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HUSTLING DATA - takes much more time: reading documents, hunting in libraries, poring
over studies and statistics, interviewing people, traveling to interviews, waiting for
appointments, and so on.
The heart of assembling evidence is assembling data on the topic at
hand, which consists of learning facts relevant to the problem you
have defined. When data has meaning, we call it information,
because it informs our understanding of a problem. Information then
becomes evidence when it becomes valuable to people who are
trying to understand a problem.