Hurun Sales Training

Pre-Lude
 Questions on HNIs
1. What are the various categories of High Net-worth Individuals? Define them.

3. For each of the category, what are the various categories of needs that these HNIs have. This could range
from smallest of things like nail polish to largest of things like private space ship

5. What products/ brands support these needs

7. For each of the HNI category, what are the various service needs that they would avail. This could range
from hair-cutting to wealth management to any thing

9. What are the services companies that are available in the market that support these needs

10.Are there any needs that can not be serviced/ bought from india?

11. What are the key buying criteria for each of the HNI categories

12.What are the problems they are currently facing in terms of availing these luxury (such as taxes/ regulations)

13.Any Other comments?

 Properties

• What are the various properties of Hurun Report

in India (BoB, IRL etc)

• What are the exhaustive list of sales

opportunities across these properties
(publication, events etc) - Think out of the box as
well
 Sponsor/ Clients
• What are the key challenges faced by various
sponsor categories mentioned in slide 2

• How do you think Hurun Report helped these

sponsors compared to other media houses?
Please give specific examples

• What else can we do to help these sponsors

achieve their goals
 Delegates

• What is working in terms of delegate calling?

• How is it done in the industry and how are we

doing it differently