NNN WW UU TE TEE ee SUMMER TRAINING REPORT ON MARKETING MANAGEMENT AT RELAXO FOOTWEAR’S LTD. Subenitted in partial fultilment of the requirement for the award of degree of BACHELOR OF BUSINESS ADMINISTRATION © MAHARSHI DAYANAND UNIVERSITY (SESSION-2023-2024) SUBMITTED BY: Varsha BBA ST SEMESTER UNIVERSITY ROLLNO. GOVERNMENT P.G. COLLEGE FOR WOMEN ROHTAK; DECLARATION ‘ Varsha a student of fifth semester, Bachelor of Business Administration. Roll n0, <-- “Government P.G. College for women, Rohtak’, under the Maharshi Dayanand University, Rohtak thatthe Project Report entitled on MARKETING MANAGEMENT being submitted by me in original piece of work done be me. MANAGEM YN eas not been copied fiom any other existing 0%. 18 not been submitted for the fulfillment of the requirements for the award of any degree or Diploma to any other college /university-RELAXO Date + 15/07/2008 WHOM SO EVER IT MAY CONCERN We (Mls Relaxo Footwears Ltd.) hereby certifies that Ms. Varsha student of BBA from PG, College for women Rohtak, (Haryana) has completed summer taining in Our any ae an Trainee” for the period of 15 Juve 2073 10 19" July. 2027 Gow oft during the per ed her performan management has evalua found very hardworking and sincere towards her work her all the best for her upcoming ventures For Rplaxo Footwear's Ltd RELAXO FOOTWEARS LIMITED Works UnilsX, Plt No $P-6 & $P-7, ndustiial area, Kaharan, RICO, Industral Are, justiial Bhiwadi, Dist, Alwar, Rajasthan-301019 Phone: 7240462702 Classification: internalTable of Contents ‘Quaity Par Excellence 1. Evolution of The Relaxo Group, Nv Board of Directors 3. Corporate Objectives and Quality 4. Operational Overview 5. Brands Overview 6. Investment Highlights 7. Operational and Financial Highlights 8. Driving the Next Phase of Growth 9. Industry Dynamics 10. Corporate Social Responsibility 11. Awards and RecognitionEvolution of Relaxo Group ‘Quaity Par Excellence ris Fy1976 FyI978 Frags 1976 - 1995 The Group started opcrations in Relaxo Brand from 1976 Main focus was marketing and selling Footwear manufactured by its group companies and other entities Relaxo Footwears Ltd was incorporated in 1984 Fy1986 Fy1990 1995-2003 Relaxo’s focus was to expand Raised funds via an IPO and setup a plant in Haryana Started manufacturing Footwear (rubber slippers) for the masses Expanded capacity in Haryana in 2000 and set up a new plant in Rajasthan in 2001 Frig94 Fyi998 Fv2002 4 Relaxo’s focus moved to creating strong brand visibility Roped in top-notch celebrities for brand endorsements Launched specialized brands ‘Flite’ and ‘Sparx’ and targeted mid and upper segments of the society Rolled out company-owned reiail stores named “Relaxo Retail Shoppe” Laid greater emphasis on exports from FYO8 2004-2011 Fy2005 Fy2010 Pro15, 2012 Onwards Relaxo’s focus shifted to ‘moving up the value chain and building strong brands Crossed more than Rs.1,473 Cr revenues in FY2015 To strengthen supply chain ‘management, opened Regional Warehouses (RWH) across India to offer better service to customers Initiation of New Product Development and portfolio strategy alongwith product and store rationalization. Emphasis on People Development. ‘More than 200 Retail outlets Pan IndiaMilestones Achieved cuatty Por cetence Launch of Major Brands Set Up of Plants © -RFL-8, Bahadurgarh © RFL-7, Bahadurgarh © RFL-6, Bahadurgarh © RFL-5, Haridwar @ RFL-4, Bahadurgarh © RFL-3, Bhiwadi © RFL-2, Bahadurgarh @ Marvel Polymers Pvt Ltd, Delhi © Nu-Wave Shoes-2, Delhi @ RFL4, Bahadurgarh 1991 @ Nu-Wave Shoes-1, Delhi 1985. © Patel Oil Mills, Delhi @ Relaxo Rubber Pvt Ltd, DelhiRelaxo Today ‘Quaity Par Excellence Overview ° Largest Footwear manufacturing company in India; Sold 12.28 Crores of Footwear pairs in FY2015 Products include Rubber / EVA slippers, canvas shoes, sport shoes, sandals, school shoes and other types of Footwear Portfolio of 11 brands and ~50,000 retailers served through distributors Major brands include Relaxo, Flite, Sparx, Bahamas and Schoolmate 8 state of the art manufacturing facilities, six in Bahadurgarh (Haryana) and one each in Bhiwadi (Rajasthan) and Haridwar (Uttarakhand). 225 company-owned stores across India with presence in Delhi, Gujarat, Haryana, Jammu and Kashmir, Maharashtra, Punjab, Rajasthan, Uttar Pradesh and Uttrakhand_ Business Process is managed through SAP & Microsoft Dynamics Navision. Better Corporate Governance thru Compliance Management Tool implemented by EY. Am ETC eth Casualz, awoEsBoard of Directors uatty For Excelence Pe Cr dT Mukand Lal Dua Managing Director Whole Time Directo Nar Dee Vivek Pankaj Kuruvila Deepa Dua Cetra Kumar Shrimali Kuriakose Verma Oe ta ae Ee Director Director Director Director ea aa BBE executive viector Independent DirectorBoard of Directors cuatty Por cetence Directo Pete eat Ramesh Kumar Dua, + Over 37 years of experience in marketing, production and product development in rubber Footwear Industry Managing Director + Director in Relaxo Rubber Pvt. Ltd, and Marvel Polymers Pvt. Ltd. + A commerce graduate and rubber technologist (LPRI, London) Mukand Lal Dua, + Over 42 years’ experience of marketing, production and quality control in rubber Footwear Industry Thole Time Director + Director in Relaxo Rubber Pvt. Ltd. and Marvel Polymers Pvt Ltd besides being a Working Partner in Patel Oil Mills and is a science graduate Nikhil Dua, + Has experience of 20 years in the shoe division of the Company and has rich knowledge of product mix and market Whole Time Director development in Footwear Industry + A Commerce graduate and has studied from Intemational School of Modem Shoe-making, Czech Republic Deval Ganguly, + 34 years of experience in areas of mannfacturing, project and plant management in various reputed organistations Whole Time Director + He joined Company in 2011 as President, Manufacturing and was elevated to Board w.e.f 5.11.2012. He is a B.Tech from ITT Kanpur Pankaj Shrimali, + Over 30 years of experience in areas of finance, accounts, secretarial, corporate management, legal & corporate Independent Director _ consultancy services, strategic management and investment banking for reputed corporate houses + A fellow member of the Institute of Chartered Accountants of India, Institute of Company Secretaries of India, and Institute of Cost Accountants of India Kurwvila Kuriakose, + Over 32 years of experience in area of finance in Footwear Industry Independent Director + He is BSc (Special) in Maths from Kerela University in the year 1970 and member of the Institute of Chartered Accountants of India. Vivek Kumar, + Over 21 years experience as Operational Head in leading Indian companies and is also a management consultant to Independent Director many corporates in India and abroad in the areas of quality, productivity, environment and safety + MBA fiom Faculty of Management Studies, Delhi University and Electrical Engineer from the University of Roorkee (now IIT Roorkee) Deepa Verma, + Over 26 years of experience in academic administration. She is Associated with the University of Petroleum & Independent Director Energy Studies since inception. She held various positions such as Director (NCR) region, Vice President __ (Acedemie Affairs) and presently in charge of institutional Affaire and HR. 3 She is B.Sc, LL.B, M.A (Psychology), Diploma in Educational Guidance & Counselling F@ gin gos ooCorporate Objectives To Explore National and International Markets Increase Retail Footprint Optimum Utilization of Resources Meet and Exceed Customer Expectations Compliance to ISO 9001:2008 and ISO 14001:2004 - Ezza ex Peery) EZ bahamas 9Commitment to Quality vat Por Bcerence Relaxo has consistently lived by and upheld its quality assurance, rigidly adhering to the statutes of quality par excellence and absolute customer satisfaction Product innovation through design and development. Consistent quality through process standardization. Providing more value than product of competitors. Regular Quality improvement through control of rejection. Control on waste reduction at all stages. Exceed customer performance expectation. orn eosPlant and Relaxo Retail Owned Store Network cuatty Por cetence Stores Footprint Facilities by Brand aes iF Jann & Kashar Relaxo Buea) ® 3 Haryana Dehi Flite Bahadurgarh (3) 3 Punjab Uttarakhand Bahadurgarh (1) > Sparx Haridwar (1) 2 Uttar Pradesh Rajasthan Relaxo Retail Owned Stores State wise oy TSE Gujarat Uttar Pradesh 61 Delhi 54 ‘Maharashtra Punjab 31 Haryana 29 Gujarat 12 Rajasthan Is Uttarakhand 8 Jammu & Kashmir ‘Maharashtra 4 Total Source: Green shaded states represent stores Footprint a “a> JEqCorporate Office and Manufacturing Facilities uct rer cenence Relaxo’s state-of-the-art manufacturing facilities are equipped with futuristic infrastructure powered by cutting-edge technology and progressive machinery Corporate Office- RFL3 - Bhiwadi RFL 4 - Bahadurgarh Rohini, Delhi RELS5 - Haridwar RFL6A&B- RFL7A& B- Bahadurgarh Bahadurgarh cy ae ba = JBrands Overview BR Oaro ws (ag Target Consumer ‘Quaity Par Excellence PCL oo Cn Most popular and basic Indian Footwear All strata of the society | —- category of Rubber & Eva slippers. Relaxo is the largest manufacturer of Rubber/EVA slippers in India Fashionable and Lite Footwear brand. ‘Youngsters Sonakshi Sinha Arange of sports shoes, sandals and slippers Upwardly mobile ‘Akshay Kumar young to middle-aged group * kas fp ‘Arange of school shoes for boys and girls School going kids ~ ‘Atrendy & fashionable flip flop premium Contemporary 7 Banamac Footwear seneration ING " ) eitBrands Overview — Relaxo cuatty Pr cetence “When it comes to slippers, comfort is of utmost importance. Available in diverse shades and styles, our rubber/EVA slippers are known for their long lasting durability, eye catching designs and great comfort, making them ideal as well as a popular choice for all age groups. Relaxo holds the record for being the largest manufacturers of rubber/EVA slippers in the Indian Footwear industry” Product: Rubber/EVA slippers © Most popular Indian Footwear © Primarily uses natural Rubber / EVA. Positioning: GaD Bahamas Relaxo’s flagship product Durable and Comfortable Supreme quality © © Trendy & Fashionable Flip flop Colorful & Stylish range of Premium Footwear © © © ‘Target consumer: © Allstrata of the society © Allage groups ® Contemporary GenerationBrands Overview — Flite cuatty Pr cetence “Fashion is not created overnight, it may take a decade to shine bright. Some hold the grace, which is unusual. Some mark the impression of class yet casual. Feel the vibrancy of colours, add style to your feet with fashionable & lite Flite, Step in to the paradise of fashion with the vibrant range of trendy Flite slippers that are manufactured using state of art EVA technology” Product: Flite ® Fashionable & Lite Footwear Brand ® Uses EVA and PU Technology Positioning: © Fashionable & Lite © Fashionable & Durable © Colorful & Trendy Range of © Formal / Semi Formal Footwear Small Casual Footwear range Target consumer: © ‘Youngsters © YoungstersBrands Overview — Sparx ‘Quaity Par Excellence “Embodying the spirit of youth, Sparx gives you that extra confidence and motivation to move ahead in life. Best known for its sturdy and superb designs, Sparx is an iconic youth brand and is quite popular among those who dare to explore and test their limits” Product: Sparx © Arange of stylish and sporty shoes, sandals and slippers Positioning: a © Sparx is for the youth who are fun loving, Sporty & Adventurous ® For the ones who are Fashionable & Style conscious ‘Target consumer: © Upwardly mobile young to middle-aged group ar BahamacBrands Overview — Schoolmate cuatty Pr cetence “Schoolmate stands for an expression of Relaxo’s faith and commitment towards the young leaders of tomorrow. Especially designed to keep the tender feet of children happy all day long, Schoolmate shoes are the best choice ‘for your active and energetic children” Product: Schoolmate © Arange of school shoes for boys and girls Positioning: bs eS A Schoolmate kid is always a step ahead. A school kid while growing up needs inner confidence, will-power to compete and stand out from the others. They need to lead the way and make a big impression in the classrooms and boardrooms in the years ahead. Which is why to begin their journey, they need to step into Schoolmate shoes, as with Schoolmate, you are always a step ahead than the rest ‘Target consumer: © School going kids eInvestment Highlights uct rer erence v Largest Footwear Manufacturing Company in India Market | “Strong visibility and brand recall Position ¥ Substantial investments in marketing and brand building for leveraging competitive edge. Y Initiated a modem trade platform through institutional sales and online shopping access Y Portfolio of 11 brands, ~50,000 retailers and distributors eemtm V8 state of the art manufacturing facilities and 225 company-owned outlets across India Y Substantial capacity expansion with focus on product mix and cost rationalization. Y Low average realization per Footwear pair leaves room for upside India is the second largest producer of Footwear in the world after China erent |“ The size of Indian Footwear market is close to Rs. 40,000 crores and expected to grow at a SUT ty CAGR of 10-15% over the next couple of years ethene | “Increasing organized Footwear market penetration in tier II and Tier TIT cities and rising disposable income of a burgeoning middle class are primary growth drivers Strong revenue CAGR of around 20% over the past five years Strong balance sheet with relatively low leverage. Constantly improving ROCE (25%) High retained earnings with high ROE. History of consistently increasing dividend payout. Bonus Shares allotted in the ratio of 1:1Market Data FIT DI Retail Corporate 2.4% 04% 6.2% Bodies 16.0% ‘Promoter 75.0% ‘Quaity Par Excellence Market Cap. (Rs. million) (31-Mar-15) 38,764 Outstanding Shares (million) (31-Mar-15) 60.0 Book Value /Share (Rs.) (31-Mar-15) 61.30 Bloomberg Ticker RLXF-IN Reuters Ticker RLXO.BO BSE Ticker 530517 NSE Ticker RELAXO Promoter 75.0% 75.0% 75.0% 75.0% Foreign Institutional Investor (FII) 2.0% 24% 2.4% 24% Domestic Institutional Investor (DII) 0.1% 0.2% 0.4% 13% Corporate Bodies 16.2% 16.1% 16.0% 15.1% Retail 6.1% 6.3% 6.2% 6.2% Total 100.0% 100.0% 100.0% 100.0%Financial Highlights — Yearly uaity Por Eceence les (Rs. Lacs) and Growth (%) EBITDA (Rs. Lacs) and Ma 147,278 13.6% 120,583, 12.4% 100,498 °% 1% 10.6% 11.1% 11.0% FY FYl2 FYI3 FYi4 FyIs FY FYI FYI FYI4 FYIS seem Net Sales. Growth (% == EBITDA —*—Margin (%) PAT (Rs. Lacs) and Margin (%) EPS (Rs.) & Growth (%) 7.0% 5.4%, 4.6% 45% 3.9% FY FYI2 FY FY FYIS FYLL FY FY FY FYIS ses PAT —#=Margin (%) “ses Adjusted EPS_- —#=Growth (%) @ Note: EPS has been adjusted for 1:5 share split in FY2014 orn eosLeverage Profile ‘Quaity Par Excellence peel) FY2014 ad (Rs. Lacs) (Rs. Lacs) fastrument sania - Short-Term Indicates top notch credit * Short Term Borrowings 9,489 8.404 ea eR Long Term Borrowings 14,450 11,431 debt instruments ae Tnstruments rated in this, Total Debt 23,939 19,835 category cary the lowest credit risk in short term ess Cosh & Cash (449) (566) Long-Term Indicates adequate degree my Funds of safety of long term debt Net Debt / (Net Cash) 23,490 19,269 instruments. Instruments rated in this category carry Net Worth 36,782 21,656 low credit risk in long term * Short term borrowings includes term loans repayable within 1 year SU MUM Ce om TT mee 's) and ROCE (%) 25x 2.0% 18x — 12x Lax 1.0 aix om 0.6ax pr m2 Fvi3 ria rvs FY2011 Fy2012 F213. F¥2014.—FY2015 eee Deby/EBITDA em Debt/Equity ‘Note: 1. Capital Employed: Total Asset — Current Liabilities 2, ROCE (Retum on Capital Employed): Earnings before interest and taxes / Capital Employed eal == Capital Employed —®-ROCE (%) eDriving The Next Phase of Growth uct rer cenence + Launching new designs and products as per the consumer needs. + Continuous product innovation around functionality to delight consumers + Investment in design and technical capabilities. + Emphasis on building strong brands through robust marketing initiatives. + Strengthened distribution network to be available at arms length to our consumers, + Expansion of company owned retail base and leveraging new channels (e.g. E-commerce, Modern Trade) Mess + Investment in manufacturing and capacities expansion ahead of requirements + Investments in supply chain infrastructure to improve ability to serve + Improving intemal processes of quality control and safety (ete + Attracting and retaining the best talent through robust HR processes and long term incentives. * Developing our people for next phase of growth through leadership development and training,Industry Dynamics vat Por Bcerence Indian Footwear Industry © India is the second largest producer of Footwear in the world after China with 16 billion pairs per annum, accounting for 13% of the global Footwear production = Nearly 95% of the total Footwear production in India is sold domestically = India’s Footwear export (leather, uppers and non-leather) has grown at a CAGR of 13.82% during the five years ending FY2014. © Increasing scope for investment in Footwear industry due to government’s pro-industry approach © Indian Footwear market is showing signs of improvement in quality and technology and is expected to be driven by the EU and the US markets © Organised players are making inroads in the untapped market which was previously catered by Unorganized sector Patt Costs tT Sales Geographic Breakup Leather 9% Non-Leather Foottear Exports 5 Footwears ee { Y Leather Shoe Uppers Domestic ° 95% Source: IBEF and leatherindia.org oe GELEE SECorporate Social Responsibility uot Forscenance Relaxo’s corporate social responsibility activities reflect its philosophy of implementing sound business practices, assisting the communities in which it operates and helping to shape a better, more sustainable society ase Uplifiment BBs) nia Health & Safety Environmental ProtectionAwards and Certifications ‘vot Fer bcetence Relaxo is committed to providing consistent value added quality Footwear and services to satisfy its customers through continual improvement and innovation bsi. & Certificate of Registration bsi. Certificate of Registrationuaity Par Bestionce RELAXO FOOTWEARS LIMITED Corporate Office: Aggorwal Cty Square, Plot No.10, Mangalam Place, District Cente, Sectr-3, Rohini, Dalhi-1 10088 (India) Phone: 91-11-46800500, 46800600 Fax: 91-11-46800598, 46800599 CIN:L74899DL1984PLCO19097, Registered Office: 316-319, Allied House, Inderlok Chowk, Old Rohtak Road, Delhi - 110 035 (India) Phone No. : 91-11-23658354, 23658365, 23658366, 23658568 Fax: 91-11-23658431, 23658773 wwwrelaxofootwearcom @ [J/ reloxofootweors m [3/ @relaxcindic m Youl{/ relaxcindioGRIEVANCE HANDLING Grievance procedure is a formal communication between an employee and the management designed for the settlement of a grievance. The grievance procedures differ from organization to organization. 1. Open Door policy 2. Step-ladder policy Open door policy: Under this policy, the aggrieved employee is free to meet the top executives of the organization and get his grievances redressed. Such a policy works well only in small organizations. However, in bigger organizations, top management executives are usually busy with other concerned matters of the company. Moreover, it is believed that open door policy is suitable for executives; operational employees may feel shy to go to top management Step ladder policy Under this policy, the aggrieved employee has to follow a step by step procedure for getting his grievance redressed. In this procedure, whenever an employee is confronted with a grievance, he presents his problem to his immediate supervisor. If the employee is not satisfied with superior’s decision, then he discusses his grievance with the departmental head. The departmental head discusses the problem with joint grievance committees to find a solution. However, if the committee also fails to redress the grievance, thenit may be referred to chief executive. If the chief executive also fails to redress the grievance, then such a grievance is referred to voluntary arbitration where the award of arbitrator is binding on both the parties. GRIEVANCE PROCEDURE IN INDIAN INDUSTRY The 15th session of Indian Labour Conference held in 1957 emphasized the need of an established grievance procedure for the country which would be acceptable to unions as well as to management. In the 16th session of Indian Labour Conference, a model for grievance procedure was drawn up. This model helps in creation of grievance machinery. According to it, workers’ representatives are to be elected for a department or their union is to nominate them. Management has to specify the persons in each department who are to be approached first and the departmental heads who are supposed to be approached in the second step. The Model Grievance Procedure specifies the details of all the steps that are to be followed while redressing grievances, These steps are: STEP 1: In the first step the grievance is to be submitted to departmental representative, who is a representative of management. He has to give his answer within 48 hours. STEP 2: If the departmental representative fails to provide a solution, the aggrieved employee can take his grievance to head of the department, who has to give his decision within 3 days. STEP 3: If the aggrieved employee is not satisfied with the decision of departmental head, he can take thegrievance to Grievance Committee. The Grievance Committee makes its recommendations to the manager within 7 days in the form of a report. The final decision of the management on the report of Grievance Committee must be communicated to the aggrieved employee within three days of the receipt of report. An appeal for revision of final decision can be made by the worker if he is not satisfied with it. The management must communicate its decision to the worker within 7 days. STEP 4:If the grievance still remains unsettled, the case may be referred to voluntary arbitration. Step Ladder Procedure eee Step Ladder Procedure ———e | 7 ° | Sie s |@ 5 jo |, ; TJ a6 Ole 7 > |o Ecc : | In Relaxo Footwear, the aggrieved employee can come directly to the P&A department with his/her problemand department solve the problem of employee within limited time period and on every Wednesday HR help desk is conducted in canteen area to solve the workers grievance As per Industrial Dispute Act,1947 Relaxo Footwear Ltd. Also constitute a grievance redressal committee.FACTORIES ACT,1948 FOLLOWED BY RELAXO Provision related to Labour Welfare (4) Washing Facilities In every factory (a) adequate and suitable facilities shall be provided and maintained for the use of workers; (b) separate and adequately screened facilities shall be provided for the use of male and female workers; (c) such facilities shall be easily accessible and shall be kept clean. (2) Facilities for storing and drying clothing: In every factory provision for suitable place should exist for keeping clothing not worn during working hours and for the drying of wet clothing. () Facilities for sitting: In every factory, suitable arrangements for sitting shall be provided and maintained for all workers who are obliged towork in a standing position so that the workers may take advantage of any opportunity for rest which may occur in the course of work. If in any factory workers can efficiently do their work in a sitting position, the Chief inspector may require the occupier of the factory to provide such seating arrangements as may be practicable. (4) First aid appliances: Under the Act, the provisions for first-aid appliances are obligatory. At least one first-aid box or cupboard with the prescribed contents should be maintained for every 150 workers. It should be readily accessible during all working hours. Each first-aid box or cupboard shall be kept in the charge of a separate responsible person who holds a certificate in the first-aid treatment recognised by the State Government and who shall always be readily available during the working hours of the factory. In every factory wherein more than 500 workers are ordinarily employed there shall be provided and maintained an ambulance room of the prescribed size containing the prescribed equipment. The ambulance room shall be in the charge of properly qualified medical and nursing staff. These facilities shall always be made readily available during the working hours of the factory. (5) Canteens: In every factory employing more than 250 workers, the State government may make rules requiring that a canteen or canteens shall be provided for the use of workers. Such rules may provide for (a) the date by which the canteen shall be provided, (b) the standards in respect of constitution, accommodation, furniture and otherequipment of the canteen; (c) the foodstuffs to be served therein and charges which may be paid thereof; (d) the constitution of a managing committee for the canteens and representation of the workers in the management of the canteen; (e) the items of expenditure in the running of the canteen which are not to be taken into account in fixing the cost of foodstuffs and which shall be borne by the employer; (f) the delegation to the Chief inspector, of the power to make rules under clause (c). (G) Shelters, rest rooms and lunch room: In every factory wherein more than 150 workers are ordinarily employed, there shall be a provision for shelters, rest room and a suitable lunch room where workers can eat meals brought by them with provision for drinking water. Where a lunch room exists, no worker shall eat any food in the work room, Such shelters or rest rooms or lunch rooms shall be sufficiently lighted and ventilated and shall be maintained in a cool and clean condition. (2) Creches: In every factory wherein more than 30 women workers are ordinarily employed there shall be provided and maintained a suitable room or rooms for the use of children under the age of six years of such women. Such rooms shall provide adequate accommodation, shall be adequately lighted and ventilated, shall be maintained in clean and proper sanitary conditions and shall be under the charge of women trained in the care of children and infants.The State government may make rules for the provision of additional facilities for the care of children belonging to women workers including suitable provision of facilities: — (a) For washing and changing their clothing (b) of free milk or refreshment or both for the children, and (c) for the mothers of children to feed them at the necessary intervals. (8) Welfare officers: In every factory wherein 500 or more workers are ordinarily employed, the occupier shall employ in the factory such number of welfare officers as may be prescribed under Sec. 49(1). The State government may prescribe the duties, qualifications and conditions of service of such officers. A. HEALTH There are various measures under Factories Act 1948 which are taken by factories for health, safety and welfare of their workers. Such measures are provided under Chapters III, IV and V of the Act which are as follows: i) Section 11 ensures the clea’ ess inthe factory. It must be seen that a factory is kept clean and it is free from effluvia arising from any drain, privy or other nuisance. The Act has laid down following provisions in this respect :1.All the accumulated dirt and refuse on floors, staircases and passages in the factory shall be removed daily by sweeping or by any other effective method. Suitable arrangements should also be made for the disposal of such dirt or refuse. 2.Once in every week, the floor should be thoroughly cleaned by washing with disinfectant or by some other effective method [Section 11(1)(b)]. 3.Effective method of drainage shall be made and maintained for removing water, to the extent possible, which may collect on the floor due to some manufacturing process. 4.To ensure that interior walls and roofs, etc. are kept clean, it is laid down that: (i) white wash or color wash should be carried at least once in every period of 14 months; (ii) where surface has been painted or varnished, repair or revanish should be carried out once in every five years, if washable then once in every period of six months; (iii) where they are painted or varnished or where they have smooth impervious surface, it should be cleaned once in every period of 14 months by such method as may be prescribed. 5.All doors, windows and other framework which are of wooden or metallic shall be kept painted or varnished at least once in every period of five years. 6.The dates on which such processes are carried out shall be entered in the prescribed register. If the State Government finds that a particular factory cannot comply with the above requirements due to its nature of manufacturing process, it mayexempt the factory from the compliance of these provisions and suggest some alternative method for keeping the factory clean. [Section 11(2)] (ii) Disposal of waste and effluents Every occupier of a factory shall make effective arrangements for the treatment of wastes and effluents due to the manufacturing process carried on in the factory so as to render them innocuous and for their disposal. Such arrangements should be in accordance with the rules, if any, laid down by the State Government. If the State Government has not laid down any rules in this respect, arrangements made by the occupier should be approved by the prescribed authority if required by the State Government. (Section 12) (ii) Ventilati 1 Section 13 provides that every factory should make suitable and effective provisions for securing and maintaining :- 1.adequate ventilation by the circulation of fresh air; and 2.such a temperature as will secure to the workers reasonable conditions of comfort and prevent injury to health. What is reasonable temperature depends upon the circumstances of each case. The State Government has been empowered to lay down the standard of adequate ventilation and reasonable temperature for any factory or class or description of factories or parts thereof. It may direct that proper measuring instruments at such places and in such position as may be specifiedshall be provided and prescribed records shall be maintained. Measures to reduce excessively high temperature: To prevent excessive heating of any workroom following measures shall be adopted: 1.Walls and roofs shall be of such materials and so designed that reasonable temperature does not exceed but kept as low as possible. 2.Where the nature of work carried on in the factory generates excessively high temperature, following measures should be adopted to protect the workers: (a) by separating such process from the workroom; or (b) insulating the hot parts; or (c) adopting any other effective method which will protect the workers. 3.The Chief Inspector is empowered to direct any factory to adopt such methods which will reduce the excessively high temperature. In this regard, he can specify the measures which in his opinion should be adopted. (Section 13) (iv) Dust and fume There are certain manufacturing processes like chemical, textile or jute, etc., which generates lot of dust, fume or other impurities. It is injurious to the health of workers employed in such manufacturing process. Following measures should be adopted in this respect:+ Effective measures should be taken to prevent the inhalation and accumulation of dust, fumes etc., in the work-rooms. . Wherever necessary, an exhaust appliances should be fitted, as far as possible, to the point of origin of dust fumes or other impurities. Such point shall also be enclosed as far as possible. + In stationery internal combustion engine and exhaust should be connected into the open air. + In cases of other internal combustion engine, effective measures should be taken to prevent the accumulation of fumes there from. (Section 14) It may be pointed that the evidence of actual injury to health is not necessary. If the dust or fume by reason of manufacturing process is given off in such quantity that it is injurious or offensive to the health of the workers employed therein, the offence is committed under this Section. Lastly the offence committed is a continuing offence. If it is an offence on a particular date is does not cease to be an offence on the next day and so on until the deficiency is rectified. Humidity means the presence of moisture in the air. In certain industries like cotton, textile, cigarette, etc., higher degree of humidity is required for carrying out the manufacturing process. For this purpose, humidity of the air is artificially increased. This increase or decrease in humidity adversely affects the health of workers. Section 15(1) empowers the State Government to make rules (i) prescribing the standards ofhumidification, (ii) regulating methods to be adopted for artificially increasing the humidity of the air, (iii) directing prescribed tests for determining the humidity of the air to be correctly carried out, and recorded, and (iv) prescribing methods to be adopted for securing adequate ventilation and cooling of the air in the work- room. Section 15(2) lays down that water used for artificial humidification should be either purified before use or obtained from a public supply or other source of drinking water. Where the water is not purified as stated above. Section 15(3) empowers the Inspector to order, in writing, the manager of the factory to carry out specified measures, before a specified date, for purification of the water. (vi) Overcrowding Overcrowding in the work-room not only affect the workers in their efficient discharge of duties but their health also. Section 16 has been enacted with a view to provide sufficient air space to the workers. (1) Section 16(1) prohibits the overcrowding in the work-rooms to the extent it is injurious to the health of the workers, (2) Apart from this general prohibition Section 16(2) lays down minimum working space for each worker as 14.2 cubic meters of space per worker in every workroom. For calculating the work area, the space more than 4.2 meters above the level of the floor, will not be taken into consideration.Posting of notice: Section 16(3) empowers the Chief Inspector who may direct in writing the display of a notice in the work-room, specifying the maximum number of workers which can be employed in that room. According to Section 108, notice should be in English and in a language understood by the majority of the workers. It should be displayed at some conspicuous and convenient place at or near, the entrance. It should be maintained in clean and legible conditions. Exemptions : The chief Inspector may by order in writing, exempt any work-room from the provisions of this section, subject to such conditions as he may think fit to impose, if he is satisfied that non-compliance of such provision will have no adverse effect on the health of the workers employed in such work-room. (vii) Lighting Section 17 of the Factories Act makes following provisions in this respect: + every factory must provide and maintain sufficient and suitable lighting, natural, artificial or both, in every part of the factory where workers are working or passing; + all the glazed windows and sky lights should be kept clean on both sides; + effective provisions should be made for the prevention of glare from a source of light or by reflection from a smooth or polished surface; + formation of shadows to such an extent causing eye-strain or the risk of accident to any worker, should be prevented; and+ the state government is empowered to lay down standard of sufficient and suitable lighting for factories for any class or description of factories or for any manufacturing process. (viii) Drinking water Section 18 makes following provisions with regard to drinking water. + every factory should make effective arrangements for sufficient supply of drinking water for all workers in the factory; + water should be wholesome, i.e., free from impurities; » water should be supplied at suitable points convenient for all workers; + no such points should be situated within six meters of any washing place, urinals, latrine, spittoon, open drain carrying sullage or effluent or any other source of contamination, unless otherwise approved in writing by the Chief Inspector; + all such points should be legible marked Drinking Water in a language understood by majority of the workers; + in| case where more than 250 workers are ordinarily employed, effective arrangements should be made for cooling drinking water during hot weather. In such cases, arrangements should also be made for the distribution of water to the workers; and « the State Government is empowered to make rules for the compliance of above stated provisions and for the examination, by prescribed authorities, ofthe supply and distribution of drinking water in factories. + Latrines and urinals Every factory shall make suitable arrangement for the provision of latrines and urinals for the workers. These points as stated below, are subject to the provisions of Section 19 and the rules laid down by the State Government. , ANNUAL TRAINING PROVIDED BY RELAXO TO THE LABOUR FORCEPrevention of Sexual Harassment(P.0O.S.H DEFINATION e Section 2(n) - “sexual harassment” includes any one or more of the following unwelcome acts or behaviour (whether directly or by implication) namely:—physical contact and advances; or a demand or request for sexual favours; or making sexually coloured remarks; or showing pornography; or any other unwelcome physical, verbal or non- verbal conduct of sexual nature; The Act - WHY IS IT ESSENTIAL? « On 9°" December 2013 , government brought into force the comprehensive Law for dealing with protection of Women against sexual harassment at workplace and introduced this act called ‘The Sexual Harassment of Women at Workplace( Prevention , Prohibition and Redressal) Act 2013 + In India ,it’s mandatory for all offices with 10 or more employees to be covered under this law to provide safe working conditions to employees and have to comply with all processes + Employer has right to extend the coverage for Men employees and accordingly frame their policy + Relaxo covers both male and female under Sexual Harassment Policy Genesis of the Act ¢ In 1992+ In Rajasthan State Government employee, a social worker , Bhanwari Devi was exploited by community male members as she was preventing child marriage as part of her duties. + No Justice was given by Rajasthan Government to Bhanwari and accused were allowed to go free. + Case has brought to the Supreme Court by Vishaka Women’s rights group + In 1997 + Supreme court frame the guidelines to deal with Sexual Harassment cases called Vishaka guidelines + In 2013 + It become mandate law and government introduced this act called ‘The Sexual Harassment of Women at Workplace( Prevention , Prohibition and Redressal) Act 2013 * The law replaced the Vishaka Guidelines 1997 of the Supreme Court Key Obligations ¢ Three key obligations are imposed on EMPLOYER namely: Q Prevention - to keep from happening/ to stop or hinder something from happening.Q Prohibition- to forbid by authority. A law, order or decree that forbids something. O Redress - To set right; remedy or rectify. SUMMARY I RiteshDey did my training in P&A department (HR) Relaxo footwear Ltd. Unit-7B.During my training period under the guidance of Mr. Awanindra Tiwari and Mr. Jagdish Kr. Bhagel. I learnt the actual role and responsibility of HR department in Organisation.During this time period I was provided a schedule mentioning my part of work which was to be performed on daily basis. My day started with the recruitment process of workers(skilled & un-skilled) as per the manpower planning. They are recruited by the contractors the HR person check all the required documentation of the new joinees. After final selection they are provided induction training is provided by the HR & safety officer. The trainees are briefed about the company’s policies, wages, working condidtion, benefits, ESI and PF, labour welfare schemes& safety officer briefs them about the use of PPE’s, safety rules and benefits of fire hindrance. After the training they are sent to their respectivedepartments. Once the process is done I join Mr. RanjitBehera&Mr.Sunder Singh in the P&A department where they guided me how the bio-data of the new joinees are updated in the pay roll. After this I used to head towards the canteen where I used to observe the canteen process how the food is served and the food prepared is really nutritious and the canteen is clean and hygenic. In canteen I met Mr. Abhishek Rathee(Sr. Welfare Officer) where he throughly briefed me about the schemes provided by Haryana Government to the workers ie: Scholarships, Cycle Schemes, Maternity Benefits & Sports Benefits. Right After this visit the department with Mr. Jagdish Kr. Bhagel to know the workers grievances. During my training period my attented legal committee meetings There are 3 legal committees:- e EHS Committee * Canteen Committee « Workers/Grievance Committeeeo eeoe BIBLIOGRAPHY Internet Mr. Awanindra Tiwari(HR Manager) Mr. Jagdish Kr. Bhagel(DY Manager) Mr. RanjitBehera Mr. Sunder Singh Mr. Abhishek Rathee(Sr. Welfare Officer)« Human Resource Management(VSP Rao)