Professional Documents
Culture Documents
Noel DISS
Noel DISS
Conditioning
-the determining factor in human behavior is
reinforcement through rewards and
punishments .
Decision making under conditions of
uncertainty
-means that each individual takes full advantage
of the likely worth off his own payoff.
-In rational choice it takes places under
condition of uncertainty.
Homans
-No exchange continues unless both parties are
making a profit. It assumed that all actions is
essentially rational.
Centrality of individuals in the
explanation ofgroup outcomes