guide to graphic types

GENERAL USAGE GUIDE FOR GRAPHIC FILE FORMATS

There is a graphic file format for every occassion! While many image file types
can be multi-purposed, the goal is to use the one that BEST fulfills
the requirements for what you are trying to accomplish:
be it for web or for print.

ideal for optimized ideal for simple cartoons

web photos with and illustrations with XML

w no transparency tagging for web use

e ideal for web graphics

like logos when you
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b need transparency

graphics
ideal for very simple
web animation and
basic transparency

ideal for for layered ideal for printed artwork

p artwork and high res
photos for printing
that text can be edited or
objects scaled in Illustrator
r
i ideal for layered artwork
in Photoshop when file
ideal for printed artwork
that is self-contained with
n size isn’t a concern text outlined, not requiring fonts

t ideal for single-color

line art for printing when
ideal for artwork that is
interactive and can be read and
file size isn’t a concern printed with just Acrobat reader

raster vector
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