Payer No.

Payer Name Dealer Category Zone Region

3006513 Ali & Co. A North Zone Lahore Region

3002367 Pure Fertilizer A+ North Zone Faisalabad Region

3006363 Standard Fertilizer A North Zone Sahiwal Region

3002528 Nadeem & Brothers A+ North Zone Lahore Region

3000398 Itfaq Agri Traders A+ Central Zone Daharki Region

3002496 Kareem Brothers A+ Central Zone D.G. Khan Region

3002679 Zai Agri Complex A+ North Zone Sahiwal Region

3005546 Nadeem & Brothers A North Zone Lahore Region

3002365 Pure Fertilizer A+ North Zone Faisalabad Region

3002971 Dhananie Fertilizer Agency A South Zone Hyderabad Region

3002200 Sheikh Arshad & Co A+ North Zone Faisalabad Region

3009336 Raja and Company A+ South Zone Hyderabad Region

3002904 Hotomal Tahalram A+ South Zone Nawabshah Region

3000198 Umair Rasheed & Co. A+ Central Zone Daharki Region

3004524 Shah Cotton Ginners & Oil Mills A+ South Zone Nawabshah Region

3000425 Lal Fertilizer Agency A+ Central Zone Daharki Region

3002964 Sada Shiv Fertilizer and Pesticide A+ South Zone Nawabshah Region
3002861 Manave Raj Fertilizer Agency A+ South Zone Nawabshah Region

3002150 Ali & Co B North Zone Sahiwal Region

3003046 Muhammad Saleem & Brothers A+ South Zone Nawabshah Region

3003029 Bhitai Fert. Agency A+ South Zone Nawabshah Region

3001543 M. Shakeel Memon & Bro A+ South Zone Nawabshah Region

3002966 Neeraj Fertilizer Agency A+ South Zone Sukkur Region

3001091 Fauji Ashraf & Sons A North Zone Sahiwal Region

3006585 Madina Fertilizer A+ North Zone Sahiwal Region

3003441 Platinum Fertilizer Agy B South Zone Nawabshah Region

3002570 Golden Fertilizer Agency A+ South Zone Hyderabad Region

3005890 VEER FERTILIZER AGENCY A+ South Zone Hyderabad Region

3000735 Maharaja Fertilizer Agency A South Zone Nawabshah Region

3002899 Raja And Company A+ South Zone Nawabshah Region

3003077 Mubashar Traders A North Zone Faisalabad Region

3003808 Abdullah Traders A North Zone Lahore Region

3005477 Rana Muhammad Iqbal & Co A Central Zone Multan Region

3002285 Rana Liaqat Khan & Company A+ North Zone Lahore Region
3002256 Rana Arsalan & Co. A+ North Zone Lahore Region

3002873 Lj Enterprises A South Zone Hyderabad Region

3002369 Abdullah Brothers A North Zone Faisalabad Region

3009534 Nisar Fertilizer Agency A+ South Zone Nawabshah Region
3001545 Malak Ghulam Mustafa Fertilizer Age C South Zone Nawabshah Region

3002731 Abdul Shakoor & Bros A+ South Zone Sukkur Region

3006461 Amin & Company A Central Zone Multan Region

3000528 Usman Riaz Fertilizers A North Zone Sahiwal Region

3003225 Mehar Traders C North Zone Faisalabad Region

3000938 Sethar And Co. A South Zone Sukkur Region

3004343 Bilal & Co A North Zone Lahore Region

3001494 Liaqat Ali & Co. C Central Zone Multan Region

3000434 Shabir And Brothers A Central Zone D.G. Khan Region

3003451 Ali Akber Fertilizer Agency A South Zone Nawabshah Region

3002884 Mehar Fertilizer Agency A South Zone Sukkur Region

3002662 Shazim Traders A North Zone Sahiwal Region

3003095 Sidiq Traders A+ North Zone Faisalabad Region

3006504 New Sindh Fertilizers A+ South Zone Nawabshah Region
3002695 Mehran Fert. Agency A South Zone Sukkur Region

3002537 Talha Traders A Central Zone Daharki Region

3003006 Alhafeez Fertilizer Agency A South Zone Nawabshah Region
3002897 Rakesh Khad Agency A South Zone Sukkur Region
3002325 Azim Traders A North Zone Lahore Region
3003486 Faisal Jabbar And Brothers B North Zone Sahiwal Region
Territory Sales Qty 2023 Sales Qty 2022 Average (2022 - 202Growth over Last Y
Narowal Territory 3,195 345 5,791 ▲+826 %

Jhang Territory 2,835 515 1,523 ▲+450 %

Bahwalnagr Territory 2,535 250 1,814 ▲+914 %

Sheikhupra Territory 2,408 765 8,819 ▲+215 %

Khanpur Territory 2,307 330 1,533 ▲+599 %

D.G. Khan Territory 2,187 345 3,986 ▲+534 %

Depalpur Territory 1,945 670 7,346 ▲+190 %

Lahore Territory 1,940 200 5,255 ▲+870 %

T.T. Singh Territory 1,867 667 2,324 ▲+180 %

Thatta Territory 1,849 80 1,997 ▲+2211 %

Jhang Territory 1,787 715 1,339 ▲+150 %

T.Allahyar Territory 1,763 745 523 ▲+137 %

Nawabshah Territory 1,673 290 2,577 ▲+477 %

Khanpur Territory 1,589 890 3,014 ▲+79 %

N. Feroze Territory 1,450 140 891 ▲+936 %

Daharki Territory 1,435 265 128 ▲+442 %

Mirpurkhas Territory 1,434 700 7,474 ▲+105 %

Tando Adam Territory 1,380 500 3,646 ▲+176 %

Depalpur Territory 1,335 150 325 ▲+790 %

Nawabshah Territory 1,324 300 5,722 ▲+341 %

N. Feroze Territory 1,230 215 1,409 ▲+472 %

Nawabshah Territory 1,169 150 2,292 ▲+679 %

Dadu Territory 1,127 270 1,012 ▲+317 %

Haroonabad Territory 1,019 300 2,483 ▲+240 %

Okara Territory 923 180 1,070 ▲+413 %

Mirpurkhas Territory 910 30 285 ▲+2933 %

Thatta Territory 868 100 1,899 ▲+768 %

Thatta Territory 785 300 656 ▲+162 %

Mirpurkhas Territory 779 135 393 ▲+477 %

Mirpurkhas Territory 776 300 7,131 ▲+159 %

Nankana Territory 775 225 2,670 ▲+244 %

Lahore Territory 760 50 3,179 ▲+1420 %

Hasilpur Territory 709 200 1,276 ▲+255 %

Gujranwala Territory 709 250 117 ▲+184 %

Gujranwala Territory 679 350 4,116 ▲+94 %

Thatta Territory 674 80 164 ▲+743 %

Chiniot Territory 633 310 2,984 ▲+104 %

N. Feroze Territory 625 273 137 ▲+129 %
Nawabshah Territory 615 30 308 ▲+1950 %

Jacobabad Territory 600 245 1,561 ▲+145 %

Vehari Territory 596 45 2,651 ▲+1224 %

Haroonabad Territory 574 250 1,233 ▲+130 %

Sargodha Territory 565 60 82 ▲+842 %

Jacobabad Territory 559 75 337 ▲+645 %

Lahore Territory 550 125 435 ▲+340 %

Kot Adu Territory 548 300 345 ▲+83 %

Rajanpur Territory 540 195 360 ▲+177 %

Nawabshah Territory 535 40 2,384 ▲+1238 %

Dadu Territory 511 160 889 ▲+219 %

Pakpattan Territory 485 190 2,191 ▲+155 %

Sargodha Territory 475 100 4,440 ▲+375 %

N. Feroze Territory 462 185 93 ▲+150 %
Dadu Territory 453 110 1,445 ▲+312 %

R.Y. Khan Territory 445 105 922 ▲+324 %

N. Feroze Territory 443 40 1,934 ▲+1007 %
Dadu Territory 441 10 2,326 ▲+4310 %
M.B. Din Territory 420 230 1,614 ▲+83 %
Bahwalnagr Territory 404 155 1,538 ▲+161 %
Variance Escalation Matrix
> 100% Report to CCO

> 100% Report to CCO

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> 100% Report to CCO

75% - 100% Report to General

> 100% Report to CCO

> 100% Report to CCO

> 100% Report to CCO

> 100% Report to CCO

> 100% Report to CCO

> 100% Report to CCO

> 100% Report to CCO

> 100% Report to CCO

> 100% Report to CCO

> 100% Report to CCO

> 100% Report to CCO

> 100% Report to CCO

> 100% Report to CCO

> 100% Report to CCO

> 100% Report to CCO

> 100% Report to CCO

> 100% Report to CCO

> 100% Report to CCO

> 100% Report to CCO

> 100% Report to CCO

75% - 100% Report to General

> 100% Report to CCO

> 100% Report to CCO

> 100% Report to CCO
> 100% Report to CCO

> 100% Report to CCO

> 100% Report to CCO

> 100% Report to CCO

> 100% Report to CCO

> 100% Report to CCO

> 100% Report to CCO

75% - 100% Report to General

> 100% Report to CCO

> 100% Report to CCO

> 100% Report to CCO

> 100% Report to CCO

> 100% Report to CCO

> 100% Report to CCO
> 100% Report to CCO

> 100% Report to CCO

> 100% Report to CCO
> 100% Report to CCO
75% - 100% Report to General
> 100% Report to CCO
EOR
ECD dealer for 2022, and subject sales are carry over POs from December, but was not involved
with us in 2021 having no carry over POs from December.
Dealer Completed ECD last year 2022, these are numbers primiarly from PO,s carry forward from
the last year.

Dealer engaged in Oct LY and now he is in regular business with us, being big dealer he is placing
product to sub dealer network in the territory, which enhanced our brand placement & visibility.

This is an ECD dealer in previous years but done limited work in January 2022 due to
taxation/STRN issues.
This dealer has a very good working exposure and has a very good urea sales average. This
dealer is nominated by district administration to sell urea on control rate at single sales point
and has strong finical muscle, therefore majority of urea at this sales point is given in his
account.

This is an ECD dealer who has done limited work in January 2022 due to taxation/STRN issues.

To enhance our MS in DPR territory, disengaged dealer from competititon and engaged him with
Engro to have his max contribution in improving the overall brand visibility, moreover as dealer
is a big retailer at SP, therefore local administration also requested to ensure product availablity
to growers through him.
This is an ECD dealer in previous years but done limited work in January 2022 due to
taxation/STRN issues.
This is ECD customer and has a very good working exposure. Secondly this customer is
nominated by local administration and Agri Dept. to sell urea at controlled price.
this sales point. And this delegation was done because of strong financial muscle of the
customer.

Due to Government Interventions last year in 2022, Thatta Territory was not shipped any Urea.
However, the dealer has high potential and trades in bigger volumes. ECD potential customer
and will be engaged in phosphates.
Dealer Completed ECD last year 2022, these are numbers primiarly from PO,s carry forward from
the last year.
Due to Government Interventions last year in 2022, Thatta Territory was not shipped any Urea.
However, the dealer has high potential and trades in bigger volumes. ECD potential customer
and will be engaged in phosphates.
Regular ECD dealer but for last two years, Not qualifying for ECD due to mainly engaged with
other players but last year in 2022, The engagement with efert exceptionally went well and
qualified for ECD.

This is an ECD dealer who has done limited work in January 2022 due to taxation/STRN issues.

He was targeted for ECD and successfully qualified for ECD for the year 2023 after gape of 5
years.

This dealer was previously more active in payer 3004839 along with his brother but decided to
part ways with him later in the year 2022. From Mid 2022 he worked solely, and his FY sales
were 6400MT. He is a potential ECD dealer and will continue his support in all the segments.

The dealer was targeted for ECD and successfully qualified for ECD 2023.
High potential cotton ginner with good farmer clientage, Was targeted for ECD and successfully
qualified for ECD for the year 2023.
Dealer is a main FFC working dealer at Chorasta Mian Khan SP of Depalpur territory, now from
Dec LY we have engaged him in business with us to grab our MS at SP.
Regular ECD dealer but since last two dealers, Was not able to qualify for ECD due to mainly
engagement with competitors. Last year, The engagement with efert was exceptionally well and
less engaged with competitor. The dealer is fully committed with efert for ECD in 2023.
He was targeted for ECD and successfully qualified for ECD for the year 2023 after gape of 5
years.
ECD potential dealer, In 2019 sold 7400 MTs and in 2021, Till towards competitors but since last
year 2022, Start doing business with Efert in all products and reduced volume from other
companies.

Dealer is a medium potential trader and a Rice Miller who was previously engaged with open
market traders. He also serves as a medium to serve stocks to feed sub-dealers and farmers in
outskirts. Post government intervention for licensing, the dealer was engaged with EFERT for
sales of fertilizers.

Dealer is a potential Trader-cum-retailer at territory level (Haroonabad Territory) and in last few
years he was doing average business with us and the reason is that he was engaged in buying
from trade channel. Now from last quarter of 2022 we have engaged him with us and the dealer
also helped us a lot in our brand placement to retail network, especially at SPs of Maroot,
Kitchiwala & Yateem wali SPs.

M/S Madina Fert is a main working dealer at Okara SP and is nominated from local
administration and Agri deptt to provide Urea to growers at SP.

High potential retailer which was targeted for sales with efert to enhance efert MS in kunri SP.

Due to Government Interventions last year in 2022, Thatta Territory was not shipped any Urea.
However, the dealer has high potential and trades in bigger volumes. ECD potential customer
and will be engaged in phosphates.
Due to Government Interventions last year in 2022, Thatta Territory was not shipped any Urea.
However, the dealer has high potential and trades in bigger volumes. ECD potential customer
and will be engaged in phosphates.

High potential retailer which was targeted for sales with efert to enhance efert MS in kunri SP.

The dealer was targeted for ECD keeping in view his sales potential. Though unfortunately not
qualified for ECD but committed in 2023.
This Dealer has completed ECD for the 1st time and there has been increment in volume of Urea
as well as Phos
This is an ECD dealer in previous years but done limited work in January 2022 due to
taxation/STRN issues.

This is an ECD dealer who previously was mainly working in the payer#300528 at Multan SP with
FY Sales of 9356mt during 2022, 12226mt in 2021 and 4665mt in 2020. In 2022,TSM Hasilpur
had effectively engaged him in Hasilpur securing volume of 2441mt all products. This dealer is
also recommended and preferred by local administration and Agri dept. for provision of Urea at
control price to local farmers.

This is an ECD dealer for 2022 and have Dec POs which were invoiced in Jan. 2023 but he has
done limited work in January 2022 due his personal internal issues.
Subject dealer sold 700Mts Urea in Jan '2022 in his 02 dealer ships Rana Arsalan & Co, and
Attawa Khad Store, while in same two dealerships he did only 679Mts Urea in Jan 2023. So in
totality his sales increased by 21Mts ONLY in Jan 2023 compared with same period LY.
Due to Government Interventions last year in 2022, Thatta Territory was not shipped any Urea.
However, the dealer has high potential and trades in bigger volumes. ECD potential customer
and will be engaged in phosphates.
Dealer had Planned to Secure ECD in 2022. In Nov- Dec 22 Dealer Performed 280 MT Phosphate
and this Urea is carry forward.
#N/A
Dealer mainly focused on fertilizer business rather than other with good finances in hand. Also
served GRPR as per advise of local administration.
A Local Trader cum Retailer and a farmer as well. Qualified for an ECD, utilized DCF facility to
flourish business with Engro. Only dealer at Sales Point with good relations with farmers. dealer
is supported to improve the Market share at the SP.

Dealer is a consistent ECD in Base & SFB. During 2022 due to STRN issue & issues with local
administration and Agri dept, he shifted his focus from fertilizers to automobile business.His
FY.Sales for the year 2021 are 7873mt while for FY 2022 are only 2500mt all products.

Dealer is a good retailer at Faqir wali Sp, total Engro dealers at SP are 08 and this is the only
dealers having good sales potential. He is mainly engaged with FFC, now from LY we are trying to
grab our share from him, as he also has the potentail to place product to sub dealers network at
his surrounding SPs.
These are PO,s carry forward december 2022
A local Trader cum ratiler at the Sales Point. Having STRN issue last Year. Utilized DCF facility to
flourish business with Engro, started working with Company rather than Channel. Only Potential
dealer at Sales Point with good relations with farmers. Dealer is supported to improve the
Market share at the SP.

This was FFC main working dealer which was effectively involved in later half of 2022 inproding
his business with Engro from Urea: 960Mts, Phos: 78Mts NP: Zero in 2021 to Urea: 3KT, Phos:
680Mts, NP: 70Mts in 2022.
#N/A

This is a potential dealer who has done limited work (10M per month only) in January 2022 due
to taxation/STRN issues. Now customer is STRN registered and working actively on all products.

ELD potential dealer and can be targeted for ECD. The dealer has good retail network for all
fertilizer brands.
Dealer works in multiple payers, now, startaed working in a Single payer, a Rice miller as well.
Previously engaged with open market Traders.
Dealer is of ECD potential, but was mainly engaged with FFC, now from Dec LY we have engaged
him to grab our MS at Nae wala SP of Pakpattan territory and with this our brand visibilty
improved at SP.
These are PO,s carry forward december 2022
#N/A
Dealer has expanded the business and used to work with channel, but now has converted the
business with company.

This is an ECD dealer who has done limited work in January 2022 due to taxation/STRN issues.
High potential retailer from moro sales point and Ex ECD, This year was targeted for ECD.
#N/A
#N/A
He is our main working dealer & is nominated by local Agri department at Meclod Gunj SP of
Bahawalnagar territory to ensure product availability through him to local growers.