Professional Documents
Culture Documents
Fact File
B.Braun
Version 2.2
Release: December 2012 Dialog+ ”Evolution”
At a Glance Positioning
• Despite of streamlining their official • Dialog+ is B.Brauns only machine in the field of
communication in brochures and lectures chronic haemodialysis. It is primarily designed
towards treatment quality B.Brauns focus is still for in-centre dialysis and can be ordered in 3
on a low price strategy to gain market shares. different configurations with additional options.
Therapy options Adimea and bioLogicRR are
• Dialog+ is based on the old Dialog that was
available for all configurations, as well as their
introduced to the market in 2001 and mainly
Nexadia network capabilities.
follows a me too strategy to old 4008S features.
• In 2012 B.Braun released the ”Evolution” update • Dialog+ allows an acceptable standard HD.
ONLINE HDF is only an option. Some features
of the existing Dialog+. B.Braun has improved
may address the standard segment but overall
the serviceability of the Dialog+ and updated
not comparable to modern 5008S standards.
some features to optimize the use of resources -
Dialog+ Evolution is still somewhere in between
new water block, new heat exchanger.
Basic and Standard segment.
• Dialog+ ”Evolution” has no obvious benefits in
therapy, user interface or handling compared
to 5008 CorDiax or 5008S CorDiax.
• Be aware of their bioLogicRR option in tenders,
B.Braun positions this option sometimes against
our BVM. bioLogicRR has an inconvenient handling
for the patient and is much inferior to our BVM.
Thus, bioLogicRR is rarely used in daily routine.
• To compete against Dialog+, use 5008S CorDiax
whenever possible. Push the new features of the
5008S CorDiax, especially AutoSub plus and
VAM. When you have to counteract aggressive About the Company
price fights use 4008S classix. • B.Braun is a family owned German supplier of a
• In terms of IT integration there is no major wide range of medical products. B.Braun Avitum,
difference of functionalities, but in contrary to their dialysis business segment, sells dialysers,
us, they have to rely on a third party company. machines and bloodlines. Beside of product
business B.Braun copies FME’s business model
• You should go with confidence in a direct and is strongly growing its provider business.
comparison of 5008 or 5008S machines against
Dialog+ at customer sites. • For further competitive information on B.Braun
also see: http://fmc.intra.fresenius.de/3262.htm
Key features & Functionality
Dialog+ 4008S classix 5008 / 5008S CorDiax
15” touch screen with 10’4” LCD monitor and 15” touch screen with
self-explanatory icons centralised control “intuitive correct” user guidance
Product Range
Single HDF-
pump online
Basic treatment
Kt/V Measurement
Therapy features
MIXED HDF − − − *
Paediatric Software − − − *
Eco-friendly features
Key : : standard, : option, − : not available, * only 5008, CorDiax , 1 additional ONLINE tubing set required, 2 adaptor required, not
part of the ONLINE tubing set, 3 idle mode with zero flow, 4 adapted flow available in particular countries
Counter Argumentation
Adimea Real-time monitoring Simple and reliable Simple and reliable measurement of
of dialysis dose verification of dialysis dialysis dose with OCM is a standard in all
(Kt/V) over the dose with simple FME dialysis systems.
entire course of the handling. Observation of V (e.g. with BCM) is a basic
treatment. No entry of V is task to improve the Fluid Management of
Adimea is measuring needed to measure the patient.
the uric acid in the Kt/V. Only dry weight Kt/V is based on clearance assessment.
waste dialysate by data are required. We do not need the URR to get the Kt/V.
UV spectroscopy and Urea reduction rate This is just another way of measuring Kt/V.
is assuming a (URR) is displayed. Display of clearance K itself, beside of Kt/V,
constant clearance. gives information if the course of treatment
is on track or if considerable disturbances
occur. You won’t get the same information
from URR.
SN Single Needle double Operation of both Studies have shown that a pulsatile flow
Cross-Over pump method of pumps at the same has no medical disadvantage [1]. It is a
B.Braun. time avoids pressure technical challenge our machines can
fluctuations and perfectly deal with. Auto Single Needle
achieves nearly a procedure with 60 mL stroke volume
constant blood flow in simplifies the handling of 5008 CorDiax and
the dialyser. 5008S CorDiax.
Standby Turning off the Standby mode with With EcoFlow or AdaptedFlow dialysate flow
mode dialysate flow after a zero flow reduces is adjusted to an optimized level that
preset rinse time has water, energy and reduces consumption and the risk of
elapsed. concentrates germination in stagnant dialysate, at the
consumption to same time.
minimum
Flexible Six different types of Individual adjustments Any profiles (e.g. UF-profiling) that are
Profiling profiles, including to the needs of each necessary to fulfil acknowledged
UF/Na+, Dialysate patient. international quality standards are
flow and temperature, integrated. All other parameters can be
BIC and Heparin, adjusted manually or with superior
can be selected, concepts (e.g. BTM to adjust the
individually adjusted temperature of the dialysate).
and freely combined.
Diacap Ultra Ultrafilter to produce Filter life span of DIASAFE plus provides 80 % more surface
ultrapure dialysis 150 treatments. area. In addition DIASAFE plus ultrafilters
fluid. are designed to prolong their capability six
times longer than Diacap Ultra when using
hypochlorite.
[1] Harris,Yuill,Chesher: Correcting Acidosis in Hemodialysis: effect on Phosphate Clearance and Calcification Risk, J. Am.Soc. Nephrol.
1995 (6); 1607-1612
Sales Argumentation
5008 / 5008S CorDiax – Pitch the benefit ”Best Therapy for your Patients”
Advantages Features Limitation of Dialog+ Talk about
CorDiax therapy Easy change of treatment modes AV sets are not fully Chose the best
systems provide during treatments: equipped to perform all therapy for your
a maximum of HD ↔ HDF, possible treatments. patients whatever
flexibility in HDF pre ↔ HDF post, Customers have to pay individually is
therapies DN ↔ SN (if equipped with SN extra for the supplementary necessary, even
blood tubing) online tubing set within the course of
treatment
Sales Argumentation
5008 / 5008S CorDiax – Pitch the benefit ”Best Therapy for your Patients”
Advantages Features Limitation of Dialog+ Talk about
Facilitating the The integration of BCM into therapy No BCM or similar device in How to assess and
prescription of concepts offers a precise and B.Brauns portfolio. achieve the optimal
an adequate reliable determination of the urea dry weight?
dialysis therapy distribution volume for dialysis dose Inconvenient handling of
contributes to measurement, correct assessment two separate patient cards
an improvement of the patient’s dry weight and due to missing integration
in the quality of nutrition status. of BCM parameters in
life for every Together with the BVM we offer a B.Brauns PatientCard
patient concept for fluid management.
Sales Argumentation
5008 / 5008S CorDiax – Pitch the benefit ”Best Handling for all Users”
Advantages Features Limitation of Dialog+ Talk about
Well designed Optimal sensitivity of the touch No good response of the Optimised work-flow,
user interface screen touch screen easy to learn,
with intuitively support in critical
correct user Chronologically arranged workflow Complex and non- situations,
guidance elements systematic icon concept higher numbers of
simplifies patients for each
practice and To a minimum reduced menu layers Time consuming menu nurse, routine has
treatment structure become increasingly
control at any hectic, reduced
Innovative alarm management and Misleading help functionality
time stress and workload
help functionality enables smoother and messages that does not
for nurses
trouble-shooting in times of stress guide the user *
and emergency
Optimised One-hand connection of bibag is Two hands are needed for Simple and safe
ergonomics carried out in a standing upright most of the actions routines
posture concerning the preparation,
e.g. handling of SolCart and
of concentrate couplings
Minimum of Automatic switch on with Two handling steps instead After installation of
required subsequent performance of initial of one the blood line there is
interaction test no need to stay at the
during the machine. It’s only
process of Automatic insertion of bloodlines The insertion of the needed to come back
preparation, into pump segments bloodline to the pump one single time after
filling and segment is fully manual and T1-test to connect
rinsing the not easy ONLINE port, rinse
blood system Automatic filling of blood lines with Not available port and dialysate
offers maximum automatic setting of level at venous couplings.
flexibility drip chamber Dialog+ requires the
active participation of
a nurse during the
Automatic detection and venting of Not available whole preparation
heparin syringe phase
* may be improved in the new ”Evolution” update of Dialog+, feedback from field required
Sales Argumentation
5008 / 5008S CorDiax – Pitch the benefit ”Best Use of Resources”
Advantages Features Limitation of Dialog+ Talk about
ONLINE priming ONLINE priming allows saline bag Not feasible in all machine Cost of saline,
makes saline free priming in all treatment modes configurations, complicated storage space, safe
and waste bags handling, risk of and hygienic
obsolete during contamination handling, less
priming, even in operating steps
HD-mode
Less EcoFlow provides significant savings The standby mode of the Water and energy
consumption of of dialysate and energy as it is Dialog+ completely costs, hygiene and
dialysate, reducing the dialysate flow to switches off the dialysate patient safety
concentrates 100ml/min, BIC to 25mol/l while flow, which increases the
and energy maintaining a rinsing flow of risk of calcification and
makes ONLINE 50ml/min. contamination (even stated
HDF affordable in the user manual)
Service friendly Technical Safety Check and Interval of 12 months How to ensure a
machine preventive maintenance in an sustainable
concept reduces interval of 24 months investment?
service costs to
a minimum
Exchange of spare parts with plug & Improved arrangement of
play technology (SNAP-LOCK) components, due to
Evolution update*
Sales Argumentation
4008S classix – Pitch the benefit ”Reliability in Therapy, Quality and Service”
Advantages Features Limitation of Dialog+ Talk about
Improved T1 Autostart after switching on, Many handling steps and Automated and
ergonomics and priming during T1-test little flexibility before standardised
easy handling starting the treatment routines, efficient
leads to higher handling of devices
operational One-hand connection of bibag is Two hands are needed for
efficiency carried out in a standing upright most of the actions
posture concerning the preparation
Differentiation Opportunities
Phrases you may use to differentiate our machines from the competitor
MIXED HDF
new
− −
5008 CorDiax
Differentiation Opportunities
Phrases you may use to differentiate our machines from the competitor
Key : standard, : option, − : not available, (−) : intended with limited functionality, * feedback from field required, ** not available for Puristeril 340
Differentiation Opportunities
Phrases you may use to differentiate our machines from the competitor
Differentiation Opportunities
Phrases you may use to differentiate our machines from the competitor