SRI SATHYA SAI INSTITUTE OF HIGHER LEARNING (Deemed to be University) Structure and Scheme of Evaluation for MASTER OF BUSINESS ADMINISTRATION (M.B.A) (Effective from the batch starting in June 2021) AR inditute of Higher Learning Sei sein emearobe Unies Vidyaate, sei Sathya Sa District, AP. ~ 515 134 se Satta Sal Distr ctv fr the batch fla QueRARTeDIA mimes sie Je eS id ewe ‘amagh (ove SH tence ro J et tte. A Sie ie bch f cone ooo oOo e ooo OOOO OC DOOD O00O89 OOOO 809550yOO0070 2 oO eoeoaoen oo eo Structure and Scheme of Evaluation Effective from batch starting June 2024 ewrencom | rants aus | vole | eOMEOE] STADE [wanna GAG-101 | Econerics tr Managers s [3 | T +06 ‘MBzG-102 | Valves Based Menagerent 4) «|e T +00 MBRG-109 | Moning Manogerent af «| 7 10 BAG-104 | So Owvtopmer as 1 e Ey NGAG-105 _ | Finaneit Accounting for Marea = [os | = T 10, MGAG-106(7) | Financ! Menegament a | 2 z 100 was tae | Seiler Appice: Facil 7 2 1 P 50 HEAG-107 _ | Stafetcs fr Business Wanapererl a [6 i P 10, MEAG-108 | Businees and Managerial Conmuricatan’a | 1 | 2 i P 50 18AG-100 | Aralteat end Presentation Sits +12 t S 20 sawneag | ASB Osa Inder eSB VERE || : > a TOTAL a | 0 Sesond Semester rarenone | raPER TE zxcons | nouns | ARSE, [EEN [mane WGAS Gi | Erireprenairship& inovalion + | 3 t P 50 BAG-202 | Human Resources Management ala a T 10 WGAS 203 — | Research Methods for ienagere 1 [2 1 P 50 WGAG204 | Bsnces Law zs 2 7 70 MBAG-205 Rural Management (Seminer) 4 4 1 T 1000 WEAE-206 | Management Accounting 4 [4 2 7 100, WEAB2 | Sexvioe Operations Menegererd aya iE T 10 ManG-205 | Management Sonce 2p 4 i P 50 WEAG00 | Voor End Viva Veo a po E v 50 ‘sauna | ARSE CRE RTRRNETEEESIE [| ; : rs orAL | 755 “tele forthe at ag hy Jane 2023 yeavencacs | vase rie ous EO | Mame | exaci a, MEAG 301 | Sttogia Management 4 4 ian) Mexc-sc2__| Greup Dynamies 1 3 P 50 Misvtrstiscy_| Monajoment of Guc z 2 i be NBAG-300%¢) | Management of Qusfiy- Apphicalions i 2 F 2a NMBAG-504 | Business ond Manaoarisl Communication 2 i 2 P 50 MGAG-a0 | Electis-1 4 4 + | 100 NBAG-306 | Elective 1) 4 4 | 109 MBAG-307 | Elective li 4 4 T 7100 NBAG-508 | Computer Applications: Business Anais 1 3 F 30 MeAG-a00 | Project wok - Review 3 pw | so swrmiaea_| Aararass Orso Vales Management 5 + > TOTAL 32 7 Fourth Semester areneaoe | raven nue reais | noune Ee | wana. NBiNG-201 | Values Centered Leadirahip 3 3 [+ | 00 NeAG-att? | Fundamentats of Project Management 2 2 r 40 NBAG-203 | Business Excalonce 1 a P 50 MBAG-404 | Manoping the Digit! Fim z 2 T 0 MBaG-205 | Elective 1V 4 4 r 100) NEAG-A06 | Elective V # a T 100) MBAG-207 | Elactie Vi a 4 T__| 100 MBAG-208 | Computer Applicators. Enterprise Aopieatons | 1 a P 0 MBAG-209 | Project Wore 6 a pa [190 MBAG-<10 | Soh Sits and Personaliy Devlopmen* 1 F 50 MBAG-AT1 | Oigial Business Strategies 2 z T 50 MBAS? | Comprehensive Viva Vece 3 o vi | to Fsawheaoa | Atereness Corset Vales Wanagene 1 4 T ab TOTAL 34 7050. GAKND TOTAL our semesters) 108 30 ic course starts aficr cubmigsion of projec End Semester Exant of papers with 12 node-of evéluation would be valued by 2 interned execrines. The Prolact Work tople would be finalized by the erid ofthe fret wemnester and the projet work would corrrenes thezeatter, eartinue inthe thie cemester anc rexid get completes inthe fourh semester. The project work dane Inthe thie Semesler is revicwret based ot the prelininery feperl subratied fy the slider! end ls evaluated for 80 merks, whch '5 Inter ineluciad ss a part ofthe tts! marks of 200 i the fourth semester, nAannannanaanaAnAAADAR?e annonannan cocoon oeoaooo°#o‘ ‘SRI SATHYA SAL INSTITUTE OF HIGHER LEARNING (Deemed te be University) ( Syllabus ( for MASTER OF BUSINESS ADMINISTRATION (M.B.A) (Effective from the bateh starting in June 2021) Prasanthi Nilayam — 515 134, Anantapuramu Distriet, Andhra Pradesh Applica from the bose: Jleloy? 3021, o SyPCeEeeveeeGeveGGooOoCoOOoCooVoOoOFOVOSFOSGGVIIVIOIE€ c c ¢ € ¢c c ¢ Cc ¢ € ono eoeoo0e oO oo CONTENTS UNDERLYING PHILOSOPHY. ‘SRI SATIVA SAT INSTTTUTE.OF HIGHER LEARNING Mision MISSION ‘cone PURPOSE ‘PROGRAMME OUTCOME PROGRAMME SPCIFIC OUTCOMES SEMESTER | MBAG. 101 ECONOMICS FOR MANAGERS MBAG- 102 VALUES BASED MANAGEMENT MBAG-103 MARKETING MANAGEMENT MBAG. 104 SELE-DEVELOFMENT MBAG 105 FINANCIAL ACCOUNTING FOR MANAGERS ‘MBAG-106(T) FISANCTAL MANAGEMENT “MBAG-100¢P) COMPUTER APPLICATIONS: FINANCIAL MANAGEMENT MBAG-07 STATISTICS FOR BUSINESS MANAGEMENT ‘MBAG.108 BUSTRESS AND MANAGERIAL COMMUNICATIONeL MBAG 109 ANALYTICAL AND PRESENTATIONS SKILLS SEMESTER 2 MDAG201 ENTREPRENTURSIIIP & INNOVATION MBAG-202 HUMAN RESOURCE MANAGEMENT MBAG-203 FUNDAMENTALS OF RESEARCH METHODS. ATLA 204 MLISINIESS LAW MAG-205 RURAL MANAGEMENT MMBAG-208 MANAGERIENT ACCOUNSFING MBAG-207 SERVICE OPERATIONS MANAGEMENT MBAG-208 MANACEMENT SCIENCESUMESTER 3 MBAG 301 STRATEGIC MANAGEMENT MEAG-I02 GROUP DYNAMICS MMAG-303(F) MANAGEMTINT OF QUALITY 2MBAG-203(P) MANAGEMENT QF QUALITY- APPLICATIONS MBAG-304 BUSINESS AND MANAGERIAL CONMUNICATION.2 MHAG-308- COMPUTER APFLICATIONS- MUSENESS ANALYTICS SEMESTER MMntAG-40r VALUES-CENTRED LEADERSHIP MBAG-492 FUNDAMENTALS OF PROIBCT MANAGEMENT (MBAG-406 BUSINESS EXCELLENCE MMAG-406 MANAGING THE DIOITAL Fatty, (MBAG-405 COMPUTER APPLICATIONS - ENTERPRISE APPLICATIONS: MBAG-410 SOPT SKILLS AND PERSONALITY DEVELOPMENT MBAG-411 DIGITAL BUSINESS STRATEGIES wee ta Shoei 3 Te aT 37 cI al a2 43 45 46 46 46 ay 49 $1 82 53 rene nesceoo neo no M OAK ON NOONAN ONO DM ANNA,n nO a0 UNDERLYING PHILOSOPHY “The Sat educational institusions have been established not merely to enable students to carn a living but ia make them acquire good traits, lead ideal tives, and give them ethical, moral and spiritual strength. I have established them with a view to inculcate Jove and teach good qualities to students. They will learn here humility, discipline and faith: Shave established these institutions to impart spiritual edueaiion as the main component and worldly education as a secondary one, Education should enable one to cultivate good qualities, character and devotion. The teaching of the university curricula is only the means employed for the end, namely, Spiritual uplifi, Self-discovery and Social Service through love and detachment, This will be a Gurtkula - a place where teachers andl taught will grow together in tove and wisdom - and like the anciem system of education, it will develop in its students. a broad outlook and promote virtues and morals, whieh serve to foster noble ideals in society. This Institute will be a temple of learning where youth are shaped into self-reliant, contented and enterprising heroes of action and self-sacrifice, for the purpase of serving. umaniey,” + Bhagawan Sri Sathya Sai Baba ‘Applicable from the ate Fefning 202), (yrSRISATHYA SAI INSTITUTE OF HIGHER LEARNING VISION To assist generations of students acquire Self-knowledge (Atma Vidya) and Self- confidence (Atma Vishwas), so as to cultivate Self-sacrifice and earn Self-realisation; therehy molding them inte leaders who will benefit society. MISSION To mold well-rounded holistic individuals — professionally sound, socially responsible, and spiritually aware ~ who embody noble valves and the right attitude, through Educare (Untegral Education based on Human Values) that eaters to the physical, intellectual, ‘emotional, psychological and spiritual dimensions of the human personality. CORE PURPOSE ‘To impart true, ideal education, and mold students as ideal citizens wedded to the service of society. To provide the youth with an education which, while cultivating their intelligence, wall alsa. purify their impulses and emotions and equip them with the physical and mental disciplines needed for drawing upon the springs of calmness and joy that lic in their own hearts ‘To help students to cultivate self-knowledge and self-confidence so that each one ean Jearn self-sacrifice and ear self-realisation ‘To blossom students as true representatives of Bharstiys Somskriti, sprending tolerance, charity, and brotherhood throughout the World, To equip students for the role of future Jeaders of India, as persons of integrity and character, as embodiments of truth, justice (righteousness), peace and love; and lo confer on them the courage to sland up against injustice, indiscipline, immorality and falsehood, Apyocabte teva the bel fog D021 Voc 29MO900 899999909aoon0000 Applicabetrom the hateh Jotuieg 202) PROGRAMME OUTCOME PROFESSIONAL PROGRAMMES Te develop future professionals with Integrity and character who are academically ‘sound, socially responsible and spiritually aware — who embody noble values and a Fight attitude, Develop self-reliant and enterprising herees of action and self-sacrifice who serve humanity. Such spirllually eware professionals wil influence: arganizations through their personal ‘example and ethical practeas rooted in the teachings of Bhagawan Sri Sathys Saf Babs. Through Educare, (integral Education based on Human Walues) the programme caters: to physical, inteliectual, emotional, psychological and spiritual dimensions of the human personaly. PROGRAMME SPECIFIC OUTCOMES MASTER OF BUSINESS ADMINISTRATION MBA Programme of S1i Sathya Saf Institule af Higher learning is the manifestation of the vision of Bhagawan Sri Sathya Sai Baba to- Shape young stidents into self-reliant and enterprising heroes of action and self- sacrifice, for the purpose of serving humanity, Develop future leaders with integrity and character, Develop dedicated, dynamic, and professionally competent managers with a ‘wholesome personality, acadamic soundness, right attitude and strong values. Such spiritually aware leaders will influence organizations through thelr personal ‘example and ethical practices rooted in the teachings of Bhagawan Sri Sathya Sal Baba.| POSCTOOOBOOCSSOHOGOAGOOSOBHOOBOGOOHSBABOOROS Aggilcnble rows ihe etch jlnicy 2021)7AeOAnn020900 SEMESTER 1 ‘ONOMICS FOR MANAGERS (3 Greailts) MBAG-101 ‘Course Objectives To help students develop an understanding of basic principles lavolved in loro and macroeconomics to enable them to apply this knowledge in managertal decision-making While covering these topics, the emphasis is given te Indian thought and scenario. Course Outcomes Al the end of the course the students would be abla to explain basic principles of micro and ‘macro economics and apply principles in managerial deciskan-making. Contents 1. Overview 4houre ‘= Iniroduction to Micro and Macro Economics * Key principles in economics India as a Mixed Economy 2. Micro-Economics 42 hours = Basic Eloments of Supply and Demand Elasticity and Applications Analysis of Perfect, Monopolistic, Oligopoly and Monopoly Markets Markets and Pricing strategies Analysis of Casts 3, Macro-economics Bhours, ‘Overview of Macroeconomics Monetary and Fiscal Policies and their impact on the economy Fiscal and Monetary Policies interaction Inflation and Inflation Targeting in India Introduction 1a Balence of Payments, iis components! Deficit vs, Surplus in BoP Efficiency vs. Equality: The Trede-off 4. Indian Antecedents to Modem Economic Thought 4 hours © Economic Thought and Policies in anclant indian texts and Kautilya’s Arthashastre * Econamic guidelines from the sayings of Sri Sathya Sai Baba 5. India as @ moder welfare state and the rate of corporations 2hours 6. Social - Cost Benetit Analysis 2 hours 7, Case Studies and Exercises T hours Text Book Paul Samueléon and William D Nordhaus, (Indian Adaptation by Sudip Chaudhari and Anindya Sen); Economies, 19" Edition McGraw Hill, 2040, Suggested Readings 1. Stephen Perez and Leonie Stone, Economics ~ Principles, Applications and Tools, Pearson; ‘Awoliestbtefeoms the bate flag 2021 SySection, July 2017 2 Colander, David C., Macteeconamics (9° Indian Edition); McGrew Hill Education (India) Private Lid., 2017 ‘varshney and Maheshwari, Managerial Economies, Sultan Chand and Sons, 2018 Thomas R. Traufmann, Arthashastra: The Science of Wealth, Random House India, 2016 Devdull Patlanalk, The Success Sutra: An Indian Approach to Wealth, Aleph Buok Company, First edition, 2015 6. Kaulilya's Arthashastra: The Way of Financial Management and Economic Governance: ‘Bottom of the Hill Publishing; 2016 Translated by R Shamasasiry. ane Avice frame hase 2028 yor 7OAan2a0079090097999997 aAnannno n° fall ailelisiiaitcisticitsiallci: mampooannaD MBAG-102 VALUES BASED MANAGEMENT (4 Credits) Course Objectives ‘The course aims to impart knowledge and skills inthe application of management principles wath values as the foundation Course Outcomes ‘At the end of the course the students will be able fo specify how managerial tasks of planning prganising, laading and controling can be executed ina varioly of clreumstances; end explain the role of values in management Contents 1, Introduction to Management 6 Hours © Management definition * Managerial Roles end skits © Challenges of Management in the 21" century 2, Values, Ethics and Social Responsibility 18 Hours © Man Management Definition of manager by Bhagawan Sri Sathya Sai Baba M~— Mind of Man A— Awareness af Atma N—Nature of Nations A= Aspact of Environment G ~ Guidelinas to Goodness E ~ Enquiry into Ethos R ~ Role of Rules, © Importance of Human Values as: emphasized by Bhagawan Sri Sathya Sal Baba What are the core "Walues'é role of “Values” in shaping behaviour of Man Importance of “Values *in Individual Ife , Corporate life . How do"Walues" Create Walue for organizations Reason for decline of ethies in business Workplace ethics & behaviour importance of ethics in organisations ‘Sobial responsibilty — perspectives eeeee 3, Evolution of Management theory 2 Hours ‘Classical theory © Behaviarat Theory © Quantitative Theory © Coniemporary theories 4, Planning . 2 Hours ‘© Overall planning process © Types of Plans 6, Organizing 2Hours © Basic concepts in organizing 6. Leading, Motivation Change Management & Innovation 18 Hours Leading Applicutle from the bates foiaing 2021 wr. Manager vs Leader Motivation Importance of Motivation Types-of motivation Difference in easter & western motivation approaches. Chigte tray trent Ghange vs Transformation Triggers for change Resistance to change Principles of managing change. Kollers change management steps J process Innavation Qualitios of innovative organization How to create culture of Innovation 7. Controking 2 Hours + Types-and process of control 8, Presentation Seminar 8 Hours ‘Text Book Management, Daniel Gilbert, James A.F.Staner, R.Edward Freeman, Sixih Edition Pearson ‘eighth impression 2011 ISBN 878 -81-317-0704-3, Study Material a. Definition / Facets of Manager by Bhagawan Sri Sathya Sal Baba -Study material b. Easter & Wester motivation approaches -Study material Suggested Readings Man Management: A values- based management perspectives based on the discourses of Bhagawan Sri Ssthye Sai Baba, Applieae Son th hae ating 202 Yor 12 AAO 20 20MBAG-103 MARKETING MANAGEMI (4 Credits) Cours Objectiven ‘To familiarise students with concepts in marketing, and the use of these eonoepts in formulating marketing strategy, Through case studies and real life contemporary problem situstions, students learn fo apply these concepts and theories, Ethical and values based thinking snd reasoning underpin the course. Digital marketing is Interwoven throughout the course, Course Outcomes ‘At tha end of the course the student wil be sble to explain and act upon: ‘© the process of formulating a marketing strategy; the roles of the different elements that go Inte formulating a successful marketing strategy; ‘© what needs to be managed in the marketing operations of a tem. Contents 1, Introduction to marketing: Cancept of value. Role of valve in marketing. Needs, wants, and demand. Supply chain. 4 Ps & update of the 4 Fs. 4 hours, 2. Developing Marketing Stratagias & Plans, Value creation, value communication & vakue delivery. Value Chain model, Core competencies. SBU. Assessing growth opportunities. Marketing strategy formulation process. Vision & mission, Environment analysis using Porter's 5-Forcas model, and identifying opportunities & threats. SWOT analysis. Gos! formulation. Strategy formulation (STP). Programme formulation (4 Ps’) & implementation. Feedback & control, Nature & content of a marketing pian. S hours 3. Analysing Consumer Markets. Factors that influence consumer behaviour. Key psychological processes, The buying decision process, The 6-stage model. Low-Involvement & High involvement of consumers. 4 hours 4, Identifying Market Segments and Tergets. How segmentation defines your business strategy. Bases for segmenting consumer markets, Criteria used to identify meaninaful segments. Legal & ethical lssuas with markat targets. 4 hours o Brand, Role of brands. Understanding & building brand equity, Poshtioning & value proposition concepts. Means of differentintion, Percentual maps. Establishing brand positioning. 4 hours 6. Addressing Compotition & Driving Growth. Growth strategies. Compotitive strategies for market leaders, Market challenger strategies. Markel follower strategies. Market Nicher strategies, Product Life Cycle and strategies at each of the slages. hours 7. Setting Product Strategy. Product characteristics and classifications, Praduct levels, Cansuimer- 0008 classification. Differentiation. The product hierarchy, product systems and product mbc, praduct tine analysis, product line length, line stretching Phours 8. Designing and Managing Services. Distineliva characteristics of services. Achiaving excollance in services. 2 hours, ‘9. Pricing Strategies. How companies price —comman pricing strategies, setting the price. ‘Adapling the price ~cash, barter, caunter-trade, discounts, promotional pricing, buncling Spain fron the Balj 181 ye2 hours 10. integrated Marketing Channels. Role and importance of channels. Types-and levels of channels. Channel design efiteria. Evaluating channel aRematives, Introduction to E-Commerce marketing practices and digital platforms. 2 hours 11. Managing Digital Marketing & Conimunications ~ Objectives of marketing communication: Deeiding the communication mix; online, social media and mobile marketing. Advantages and disadvantages of online marketing communications, Online marketing communications options. a hours Theory classes: 36 hours Case analyses, discussions, guest lectures from industry, student presentations: 16 hours TOTAL HOURS: 52 hours Text Book Philip Koller, Kevin Lane Kellar «= Markeling Management, Pearson India, 15th edition, ISBN 978-93-325-6718-5.. Reference Books 1 Applicable from he batch joiner 3940 ‘Al Ries, Jack Trout, Positioning: The Battie for Your Mind. WieGraw Hill Education; 20" edition, ISBN: 878-0070533752. Seth Godin, Ail Marketers Tell Stories: The Underground Glassic Thet Explains How Marketing Really Works-~and Why Authenticity Is the Best Marketing of All, Penguin USA; Reprint edition (2012), ISBN-13: 978-1891845331 Phitip Kotler, Marketing 4.0: Moving from Teaditforil to Digital. Wiley (2017), ISBN: 978- 8120565038, Purpie Cow: Transform Your Business by Baing Remerkabfe, Seth Godin, Penguin UK; Latest Edition edition (2005). ISBN: 978-0141016405 W. Chan Kim and Renée Mauborgne, Blue Ocean Strategy: Haw to Create Uncontested ‘Market Space end Make the Competition Irrelevant, Harvard Business Press; 1 edition (2016), ISBN: 978-1625274496 HAR articles: "Marketing Myopia! (Theodore Levitt); ‘Core Competence of the Corporation’ (CK Prahlad, Gary Hemmel, HBR Meylune 1990); Marketing is Everything (Regis McKenna, HBR Jan-Feb 1991), ‘Whal Is Stralegy' (Michael E. Porter HBR Nov-Dec 1996), ‘Analysing Consumer Perceptions” (Robert J. Dolan HBR Deo 2001). "Marketing Suosess through Differentiation—of Anything’ (Theodore Levit) 14 SHO009 eoeeoonAooaeannfo0 MBAG-104 SELF-DEVELGPMENT (4 credit, 3 hours, Practical) ‘Course Objectives ‘Self Development course is designed as 9 practical course that aims at the application of the concepts and tools of personal excellence. Through various sel{-development exercises, reflections, and discussions, the course introduces students to insights, tools, skills, and altitudes that empower them, The program is based on traditional Indian schools of knowledge ‘and modern western research in nsychology, management and coaching tools. Students would bbe evaluated on the basis of the students’ understanding of the sall-development concepts, and the quality of their effart fo improve themselves. Course: Gutcomes At the end of the course, the students wauld be able to work on their own selt-developmant. ‘They woul have @ raised sense of selfawareness, self-respansibllty, and setf-accourtablity for developing themselves, by putting the ideas of personal excellence into practice, Contents 1, ‘Self development Self-responisibility (Locus of Control), Set-Cancepvidentity, Self-Awareness- SWOT, JOHAR! Window, 360-degree appraisal, Seltaccountabilily for Selt-development (Structure). Overcoming ‘Sell-imposed liming traits’ S hours: 2. Solf-confidance and Developing a Strong Personality ‘Overcoming self-consciousness & ‘need for approval. Seff-satisfaction Overcoming ‘guilt and shame, Self-acceptance. Integrity. Connect with roots for confidence (nerents, ation, society, and nature). Self-sacrifice. Authenticity ~ Unity of thoughtword-deed. Seff-discipline, Authentic humility. Assertiveness, Bhagawen Sri Sathys Sai Baba on Ser, Shaurs 3, Integrity and Grovilas, importance of Posture and Body Language. Importance of volea moctulatien In delivery, a hours 4, Positive Attitude ‘Overcoming fears, Healing scars of Past, Overcaming Anger and reseniment, Forgiveness, Authentic apology, Persevering with patience through setbacks. 3 . Mindfulness. Sef-discipine & willkpower (Habits). Importance of Diet. Thours 5, Collaboretion and Teamwork Real Goal of Communication, Building strong relationships, Shifling fram improving othen: to self, Love, Real listening, Responding to here and naw, Transactional analysis, Authentic appreciation, Tearmwork for creativily, Being open to Points of views. Shours 6. Finding Happiness and Fulfillment - Positive Psychology Happiness-wealth disconnect -Danie! Gilbert. The Ceiling on Desires and Minimalism. Martin Seligman on Happiness. Sharing and Service {Seva}. Designing life for Fulfilment — IKIGAI_and & Balanced Life Insiie-oul. Life of Purpose. Gratitude. Bhagawan Baba on Purpose of Life. 7 hours: ile From the baveh jini #021 yrEvaluation Students would be evaluated on the basis of the students’ understanding of the sott- development concepts, and the quality of their effort to imprave themselves. Evaluation of students in this course is through in-class exercises, seminars, and individual assignments that would track the student's wiark on varlous aspeote of self development covered In the course. Exercises would include self-eppraisal (introspectinn, 360-degree feedback, and reftection) on various disciplines, action-plans, and evaluating of own progress Through Assignments, Essays (Concept clarity, quality of Introspection, resolve and implementation), Quality of Class discussion (quality of participation in sharing and introspection). Course Toxt 4. Notes and reading material shared by the teachers. 2. Speaking Being: Wemer Ethard, Martin Heidegger, nd @ New Possibility of Being Human, by Bruce Hyde and Drew Kopp. Publisher : Wiley (6 August 2019) ISBN-13 + 978-1119549901, ISBN-10 : 1419549908. Suggested Readings: 1. Steve Zaffion- The Three Laws of Performance: Rewriting the Future of Your ‘Organization and ‘Your Life, 28 December 2008, ISBN-10 = B12652507X, ISBN-13 = 978-8126525072, Publisher ; Wiley, 2. Rosamund Stone Zander end Benjamin Zander- The At of Possibly: Transforming Frofessfonal end Personal Life, \SBN-13 - 976-0149001225, ISBN-10 - 0143001221, Publisher : Penguin USA; Reprint edition, 24 September 2002, 3. Nangy Zapolski and Joe DiMaggio - Conversations That Matter: insights & Distinctions Landmark Essays Volume 1, ISBN-13 ; 978-0982160534, ISBN-10 : 0982160534, Publisher : Landmark Education, 30 March 2012. 4. Nancy Zapolski and Joe DiMaggio Conversations That Matier: Insights & Distinetions- Landmark Essays Volume 2, ISBN-13 978-098216054, ISBN-10 : 0982160542, Publisher : Lendmark Education, 30 March 2012. 8. Dr. Wayne Dyar- Your Erroneous Zones: Step-by-Stop Adviee for Escaping the Trap of Negative Thinking and Taking Contra of Your Life. Publisher. William Morraw Paparbacks (10, 21 August 2001) ISBN-10: 0080918760, ISBN-15: 878-0060918764 6, Dr. Martin Seligman - Authentic Happiness: Using the New Pasitive Psychology to Realize Your Potentio! for Lasting Fulfiiment, Publisher: Atria Books; Reprint edition (5 January 2004), ISBN- 10: 0743222980, ISBN-13: 978-0743222983, 7. Charles Duhigg - The Power of Habit: Why We Do Whe! We Do in Life end Business Paparback — 16, 7 Jan 2014 Publisher: Random House Trade Paperbacks. ISBN-10: 081208160X, ISBN-15: 978-0812981605, 8, Phyilis Krystal - Taming Our Monfiey Mind: Insight, Detachment, Identity, Paperback = February 1, 1994, Publisher, Weiser Books, ISBN-10: 0877287037, ISBN-13; 978- 087287923 ®, Dale Cameaie - ‘How to Min Friends and Jafiuence People" Publisher: RHUK; 2004 ‘edition (1 October 2004), ISBN-10; 0091906950, ISBN-13: 978-0091906351 10. Dale Camegie ‘How to Stop Worrying and Start Living’ ~ Publisher: RHUK: edition:1 ‘October 2004), |SBN-10: 9780091906412, ISBN-13: 978-0091906412 14. Thomas A Haris - ‘im OK, Youre OK'- Publisher: Arrow (4 May 1895 edition), ISBN- 10: 9700099552418, ISBN-13: 97e-0099552413, 12. HBR's 10 Must Reads - On Managing Yourself ~ 3e¢ Jan 2011, Publisher: Harvard Business Review Press; 1 edition (January 3, 2041), ISBN-10; 1422157997, ISBN-13: 978-1422187992 Appleale thane dhe teeing 2028 {yx 16 Cr,an AD oa 03 COODO MBAG 105 FINANCIAL ACCOUNTING FOR MANAGERS (B credits) Course Objectives ‘Tho course alms to equip students in undorstanding the preparation and presentation of statements generated by financial accounting. The emphasis is on understanding aecounting Information presented in financial statements from a manegerial perspective rether than taining them to be specialists im accounting Course Outcomes Al the end of the course the students would te able to Contents from the bateh fsniog 202), Explain the concepis and procedures of financial reporting, including income Sabor satornent of rained earrings balance sheet, Ard stnlerent of cath LOWS. Identify the basic econamic events most common in business operations and be able to report the events in a generally accepted manner, Including the impacts of alternative accounting methods on financial statements. Read and explain financial data from annual reports of carparations. Be aware of the key elements of Indian Accounting standards (Ind-AS) pertaining top items in the financial statements, Introduction te accaunting and Financial Statements a hours Introduction to accounting, Accounting cycle, Financia! statements: Balance sheet, Income statement, Cash flow statement, staternent of shareholder's equity, notes to the ‘aocounts, the aecounting environment and legal framework: Ind-AS, and IFRS, Role of suditors Generally accapted accounting principles and Accounting cycle, 4 hours ‘Terms In Accounting. Accounting equation and concepts ‘Accounting for revenue and receivables, Shows Recognizing revenue: Percentage of completion, completed contract, creating reserve for dabts, managing receivables, Key elements of Ind AS 118 Numericals: Percentage of completion, completed contract, A/R reserve presentation in stataments. ‘Accounting for Inventory, and accounts payeble, G hours Inventory valuation and their effect, analysis of inventory, reporting requirements, Key elements af Ind AS 2 Numericals: FIFO, LIF, Weighted Average, catulation of turnover ratio and days inventory held, Accounting for fixed assets end depreciation, Bhours Cost of acquisition, depreciation, intangibis aseets and thelr amortization, Natural resources and their depletion, sele of assets, impairment of assets, Key elements of Ind AS 16 Numerical; Calculation of amount to be capitalised, Straight line and writtan down value method, effect of and presentation of depreciation / emartisation {depletion and 7effect of and presentation of sale of assets Long tarm debt and leases, A hours Issue of debl, retirement of debl, amortization of interest expense, Proseritation of laages, Key oloments of Ind AS 23 and Ind AS 17 Numenoals. [realment of capital and epetaling lease In statements, Wbbut an retirement of debt, presentation in statements. Shareholder's equity, 4 hours Stock Issues, cash and stock dividends, splits, repurchases, Basic and Diluted EPS, Key elements of ind AS-33 Numericals: presentation in stockholders’ equity statements after events like splits, ‘dividends, bonus, and repurchases, calculating basic and diluted EPS. ‘Gase study: Reading ennuel reports, G hours A detailed Case study of reading an ennusl repod af 8 well known Indian company, ‘This module is not tested in the end semester examinations. Course Textbooks 1, Financial Accounting for Managers, Sanjay Dhamije, Pearson 3e, 2018 2, Hongren, Charles T, Financial & Managerial Accounting, 3 Edition, Prentice Hall, 2011, ‘Additional references 4, Tulskan, $ P, Corporate Accounting, $ Chand, 20, 2016 2. Rawat DS, AStudents' gulde to Ind AS, Texmann Publications, 2¢, 2018, 3. Ind AS: bttothwww.mea gov. infhtinistey2/Stend him! plicae Fre yee she ia a2 s 18coe MBAG-106(T) FINANCIAL MANAGEMENT (8 credits) Course Objectives ‘The course sims to equip students with the m ‘concepts in financial menagement that are required in taking decisions on investment, financing, dividend palisy and working capital management. Note: This paper has a companion paper MBAG 106 (P) which is @ practical computer applications to impart MS Excel skis relevant ta financial management, Course Outcomes Atthe end of the course the students wauld be abla to Contents 1 Textbook © Articulate capital budgeting methods, capital structure and dividend theories * Be abic to analyze investment decisions through NPV, IRR and Payback # Articulate metrics retated to short term financlal decisions, The Nature of Financial management, 4 hours Introduction te the various areas of finance, the goat of financial management, Decisions in financial management, organization of finanoe function, Agency casts. Time valus of money and Valuation of securities, Bhours Present value and Future value calculations of & single sum, Present value. and future value of an Anfuily, Perpetuity, Loan amortization, Valuation of equity shares under various growth assumptions, Valuation af bands. Investment decisions. Capital Budgeting, B hours Payback, Accounting rate of return, Net Present velue, Intemal rate of retum, Evaluating project cash-flows, risk analysis in capital budgeting through scenario Bnalysis and sensitivity analysis Risk and Return, hours Calculating average return and risk, portlollo expected return, risk and covariance, Portfolio diversification, CAPM, Efficient mart hypothesis and its forms Long term Financing and dividend desisions, Bhours Capital structure and cost of capital, Effect of leverage: EBIT-EPS analysis, theories of capital structure and dividend, dividend decisions-cash dividends, stock dividends, practical aspects in raising capital and dividends ‘Short term financing decisions, Ghours ‘Operating eycie, cash cycle, short term financing policy, float and cash management, Inventory management and recelvablas management. Ethical iseugs in finance, 2 hours Ethical decision making situations, one ease study Essentisls of Corporate Finance, Rass, Westerfield and Jordon; MeGraw Hil, 88, 2017 Additional texts Appice frame the atch joining 2681 ye 11. Brigham, E. F._ard Houston, J. F.: Fundamentals of Financial Management, South-Western College Pub, 13e, 2014 2. Chandra Prasanna: Financial Management - Theory and Practice, TMH, Oe, 2017, 9. Khan M.Y. and Jain PC: Financial Management - Text and Problems, TMH, 7e, 2014, ote 20 900000009000999 foilciciieileilell ail oN cilcMaiol si sie Mellel el)79000790900 eo00e°e MBAG-106(P) COMPUTER APPLICATIONS: FINANCIAL MANAGEMENT. (1 credit, 2 hours, Practical) ‘Course Objectives The coutse sims to equip students with hands on ells in financial management using MS ‘excel. Course Outcomes Al the end of the course the student would be to be able to do the fallowing In Excal- © Carry out capital budgeting = Conduct Risk analysis -Scenario analysis, Sensithily anslysis Carry out portfollo analysis, CAPM * Analyse-the effect of financing choices on Eamings per share Contents 1 Time value of money and Vekiation of securities, 6 hours. Present value and Future value calculations of a single sum, Present value and future value of an Annuity, Perpetuily, Loan amortization, Valuation of equity shares under various growth assumptions, Valuation of bonds. [Computation intensive problems in time value and bonds and shares valuation] 2 Investment decisions- Capital Budgeting, Thours Payback, Accounting rete of return, Net Present value, Internal rate of retum, Evaluating project cash flows, risk analysis In eapltal budgeting through scant analysis and sensitivity analysis [Cash flow estimation, risk analysis. in capital budgeting sceneria analysis, sensitivity analysis] 3 Risk and Retum, Thours Calculating average return and risk, portiofio expected retum, risk and covariance, Portfolo diversification, CAPM, 4 Long term Financing and dividend decisions, Bhours Effect of leverage: EBIT-EPS analysis, effect of capital structure changes, cost of ‘various capital sources (debtiequity), WACC. Evaluation: ‘Assignments and tests in MS Excel Course Textbook: Essentials of Corporate Finance, Ross, Westerfied and Jordon; MeGrawHill, Ge 2017 Additionat texts: 4.Brigham, E. F..and Houston, J. F.: Fundamentals af Financial Management, South-Western College Pub, 130, 2014 2. Chandra Prasanna: Financial Management - Theory and Practice, TMH, 8¢, 2017. 3. Khan M.Y, and Jain P.K.: Financial Management - Text and Problems, TMH, e, 2014. aMBAG-107 STATISTICS FOR BUSINESS MANAGEMENT (3 Credits, 6 hours, Practical) Course Objectives Te expose students to the basic theoretical underpinnings. of statlstics and probability and managerial decision making under uncertainty using data, Course Outcomes ‘Atthe ond of this course, the student will be able to use statistical analysis in MS Excel to * understand .a business problem, * collect relevant data, * decide on appropriate statistical tests, ‘© gnalyse, interpret and present findings and + take managerial decisions, Contents 4. Descriptive statistics: Mean, Median, Mode, Averages, Weighted averages, relative: Frequencies, Quaniles, Skewness and Kurtosis, Dispersion, Percentile 10 hours 2. Probability and Decision Theory: Basic Probability Concepts, Expected values, Conditional probability, Bayes Theorem, Decision trees 10 hours 3. Probability Distributions: Random variables, Discrete and Continuous Distributions, Binomial, Polson, Exponential and Normal Distributions. 10 hours 4. Inferential statisties: Sampling, Estimation, confidence interval, Hypathesis tasting- one and two-samples, T-Tests 16 hours 5. Analysis of Varlanoe (ANOVA) 6 hours 6. CheSquare 2nours 7. Simple Carretation and Regression 4 hours 8. Introduction to Multiple Regression Analysis and residual analysis. B hours 9, Student Seminars and Presentations 12 hours Evaluation ‘Assignments and tests in M45 Excel, Text books 1. Richard |, Levin, David'S. Rubin, Statistics for Management, 7" Fdilfon, PHI, New Delhi, 2012 2. David M. Levine, David F, Stephan, Timothy €. Krehbiel, Mark L. Berenson, Statistics for Managers using Microsoft Excel, Pearson, 6! Editian, 2008 8, Wayne Winston, Misrosoft Exes! 2016: Date Analysis and Business Modeling, Microsolt Press, 58, 2016 22 AAAS >OA9709000909 °maeo0o0 MBAG-108 BUSINESS AND MANAGERIAL COMMUNICATION-1 (1 Crodit, 2 hours, Practical) Course Objectives To enable the students lo become aware of thelr communication skills. and sensitise them to their potential te become suecesslul managers: To Introduce them ta some: of the practioes In managerial communiction that are in vogue. To help them acquire some of the necessary skills to handle day-to-day managerial responsibilities, such as © One-on-one communication, ‘+ Preporing effective presentations, © Writing Fetters, memos, minutes, reports and advertising, and © Maintaining one’s poise in private and in public This is @ practice-based course where all learning will take place through class and home assignments. Course Outcomes At the end of the course, the students would be able to handle communications in day-to-day: managerial responsibilities, such es One-on-one communication, preparing offective presentations, Writing letters, memos, minutes, reports and advertising Contents 4. Introduction to manageria! communication 2 Hours 2. Introduction to managertal writing 4 Hours 3. Letters : 4 Hours © Business letters ® Routine letters © Bad news and persuading letters * Collection letters and sales + Job apptication letters 4. Intemal communication through memos, minutes, notices 4 Hours 5, Report writing 3 Hours 6, Drafting Presentations 3 Hours 7. Making Proposals 3 Hours 8. Preparing Board Notes S Hours Evaluation Presentations, Class-exercises, assignments. Text Book This Is @ practical course, several saurces are referred, listed below. No particular text book Is preseribad, Reference / Reading Materi 1. HBR Business Communications that Work Chris Tumer, March 1899 2. Scott McLean, Business Communication for Success, Publisher-Flat World Knowledge, L.L.G., 2010, ISBN 1996126117, 9781936126118 3. HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion,” by day A. Conger) Paperback — April 2, 2013, te 4. Backstage: Preparing Your Presentation - Goarge Willams H ents Appice frown the alfa yeAnolis from baci 2021 nresentation-SHKNIWd4JwEt 5. HER Guide lo Persuasive Presentations, 2012, 18, HBS Press 6. HBR Guida to Better Business Writing Paperback — 16 Jan 2013. A Nine-Step Guide to Fast, Effective Business Writing, 1¢, Harvard Business School Press India Limited 7. LIOR Communizailon Breakdown Misiokos Msnagers Maki hitosu/hbr.orai2009i3/seven-communication-mistekes-m,himt 8. HBR - Good Writig-lt Begins with Principles, Chapter from the book ‘Business ‘Communication’ 2000, HBS, fe ~ 9. Evarycay Writing: Memos, Leters, and E-Mail - George Wilisms Holt Deck ring ers and-e-mail-educattio frosarapranfeNiea! 10,, Business Basics: Communication and the Language of Business. itos:ivevw.oreilly.combibrary/viewipluaned-in the/9781422 163655078 1422163665 of1,him! 24eo0n00 o noo c oos MBAG-109 ANALYTICAL AND PRESENTATIONS SKILLS (1 credit, Practical) Objectives This course aims ta enhance student's presentation skills required to make confident, high quality communications to larger auciences with conviction and clarity. Its also aimed at improving their analytical end critical thinking, creativity and probletn-solving capabilities under pressure. Course Outcomes ‘At tha end of the course the students would ba able to prepare and make good quality presentations based on analytical and ertical thinking, to large groups. Content ‘This course Is designed as a practical course that is based on presentations and acthiles led by students. Students are encouraged to chaose topios from latest davelopments In the field of management and husiness, and ar bring out or develop naw useful knowledge, awareness oor skills in the audience. valuation Students’ presentations in class are evaluated by al leasl two teachers based on their ‘contribution as member of the group snd individually. Evaluation would be of the quality and ‘creativity of the presentation, the idea: and analytical a8 well as critical thinking behind it. Anlientile fra che batch ola AyoSEMESTER 2 MBAG-201 ENTREPRENEURSHIP & INNOVATION (credit, 3 hours, Practical) Course Objective This is a course where students though interactions with entrepreneurs, case studies, classroom interactions, cross functional teams, group discussions, learn about transforming creative ideas into commercially viable business models / businesses. ‘Course Outcome At the end of the course the student would be able to apply above concepts in his profession, ‘whethor In the role of owner of a business, intrapreneur, an innovative manager or as 6 social entrepreneur. Contonts 1. Entveprenaur & Entropreneurship G hours ‘Traits of most innovative entrepreneurs. Challenges & opportunities of entrepreneurship Identifying & evaluating opportunitias Developing effective business plan, Sources af capital for entrepreneurship Making the pitch Business incubators Social entrepreneurship Intrapreneurship 2. Innovation Shours Creativity & innovation in an entrepreneuitial orpanization Role of creative Thinking Elements of Innovation Forms of innovation Challenges of innovation Creating cutture of innavation, 3. Case Studios Shours 4. Interactions with entrepreneurs. Bhours 5, Group acihily developing & presenting biusiness model ! business case for an ‘entrepraneurial idea 16 hours Evaluation Assignments, Text Book Entrepreneurship A south: Asian Perepective by O.F., Kuratko, T.V. Rao., ISBN- 10:8191517160,SBN-13:978-6 131517 161 Cengage Lesming, 2012. Suggested Readings 1. tnnavation and Entrepreneurship: Practice and Principles by Peter F. Drucker, Peter ‘Apical feom the hate joining 2021 Ya Ferdinand Drucker. Publisher Rouledge, 2007 ISBN 0750685085 9780750885085, New Venture Creation Entrepreneurship for the 21 centurigs by Jeffery Timmons and Stephen Spinetti (MotGraw Hill edition 2009) ISBN-13:978-0-07-067 738-9 ISBN -10:0-07- 067738-7 26 ee ADAAAADAAAADADA ocoen900000 02000 MBAG-202 HUMAN RESOURCE MANAGEMENT (4 Credits) ‘Course Objectives: © Te make siudents understand the Human Resauree Funetion in. Business Context, © To link Bhagawan's emphasis on Man Management with the Human Resource Development Course Outcomes: ‘Al the end of this course students vil: © The various sspects of the Human Resource Function. *) Appreciate the strategic role that the Human Resource Function is expected to play. Contents; 11) Introduction to the HR Function 4 hour a) Importance of HRM b) Trends Shaping HRM ©} Linking HR Strategy with the Business strategy 2) Talent Planning ang Acquisition Bhour a) Job Analysis b) Personnel Planning and Recruiting ¢} Employee testing and selection ) Interviewing caretidates 3) Human Resource Development Shour @) Training and Development b) Performance management and Appraisal ¢} Career Management 4) Basic understanding of SslaryMWages end Benefits Management Bhour a) Establishing strategic Pay plans b) Incentivizing Performance: ©) Benefits Management §) Basic Understanding of HR Funetian in.the international environment. hour 6) Fundamental understanding of Employee Relations hour a) Contemporary thoughts an ER 1b) Lahour Legisletion to Knaw the purpose of the follawing (Not focused on memorizing sections of the Acts) |, Contract Labour ii, Shops and Establishment Act fii ‘Trade Unions Aet iv. Factories Act ¥. Industrial Disputes Act vi Payment af Wages/Bonus vil, Acts covering Retirement Benefits 6) Cases related to Industrial Disputes 7) Technology trends in HRM Amite fron the {yer otc joining 2008, a7Theory Classes 32 he ‘Case Analysis, discussions, simulations and student presentations 20 hr Total hours: Sehr Course Book: Human Resource Management 18!" Edition, Gary Deesler and Biju Varkkey, Pearson Education Suggested Readings: 4. The HR Scorecard, Linking People, Strategy and Performance, Brian E Becker, Mark A Huselid , Dave Ulrich, Harvard Business Review Press. 2. Articles given in-class. 3. HR from the Guiside In: Six Competencies for the Future of Hurnan Resources, Dava Ulich, Jon Younger, Wayne Brackbank, Mike Ultich, Mc Graw Hill Applicable frome the hacsheltiyg 2021 yr 28 AAOAAAANDNAADOAXAHAADAAXADAAAS sceaoneanofeo°o oonana AAan0n7AAD MBAG-203 FUNDAMENTALS OF RESEARCH METHODS (4 Credit, 2 Hours, Practical) Course Objectives To acquaint students with fundamental concapis partaining to rasearch in business. ‘Course Outcomes ‘At tho ond of the course the students would be abla to = Develop 8 design for the research area. * Explain and execute the research process starting from defining the protilem to finally writing the report. © Use research as anaid to managerial decision making. ‘Contents 41) Introduction to Research, Applying scientific thinking te management prablems, 2 hours 2) ‘Types of Research. Ethics in research, Review of Research Literature. Selection of research project. 2 hours 3) Problem Definition, Writing a rasearch proposal 2 hours: 4) ‘Types of Vatiabtes. Theoretical Framework. Hypothesis development 2 hours 5) Elements of Research Design. 2 hours 6) Sampling. Types of Sampling. 4 hours 7) Data collection methods, Primary and Secondary Data interviews. ‘Questionnaires. Other methods of data collection. Reliability. Validity. ® hours 8) Data Analysis and Interpretation. Overview of Qualitative and Quantitative methods 3 hours 9) The Researeh Report. 1 hours, Evaluation ‘Submission of 2 Tarm paper - A review of tilerature pertaining to tha project (MBAG 410) Text book Uma Sekharan (2018). Research Methods for Business: A Skill Bullding Approach, 7 ‘edition, Wiley, ‘Suggested Readings © Conper, OR. & Schindler, P.S. (2014). Business Research Methads, 12" edition, Tate MeGrew-Hill * Zikmund Wiliam G et. al, (2016), Business Research Methods, Cengage. Apticaite fron the bal joining 2021 »MBAG-204 BUSINESS LAW (3 credits) Course Objectives To equip students with fundamentals in important areas of business and commercial law, to ‘impart operational knowledge of the enactments within whieh Indian business operates and te teach how to appropriately handie legal issues and problems therein. Course Outcomes ‘Al the end of the course slutlents would be able to ‘© Demonstrate an understanding of the Legal Environment of Business. + Apply the relevant legal knowtedge ta business transactions, © Communicate effectively using standard business and legal terminology. Contents, 1 Aiea fromm te daty Sg 2028 Yay Rl Introduction to Business Law Zhours Intraduction- Meaning and Nature of law- Sources of Indian law — Basic: legal concepts in mercantile law - Legal Environment and Civil procedures in India Indian Contract Act, 1872 hours Introduction of Law of Contrasts - Nature ef contract ~ Offer and Acceptance, Essentials of a valid contract, Contingent and Quasi Contracts, Performance and Discharge of contracts, e- Contracts, Special Contracts: (a) Contracts of Indemnity and Guarantee: (b) Contracts of Ballmant and pladgo and (0) Contracts of Agency, Management and Control of Companies; Companies Act 2013 42 hours Introduction-davelopment of the concept ef ‘Corporate’ personality, Memorandum of Association end Articles of Association, Directors and Auditors: Qualifications. Appointment, Dutios and Responsibilities, Removal - Borrowing Power of Companies; Prospectus, Issue of Shares & Debentures, Dividends Distribution Policies - Annual Ancounts & Returns, efiing of forms - Powers of the Board, General and Class meetings, Ultra Vites acts and effects, ‘monitoring and managomont of companies - Powers of Central Govemment and jurisdiction of courts, Concepts Introduced in the Gompenies Act 2013 supporting enhanced discinsure, accountabilify and governance of business like; Associate company, One person company, Dormant company, Independent director, Wamen director, Resident director, Speciel court, Secretarial standards and audlt, Class action, Registered valuers, Rotation of auditors, Vigil mechanism, Corporate social respansibilly, Gross border mergers, Prohibition of insider {raining and Globs! depositories receipts, Negatiabla Instruments Act 1881 4 hours Dotinition and characteristics - Kinds of negotiable instruments = Promissory Note ~ Bill of Exchange and Cheques - Holder and Holder in Due Course - Privileges af Holder in Due Gourse — Negotiation - Types of Endorsements - Discharge of Negotiable instruments - Noting and Protest - Crossing and Bouncing of Cheques — Repercussions and Remedies 30