1 Introduction
Norman Fairclough
This book is a contribution to current debate on the role and
nature of ‘language awareness’ in language education. In recent
years, language awareness has’ been widely advocated as an
important part of language education. The chapters in this
volume agree with this position, but they also share the view
that language awareness programmes and materials have hitherto
been insufficiently ‘critical’. That is, they have not given sufficient
attention to important social aspects of language, especially aspects
of the relationship between language and power, which ought to be
highlighted in language education.
‘The term ‘language awareness’ has been used since the early
1980s to refer specifically to the advocacy by a group of language
and applied linguists of a new language
awareness element in the school curriculum, at the top end
of primary school or in the early years of sccondary school
(Hawkins 1984, NCLE 1985). I shall use the abbrevi
for this language awareness movement. But the term
alongside others such as ‘knowledge about language’ to designate
{in a more general way conscious attention to properties of language
and language use as an clement of language education, Arguments
for language awareness in schools in this broader sense occurred
before LA (Doughty et al. 1971 is a notable example), and can
bbe found in recent reports on the teaching of English within
the national curriculum (DES 1988, DES 1989). This book is
concerned with language awareness in the more general sense,
and not only in schools but also in other domains of education.
‘But in using the expression ‘language awareness’ in the title, and2 CRITICAL LANGUAGE AWARENESS
in referring to ‘critical language awareness’ (henceforth CLA)
rather than, say, ‘critical knowledge of language’, we recognise
the importance of LA during the past decade in advancing the
general case for making knowledge about language a significant
clement in language education, and doing so partly on the basis
of social concerns which overlap to some extent with our own.
Much of the discussion of existing work in language awareness
in this book focuses upon LA,
The book is in. part a critique of existing conceptions of
language awareness, but its focus is upon the nature of alternative
conceptions, and upon their practical implementation in various
educational contexts. Contexts referred to include primary and
secondary schools, universities and colleges of higher education.
Contributors write both as theorists and as practitioners, with a
Yariey of interests and professional concerns ~ including language
in mukicultural education, teaching of English in primary asd
dary schools, industrial language training and race awareness
literacy and adult literacy, language and gender, English as
2 foreign language, and theoretical interests in critical approaches 10
language study. The distinction between theory and practice is not
however a neat one, since some contributors engage in both. Nor
does it simply correspond to the distinction between those working
in higher education and those working in other educational spheres:
some of the latter make theoretical contributions, and some of the
former write primarily as practitioners. I think that the book as
a whole achieves an unusually high level of integration between
theory and practice, and my hope is that this will make it better
able to strengthen critical strands of thinking in current debates
about language education,
CLA presupposes and builds upon what is variously called
Y ‘critical language study’, ‘critical linguistics’, or ‘critical discourse
analysis’ (see for example Fairclough 1989, Kress 1989, Mey 1985).
Italso presupposes a critical conception of education and schooling,
| shall spell out these presuppositions below, especially the former,
which will be new to many readers. But [ think that it is vital
first of all to situate both critical language study and CLA in
becoming incteasingly persuasive now,
changes affecting the role of language
muse of contemporary
social life. 1 shall also
‘nTRODUCTION
develop the distinction between critical aid non-critical approaches
to language awareness, and my comments above on the relevance
of this book to current debates over language education. The other
component of this introduction is a summary of the themes and
issues raised by contributors.
Language education in a climate of change
It can hardly be news to anyone that we are living in a period
of intense social change. But what is perhaps less obvious is how
important language is within the changes that are taking place
(Fairclough 1990a), In three ways. First, there are changes in the
‘ways in which power and social control are exercised. There has
been a long-term tendency for power relations to’ be increasingly
set up and maintained in the routine workings of particular social
practices (eg. performing one’s job, or consulting a doctor), rather
than by force. This shift from more explicit to more implicit exercise
of power means that the common-sense routines of language
practic classroom language, or the language of medical
become important in sustaining and reproducing
power relations. This has been linked to the salience of ideology
in the functioning of power in modern societies (see Thompson
1984, Fairclough 1989).
Second, a significant part of what is changing in contemporary
society is precisely language practices — for example, changes in
the nature and relative importance of language in various types
of work, or changes in ways of talking as part of changes. in
professional~client relationship. And third, language itself is more
and more becoming a target for change, with the achievement
of change in language practices being perceived as a significant
clement in the imposition of change.t
Itis changes of this sort that make critical approaches to language
sudy of particular contemporary relevance, and make CLA an
urgently needed element in language education. CLA is, I believe,
coming to be a prerequisite for effective democratic citizenship, and
should therefore be seen as an entitlement for citizens, especially
children developing towards citizenship in the educational system.
Let me give some examples to illustrate the second and third
points above. A fundamental and pervasive example of changing
Janguage practices as a significant dimension of social change is4 CRITICAL LANGUAGE AWARENESS
‘what is happening to language in places of work. There has been
a large-scale restructuring of employment which has led to a larger
ice sector and a smaller manufacturing sector, and this in
If has major implications for the linguistic demands of work
= many more people are having to communicate with ‘clients’
or ‘publics’, for example. The quality of the communication is
coming to be seen as part of the quality of the service. Even
within manufacturing, there is a shift away from isolated work on
2 production line to team work, and workers are seen as needing
ymmunicativ ne interesting development
» and so forth ~ abilities which have previously
been seen (in so far as they have been noticed) as general ‘life
skills’ rather than vocational skills. And of course another new
category of skills expected of workers is in communicating with
and via computers (see Chapter 8).
Another example of changing language practices which affects
People both in their work and as ‘clients’ is change in the
Ways in which professional-client interactions are structured,
Examples are interactions between doctors and patients, between
solicitors and their clients, between teachers and pupils, ot between
shop assistants and customers. Practice is highly variable, but
there does seem to be a tendency towards more informal and
‘more conversational language. Whereas clients were traditionally
expected to adapt to the practices imposed by the pro!
Professionals now seem to be adapting to practices familiar to
clients. What this example suggests is that changing language
Practices are closely tied in with changes in social relationships
(between professionals and clients in this instance) and with
changing social identities (in this case, both the social identities
of professionals and the social identities of their clients).
Notice that both the examples I have given illustrate what is,
1 think, an important contemporary tendency: for the informal,
conversational language associated with face-to-face interaction
and group interaction in more private spheres of life to shift
interviews. There is a
deep ambivalence about the contemporary ‘conversationalisation’
‘of language, as we might call it, in its implications for power:
rrooucrion
on the one hand, it goes alo
with a genuine opening up
and democratisation of profe
domains, a shift in power
. But on the other hand,
ides a strategy for exercising power in
ways, and many professionals are now
ch strategies (see Fairclough 1990b). Other areas of
democra of language practices are perhaps
ambivalent, including greater apparent acceptance of
Ianguages and non-standard varieties of English in various
ional contexts,
suggested above that language itself is becoming a target
for change, and change in language practices is coming to be
smentation of more general social
ic institutional links are being set
ing language
their ‘effectiven
language practices. And 5
personnel are being employed to do this work — ,
coming to be seen as one aspect of the expertise of management
ts. This more interventionist orientation to language is
in how language is pervasively conceptualised in terms of
skills or techniques (such as interviewing and counselling) which
are designed (and can be
have suggested elsewhere that
a striking feature of contemporary
new emphasis upon
language education,
anticipated changes in the demands of work (see Barnes 1988,
Fairclough 1990a). Again, training in, for example, interview
techniques which underscores the values of informality and client
research, design and training. Notice!
technologisation affects not only language, but also non-verbal
comminnication in the case of the former and visual images in theCRITICAL LANGUAGE AWARENESS
case of the latter, and is often cast iti psy | rather than
linguistic terms. What is often at issue is the language element in
a wider process of technologisation,
‘These then are some of the ways in which language is involved
in contemporary processes of change. One consequence is that
language practices are widely problematised: people commonly
have problems knowing how to act as professionals, clients,
parents, children, managers, employees, colleagues; and part of
the problem is not being quite sure how to talk, write, or interpret
what others say or write. And interaction between women and
men, or between members of different cultures, often aggravates
these problems. A rather different sore of problematisation is
the unease that people commonly feel about the way language
works in politics or the media or advertising. But we all have
a relationship to language practices which mixes in various
Proportions problematisation with naturalisation: even new prac-
tices tend t6 take on the common sense, natural and background
Properties which the ground rules of social life need to have to
a high degree if people are to function. It is this tendency to
naturalisation that makes technologising interventions to shape
language practices so potentially insidious.
In this context, itis not surprising, I think, thar critical approaches
to language study have been attracting more interest from linguists
and language educators. A criti
the social circumstances we are
power relations are
implicitly in language,
and if language practices are indeed coming to be consciously
controlled and inculeated, then a linguistics which contents itself
with describing language practices without trying to explain them,
and relate them to the social and power relations which underlie
them, seems to be missing an important point. And a language
education focused upon training in language skills, i
component, would seem to be failing inits responsi
People cannot be effective citizens in a democratic society if their
education cuts them off from critical consciousness of key elements
within their physical or social environment, If we are committed to
education establishing resources for citizenship, critical awareness
of the language practices of one’s speech community is an
entitlement.
intaoouerion 7
Critical language study
A critical view of education and schooling, and a critical approach
to language study, are as I suggested earlier presuppositions of
CLA. I assume that the development of a ctitical awareness of
the world, and of the poss for changing it, ought to be y
the main objective of all edu including language education,
a perspective which is eloquently summed up by Freire:
Whether it be a raindrop (a raindrop that was about to fall bur!
froze, giving birth to a beautiful icicle), be it @ bird that sings a
bus that runs a violent person on che street, be it a sentence i @
newspaper, a political speech, a lover's rejection, be it anything, we
must adopt a critical view, that ofthe person who questions, who /
doubts, who investigates, and who want to illuminate the very life
we live. (Freire 1985; see also Clark et al. 1988: 32-3)
But the notion of a critical approach to language will be less
familiar, and needs more explanation.
Critical language study (CLS henceforth) is not a branch of
language study, but an orientation towards language (and maybe -%
in embryo a new theory of language) with implications for ui
various branches. It highlights how language conventions and
language practices are invested with power relations and ideological
Processes which people are often unaware of, It criticises main-
stream language study for taking conventions and practices at
face value, as objects to be described, in a way which obscures
thei and ideological investment. CLS is not new, and L
t one important contribution dates from sixty years ago
(Voloshinov 1973, written in the late 1920s), but it has become
latively well known only in the past decade or so
|. 1979, Pécheux 1982, Mey 1985, Fairclough 1989). Important
‘influences have been social theorists such as Pierre Bourdieu, Michel
Foucault and Jurgen Habermas, whose work has been relatively
Janguage-centred, and theories of discourse which have come to
be closely linked with developments in thinking about ideology
and the social subject (For It 1981, Pécheux 1982, Henriques
et al. 1984). There are various groups and approaches, not
which identify themselves as ‘critical’. The most important one in
Britain has been the ‘critical linguistics’ group (Fowler et al. 1979,
Kress & Hodge 1979). The account of CLS below is a personal one,a
CRITICAL LANGUAGE AWARENESS
though I think most of it would attract fairly general agreement.
I shall try to characterise CLS as concisely as possi
five theot
‘consult some of the material referred to in the last paragraph.
(1) Language use - ‘discourse’ ~ shapes and is shaped by society
tionship. From now on I use the
‘discourse’ rather than ‘language use’?
(2) Discourse helps to constitute fand change) knowledge and its objects,
‘social relations, and social identity
This spells out the effects of dis
tp three major functions of language:
its ideational function, its function in representing and signifying
the world and our experience; its relational function, in constituting
and changi relations; its identical function, in constituting
and changi identities. Halliday (1978) collapses the second
and thi ‘onal function. In any discourse, these three
functions ay incously being served ~ and in any discourse,
lations and social identities are simultaneously
being constituted or reconstituted,
(3) Discourse is shaped by relations of power, and iavested with ieologies
is spells out the effects of society upon discourse, One effect
the way in which particular languages and language varieties
are valued or devalued according to the power of their users
the notion of a ‘standard’ variety legitimising and naturalising
particular valuations. It is also helpful to think of these effects
as shaping conventions for particular discourse types, such as
medical interview genre, which achieve a certain social stability,
wRoDUCTION 9
|, assumptions
knowledge, relations between doctors and patients,
the social identities of doctors and patients.
(4) The shaping of discourse sa stake in power stuggles
ich powerful soc
groups dominate a society or a particular insti
Practices and conventio
oppositional ones,
valuations of languages and
varieties, or different
festments. For example, there
terviews ate conducted these
including ways favoured by those in an oppositional (or
rernative') position within medicine, where the interview
less tightly controlled by the doctor, and ideological as
about medical knowledge, and doctor-patient relations and social
identities, ae different.
(6) CLS sets out to show how society and discourse shape each other
In accepting dominant conventions and practices at face value, as
to be described, mainstream language study can be seen
to the naturalisation effect referred to al
for developing the consciousness of particularly those people who1 LnrTum vamoUAUC ANAnENEYS
axe dominated ina linguistic way. Of course, linguistic domination
fends to co-occus with other forms of domination. Consdnance
mre erecondition for the development of new practices ant
Conventions which can contribute to social emancipation — ne
Nhat one might call emancipatory discourse practices (sce Clan
tal, 1988, and Chapter 13 by Janks & Ivanie)
The shaping of discourse by society and of society by discourse
analysing specific instances of discourse in a way
these processes — for doing ‘critical discourse a
Every discoursal instance has three dimension.
Figure 1.1: A three-dimensional view of discourse analysis
The relationship beoween social action and text is mediated by
sre action: that is, the nature of the interaction, ow exe
‘sre Produced and interpreted, depends upon the social acne
rrooucrion
in which they are embedded; and the nature of the text, is
formal and stylistic properties, on the one hand depends toon
and constitutes ‘traces’ of its process of production, and on'he
a
Wactbretation of the interaction processes, and their relationship
to the text; and explanation of how the interaction process eelatcy
fo the social action. Although attention to formal aspects of the
Tanguage of texts (within ‘description’ isan important clement of
this framework, so too is the emphasis on the need to “frame” the
ert and its formal features within the other dimensions of analysis,
ho the interpretation phase of analysis, the aim is to specify
hat conventions are being drawn upon, and how. The repertoire
of aailable conventions includes various genres (interview,
pivettising, lecture) and various discourse types (medical, scientific,
Tegal oth dominant and oppositional/alternative
are standard, normative ways of using and
ing these resources, but they can also be used and combined
in creative, innovative ways, and interpretational a i
Pinpoint how conventions are used. For example, in the alternative
‘ype of medical interview I referred to above, one finds a mixture
cof conversation, counselling, and a more traditional sont of
‘meclical interview ~ being alternative or oppositional is manifested
fiscoursally in an innovative combination of conventions, which
breaks down traditional boundaries between types of dhasomet
Practice.
In the explanation phase of the analysis, one aim is to explain
Such properties of the interaction by referring to its social
= by placing the interaction within the matrix of the social
it is a part of. For example, where the social action is conventional
and takes place within relatively stable and welledefined toe
relations and practices, one might expect discourse conventions
ed in ively normative way (as in a traditional
is when relations and practices are in flux,
ethaps oppositional or in some
cof the discourse in constituting or helping to reconstitae tk12 GRITICAL LANGUAGE AWARENESS
of the five propositions above. And
the ideological and political invesimen
ideo!
Language awareness: critical and non-critical approaches
Within non-critical approaches to language awareness, I would
include the previous work I referred to at the beginning of the
language awareness movement or LA (Hawkins
}, a8 well as the Kingman and Cox Reports (DES
} and Doughty et al. 1971. In the comparison
1 refer primarily to LA, and then m
<
2
a
a
5
‘onceptions of
language awareness work; the relationship envisaged. between
language awareness and other elements of language education,
a resource for tackling social problems
mnguage. But the arguments are cast in very
iwkins (1984), this dimension of the rationale
nal failure (which I discuss
iraooucriON 13,
their assumptions about what language awareness can do for such
problems. Within LA, schools seem to be credited with a substantial
capacity for contributing to social harmony and integration, and
smoothing the working social and sociolinguistic orders,
Language awareness is portrayed as making up for and
helping to overcome social problems (e.g. making
Bive it
case of CLA, the argument is that schools dedicat ly
pedagogy (Freire 1985, Giroux 1983) ought to provide learners
with understanding of problems which cannot be resolved just in
the schools; and with the resources for engaging if they so wi
in the long-term, multifaceted struggles in various social dor
{including education) which are necessary to resolve them.
suggest below, in discussing the treatment of standard 5
that the LA position can in fact have unforescen detrimental social
consequences,
‘There are a number of other elements in
referred above to social aspects of educa
refers in this connection to evidence that
sho get ‘verbal learning
1). Language awareness
tools of verbal learning’
the need to improve study
ge work, especially
the explosion of concepts and
secondary school subjects’ (Hawkins 1984:
roach to language from the
including a lack of coordinati
parts of the language curriculum, Ther 23)
reference to the particular linguistic demands arising from rapid
social change, where ‘many more events require interpretation’,
‘especially interpreta signals,
Although CLA hij awareness of nonetrCRITICAL LANGUAGE AWARENESS