how to be

RICH and HAPPY

Whatever you want,
Whenever you want.

by John P. Strelecky
and Tim Brownson
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ll Unted States Copyrght Act of 1976, no par t of ths publcaton ay be reproduced or dstrbuted n any for
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a The advce contaned n ths ateral
ateral ght not be sutable
sutable for everyone. The authors
authors desgned the nforaton
nforaton
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c i to present ther opnon about the subject atter. The reader ust carefully nvestgate all aspects of any
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busness or lfe decson before cottng h - or herself. The authors obtaned the nforaton contaned
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t heren fro sources they beleve to be relable and fro ther own personal experences, but they nether
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o ply nor ntend any guarantee of accuracy. The authors are not n the busness of gvng legal, accountng,
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- or any other type of professonal advce. Should the reader need such advce, her or she ust seek servces
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fro a copetent professonal. The authors partcularly dscla any lablty, loss, or rsk taken by ndvduals
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who drectly or ndrectly act on the nforaton contaned heren. The authors beleve the advce presented
h here s sound, but readers cannot hold the responsble for ether the actons they take or the results of
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y Out of respect for the prvacy of the ndvduals whose stores are explaned n the book, soe naes and
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extraneous detals have at tes been changed.
d Publshed by How to be Rch and Happy LLC.
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h if you enjoy ths book, the authors would be grateful f you would recoend t to others rather than
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b For ore nforaton please vst: www.howtoberchandhappy.co
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 ts message fro the Authors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

n
introducton . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Chapter 1 - my Car s On Fre . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

te
Chapter 2 - if You Don’t Know, You Don’t Get . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

n
Chapter 3 - What Would You Be Wllng To De For? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Chapter 4 - Your Brllant mnd . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 4
o Chapter 5 - So That’s What i Value . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

c Chapter 6 - Don’t Sell to the Jantor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40

f Chapter 7 - Don’t Beleve Your Belefs Unless They Beleve n You . . . . . . . . . . . . . . . . 44

o
Chapter 8 - Reals s for Accountants . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47
Chapter 9- How Full s Your Glass? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51

le
Chapter 10 - Fal, Fal Fast and Fal Often . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58
Chapter 11 - Are Your money Belefs Keepng You Poor?. . . . . . . . . . . . . . . . . . . . . . . . . 63
b Chapter 12 - All t Takes s One Good Exaple . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 69

ta
How to be Rch and Happy - Copyrght © 2009
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Chapter 13- Sugar Plls and Black Capes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 72
Chapter 14 - What Are Your Three Favorte moves? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 76
Chapter 15 - Do Less and Get more . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 84
Chapter 16 - Pleasure or Pan? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 87
Chapter 17 - Wrte t Down . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 91
Chapter 18- maxze Your Rch and Happy Return . . . . . . . . . . . . . . . . . . . . . . . . . . . .101
Chapter 19 - The Rch and Happy matrx . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 08
Chapter 20- You Have No But, You’ve Got a Serously Bg Asset.. . . . . . . . . . . . . . . . . 119
Chapter 21 - Congratulatons, You’re Not Dead! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .139
Chapter 22 - What Would Jaes Bond Do? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 46
Chapter 23 - i Thnk Therefore i A . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 153
Chapter 24 - Re-Frae Ths . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 58
Chapter 25 - Who s Controllng Your mnd? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .163
Chapter 26 - See t, Hear t, Feel t, Have t . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 76
Chapter 27 - Be Patently Unrealstc . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 84
Chapter 28 - Be a Qutter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 91
Chapter 29 - Stress s for Suckers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 195
Chapter 30 - ignore most People . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 202
Chapter 31 - Star n Coedes Not Draas. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 208
Closng message fro the Authors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 215
Author Bos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 216
 d
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d —Marianne Williamson
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 sr Congratulations on taking one o the most important steps with them, and through our own lie experiences, that even
when they couldn’t actually name it, what they wanted was to
o
you’ve ever taken in your lie. You’ve decided to decide.
You’ve chosen to choose versus live a lie that others chose be Rich and Happy.
h
t
or you. That right there makes you one o a select group o
people. Tim was seeing it through his work with individual clients,
u and via his blog, and John was seeing it at his events when

a
I you read the inormation in this book, and apply it in your he was speaking to large audiences. So when people asked
lie, you will be part o an even more exclusive group- those us what we were working on next, we started telling them we

e
who are Rich and Happy. were working on a book called “How to be Rich and Happy.”
And literally every single person responded with something
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As you embark on this adventure, you may be wondering
how this book came to be. How and why do a #1 Best-
close to “That’s the book I need.”

Selling inspirational author whose works are in nineteen I you are amiliar with John’s previous books; The Why Cafe,
m languages (John) and a renegade lie coach with one o the Life Safari, and The Big Five for Life- Leadership’s Greatest Secret,

o
most let-eld thinking and successul lie coaching blogs on this will be a very dierent type o read. Those works are

fr
the Internet (Tim) pair up to write a book called How to be ctional stories with inspirational messages.
Rich and Happy?
This is a non-ction, tell it like it is book. That said, the under-
e The answer is actually pretty straight orward. Part o it you’ll lying ocus is still the same - help people live the lie they

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nd in the personal story described in the the opening chapter. want to live.
That will explain our own motivation or discovering the
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ss
ormula or being Rich and Happy. The other part, which is
why write the book now, is simply because we listened to what
Although the book is written by both o us, or ease o reading,
you’ll see that it reads as i there is just one author. The word
people are asking or. “I” is the collective I o both o us. Think o us as science
e We have been riends or a number o years. A riendship that
experiment gone mad, where two people’s brains and lie
experiences have been merged into one.
m began because although we operate in dierent arenas (Tim
in lie coaching and online blogging and John as an author Or, just realize that it is a heck o a lot easier to explain the
and speaker) and we have very dierent styles (Tim relies on stories and material the way it’s written, than or us to keep
a very British sense o humor, where John is more serious and clariying who is saying what.
inspirational) we have a similar lie purpose, which is to help
people. And now, let’s move you orward with what you want and
deserve- to be Rich and Happy.
And when we would get together or a round o gol, or grab
lunch, and discuss how things were going and what people
were telling us, it kept coming back to the same answer-
people are really struggling. We knew rom our interactions

John and Tim

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introduction
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X n Throughout each piece o this book, you will nd reer-
X
ito
ence to the ormula that has made thousands o people
I’ve analyzed over the course o almost twenty years,
c not only rich, but Rich AND Happy!
u
The staying power o this ormula is evidenced in that
d it was rst introduced to me through the lie story o
o Perhaps you, like many others have already, will nd
tr
Benjamin Franklin, one o the ounding athers o the
United States, who lived more than two hundred years
in
ago. It is the same ormula that Bill Gates, currently
the wealthiest man in the world, a man whose net
worth exceeds twenty three billion dollars, a man who
dropped out o college, began applying when he was
just a boy o 13.
When I rst began to discover the pieces o the ormula,
they let such an indelible impression on me that I was
let inspired to ponder them, refect on them, seek
examples o them in everyone I met, and o course,
use them.
Through my research and through my own experi-
ences with the ormula, I have come to realize that it
is the dierence between those individuals who live a
Rich and Happy lie, and those who do not. Knowl-
edge and use o it makes all the dierence.
This book explains the ormula and how it has been the
dening actor in the lives o people rom all varieties
o backgrounds, races, and geographies. Thousands
have applied it and reaped the benets.
How to be Rch and Happy - Copyrght © 2009 - How to be Rch and Happy LLC - All Rghts Reserved
Having seen the impact this inormation has on young
people rom around the world, I am condent that i
this were taught to youth early in their lie, we would
see a uture o innovation, cooperation, and satisaction
with lie, like the human race has never beore experi-
enced.
yoursel a catalyst or making that happen ater you
read this book and enjoy what the ormula enables.
As you read the inormation, you will learn why this
ormula or success will work or everyone who uses it.
How a man named Eiel put it to work and watched
it generate millions o dollars in wealth as he orever
carved his place in history by doing something he
loved.
All the truths you will nd in this book will illustrate
what the use o the ormula can mean in your lie. The
leap rom the lie you have, to the lie you want. Thou-
sands o men and women have applied it and received
the benets it enables.
For one young man that meant traveling throughout
Asia or two years while his bank account grew on its
own. He was operating in what you’ll soon discover is
called zone three o the Rich and Happy Matrix.
For another it meant buying a mountain in Costa Rica
and spending his aternoons surng and playing at the
beach with his amily.
7
X n Martin Strel, a sel-taught swimmer used it to set a
X
ito
Guiness record by becoming the rst man to swim
the entire length o the Amazon River, an accomplish-
c ment that netted him worldwide acclaim, a book about
u
his adventures, extensive speaking opportunities, and
became the basis or an award winning lm.
d cascaded toward a Rich and Happy lie. Like a bril-
o Sam Horn, author consultant extraordinaire used it to
tr establish a lie where her hourly salary now exceeds
in
what used to be her annual salary. All while doing
something that makes her happy, and has brought joy
to literally tens o millions o people around the globe.
Within these pages the Rich and Happy ormula is
reerred to almost constantly. I you are looking, and
ready to benet rom it, it is out there in the open, plain
to see. All that is required is to use it.
I your lie has taken you on a journey that has let
you tired, and perhaps eeling hopeless, i you eel that
the challenges you have aced, or perhaps are acing
are obstacles too big to overcome, then drink rom the
examples in here and let them be the nourishment you
seek in the midst o your exhaustion.
The ormula enabled a single woman rom a small Arican
village to rise against the tyranny that surrounded her and
create a movement o ollowers who collectively planted
more than thirty million trees and reorested an entire
nation. The Nobel Peace Prize she received, including
its more than one and a hal million dollar award, were
the rst ever awarded to an Arican woman.
How to be Rch and Happy - Copyrght © 2009 - How to be Rch and Happy LLC - All Rghts Reserved
The ormula has been the signicant element in thou-
sands o others like her who have gone beyond trag-
edies to not just survive, but to thrive.
A unique characteristic o the ormula is upon discov-
ering and applying it, people realize they are literally
liantly colored lea in the midst o a ast moving stream,
they are swept along in a current o their own deni-
tion o success.
One o the uniqueness o the ormula is that those who
are not looking or it or not ready or it, don’t see it. I
know this on a personal level, because as you will read
in the next chapter, until one momentous morning, I
didn’t see it, even though it had been there the entire
time.
I you are a person o limited education, don’t worry.
The diversity o people who have beneted rom the
ormula proves that ormal schooling is not a require-
ment or its use. It works as eectively or someone o
little education as it does or someone who has spent
years in academic institutions.
Many who have become Rich and Happy come rom
very modest educational backgrounds.
How can I state all o this with such certainty? That will
become clear as you read through this book. There
will be a moment when it all clicks in your mind, and
you just get it.
8
X n It might be in one o the early chapters as you learn about Keep ever-present in your mind that what is written
X
ito
the power o belies. Or perhaps it will be through one o
the nal stories. Just know that i you read with an open
here is the known, not an opinion.
It is truth, not fction.
c
mind, and a pure intent, it will happen.

u Over the course o almost twenty years, I have It exists in this orm so that you and all who are open to
d researched thousands o men and women who have it can discover the ormula or being Rich and Happy,
o achieved the state o Rich and Happy. While they each including the motivation to put the ormula to work.

tr
have their own unique story, the ormula is a common
thread that connects their success. One last comment ahead o your journey into the rst
in These individuals are a raction o the people world-
chapter. Every Rich and Happy moment occurring now
and at any time throughout history has had it’s origin
wide whose results veriy that knowledge and use o in a single thought- “I want to be Rich and Happy.” I
the ormula is the key to being Rich and Happy. In you have that desire, and are open to what it can bring,
truth, I have never met, or researched a single person then you are hal-way there. The rest waits or you to
who understood and applied the ormula who then did discover it in these pages.
not go on to become Rich and Happy. I have also
never ound someone who achieved a state o Rich and
Happy, who didn’t ollow the ormula. That is how
important it is.
As you go through these pages, the ormula will leap
rom the words and you will eel as i your whole world
has shited in a positive direction– i you are open
to the possibility! At those moments, and you will
know it when they happen, close your eyes, smile, and
take a long, deep breath. For they will mark dening
moments in your existence.
Knowledge learned is an asset that can provide benets
or your entire existence, and no-one can ever take it
rom you.

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1 eriF “My car is on fre. Oh my god, my Ater hitting the latch to open the hood, I jumped
r n car IS ON FIRE!” out o the car. Trac was whizzing by and people

te sO
were honking. No-one stopped, they just honked.

p rai
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E ach person who discovers the Rich and Happy
ormula has a dening moment that launches them
upon their adventure with it. A beginning that is
oten very memorable. Mine happened on Interstate 88
hy West, heading out rom Chicago. I was twenty-one years
CM old and barely surviving at the edge o the poverty level.
It was a very cold day in February and I was driving to
work. I waited tables or $2.01 per hour, plus tips, at a
restaurant chain called Bennigans. I, as a member o
the wait sta, was a “Bennigans Blues Buster.” What a
joke. My salary or that year was just over seven thou-
sand dollars. I couldn’t even bust my own blues.
One o the perks o the job was that or lunch you
could order o the employee menu or ree. There
were eight items. Most people ordered one. I would
order and eat one o everything. That was pretty much
my ood or the day.
But back to the burning car.
At the rst realization o fames coming up rom under
the hood, I expressed the phrase that now holds many
happy memories because o what it launched, but
which then was lled with panic— “My car is on re.
Oh my god, my car IS ON FIRE!”
Then I slowed rom the seventy-ve miles per hour I had
been driving at and pulled over onto the shoulder.
Apparently they wanted me to know my car was on
re. As i somehow I would have missed that.
I ran to the ront o the car and lited up the hood.
So that’s what all the honking is about, my car is on
re. I ran to the trunk to look or water. There was
none, so in my state o panic, I reasoned that anti-
reeze, being a liquid, would make a suitable alter na-
tive to put the fames out.
This proved to be a poor decision. Antireeze has
quite a large concentration o alcohol in it, which as
I learned moments ater pouring it on the re, has
the exact opposite eect o putting re out.
“Dirt,” I thought. “I need dirt to throw on the re.”
The anti-reeze enhanced inerno was now burning
the engine block. February in the Chicago area
tends to leave the ground rather rozen, and as I
tried to grab some dirt rom the side o the road,
I encountered little success. So I grabbed all the
rocks and gravel, and the little amount o dirt that
was on the cement shoulder, and threw that on the
re— about twenty times. And wouldn’t you know
it, it worked.
With the fames out, I stood there shivering in the
wind and unsure o what to do. I had no cell phone,
the temperature was 19 degrees below reezing, and

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1 eriF I was two miles rom the next exit, which was the one Thanks to the ormula I retired rom the nine to ve rat
r n I needed to get o at to go to work. race more than thirty years ahead o schedule, and will

te sO
never have to go back.
And that, was my defning moment.
p rai Standing on the side o the expressway, looking at my
Through the use o its wisdom, I have traveled the
aC
world, spending as much as nine months at a time
burned out car, was the instant when I decided some-
hy
out exploring all that this amazing planet has to oer;
thing was going to change in my lie. Not that I’d like the Amazon, the Great Wall o China, the rain orests
CM something to change, or it would be nice i things would
change. No, something was going to change. And that’s
o Costa Rica and Brazil, the Coliseum in Rome, the
Parthenon in Greece, the plains o Arica… .
when the ormula ound me.
It is what enabled me to become a #1 Best-Selling
From that day until today, I have been a student o author and be invited to share my thoughts and ideas
the way the ormula works. I have interviewed and with audiences around the world.
analyzed thousands o people to discover its nuances,
threads, and acets. Perhaps most important, and or some reading this,
most relevant to their personal situation, ater standing
The rest o these pages are dedicated to sharing those on the side o that road, and eeling the cumulative
ndings with you. hopelessness and depression that had become my lie,
thanks to the ormula, I learned how to live in a
“Why?” you might be thinking. “Why write about state o genuine happiness.
the ormula? Why not just use it or your own
beneit?” So yes, I have most certainly used the ormula or my
own benet.
Well, irst o all, trust me, I have used it or my
own beneit. On the day the ormula ound me, I made the decision to put my almost twenty years
when my car caught on i re, I was twenty-one years worth o ndings about the ormula into a book or one
old, living at the poverty level, and overcome with simple reason. I know what it eels like to be twenty-
hopelessness. one years old, standing on the side o the road as your
car is burning, and eeling about as low in the world as
I was about as ar away rom Rich and Happy as you can possibly eel; hopeless, alone, like you’ll never
you can be. get ahead, like you’ll never be happy.

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1 eriF Once you know the ormula, all o that changes. I put
r n together this book to help people know that. Because
te sO
right now especially, there are a lot o people who eel
like I elt when I was standing on the side o the road.
p rai
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Realize that some parts o the ormula will be totally
hy
new to you. That means you will have to read with
an open mind i you are going to benet rom them.
CM Albert Einstein once said, “The denition o insanity
is doing the same things over and over again and
expecting dierent results.”
Most people spend their lie perecting insanity.
Rich and Happy people do not.
Other parts o the ormula may be similar to things
you’ve uncovered in other books. That shouldn’t be
surprising. Neither I, nor the people I’ve interviewed
and researched, are the only ones who have achieved
the state o Rich and Happy.
It’s a big planet with a lot o history and there are lots
o people on it. Those other Rich and Happy people
may have been kind enough to share their learnings
through books as well. As a matter o act, some o the
people I’ve interviewed and researched have written
their own books.
Since you cannot achieve Rich and Happy without
knowing the ormula, then not surprisingly, although
their terminology may be dierent, the books speak a
common language.
How to be Rch and Happy - Copyrght © 2009 - How to be Rch and Happy LLC - All Rghts Reserved
That’s OK. As a matter o act, it’s a good thing.
Not everyone will read the same book, and not
every book impacts each reader the same way. The
more options people have or nding insights into
the ormula the better.
I encourage you to approach each page with an
open mind. I you don’t, the ormula will elude
you.
You have never been at this exact stage in your lie
beore. So although it may seem amiliar, in truth,
every single thing you read will be new to you as it
relates to your lie right now.
Let me caution you against one character faw which
more than any other, can keep you rom your Rich
and Happy pursuits.
I know it well because or a long time I possessed it,
ocused on it, and let it hold me back in lie. It’s the
everyone faw.
It works like this. You hear or read something that is
an empowering statement and immediately you start
trying to nd the one possible scenario in which it
isn’t true. I know this well.
I would hear a speaker, engage in a conversation with
someone who was Rich and Happy, or read a passage in
a book that said something was possible, and instantly
my entire ocus would shit to trying to nd the one
scenario in which what they said, couldn’t be true.
13
1 eriF For example, the empowering statement might be
r n something like- “A state o Rich and Happy is possible

te sO
or anyone who wants it.”

p rai And instantly I’d be thinking, “Oh yeah, well what

about a yak herder who lives at the top o a remote
aC region in the Himalayas, who just ell o a cli and
hy broken both his legs, and his yaks have abandoned
CM him, and his water bottle broke when he ell, and...”
I think you get the picture. The examples I would come
up with were always so ar removed rom reality it was
ridiculous. What was not ridiculous though, was that
this habit kept me rom ocusing my time and energy
on what was important- the lessons to be learned.
It doesn’t matter i what you read is applicable to
every person in every situation.

The question you need to be asking, which is the one

all Rich and Happy people have asked, and I nally
learned to ask as well, is can this work or me?
Don’t worry about everyone else. They will take care
o themselves.
So let’s get you started on the path to Rich and
Happy!

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Chapter 2 - If You Don’t Know,
You Don’t Get
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2 et “Follow your bliss, & the universe except look at it. And when you die, you can’t leave it
r G will open doors where there were to someone else. The person who gave it to you gets it
e t’
t no
only walls.” back. Now how do you eel?

pD —Joseph Campbell Suddenly having money isn’t all that big o a deal is it?
a uo That’s the point.

h ,Y
Cw
n
o
D uring my almost twenty years o research, I’ve
uncovered a common denition or being Rich
and Happy. Despite its simplicity, awareness o
this denition has proven to be a critical part o the ormula
To be Rich and Happy you have to be able to look
beyond the physical money, to what it is you want
to do during your time on this planet.
K or those able to achieve a Rich and Happy state.
t’ Even or those rare people where money is part o the
n Rich and Happy is the ability to do whatever you scorecard they use or their personal denition o Rich
o want, whenever you want. and Happy, there is always something behind the accu-
D
u The specic elements o Whatever and Whenever vary mulation o wealth.
o
Y by person. The denition though, is almost a one Warren Buet, the multi-billionaire investor, is an
fI hundred percent constant. You’ll notice that the de- example o this. While making money is a component
nition says nothing about money. That’s because or o the “Whatever” he wants to do, in many interviews
the vast majority o Rich and Happy people, money
he has given, he’s talked about how the accumulation
itsel is not the goal. Money is just one o the vehicles
they use to pay or whatever they want, whenever o money is really just a game.
they want it. It’s part o what makes lie un and interesting or him.
I you nd yoursel doubting that money isn’t the goal, The prize or the game, or the way to tell i he’s winning,
think o the ollowing scenario. just happens to be money. This is evidenced in that the
process o spending money, unless it’s to purchase parts
Someone gives you twenty million dollars and you o, or entire businesses, doesn’t do much or him.
don’t even have to pay taxes on it. It’s all yours. How
do you eel about that? Rich? Happy? So why is it so important to understand that the deni-
tion o Rich and Happy is the ability to do whatever
What i you can’t spend, invest, loan against, tell anyone you want, whenever you want? Why is it such a key
about, or do anything with the twenty million dollars, piece o the ormula?

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2 et Because beore you can be Rich and Happy, you
r G have to defne what Rich and Happy means or
e t’
t no
you. You have to know your “Whatever.”
pD Within that statement lies a proound insight— despite
a uo
what the luxury automotive advertisers would lead
h ,Y
you to believe, Rich and Happy is not the same or all
people. Until you know what it is or you, you can’t be
Cw o
it. That’s just the way it works.
n Think o being Rich and Happy as the vacation o your
K and learning the Spanish language.
t’ dreams. One day a sort-o- amous celebrity turned
n spokesperson comes knocking on your door. When
o you answer, you are handed one o those giant ve oot
D
u checks and the good news that you have just won the
o vacation o your dreams. Pack your bags, the plane
Y
fI leaves in three hours.
Beore you can even get out a thank you, and ask where
the celebrity has been the last teen years since he
was on your avorite TV show, the van he arrived in is
gone, and you are let standing on the ront porch.
You race inside, open the suitcase, and then realize
you have no idea what to pack. Should the clothes be
ormal or casual, swimsuit or ski-pants, hiking boots or
running shoes? You don’t know what to do. You don’t
know how to decide what to do. You’re stuck in a state
o perpetual conusion.
That’s the way most people go through lie. That’s a big
part o the reason why they aren’t Rich and Happy.
How to be Rch and Happy - Copyrght © 2009 - How to be Rch and Happy LLC - All Rghts Reserved
In some cases, it’s actually possible to have everything
you need to be Rich and Happy and not even know
it, because you don’t know your “Whatever.” Sound
crazy? Hardly the case. Here’s an example.
While traveling through Costa Rica a few years back, I met
Tony. Tony was from San Jose, California and was now living
with his wife and two daughters in a beautiful place called
Manuel Antonio. He spent his days relaxing, reading, and
pursuing his multiple hobbies including playing the guitar
Two years earlier, at the age of 48, Tony was on the verge
of a nervous breakdown. He and his wife worked fourteen
hour days, one in high-tech and one in bio-tech. They saw
their girls for brief intervals on week-nights and occasion-
ally on the weekends if they weren’t working. Then one
day Tony’s heart decided to send him a reminder that he
wasn’t immortal.
In the recovery room after his heart surgery, Tony and his
wife had a long discussion about what a Rich and Happy
life would look like.
Three months later they had sold their house, cashed in all
their stock options, pooled every single asset they owned,
and with the four hundred thousand dollars that netted,
they bought a mountain in Manuel Antonio. Their moun-
tain sloped down to the beach, and each evening they would
head down a few hours prior to sunset and play som e family
volleyball with the locals, which is what they now were.
That’s where I met them.
17
2 et In my conversations with Tony, I learned that he Let me throw you one piece o advice beore we get
r G could have done what he did many years earlier. there though.
e t’
t no
His inancial position had actually declined as his
company was going through ups and downs during When it comes to the Rich and Happy ormula, I
pD the previous years. have learned that all the steps are important. Think
a uo
o it like making a rozen pizza. For the pizza there

h ,Y
But it wasn’t until his trip to the hospital that he are our steps: #1. Turn on oven, #2. Un-wrap pizza
and his wie took the time to igure out what they rom plastic wrapper, #3. Put pizza in oven or 12-16
Cw o
really wanted— what Rich and Happy looked like,
elt like, consisted o, or them.
minutes, #4. Remove pizza rom oven and eat it.
n I you’re not sure each o the steps is that important, try
K
t’ In an attempt to save you a trip to the emergency leaving out #1. Turn on oven. How would your pizza
n room, let me be very clear. taste. Or leave out #2. Un-wrap pizza rom plastic
o wrapper. I you try that one, make sure to turn o
D
u People who are Rich and Happy get that way by the oven once the smell o burning plastic has orever
o knowing what it means to them. They know it in etched in your mind that each step is important.
Y their mind beore they become it in their lie.
fI
What that means or you, is that in order or the
Now you may not have our hundred thousand Rich and Happy ormula to work in your lie, you
dollars in total assets, or maybe even our hundred need to be serious about using each piece o it.
dollars in total assets. But you also might not view
Rich and Happy as owning a mountain in Costa And that includes taking action. I you want a
Rica. Plus, as you’ll learn later in the book, assets perect, hot and ready to eat, delicious tasting pizza-
come in all shapes and sizes, and I guarantee that at some point you have to put it in the oven and
you have ones you don’t even realize, and they are cook it. Reading and even knowing the instructions
worth a lot! aren’t enough. You have to take an active role in the
process.
The important lesson or you to learn now, is that the
rst step in the Rich and Happy ormula, is to dene The same goes or being Rich and Happy. One o the
what Rich and Happy means to you. I this seems common characteristics o Rich and Happy people
daunting, don’t worry. The inormation in the next is that they don’t just know the steps in the Rich and
group o chapters will help you gure it out. Happy ormula - they do them.

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2 et I once heard a unny albeit sad story about an intriguing
r G occurrence at a sel-development seminar. The person
e t’
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giving the talk asked how many people had read Napo-
leon Hill’s classic book Think And Grow Rich?
pD Almost every hand went up. He then asked how many
a uo people believed in the principles in the book. Again,
h ,Y almost every hand went up. Finally he asked how many
Cw o
people put the lessons into practice. One hand went up
and that was the guy on the platorm.
n
K
t’ Early in my Rich and Happy journey, I was guilty
n many times o learning a piece o the ormula, and then
o not putting it to work. O course I always intended to,
D I just knew that I would go back to it later.
u
o
Y That behavior keeps the Rich and Happy lie you want
fI just out o reach.
Keep that in mind as you go through this book, starting
with completing the exercise you’ll nd in the next
chapter.

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Chapter 3 - What Would You

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Be Willing To Die For?

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3 ro? What would you be willing condition that you nd yoursel in at least occasionally,
r F to die or? in which everything seems to happen without eort.

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p oT
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A provocative question isn’t it? It’s also a great
way to help discover your “Whatever.”
You see, that question opens your mind to
Suddenly, and ater paddling uriously against the
stream or a while, it eels like somebody has kindly
turned your canoe around and you are now fowing

h illi
with the river instead o against it, and are using the
discover the core essence o what you hold most power o nature and momentum to propel you along.
CW important in lie. It helps you discover your internal
compass, the guiding orces that tells you whether to
It’s a great eeling, or to use Csikszntmihalyi’s words,
an optimal experience.
e turn let, right, go orward, or turn back in lie.
B
u The eeling can occur while you are working on a
o It helps you discover- your values. project, playing sports (where it is oten called being
Y
“in the zone”), interacting with others or any number
ld To help you understand the importance o this inorma-
u tion, know that you you cannot be Rich and Happy i o dierent situations. In whatever scenario it strikes,
o the common characteristic is you are enveloped in a
you don’t know what your values are. And you cannot
W eeling o ease.
t be Rich and Happy i you try to live in confict with
a your values. There are no exceptions to these rules.
h That eeling is the same experience as when you
W In other words, they are a critical part o the Rich and are in alignment with your values.
Happy ormula.
To the contrary, think o times where when you were
I you wonder whether or not you are currently living procrastinating, bored, miserable, stressed or anxious.
in alignment with your values, then ask yoursel- Am I How many o those times do you think you were living
Rich and Happy? Am I doing whatever I want, when- in accordance your values? Let me help save you some
ever I want? I the answer is no, then you aren’t living energy by telling you. The answer is none.
in alignment with all your values. The good news is, i
you keep reading, you’ll learn how to x that. Would you like to be able tap into that “optimal expe-
rience” eeling any time you want? That state o fow?
The book Flow, by Mihaly Csikszentmihalyi is subtitled Rich and Happy people can do it. Once you under-
‘The Psychology o Optimal Experience’ and Csik- stand the importance o your values and move into
szentmihalyi called it that or a good reason. Flow is the alignment with them, you’ll be able to also.

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3 ro? I have no doubt that at some point in your lie you’ve
r F
Values
asked yoursel “What’s important to me?” or something

te eiD
similar. That’s a great start in the direction o nding Adventure Connection Fun Honesty Nurturing
your values. Authenticity Courage Gratitude Integrity Oneness
p oT Beauty Creativity Growth Justice Open-

a gn
To get there you keep heading in that same direc- Clarity Discipline Happiness kindness mindedness
tion, you just go way arther down the road- all
h illi
Comort Diversity Health Knowledge Passion
the way to the core o your identity. Commitment Excellence Humor Leadership Peace
CW Sound interesting? Just wait, it’s going to get even
Community Freedom Humility Love Persistence
e better. Positivity Signicance
B Power Security
u The ollowing two charts contain a list o values and Recognition Spirituality
o
Y also something called anti-values. For now, just glance Prudence Stability
ld at these so you have them as a rame o reerence. Sel- Trust
u awareness Truth
o Ater giving you some need to know inormation about Sel-control Wealth
W how values impact your lie, I’ll explain how to gure
t Service Wisdom
a out which ones o the values and anti-values below are Sincerity
h yours, and how that impacts the Rich and Happy lie
W you want and deserve.
anti-Values (also known as away from Values)

Aggression Cynicism Hypocrisy Pain

Anger Death Ill Health Pomposity
Anxiety Dishonesty Indelity Poverty
Apathy Disgust Immortality Procrastina-
Arrogance Fear Injustice tion
Confict Frivolity Isolation Stress
Contempt Greed Jealousy Suspicion
Hate Laziness Worry

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3 ro? Values are not belies. We’ll cover belies later in the discover you have a serious illness that requires your
r F book. For now, know that values are oten built upon immediate ocus. Health will now nd its way to the

te eiD
and intertwined with your belies, but they have a top o your list very quickly, irrespective o where it
tendency to be more static and more powerul than had previously been.
p oT belies.
a gn Similarly, i you were in what you thought was a great
h illi
Your values are determined over many years and like relationship and then you ound out your partner was
belies are infuenced by countless things including your having an aair, trust may become incredibly impor-
CW amily (or even lack o amily), your riends, television,
politicians, Church leaders, cultural infuences, books
tant to you. In act, most people I have worked with
e who had ‘Indelity’ as an anti-value had been through
B you have read, incidents (both positive and negative) or witnessed rst hand (oten their parents) an unaithul
u you’ve seen or been involved in, conversations you
o relationship.
Y have had and much more.
ld There are no right or wrong values. There are only
u That less than exhaustive list still easily demonstrates
values that are right or wrong or YOU! And nobody’s
o why even close siblings and twins can have many
W values are better or worse than anybody else’s.
t dierent values and character traits.
a When you judge somebody you are judging them based
h No two people and that includes co-joined twins
W are exposed to exactly the same environmental on your own values and the belie that i they do not
conditioning and thereore, no two people have have the same values as you, then there is something
exactly the same values. wrong with them.

Your values tend not to shit too much when you get This is ridiculous, because i you had their genes and
past your mid-twenties. The main reason or that, is their up bringing you would have their values. So
because you have a tendency to look or inormation when you judge someone else, what you are really
that cements the values you already posses and lter saying is they were wrong to be born into that house-
out inormation to the contrary. That said, things can hold, to those parents, and to have had their lie expe-
change radically under certain circumstances. riences- which doesn’t make much sense when you
think about it.
Perhaps you never had ‘Health’ as an important value
because you’ve always been t and healthy. Then you

How to be Rch and Happy - Copyrght © 2009 - How to be Rch and Happy LLC - All Rghts Reserved 23
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be returned in ull.”

We want you to be Rch and Happy, and we want you to feel cofortable gvng the nforaton n the anual a try - rsk-free.
ENJOY!
The e-anual costs just $19 and s avalable for nstant download. The hard copy of the book costs $25 and for ths you also get
nstant access to download the e-anual to get you started on your Rch and Happy journey. We also have plans to brng out
an audo verson of the book n the Fall of 2010, so please check the ste for ore detals. John and Tim