Influencer Marketing Research Project Graphic Organizer

Instructions: Research an influencer from the platform listed and fill in the information about the
influencer in the provided spaces. You will complete the chart three times for three different influencers.
If you find other relevant information about the influencer that isn’t on the graphic organizer, feel free to
add that to your presentation!

YouTube Influencer

YouTube Influencer’s Felix Arvid Ulf Kjellberg (PewDiePie)

Real Name & YouTube
Handle
Target/Niche Audience The target audience are 18-24 who make up 44% of the viewership
for Content while 35 to 65 and over make up 17% of the subscribers to his
channel. PewDiePie’s target audience is young males, although the
fan base is growing increasingly diverse.
Most Notable Brand In 2019, PewDiePie signed a brand deal with streaming service,
Partnerships DLive, which reportedly included a $20 million partnership. Over the
years, the influencer has partnered with brands, such as Razer, LG,
and G FUEL.

How often does the The influencer posts content every day, except on Sundays.
influencer post content
to YouTube?
How long has the He started as a Minecraft and CoD YouTuber in 2010 and 2011.
influencer been active
on social media?
What other platforms Twitch, Instagram, and DLive.
is the influencer active
on?

In your opinion, what The influencer is popular due to a variety of factors. Adaptation of
makes this influencer content where he started out with horror games, then moved to other
appeal to their target fun games, and later funny challenges is the reason in my opinion the
audience? How do they influencer continues to engage his target audience. The production of
stay relevant to their
content that fans enjoy and the diversification of his content helps
audience?
him to stay relevant.
 Instagram Influencer

Instagram Influencer’s Cristiano Ronaldo (@cristiano)

Real Name & Social
Media Handle
Target/Niche Audience 38.5% of the influencer’s followers are female while 61.5% are male.
for Content The audience interests of the influencer include beauty and fashion,
fitness and yoga, sports among others.
Most Notable Brand As of July 2021, he became the most followed person on Instagram,
Partnerships with 315 million people following the account, and has gained 47
million ever since. With the enormous number of devoted fans, any
brand that the influencer partners with gains enormous amount of
attention. He represents DAZN, Nike, Clear shampoo, MTG, Abbott,
and Unilever.
How often does the According to various reports, the influencer earns an average of $2
influencer post content million per sponsored post.
to Instagram?
How long has the The influencer joined Instagram in October 2012, with his popularity
influencer been active soaring on and off the football pitch.
on social media?
What other platforms Facebook, Tik Tok, and even an application where fans can take
is the influencer active selfies with the star.
on?

In your opinion, what Apart from his exploits as a footballer, the influencer appeals due to
makes this influencer him posting photos of fitness, family, and his lavish lifestyle. He
appeal to their target continues to stay relevant as he is an inspiring athlete and he shares
audience? How do they other aspects of his life that many aspire to emulate.
stay relevant to their
audience?
 Tik Tok Influencer

Tik Tok Influencer’s Charli Grace D’Amelio @charlidamello

Real Name & YouTube
Handle
Target/Niche Audience The target audience for content is Gen Z and Millennial audience.
for Content

Most Notable Brand Sony, Chipotle, and Revlon

Partnerships

How often does the She used to post multiple times a day on her TikTok account, but
influencer post content nowadays she posts once or twice per week.
to Tik Tok?
How long has the D’Amelio started gaining recognition on TikTok in the fall of 2019.
influencer been active
on social media?
What other platforms Twitter, Instagram, and Snapchat
is the influencer active
on?

In your opinion, what The influencer is appealing to her audience owing to her dance and
makes this influencer lip syncing videos being a trained dancer since childhood. She
appeal to their target continues to appeal due to her content that is relatable to different age
audience? How do they groups.
stay relevant to their
audience?