GRAND STRATEGIC MATRIX- GSM

A tool for strategic planning, the Grand Strategy Matrix assists companies in creating plans that are suited for their competitive
environment and rate of market expansion. Plotting market growth on the vertical axis and competitive position on the horizontal axis
results in four quadrants of this two-dimensional matrix. The grand strategy matrix is a technique for creating novel and distinctive
corporate strategies. Any company can be placed in any one of the Grand Strategy Matrix's four strategy quadrants.
Rapid market growth.

2nd Quadrant 1st Quadrant

 Ready to wear-RTW
 Home textiles
Weak competitive position
 Footwear
Strong competiti
 Denim
 Men’s wear
 Fragrances
 Kids wear

3rd Quadrant 4th Quadrant

Slow market growth

CONCLUSION:

The Sapphire textile items are showing signs of development in the market, with some already securing their position as industry
leaders. These products largely fall into the stars and question marks categories. Sapphire Textile’s placement puts them in the second
quadrant of the matrix, where they still have room to grow while facing difficulties from the competition based on their income
generating.

QUANTITATIVE STRATEGIC PLANING MATRIX- QSPM

STRATEGY 01 STRATEGY 02

Recycling and reusing textiles, Sapphire can expand into new markets
fibers and waste materials to build to grow their business and reduce their
sustainability in the apparel reliance on traditional markets.
industry.

KEY FACTORS WEIGHT ATTRACTIVENESS TOTAL ATTRACTIVENES TOTAL

S
SCORE
SCORE

STRENGTH

Strong Brand Identity 0.18 3 0.54 4 0.72

Quality Products 0.18 3 0.54 3 0.54

Diverse Product Range 0.16 - - 3 0.48

Effective marketing 0.15 3 0.45 3 0.45

Affordable pricing 0.15 4 0.6 3 0.45

 WEAKNESSES

No international presence 0.09 - - 3 0.27

Less international delivery 0.09 - - 3 0.27

OPPORTUNITIES

Ecommerce growth 0.13 3 0.39 3 0.39

Global Expansion 0.13 - - 4 0.52

Customization and 0.11 2 0.22 2 0.22

personalization

Collaboration 0.12 4 0.48 3 0.36

THREATS

Competition 0.13 2 0.26 3 0.39

Economic downturn 0.12 3 0.36 2 0.24

Changing consumer 0.13 4 0.52 2 0.26

preferences

Counterfeiting 0.13 3 0.39 2 0.26

TOTAL 4.75 5.82

STRATEGY#01
STRENGTH

 32% of consumer search for "recycled" apparel, indicating humans' natural impulses to protect what is essential. Customers are
becoming more concerned about the environmental effect of their purchases. A strong brand identity that focuses on
sustainability fosters trust and credibility by demonstrating that the organization is really dedicated to having a good effect.
 The durability and efficacy of sustainable products attract repeat purchases and positive evaluations, which improves the
brand's overall reputation.
 Well-executed marketing initiatives raise knowledge about the advantages of recycling and reusing textiles, shifting customer
behavior toward more environmentally friendly choices.
 Reasonably priced sustainable products make them available to a broader consumer base, democratizing eco-friendly options.
Sapphire Textile Mills is positioned as a brand that values both sustainability and diversity.

OPPORTUNITY

 Ecommerce platforms are a strong medium for teaching consumers about the environmental benefits of recycled textiles, as
well as assisting in the adoption of circular business models and interacting with customers through transparent practices.
 Customization distinguishes a brand in a crowded market. Offering one-of-a-kind, personalized recycled textile items might
appeal to a niche market group that values originality and sustainability; but, some textiles, such as high-end fabrics or
specialist materials, may be more difficult to source in recycled or reused form.
 Collaboration is critical in implementing a sustainable textile reuse and recycling plan. Companies may utilize collective
knowledge, improve market reach, and promote substantial change toward a more sustainable and circular fashion sector by
forging industry collaborations.

THREATS

 Innovation and sustainability in the sector are being driven by competition in the recycling and reuse of textiles. As a result,
improved and novel techniques for recycling and reusing textiles are being developed. Although the textile sector is now using
this tactic covertly, it has a brighter future ahead of it.
 Textile recycling and reuse can cut down on the quantity of trash dumped in landfills. This can lessen the impact of garbage
disposal on the environment and save money on landfill fees.
  *Customers are calling for more sustainable products as they become more conscious of the textile industry's negative effects
on the environment. This is generating fresh demand for repurposed and recycled textiles, which is advantageous for
businesses who value sustainability.
 To create their goods, counterfeiters frequently employ dangerous materials and procedures. This might harm the ecosystem
and make it more challenging for the textile recycling and reuse sector to run sustainably.

STRATEGY#02

STRENGTH

 A strong sense of brand identification serves as the cornerstone for a market growth strategy that works. In addition to
improving recognition and building trust, it offers a structure for efficient communication and market adaption.
 Goods of high quality help to satisfy customers, which promotes repeat business and loyalty. Customer advocates—who
provide good testimonials and reviews—are more likely to be satisfied consumers and can aid in the brand's establishment in
new areas.
 By catering to a range of interests and preferences, a wide product line expands the brand's appeal in new areas. Moreover, it
offers chances for upselling and cross-selling, which boosts total market share.
 Strategic marketing aids in setting the business apart from rivals in the new market. It influences customer decisions and
propels market penetration by educating them about the brand's advantages and distinctive products.
 Sapphire Pakistan may expand into new areas where price sensitivity plays a significant role in influencing customer purchase
decisions by providing reasonably priced items. This may result in a large expansion of the clientele and market share of the
business, together with a strong likelihood of financial success.

WEAKNESS

 The risk of entering a new market is higher than that of regulating an existing one. Overcoming numerous entrance obstacles,
including as tariffs, laws, and cultural differences, is typically necessary when expanding into new markets. It could be more
difficult for Sapphire Textile Pakistan to get beyond these obstacles and take a firm hold in untapped areas.
 Restricted international distribution may result in increased shipping expenses, raising the cost of entering new markets and
lowering profit margins.
OPPORTUNITY

 One important development that is changing the retail sector and giving businesses new chances to reach a wider audience and
attract more clients is the rise of e-commerce. Sapphire Textile Pakistan may grow into new markets by utilizing e-commerce,
without having to have a physical presence in those regions
 Sapphire Textile Pakistan may expand its clientele, enter new markets, and lessen its dependency on established markets by
pursuing global expansion as a strategic move. The business may change its goods and mark up new markets by entering new
geographic areas and gaining access to new possibilities, trends, and customer preferences
 Customers are looking for products that reflect their unique tastes and preferences, so customization and personalization are
becoming more and more important.
 Sapphire Textile Pakistan can overcome obstacles and broaden its reach more successfully by working with other companies in
the textile industry and beyond to gain access to new markets, resources, and expertise.

THREATS

 In order to thrive in these competitive markets, Sapphire Textile Pakistan will need to differentiate its products, offer
competitive pricing, and deliver exceptional customer service.
 As consumer preferences change over time, the company will need to be able to consistently adapt its products and marketing
strategies in order to stay ahead of the curve.
 Market expansion may face difficulties during recessions. Spending by consumers would decline, and market volatility might
rise. But there are other benefits to expanding into new areas during a slump, like reaching out to value-seeking customer
segments or setting the brand apart.
 Entering the international market. The company's profitability, sales, and brand reputation can all be negatively impacted by
counterfeiting.

CONCLUSION

Sapphire Textile finds greater appeal in the approach "Sapphire can expand into new markets to grow their business and reduce their
reliance on traditional markets" than in the other one since it presents chances for both growth and long-term sustainability. Strategic
execution of implementation is necessary, taking into account the distinctive qualities of each market and emphasizing the
development of a robust and well-known brand worldwide.