e Method 2 : TOTAL REVENUE (EXPENDITURE/OUTLAY) METHOD
tal Revenue : It the amount paid byCbuyel» and (eceivets by seller:
omputed as the price of the goodgimes(multiply) the quantity sold.
of a good,
ording to Dr. Marshall, elasticity is measures on the basis of change in total
expenditure (PQ) due to change in theprice pf the commodity.
There are three Possibilitie
(a price elasticity less than 1), price and total revenue
If the price increases, total revenue also increases.
[clasticlla price elasticity greatef'than 1), price and total revenue
elastic) (a price elasticity exactly equal to 1), total revenue
then the price changes
Peres Aa ROME PO Re Aen teEd = 1 (Unitary
en the price of a commodity fised or(falls)but total expenditure
ns constant, then it will Ed is Unitary Elastic (Equals to one)
Pees aie ROME Pn Ree SNeEd > 1 (Elastic Demand)
When total expenditure (total Revenue) (increases) with fall in price) and total
penditure (total Revenue) decreases with rise in price, then Ed for that commodity
ater than one. PL Ten
ee wt
4 8 32
KS ; Spb
Total Exp.
8 2 tg
J one 20 40 i
Pees aie ROME Pn Ree None
Ed < 1 (Inelastic Demand)
When total expenditure increas®s,with
all in prieey then Ed for that commodity is Less than one
Ph > Tet
So tel
24
32
ans
3g
\s
Pees aie ROMER MP Ree SNe