, and a personnel/HR in the employment relationship. FTD, in a sec-
department exists to represent the employee side tion on “Nature of the Employment Contract”
of the business to executives and line managers (pp. 37–38), observe that employment relation-
and help design, implement, and administer HR ships fall along a continuum with conflict and
programs and policies. This view leads BSLMW command-control at one end (called top-down
to articulate a two-step strategy process. They say, decision making) and cooperation and partici-
“First, the general manager accepts more respon- pation-commitment at the other (called bottom-
sibility for ensuring alignment of competitive up). They do not claim that strategic HRM can or
strategy, personnel policies, and should put all firms at the high-end node of the
other policies impacting on people. employment practice continuum, as appropriate
American Second, the personnel staff has the configuration of the employment system greatly
mission of setting policies which varies with external and internal context vari-
companies in the
govern how personnel activities ables. Rather, SHRM’s contribution is to encourage
early 1980s were are developed and implemented in firms to use better fit and integration to improve
ways that make them more mutu- performance wherever they are located in the
losing competitive ally reinforcing” (pp. 2–3). continuum while, at the same time, it encourages
The main theory points in their firms to move up the continuum by redesigning
advantage to
book are represented in a diagram, their systems to incorporate more participative–
international rivals, Figure 2-1, titled “Map of the HRM human capital practices. FTD identify larger-sized
Territory.” It is reproduced in panel core-sector firms with internal labor markets and a
particularly resurgent (b) of Figure 1 and is discussed more progressive employee-oriented management phi-
fully below. losophy as the group of firms where participative–
Japan and Germany;
human capital practices have the largest scope for
Noteworthy Themes: Strategy adoption and impact.
… the largest
and Performance The same themes are found in Managing
perceived area of Both sets of authors motivate the Human Assets (see chapter 7), although with
importance of a strategic approach somewhat different emphasis and development.
inefficiency and
to HRM with a two-part argument. BSLMW also order employment relationships
missed opportunity in The first is that American companies along a continuum but with more attention to the
in the early 1980s were losing com- role of new high commitment/self-managed work
American companies petitive advantage to international systems. They distinguish traditionally managed
rivals, particularly resurgent Japan firms as having a divided and hierarchical “two
was their utilization of
and Germany; the second is that the culture” employment relationship and the new
human resources. largest perceived area of inefficiency high-commitment firms as having an integrated
and missed opportunity in American and flattened “one culture” system. BSLMW note
companies was their utilization that not all firms find it profit-rational in the
of human resources. BSLMW state, for example, short run to shift to a high-commitment–unitar-
“American executives look overseas, especially ist organization. They observe, for example, that
to Japan, and see employment and management “highly participative mechanisms exact their own
practices that appear to increase employee com- price. … Managing can be tremendously costly
mitment while ensuring companies a long-term in terms of time … and skills … [and] employees
supply of people with necessary competencies and are required to shed their dependent role” (pp.
skills.” In the first paragraph of their book, FTD 61–62). Thus, they counsel that a transformation
also cite the competitive challenge from Japan from a traditional to high-commitment work sys-
and in the second paragraph tell readers adoption tem is possible in new plants and start-up com-
of the new HRM model “depend[s] on sound eco- panies but typically requires longer phase-in and
nomic logic … [that] the untapped contributions perhaps only partial implementation in existing
of the human resources in organizations could organizations.
make the difference between efficiency and inef- In the last chapter BSLMW introduce a fur-
ficiency, death and survival in the competitive ther potentially significant qualification. They say

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SHRM THIRTIETH ANNIVERSARY REVIEW 393

employment systems sort into three basic types, “departs in almost every detail” from the tradi-
market, bureaucratic, and clan, and the fit of the tional model (p. 166). They go on to say, “It is in
transformed commitment system is best for the the area of attitude changes that the new systems
clan-based organization. The clan terminology make their greatest demands” and “considerable
was popularized by Ouichi (1980) as a descriptor trust is required between management and labor”
of the consensus and values-based Japanese man- (p. 171). Also indicative of fundamental change,
agement system. BSLMW suggest that the choice BSLMW note that in the new model “employees
in real life is seldom one system or the other but in effect assume what are now managerial func-
“a dynamic three-way fit” (p. 184). tions” (p. 171).
A “two faces” dichotomy in the definition Although the topic of implementation gets
and conceptualization of strategic HRM becomes only modest-sized treatment, both sets of authors
explicit here. On one hand, both sets of authors alert readers that the difference between success
give HRM/SHRM a universal provenance: HRM and failure in large-scale organizational change
is the generic process of managing human comes from committed leaders and carefully
resources in all types of organizations and SHRM planned and managed implementation. FTD, for
is the equally generic strategic alignment and example, note that new SHRM initiatives often
functional integration of the HRM system. HRM yield only modest results and lack staying power.
and SHRM apply uniformly, for example, to mar- A reason is that in many companies “much time
ket, bureaucratic and clan organizations. On the and thought had gone into analyzing and plan-
other hand, both sets of authors also identify ning strategy yet very little time into its imple-
HRM/SHRM as connoting the high-commitment/ mentation” (p. 26). BSLMW also
mutuality model. Tichy, Fombrun, and Devanna highlight implementation as an
(1982), for example, state, “The strategic human Achilles heel of new high-commit- Both FTD and
resource concepts and tools needed are funda- ment work systems. They note, for
BSLMW take
mentally different from the stock in trade of tra- example, that often new work/HRM
ditional personnel administration” (p. 47), and systems are initiated by a forward- a pluralist and
Beer and Spector (1984) provide a table with 14 looking plant manager and, though
characteristics that differentiate the new human successful, have difficulty surviving stakeholder view
resource management from traditional personnel and spreading because of resistance
of the employment
management and industrial relations. and roadblocks coming from execu-
So is SHRM generic or a particular approach? tives higher up in the corporate relation, reflecting
These authors thread the needle by including hierarchy.
within SHRM the many different kinds of extant in part the greater
HRM systems but also arguing that over time the Pluralism in the Employment
Relationship influence at this time
superiority of the high-commitment system will
bring at least partial convergence to transformed Both FTD and BSLMW take a plu- of the IR tradition.
HRM practices. ralist and stakeholder view of the
employment relation, reflecting in
Organizational Change and Implementation part the greater influence at this time of the IR
Evidently the new SHRM model is not a small tradition. BSLMW observe, for example, that the
undertaking or easily accomplished feat. Both sets firm is a “minisociety made up of large numbers
of authors alert readers to this situation. FTD, for of occasionally harmonious, occasionally conflict-
example, frame the new HRM model as part of an ing constituencies, each claiming an important
“underlying transformation in the organization stake in the way the company is managed and its
of work,” including “changing the fundamen- resources are deployed” (p. 21). This leads them
tal systems that organizations have traditionally to conclude that firms are able to successfully
relied on to control employee behavior” (p. ix). implement HRM and attain corporate goals only
A hallmark, they argue, is learning from behav- to the extent they enlist the cooperation of other
ioral science research that if properly motivated stakeholders who have help-or-hinder ability,
and trained, employees willingly take on greater including internal constituents such as employees
self-regulation of work, allowing companies to and external constituents such as communities,
reduce expensive managerial staff and supervision unions, and governments. Thus, BSLMW state,
and alienating HR control devices. In the same “We find that it is necessary, as a central matter,
spirit, BSLMW tell readers that companies “must to clarify who has a stake in the issue at hand, to
manage their human resources quite differently if identify these stakes, and to determine how much
they are to compete successfully” (p. vii) and that power they may be able to apply” (p. 17). Here
the system of work design in the new HRM model is an essentially pluralist but mutual gain view of

Human Resource Management DOI: 10.1002/hrm


394 HUMAN RESOURCE MANAGEMENT, MAY–JUNE 2015

the employment relationship where interests are i.e., executives and line managers, it is HR’s role
unavoidably divergent but good managers, some- to speak up for the employee side of the organiza-
times with labor unions and other times without tional team when policies or actions are economi-
them, operate at a strategic and tactical level to cally or ethically harmful.
align, balance, and integrate these interests. In
this spirit, FTD state that “much benefit … will
The HR Department
come from strategically balancing conflictual and Because FTD and BSLMW take a general manage-
cooperative approaches” (p. 17). ment perspective, they are less concerned about
Explicit in this pluralist-stakeholder view is the influence and future of HR departments per
that part of HRM’s business value is to serve as se. BSLMW, in particular, deemphasize the “do or
an employee/human capital advocate to execu- die” necessity of the HR department getting a seat
tives and beneficial constraint on line manage- at the corporate strategy table and argue that the
ment. The high morale and commitment that better approach is to educate and incent the gen-
unleashes the desired employee behaviors in a eral managers already seated at the table to give
transformed work system are elicited by giving the human resource factor greater strategic atten-
employees greater influence and tion. The major place for the HR department to
voice, opportunity for self-direction, make a contribution, in their model, is to inte-
Although it puts and long-run stake in the success grate and align its policies and programs with the
the HR department
of the enterprise. Helpful practices corporate strategy.
are self-managed teams, employ- FTD adopt a moderately greater functional or
in a difficult ment security, and mutual gain pay. departmental perspective and conclude that HR
In the short run, however, winning managers must move upstream into the business
and sometimes new sales orders, meeting produc- strategy arena. For example, Devanna, Fombrun,
uncomfortable
tion schedules, and satisfying Wall Tichy, and Warren (1982) observe, “For years they
Street’s quarterly earnings expecta- [personnel departments] have been explaining
position—namely, tions bear down on managers, and their mediocre status by bewailing their lack of
their natural response is to pass the support and attention from the CEO. Now they
executives and line pressure to employees, including are getting it, but find themselves quite unpre-
managers—it is HR’s
“we don’t have time to debate this— pared to respond.” They then conclude, “Whether
just do it” and “sorry, but to meet the human resources component survives as a
role to speak up for this year’s profit number the head- valuable and essential contribution to effective
count has to go down.” management will largely depend on the degree to
the employee side While profit-rational in the which it is integrated as a vital part of the plan-
of the organizational
short run, these unilaterally ning system in organizations” (p. 11). However,
imposed and one-sided actions FTD follow BSLMW and also caution that the HR
team when policies backfire on long-run performance department is an organizational means to end and
because they shift the employment not an end in itself. For example, FTD state that
or actions are relationship back to the traditional the “objective of injecting human resource man-
economically or
“we versus them” and “do no more agement into the strategic arena is not to enhance
than required” psychology and rein- the status of traditional personnel resource staff,
ethically harmful. force the belief of workers that they but rather it is to alter the way managers set priori-
need the power and protection of ties and make decisions” (p. 26).
labor unions and laws (McGregor,
1960). A great challenge in organizational design,
The Social-Institutional Dimension
therefore, is to build in flexible but strong con- In addition to the economic challenge posed by
straints and incentives for managers that keep globalization and greater market competition,
their line of sight on the long run even at the FTD and BSLME both emphasize several social-
expense of the short run. FTD say, for example, institutional catalysts behind the movement for a
“A major strategic issue is how to use the reward new approach to employee management. Factors
system to overcome the tendency toward short- of a social nature include employees’ demand
sighted management” (p. 49). Both sets of authors for better quality of work life, rise of white-collar
(e.g., BSLMW, pp. 19–21) note that this challenge occupations, more full-time working women,
is particularly large with the labor factor because and a cultural value shift away from hierarchy
the returns to HR investment are often intangible, and authority and toward participation and
difficult to measure, and with uncertain long-run autonomy. Both books, but particularly BSLMW,
payoffs. Although it puts the HR department in a emphasize that performance has to be broadly
difficult and sometimes uncomfortable position, framed to include meeting corporate ethical and

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SHRM THIRTIETH ANNIVERSARY REVIEW 395

social responsibilities, including job satisfaction, emphasize the resource word in human resource
industrial democracy, and distributive justice. management while BSLMW emphasize the human
Several institutional elements also get atten- word.
tion, such as unions and labor or employment These distinctions have not gained traction in
laws. BSLMW note (pp. 48–52), for example, that the American-based literature, nor have American
some of the largest-scale work redesign programs researchers regarded the two books as in a more
were at unionized companies, such as General general way establishing different Harvard and
Motors and Ford, and while some unions resist Michigan models (Strauss, 2001). From the review-
more collaborative work relations, others actively er’s vantage point, this divergence in part reflects
promote them to a cynical and distrustful work- Europeans’ greater sensitivity to critically interro-
force. With respect to the role of law, FTD observe gating the positive and normative preconceptions
that the gradual increase in government regula- of HRM that Americans somewhat unreflectively
tion of employment, such as equal opportunity, gloss over and, in equal part, a tendency for the
pension protection, and occupational safety and Europeans in this case to take second-order differ-
health, helps motivate companies to take a more ences between the Harvard and Michigan books
long-run perspective on employees and consider and elevate them into a perhaps overgeneralized
transformational organizational change as a way to first-order paradigm debate. Certainly from an
contain labor cost and boost productivity growth. American perspective, much more
unites the two books than divides
Influence in Europe versus United States them; equally so from a European Certainly from
A reviewer is struck by the stark difference in cur- perspective, American SHRM is
an American
rent attention given to the two books among, fraught with cultural values and
respectively, American and European HRM institutional assumptions, which perspective, much
researchers. A person might well guess, given that make it less universal than pictured.
the two books were published in America, the more unites the two
authors are American-based writers, and the SHRM 30 Years Later
books than divides
field originated in America, that they would find The state of the art at the birth of
their largest and most enthusiastic audience in the strategic HRM field in the early them; equally so
America. Just the opposite is the case. mid-1980s was just described. Let’s
Both books have gradually faded from active now fast-forward three decades to from a European
discussion and citation in the American SHRM SHRM as it exists today and contrast
perspective,
literature. A marker, for example, is omission of the two. The emphasis is on a start-
one or both books from a long line of HRM/SHRM end comparison; however, selec- American SHRM
review articles (e.g., Becker & Huselid, 2006; Ferris, tive developments and ideas within
Hall, Royle, & Martocchio, 2004; Lengnick-Hall et this 30-year interval are briefly is fraught with
al., 2009; Lepak & Shaw, 2008). European writ- introduced. A more detailed his-
cultural values
ers, however, have for many years treated the two torical account of HRM’s birth and
books as nearly paradigmatic on the argument; evolution over this time period is and institutional
they establish separate Michigan and Harvard provided in Kaufman (2014); a par-
models of strategic HRM. Illustratively, Brewster ticularly good account of the per- assumptions, which
(2007), from Britain, states, “Two seminal texts in sonnel/HRM field as it existed in the
make it less universal
1984 launched a new approach to what had until early 1980s is provided by Mahoney
then been the study of personnel management” and Deckop (1986). than pictured.
and he identifies FTD as “the Michigan model” Since FTD and BSLMW anchor
and BSLMW as “the Harvard model” (p. 770). the start date, the strategy adopted
Festing (2012), from Germany, similarly declares, for this article is to find two just-published HRM
“The concept of SHRM originated in the United books that are sufficiently integrative and syn-
States and became popular in the mid-1980s thetic of the field to serve as end-date anchors.
thanks to seminal works by the Michigan School The most recently published books of this genre
and the Harvard School” (p. 38, citations in origi- are Short Introduction to Strategic Human Resource
nal omitted for readability). Management by Cascio and Boudreau (2012; here-
The distinction between the two models is after CB) and HRM & Performance: Achievements &
sometimes framed by British writers as hard versus Challenges (Paauwe, Guest, & Wright, 2013; here-
soft HRM and other times as calculative versus col- after PGW).
laborative HRM (for a review, see Truss, Gratton, CB (p. 1) tell readers in the preface that the
Hope-Hailey, McGovern, & Stiles, 1997). Both book is “designed as a primer for students in
characterizations come from the view that FTD master of business administration (MBA) or

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396 HUMAN RESOURCE MANAGEMENT, MAY–JUNE 2015

HR programs, as well as for HR and organization The diagrams, deeper comparison of the
leaders and general managers.” Their mission, contents of the four books, and evidence from a
accordingly, closely matches the one BSLMW review of the literature reveal a number of interest-
adopted for Managing Human Assets. PGW’s ing trends in the evolution of SHRM and similari-
book, however, is an edited volume and in this ties and differences between start and end points.
respect matches FTD’s Strategic Human Resource These trends are presented as mean-centered gen-
Management. The two are dissimilar, however, in eralizations with attempt to recognize the most
that FTD is a mix of academic and practitioner important deviations. The discussion starts at the
authors and topics with a general management core conceptual level and branches outward.
focus, while PGW has an all-academic set of
authors and is written for HRM researchers on the
Conceptualizing SHRM
specific subject of HRM and firm In their early books, FTD and BSLMW do not give
performance. In this respect, the explicit, one-sentence definitions of SHRM, but
Common across the two recent books by CB and PGW a synthesis of their ideas was presented above.
are more dissimilar than the two A close correspondence appears with the defini-
three decades is early books. That is, the early books tions given in the CB and PGW books. CB define
the main motivation are both broad academic-practitio- SHRM as “the decisions, processes, and choices
ner works; CB share this orienta- that organizations make about managing people”
authors cite for tion, but PGW narrow the focus to (p. 1) and go on to say that the two central features
academic researchers and the firm are “to identify the ‘pivot points’ where human
the importance of performance topic. This bifurcation capital makes the biggest difference to sustainable
strategic HRM. In between CB and PGW mirrors the strategic success” and to make “investments … in
gradual emergence over this 30-year human resource programs that fit together syner-
particular, SHRM period of increasingly distanced gistically…to enhance human capital at the pivot
academic and practitioner litera- points” (p. 109). The PGW volume is not about
helps organizations ture streams with the academic side strategic HRM per se so its authors have under-
discover and focused on the HRM-performance standably not defined the concept; nonetheless,
topic pioneered by Huselid (1995). the book’s topic—the relationship between HRM
implement methods For comparison purposes, I have and firm performance—in most people’s eyes
put into Figure 1 diagrams from the effectively defines the core of modern strategic
to more effectively four books that illustrate their per- HRM (e.g., Lepak & Shaw, 2008).
use their human spective on SHRM. Panels (a) and Although the details differ, these quotations
(b) are from Fombrun et al. and illustrate that SHRM’s basic conceptualization has
capital to create and Beer et al., respectively, and panels remained the same over the three decades. The
(c) and (d) are from CB and PGW, central elements are: HRM as the people man-
sustain competitive respectively. agement component of organizations, a holistic
advantage in The choice of diagrams is easy system’s view of individual HRM structures and
for BSLMW because they include in practices, a strategic perspective on how the HRM
an increasingly one figure a complete representa- system can best promote organizational objec-
tion of their HRM framework. The tives, HRM system alignment with organizational
competitive choice is less easy for the other three strategy and integration of practices within the
and globalized books because the strategy model system, and emphasis on the long-run benefits of
is broken into pieces with separate a human capital/high-commitment HRM system.
marketplace. diagrams. To more fully represent Also common across the three decades is the
the models in these books, two dia- main motivation authors cite for the importance
grams from each book are melded of strategic HRM. In particular, SHRM helps orga-
into one. This act of combination was easier nizations discover and implement methods to
for some books than others and required a cer- more effectively use their human capital to create
tain amount of creative license, including selec- and sustain competitive advantage in an increas-
tive additions and deletions of arrows and other ingly competitive and globalized marketplace. CB
minor features. For example, the diagram from (p. 28), for example, say, “Perhaps the single most
PGW is a synthesis from chapters by Peccei, van dominant trend that will continue to play a major
de Voorde, and van Veldhoven (2013) and De role is globalization”; and PGW state, “In the
Winne and Sels (2013); the CB diagram is a com- opening chapter, we set out the case for why HRM
posite of Figures 1.2 and 3.1, themselves from an is so important in ensuring high performance
earlier SHRM Foundation study and Boudreau in organizations for organizational survival in a
and Ziskin (2011). highly competitive world” (p. 196).

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SHRM THIRTIETH ANNIVERSARY REVIEW 397

Explanatory Models contingent factors. This consideration is most


explicitly developed in BSLMW and CB models.
Given basic agreement on SHRM’s definition,
BSLMW include seven items in the Situational
topic domain, and importance, next consider the
Factors box, such as Task Technology, Laws,
conceptual models the authors develop to orga-
Unions, and Labor Market, while CB distinguish
nize the subject and theorize causal linkages. To
separate external and internal boxes (Dynamic
what extent has this part of the subject changed
Environment and Effective Organizations) with a
over the last 30 years? An answer starts to form
total of 12 contingent factors.
from examination of the diagrams in Figure 1.
At first look, the four diagrams appear to have Areas of Change in SHRM
very little in common; a more studied examina-
The models reveal that certain dimensions of
tion reveals, however, a number of similar features.
SHRM have remained relatively similar across
For example, all four diagrams portray SHRM as
the 30 years. Next, consider the differences and
a decision-making and implementation process
areas of change. This section continues to give
that starts with executives at the top of the organi- attention to the diagrams but also brings in other
zation (e.g., in panel [c] at the top of the pyramid content from the four books and wider SHRM lit-
with arrows pointing down); cascades down the erature. To help give structure to the discussion,
hierarchy to line managers, HR staff, and employ- the areas of change are divided into nine separate
ees; and then works back up the line to executives subsections.
(the upward arrows in panel [c] at the bottom of
the pyramid). Given consideration
30-Year Evolution
Similarly, within the limits of bounded human
rationality and environmental uncertainty, SHRM Important Contributors of strategy and
decision making can be considered an exercise Discussion of the evolution of the constraints, a
in constrained optimization in which, subject SHRM field since 1984 has to give
to external environmental and internal organi- recognition to many other authors concrete decision has
zational resources and constraints (e.g., the five and ideas in addition to the four
circles in panel [a] surrounding the Mission and to be made about the
books highlighted here. Space con-
Strategy circle), managers look at employees and straints mandate, however, that amount of resources
the HRM system as the inputs (means) and try to mention can only be very selec-
determine the plan of action (strategy) that maxi- tive and brief and, no doubt, a to be devoted to HRM
mizes organizational performance outputs (ends). good argument can be made that
CB, for example, frame SHRM as “competitive activities, such as
deserving citations are omitted
optimization” (p. 59) and incorporate risk optimi- (for broader reviews, see Boxall & selection, training,
zation into the decision model. Purcell, 2011; Jackson et al. 2014;
Another common feature is that in all four Kaufman, 2014; Lengnick-Hall and rewards, and the
diagrams the HRM system and the people, poli- et al., 2009). In keeping with the
cies, and practices in it are the central decision configuration of these
anchor role of the books by CB and
variables the firm’s executives have to determine. PGW, people and works getting activities.
That is, given consideration of strategy and mention must be cited by at least
constraints, a concrete decision has to be made one of these sets of authors.
about the amount of resources to be devoted to A consensus opinion is that the most influ-
HRM activities, such as selection, training, and ential work in SHRM’s 30-year history is Huselid’s
rewards, and the configuration of these activities. 1995 article, the most cited in the literature
In panels (a), (b), and (d), this centrality is indi- (Fernandez-Alles & Ramos-Rodriquez, 2009).
cated by placing a box or circle for HRM practices Huselid popularized the HRM-performance
and policies in the middle of the diagram, such model, high-performance work system idea, and
as the HRM Policy Choices box in the BSLMW empirical HRM-performance regression equation.
diagram and HR Practices box in the PGW dia- PGW call Huselid’s study, “groundbreaking,” a
gram. In panel (c), HRM policies and practices “springboard,” and “central node” (pp. 1, 3).
(the bottom layer of the pyramid) are also in the Also important are the following: develop-
middle in the sense the decision-making arrows ment and elaboration of Walton’s (1985) high-
first go from top to bottom and then return bot- commitment model by Lawler (1986) and Pfeffer
tom to top. (1994); incorporation of behavioral components
A last common point between the diagrams into the strategic HRM model (Schuler & Jackson,
is explicit attention to the influence on HRM 1987), introduction of the resource-based strategy
choice of external and internal contextual and model into strategic HRM (e.g., Wright, Dunford,

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398 HUMAN RESOURCE MANAGEMENT, MAY–JUNE 2015

& Snell, 2001); introduction of the ability, moti- is indicated by the section headings in the intro-
vation, and opportunities (AMO) framework to ductory chapter: “What do we know about the
explicate the black box (e.g., Appelbaum, Bailey, HRM-performance relationship?”; “Theoretical
Berg, & Kalleberg, 2000); the conceptual elabo- ambiguity;” “Empirical invalidity;” “Which HRM
ration of the human capital and organizational practices?;” “How should HRM practices be mea-
capabilities perspective (e.g., Wright & McMahan, sured?”; “What is performance?;” “How are HRM
2011; Wright, McMahan, & McWilliams, 1994); practices implemented?”; “How do HRM practices
elaboration of the universal, contingent, and con- impact performance?”; and “How do we statisti-
figurational framework (Delery & Doty, 1996); cally model the HRM-performance relationship?”
development of workforce and HRM scorecards The next 10 chapters of the volume are devoted
(e.g., Huselid, Becker, & Beatty, 2005); and the to answering, or at least advancing, knowledge on
transformed strategic role of the HR these questions.
function (e.g., Ulrich, 1997). For academic researchers, the PGW book is
When FTD and a state-of-the-art depiction of the modern-day
Shift from Management research program in strategic HRM. The book is
BSLMW wrote, Practice to Management in many respects a 20-year synthesis and review
management
Science of the theoretical and empirical advances made in
Another important trend over the 30 the research literature. Although aimed at an aca-
scholarship was years is the shift in academic research demic audience, the editors argue the contents
predominantly of style and audience. When FTD and have “potentially major implications for policy
BSLMW wrote, management schol- and practice” (p. 204), in part by providing input
an applied and arship was predominantly of an for the practice of evidence-based management
applied and pracademic form where (Rousseau, 2006). Actual practitioners, however,
pracademic form researchers displayed close familiar- would probably regard the book as “academic”
where researchers ity with the world of practice and with little information they can understand or
primarily sought to influence a gen- implement. Illustratively, the principal manage-
displayed close eral management audience with rial implication PGW provide in the concluding
new ideas, tools, and problem-solv- chapter is: “On this basis [review of the volume’s
familiarity with the ing methods. This research style has contents], we can generally recommend that a
world of practice been substantially displaced (not full use of HRM is good for organizations, good
completely, per Becker & Huselid, for those who work in them and good for their
and primarily sought 1999) by a science-based model customers” (p. 204). This finding is neither new
where organizations and HRM are information nor actionable advice for managers
to influence a studied as if in a laboratory setting and, indeed, they might reasonably regard it as
general management with much less priority on experien- a remarkably thin conclusion from 20 years of
tial contact and practical results and research.
audience with new much greater emphasis on analytic
theory development, hypothesis The Strategy Concept
ideas, tools, and formulation, survey data, method- A particularly important dimension of change
problem-solving ologically sound statistical analysis, in SHRM is with respect to the strategy concept.
and influencing fellow academics Theorization of the strategy concept in SHRM
methods. This (Boxall, Purcell, & Wright, 2007; has hugely expanded and diversified. It received
DeNisi, Wilson, & Biteman, 2014; minimal treatment in FTD and BSLMW but now
research style has Hayton, Piperopoulis, & Welbourne, occupies a central place in the field. Cascio and
been substantially 2011). Beer (2001) characterizes the Boudreau’s book is illustrative. The title of chap-
earlier approach as “starting with a ter 1 is “What Is Strategy,” and the topic is dis-
displaced. problem” and the latter as “starting cussed for a full 25 pages. Within it are presented
with a theory.” four strategy schools of thought (position, execu-
Part of the reason I chose the tion, adaptation, concentration) with distinction
Cascio and Boudreau book for this review is that it between, respectively, strategy formulation and
broadly represents the scholar-practitioner stream execution, analysis of organizational strengths
of research, with its associated strengths and weak- and weaknesses, and relationship of HR strategy
nesses. In turn, part of the reason for choosing the to business strategy. Chapter 3 then extends the
book edited by Paauwe, Guest, and Wright is that it discussion of strategy by taking it down to the
well illustrates the analytic-science stream of HRM HR level. Here, additional strategy models are dis-
research, with its associated strengths and weak- cussed, including the resource-based view and risk
nesses. The analytic-scientific focus of the book optimization.

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SHRM THIRTIETH ANNIVERSARY REVIEW 399

With respect to strategy, the Paauwe, Guest, organizational outcomes” (pp. 197–198, empha-
and Wright volume is in one respect more repre- sis added). This statement points to a universalist
sentative of the present-day SHRM mainstream. perspective, as emphasized by Pfeffer (1994).
Cascio and Boudreau at several places discuss the A number of SHRM writers (e.g., Paauwe,
strategic importance of an organization’s internal Boon, Boselie, & Hartog, 2013) continue to
resources, particularly as strategic pivot points, assert the importance of contextual and con-
and cite the resource-based view of the firm (RBV). tingent factors even while acknowledging the
Nonetheless, they give relatively more emphasis empirical evidence is frustratingly soft and
to strategy as a quest for competitive advantage ambiguous. In recent work, some SHRM writers
via positioning the firm in the product market (e.g., Becker & Huselid, 2006) also shift toward
to exploit low cost, product differentiation, or greater emphasis on enhancing performance
service quality (Porter, 1985). As discussed more through strategic differentiation of human
fully below, the internal-oriented RBV strategy capital and HPWPs.
model has substantially displaced the product Regardless of universalistic or contingency
market-positioning model in SHRM research, as perspective, most SHRM researchers accept the
evidenced by numerous citations to the latter in proposition that advanced HRM practices have
the PGW volume but none to the former. a positive effect on organizational performance
A paradoxical outcome is that despite ubiqui- (Lepak & Shaw, 2008; PGW: 198).
tous emphasis on the importance of aligning the De Winne and Sels (2013, p. 181)
HRM system with the firm’s business strategy, the describe this position as the “more Regardless of
literature actually has little to say about when and is better” hypothesis (also Kaufman,
universalistic
why firms choose different strategies and how this 2012). An upshot is that if some
choice is shaped by external environmental con- appropriately configured version of or contingency
straints (Kaufman, 2015). Illustratively, Jackson an HPWS is the best HRM system
et al. (2014) report that less than 10% of the 154 then the notion of strategy as man- perspective, most
empirical studies they review even include a busi- agerial choice among alternative
SHRM researchers
ness strategy variable—let alone try to explain the employment systems is mostly moot
choice of strategy. and the domain of HR strategy is accept the
largely truncated to alignment-inte-
The Two Faces of SHRM gration-differentiation within the proposition that
As noted earlier, in the 1984 books is a “two faces” high performance paradigm (Becker
advanced HRM
dichotomy in the conceptualization of SHRM & Huselid, 2006). Lepak and Snell
where, on one hand, it represents strategic choice (2007) attempt to reconcile the two practices have
across alternative HRM systems (e.g., market, perspectives by arguing that alterna-
bureaucratic, clan) and, on the other, is a par- tive non-HPWS employment sys- a positive effect
ticular approach to employee management built tems may be a better fit for certain
on organizational
around a human capital and high-commitment noncore employee groups. While an
model. This dichotomy is still prevalent in mod- important qualification, it does not performance.
ern SHRM. alter the literature’s presumption in
Lepak and Snell (1999), for example, distin- favor of a positive main effect at the
guish four alternative HRM architectures that span organization level or modest-to-small explanatory
the employment relationship, and Toh, Morgeson, role (in practice if not words) given to alternative
and Campion (2008) find actual employment external-based business strategies.
relationships cluster into five alternative HRM sys-
tems. Yet the bulk of empirical evidence suggests HRM and Performance
these distinctions are largely moot because some A common denominator of SHRM across the years
variant of a high-commitment–high-involvement is emphasis on structuring and operating the HRM
system—now widely referred to as a high-perfor- function to achieve higher organizational perfor-
mance work system (HPWS) using high performance mance. The FDT model, for example, ends with
work practices (HPWPs)—dominates when it comes the circle “Performance” and the BSLMW model
to maximizing firm performance. Illustratively, ends with the box “Long-Term Consequences.”
PGW state in the concluding chapter of their Similarly, the model from PGW also ends with
book, “reviews of research findings have consis- a box “Improved Financial Performance.” What
tently shown that, irrespective of business strategy has changed is the relatively greater emphasis
and context, there is a positive association between given to performance and, also, the increasingly
the adoption of more ‘progressive’, ‘high perfor- sophisticated empirical methodology used to
mance’ or ‘high commitment’ HR practices and explore it.

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400 HUMAN RESOURCE MANAGEMENT, MAY–JUNE 2015

A continuous theme over SHRM’s 30-year his- Concern exists at the theory level, for example,
tory is the need to demonstrate the HR function’s because βperfhr > 0 conflicts with Barney’s dictum
strategic importance and value added to the orga- that “as is well known, there cannot be a ‘rule for
nization. Wright et al. (2001), for example, state, riches’” (Barney, Della Corte, Sciarelli, & Arikan,
“The human resource function has consistently 2012, p. 137). By this he means if βperfhr > 0, then
faced a battle justifying its position in organiza- profit-rational firms invest in more HRM, which
tions,” and then observe, “growing acceptance drives down the return until βperfhr = 0 and the
of internal resources as sources of competitive rule for riches is undone. At an empirical level, a
advantage brought legitimacy to HR’s assertion reason for concern is that most regression studies
that people are strategically important to firm use cross-section data, which makes disentangling
success” (p. 702). The concern with demonstrat- causality from association quite difficult and the
ing HRM’s contribution to performance is like- few studies that use longitudinal data find βperfhr ≈ 0
wise illustrated by the fact that PGW chose to (e.g., Wright, Gardner, Moynihan, & Allen, 2005).
begin page one of their volume with the sentence: At the practice level, regression studies of HRM
“Practitioners interested in human resource man- and performance can have limited utility because
agement have long sought to convince others of the methodology (linear, measureable, marginal
its value.” change, ceteris paribus, company-specific factors
In empirical research, the regres- impounded in the error term) is not well suited
sion model pioneered by Huselid to help managers make decisions where actual
This review reveals (1995) has become the standard tool business situations often have large, qualitative,
for studying the performance effect complex, nonlinear, interdependent feedback and
that many of the
of alternative HRM practices and idiosyncratic dimensions.
topics and concepts systems. When FDT and BSLMW
wrote their books in 1984, regression RBV, AMO, and Human Capital
in the current-day analysis of HRM outcomes was in its This review reveals that many of the topics and
infancy. Since then, the trilogy of concepts in the current-day literature have clear
literature have clear
electronic computers, multivariate antecedents in FTD and BSLMW, but that in a
antecedents in FTD regression, and large survey data sets number of cases they have also gone through
has fundamentally recast academic extensive development and evolution. This pro-
and BSLMW, but that HRM research, as much evidenced cess is clearly evident in three of the most impor-
in the PGW volume. Illustratively, tant theoretical constructs in the modern-day
in a number of cases
the composite diagram from PGW field, the RBV of the firm, the AMO framework,
they have also gone in panel (d) gives a distinctly lin- and employees as human capital.
ear cause-effect look to the SHRM Allen and Wright (2007) call the RBV the
through extensive theory model. Gerhart (2013) in his “guiding paradigm on which virtually all stra-
chapter in the PGW volume writes tegic HRM research is based” (p. 90), and PGW
development and
the standard regression model as label it the “starting point” (p. 198). The RBV
evolution. Perf = β0 + βperfhrhr + ε, where Perf is emphasizes acquiring competitive advantage by
a measure or organizational perfor- obtaining and developing internal resources that
mance, hr is a measure of organiza- are valuable, rare, inimitable and nonreproduc-
tional HR practices, and the estimated coefficient ible (VRIN) and choosing the combination that
βperfhr measures the effect of a unit increase of HR simultaneously creates the largest organizational
on performance. (The notation is Gerhart’s.) The rents and protects them from competitive dissi-
hypothesis is βperfhr ≈ 0 for a traditional or non- pation (Barney, 1991; Barney & Clark, 2007). Of
transformed HRM system and βperfhr > 0 for an all internal resources, modern SHRM researchers
HPWS-type system. claim that a firm’s human resources are the largest
This equation and hypothesized positive HRM potential source of higher performance and com-
effect, along with underlying theoretical linkages petitive advantage.
and additional contingency and configurational This proposition has brought to the fore the
variables, have to substantial degree become field human capital concept. Human capital is the pro-
defining and the driver of the SHRM research pro- ductive knowledge, skills, and abilities embod-
gram. In this light, the past 20 years of SHRM resem- ied in an organization’s employees. In modern
bles an inverted pyramid resting on the empirical knowledge-driven economies where continuous
finding βperfhr > 0. Basing a research program on an learning and innovation are key, human capital
empirical relationship is risky, however, because if becomes a strategic asset and HRM—also called
the finding is called into question then the entire the talent management function—acquires par-
edifice threatens to come down (Kaufman, 2015). allel importance by helping firms design and

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SHRM THIRTIETH ANNIVERSARY REVIEW 401

implement the staffing, training, compensation, protection takes, however, is being able to pay
and employee relations programs that attract, employees less than a fully competitive wage—
retain, and develop the highest productivity described by Coff and Kryscynski (2011, p. 1431)
human capital. Typically, as indicated earlier, as an “economic discount.” Here arises a subtle but
researchers posit that these programs and prac- important incentive conflict pulling firms toward
tices are of the HPWP type. positive-sum versus zero-sum HRM strategies. The
Because human capital is embedded in people, win-win strategy envisioned in the original HPWS
high performance also hinges on superior meth- is to rent-share with employees through mutual
ods of motivation, such as from the high commit- gain compensation to get higher performance
ment and mutual gain features of an HPWS. Thus, via a positive AMO motivation effect, and other
the concept of human capital leads to the use of benefits such as lower turnover. But firms can also
HRM to optimize employees’ ability, motivation, get higher performance by a win-lose strategy in
and opportunity and infrastructure of social capi- which they opt to rent-capture from
tal (Boxall, 2013). The human capital and AMO their employees by using RIN to
ideas relate back to the RBV by giving firms the restrict employee mobility to pay The win-win strategy
HRM levers to generate high value (V) through inframarginal people below-market
envisioned in the
skilled, committed, and empowered employees compensation (e.g., salary com-
and to protect this valuable asset by creating firm- pression for immobile professors). original HPWS
specific bonds and difficult-to-copy attributes Wang and Barney (2006, p. 466)
through rare, inimitable, and non-reproducible observe, for example, that by using is to rent-share
features (RIN), such as specific training, custom- specific training “firms can system-
with employees
ized benefit programs, pay for performance, atically extract wealth from these
enriched jobs, involvement opportunities, equi- employees.” through mutual gain
table and nonhierarchic culture, and integrated As a second illustration, note
HRM system with vertical and horizontal fit. that both the early books and con- compensation to get
All of these ideas can be found in embryonic temporary studies emphasize HRM’s
higher performance
form in the books by FTD and BSLMW, albeit potential contribution to perfor-
with the human capital/talent management part mance through enhanced employee via a positive AMO
emphasized more by FTD and the AMO/social motivation and commitment.
capital part given greater highlight by BSLMW. The channels for accomplishing motivation effect, and
Significant differences, however, have also devel- these outcomes are given different
other benefits such
oped between these early books and the modern emphases, however. In the early
HRM literature. Two dimensions are illustrative. books, employee motivation and as lower turnover.
The dominant theme in both FTD and BSLMW commitment are made to critically
is that human resources in companies are not pro- hinge on perceived fair treatment, But firms can also get
ducing maximum returns because they are under- security of employment, and influ-
higher performance
utilized and underemployed (e.g., BSLMW, p. viii). ence in decision making. However,
The HR function, therefore, can create a mutual in the contemporary literature, by a win-lose strategy
gain for both company and employees by using organizational justice has moved
better HR management to more effectively uti- far down the topic list, employ- in which they opt to
lize the workforce to grow the pie through higher ment security is still cited but weak-
rent-capture from
productivity. The RBV, however, subtly shifts the ened by shortening the length of
emphasis. While it emphasizes the importance of the commitment and weaving in their employees.
growing the pie through value-creation (V), say more contingencies so firms have
through AMO, the RBV does not actually theorize greater organizational flexibility,
this link—per Barney’s acknowledgment that V and decision-making influence is downgraded to
is exogenous to the RBV model (Barney & Clark, mostly task participation (Wood & Wall, 2007). In
2007, p. 253). their place, more emphasis is given to motivating
Instead, the principal performance contribu- behavior through aligned incentives and rewards,
tion of the RBV comes from using RIN methods to such as individual and group pay-for-performance.
foster workforce immobilization and differentia- However, here again the high-commitment model
tion, such as through specific training and inter- may break down if differentiated pay and treat-
nal development. These practices are portrayed ment erode commitment and team spirit by fos-
as another step toward being a strategic business tering perceived discrimination and inequity.
partner because they contribute to competitive This difficult juggling act is discussed by BSLMW
advantage by protecting human capital returns in “Compensation Systems: The Dilemmas of
from competitive dissipation. One form rent Practice” (pp. 125–146).

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402 HUMAN RESOURCE MANAGEMENT, MAY–JUNE 2015

External versus Internal Focus industrial-organizational psychology and organi-


zational behavior. When FTD and BSLMW wrote,
All four books highlighted in this review model
these different wings of the employment relation-
choice of HRM practices as a function of exter-
ship field had discernible interaction and their
nal environmental and internal organizational
different topical, disciplinary, and levels of analy-
characteristics and forces. The relative empha-
sis perspectives received due recognition in their
sis in the modern SHRM literature, however, has
frameworks, most particularly the BSLMW model.
shifted toward an internal focus. Both the FTD
Over the subsequent 30 years, researchers in labor
and BSLMW diagrams give explicit attention to
economics, industrial relations, and personnel/
an array of environmental forces outside organi-
HRM fields increasingly went their separate ways,
zations, including economic, political, social-cul-
with the new field of SHRM increasingly domi-
tural, and institutional. A similar list is depicted in
nated by a new generation of researchers trained
CB’s diagram but no external variables are listed
in the behavioral and organizational sciences.
in PGW’s diagram. Instead, in their diagram the
With this disciplinary background, the latter
internal focus is highlighted with the five boxes
group naturally took a more internal-micro per-
arrayed along the top denoting employee psycho- spective on HRM, such as exemplified in the RBV,
logical states and organizational characteristics AMO, and black box models emphasizing indi-
that mediate the relationship between HRM and vidual behaviors and psycho-social pathways (see
performance. (The PGW volume Jiang, Takeuchi, & Lepak, 2013).
contains 11 different “model” dia-
Over the next 30 grams, but none delineate factors in Shareholders versus Stakeholders
years, the institutional
the external environment.) When FTD and BSLMW wrote, union density in
The shift toward greater inter- the private economy was three times larger than
landscape for nal focus in SHRM, with accompa- it is today, many core industrial companies prac-
nying attention toward individual ticed collective bargaining, labor relations was
employer-employee behaviors and associated psycho-
the strategic concern, and the personnel function
relations transformed. logical states and variables, reflects a spent considerable time on labor law compliance
number of factors (Allen & Wright, and administration (Kochan, Katz, & McKersie,
Unions and collective 2007; Godard, 2014; Kaufman, 1986). Given this reality, both books emphasize
2014; Mahoney, 2008). A general the pluralistic nature of the employment relation-
bargaining receded management perspective, for exam-
ship with its mix of cooperative-integrative and
to the periphery, ple, tends to take a more holistic, conflictive-distributive elements, the importance
cross-disciplinary, and open-systems of establishing constructive union relations and
legal compliance perspective on HRM, while the ana- working with them to implement high-perfor-
lytical-scientific approach empha- mance practices, and treating employees as orga-
was routinized and sizes drilling deeper but more nizational stakeholders with independent rights
outsourced, [and] narrowly with disciplinary special- and interests.
ization, tight theory and hypoth- Over the next 30 years, the institutional land-
internal labor markets esis formation, and measureable scape for employer-employee relations trans-
and well-connected dependent and formed. Unions and collective bargaining receded
were slimmed down
independent variables. Also impor- to the periphery, legal compliance was routin-
and opened up. tant, many researchers argue (e.g., ized and outsourced, internal labor markets were
PGW, p. 198) the critical weak spot slimmed down and opened up, the economy
in HRM theory is specification of became far more financialized and driven by Wall
the black box that connects HRM practices to Street, and employees became human resources
employee behaviors. Explaining this linkage nec- paid and treated with the (mostly) instrumen-
essarily gets into considerable psychology and tal purpose of optimizing firm performance. At
organizational behavior (Boxall, 2013) because one level, the result was a predictable shift in
cognitive and emotional states intervene between HRM research and rhetoric (Jackson et al., 2014).
HR practice (e.g., employment security, pay for Unions and labor laws became mostly passé topics
performance) and employee behavior (e.g., work and control variables in performance regressions;
effort, citizenship behavior). the strategic dimension of employee management
Yet another factor is the disciplinary shift was opened up because firms had more room to
in the HRM field with declining contribution maneuver in deregulated and globalized product
from external-related fields, such as econom- markets and deunionized and overstocked labor
ics, law and industrial relations, and increasing markets; growing emphasis was given to aligning
contribution from internal-related fields, such as and structuring HRM to promote operational or

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SHRM THIRTIETH ANNIVERSARY REVIEW 403

financial firm performance; structural sources of research conversation. The difference between
pluralist interests and conflict in the employment Managing Human Assets (BSLMW) in 1984 and
relation mostly disappeared from the (American) HRM & Performance (PGW) in 2013 is emblem-
journal pages and were replaced by emphasis on atic. Also illustrative is the SHRM review article
management-led reengineering of HRM to create by Lepak and Shaw (2008). The reference section
cooperation, commitment, and aligned interests; contains 72 citations but only five are books pub-
and the new mantra for the HR function was trans- lished after 2000, three of these are edited vol-
formation from a transactional or administrative umes of articles, and two have chapters by one of
role to a strategic business partner. At a core level, the authors. Another indicator of the “hard times
however, the HRM research program remained for books” is that both general management and
solidly anchored on the human resource/high- HRM field journals no longer feature
commitment/mutual gain model pioneered by book review sections. For example,
An interesting
BSLMW and FTD in the 1980s, albeit with RBV, the Academy of Management Review
AMO, and human capital extensions and growing (AMR) dropped book reviews in 2009 question needing
emphasis on organizational flexibility and work- (but recently reintroduced into selec-
force/HRM differentiation. tive issues one book review), and no more research
An interesting question needing more research book review sections are provided
and discussion is
and discussion is how the shift in priorities toward in Human Resource Management,
firm performance and business partner, coupled Human Resource Management Review, how the shift in
with the decline in power of organized labor and Human Resource Management Journal,
rise in power of organized capital (Wall Street, and International Journal of Human priorities toward firm
banks, etc.), squares with the viability and reality Resource Management. As a final
performance and
of an HPWS-type employment model. At a theory indicator, few academic-authored
level, for example, what keeps the employment books (outside textbooks) are in the business partner,
relation balanced and mutual gain, employees list of “best-selling books in human
committed to organizational success, and firms resource management and person- coupled with the
interested in long-term human capital investment nel” on Amazon.com.
decline in power
when a stakeholder governance model is replaced The early books by FTD and
by a shareholder wealth maximization model in BSLMW are scholarly works, par- of organized labor
an environment where financial market pressures, ticularly judged relative to the
the structure of executive compensation, lack of standard of that time, but are none- and rise in power
a union threat, and intensifying market competi- theless aimed at a managerial audi-
of organized capital
tion incent companies to shift toward short-term ence and imbued with insights from
profit and rent capture over long-run workforce the authors’ substantial consulting (Wall Street, banks,
development and rent sharing (Thompson, and field experience. This type of
2013)? Likewise, at an empirical level, how can pracademic bridge book continued etc.), squares with
the hypothesized performance advantage of a to appear in the HRM literature
the viability and
transformed HRM system be squared with its low, into the early 2000s, such as Lawler
partial, and probably declining adoption (Blasi (1992); Ulrich (1997); Pfeffer (1998); reality of an HPWS-
& Kruse, 2006; Kaufman, 2015), and is the rising and Becker, Huselid, and Ulrich
capital share of national income and rocketing (2001). Over the past 15 years, type employment
level of managerial pay consistent with mutual however, this genre has noticeably
model.
gain and employee commitment as real hourly faded (but see Boudreau & Ramstad,
pay of workers stagnates, benefit levels are cut, 2007; Gueutal, Stone, & Salas, 2005;
and employment security disappears? Thus, an Wright et al., 2011) as the academic incentive
HPWS-type employment system may well be a structure has shifted researchers toward the ana-
plus for employee stakeholders (Boxall & Macky, lytic-scientific path.
2014; Peccei et al., 2013) yet benefit only a rela- Insight on the reasons behind the decline
tively small minority of workers because of its lim- of the book are provided by Roy Suddaby, cur-
ited spread. rent editor of AMR. He observes (Suddaby, 2013,
p. 316):
Books versus Journal Articles
A final trend evident from a 30-year review of the scholarly book has suffered at the
the field is the ascendancy of the peer-reviewed hands of an Academy focused on quan-
journal article, and its spin-off into handbooks tifiable metrics of productivity. Until
and edited volumes, and the displacement of the recently, that has meant counting journal
sole or co-authored book as the focal point of the articles, exclusively, and their numbers of

Human Resource Management DOI: 10.1002/hrm


404 HUMAN RESOURCE MANAGEMENT, MAY–JUNE 2015

citations. … And few tenure and promo- The books by FTD and BSLMW deserve to be
tion committees in business schools seem considered pioneering because they established
to care that an aspiring associate professor the purpose, vision, basic concepts, and theo-
has published a book chapter. … Further, retical framework for SHRM that still guide the
in the interest of maintaining a school’s field. Comparison of these books with present-
reputation on public ratings of quality, day works also reveals interesting areas of prog-
scholars are sometimes actively discour- ress, continuity, change, and shortcoming. As
aged from focusing their efforts on books. seen from the vantage point of 1984 or 2014,
the definition and domain of strategic HRM
Earlier noted was the evolution of the HRM
remain the same: choice, alignment, and inte-
field from a focus on managerial practice to man-
gration of an organization’s HRM system so its
agerial science. The displacement of books by
human capital resources most effectively con-
journal articles is part of this trend. Opinions will
tribute to strategic business objectives. Over the
differ on the balance of benefits and costs—per-
past 30 years, however, SHRM has also evolved
haps a useful topic for additional discussion (such
in several significant ways. For example, the
as DeNisi et al., 2014). However, as this reviewer
field is more tightly organized around and
looks over the 30-year evolution of the field, the
focused on the HRM-performance relationship;
advance in scientific rigor associated with journal
committed to a quasi-universalistic superior-
articles has brought with it two undesirable out-
ity of a suitably differentiated human capital/
comes. The first is that the research conversation
high-participation HRM system; more strongly
becomes increasingly insular, inbred, and self-
anchored in an AMO-RBV explanation of the
referential to the academic journal
causal path between HRM and performance; has
literature and its narrow concerns
The research a stronger company/shareholder/management-
and preoccupations; the second is
centric perspective driven by operational and
that journal articles have increas-
conversation financial returns; and gives more emphasis to
ingly become dull, tedious, and low-
positioning the HR function as a strategic player
becomes increasingly learning affairs as a combination of and business partner. Downgraded over time as
low journal acceptance rates and
insular, inbred, and active considerations are macroeconomic and
the peer-review process tilts authors
industry economic conditions, organizational
toward safe but narrow topics with
self-referential to the and technological characteristics of the produc-
emphasis on technical methods
tion process, the challenges of organizational
academic journal and away from riskier papers with
change and transformational leadership, alter-
big-picture ideas, controversial find-
literature and its native stakeholders’ interests, labor unions and
ings or opinions, and less welcomed
employment laws, and balance and fairness in
methods. The reviewer has discussed
narrow concerns and the employment relationship.
this matter with several journal edi-
To this reviewer, the most solid and value-
preoccupations. tors; they all acknowledge the prob-
added part of SHRM past and present comes from
lem but are perplexed how to turn
research in which academics advance practitio-
it around. One remarked (slightly
ner-useful knowledge and tools through a blend
paraphrased), “convince my editorial board and
of science-based theory and empirical methods
reviewers.”
and experiential insight gained from substantial
involvement with the operational realities and
Conclusion problems of real-life business organizations. The
The field of SHRM emerged in the early mid-1980s good news is that research in the SHRM field still
and has grown to become a major area of busi- stands on both of these research legs and portions
ness research and practice. The formal marker of of SHRM research are better than ever through
the birth of SHRM is the publication in 1984 of skillful combination of the two. The bad news is
two pioneering books, Strategic Human Resource that the mix—particularly in the journal article
Management by Fombrun, Tichy, and Devanna part of the field—seems to becoming increasingly
and Managing Human Assets by Beer, Spector, unbalanced and the publications increasingly
Lawrence, Mills, and Walton. This article com- scholastic and nonrelevant as the academic-sci-
memorates the field’s 30th anniversary by high- ence component displaces the experiential-prac-
lighting central contributions of these two books tice component.
and the subsequent growth and development of Opinions may well differ, but examination of
the field as mirrored in two quite recently pub- paper titles in recent issues of the Academy of
lished books by Cascio and Boudreau (2012) and Management’s two flagship journals, as well as
Paauwe, Guest, and Wright (2013). the two- to three-paragraph Implications section

Human Resource Management DOI: 10.1002/hrm


SHRM THIRTIETH ANNIVERSARY REVIEW 405

in HRM field journal articles, suggests a large 2. Giving more attention to the external side of
part of the much-discussed HRM academic-prac- HRM and associated social science disciplines
titioner gap (e.g., Rynes, Giluk, & Brown, 2007) and fields.
comes from a creeping scientism with emphasis 3. Broadening research from predominant focus
on ivory tower theorizing and number-crunch- on best-practice success stories, such as Apple,
ing, which produces journal articles having little Disney, Lincoln Electric, and Southwest, to
contact with or value for real-life organizations include more representative if less inspiring
and managers. Fombrun, Tichy, and Devanna examples, such as call centers, hotels, poultry
and Beer, Spector, Lawrence, Mills, and Walton, processing plants, and big box stores.
respectively, wrote pioneering books that built 4. Giving more attention to learning lessons
a new field in HR management, not by running from HPWS failures and the down-phase of
more sophisticated regressions or adducing new company life cycles (instead of rolling on to
behavioral antecedents of employee commit- the next success-of-the-day story).
ment (although these have insight), but by get- 5. Keeping in mind that HRM will always be a part
ting out into the world of practice, spotting the of companies and often of strategic importance
fundamentals of HR change and progress, and even if HR departments are low-level adminis-
returning to their universities to teach and write tration functions or completely fade away.
about what they discovered.
If one value-added lesson emerges from this
30-year review article, it is that the HRM field Acknowledgments
needs to rebalance by: I would like to express my appreciation for com-
ments and suggestions received on an earlier draft
1. Reducing ivory tower scientism and upgrading from Peter Boxall, Michael Beer, D. Quinn Mills,
field investigation and participant-observer John Boudreau, Wayne Cascio, David Guest, Jaap
methods. Paauwe, and Patrick Wright.

BRUCE E. KAUFMAN is professor of economics at Georgia State University, Atlanta, Georgia,


and research fellow with the Department of Employment Relations & Human Resources and
Centre for Work, Organization and Wellbeing at Griffith University, Brisbane, Queensland,
Australia.

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