THE POWER OF MASS MEDIA

The Present age is called the age of information. And mass media are the powerful and the
most effective instruments of spreading or sharing information. With the advancement of
digital technology, mass media have become powerful. And it is the most influential source
of various news, views, ideas and opinions. Mass media also helps make information
available anywhere in the world.

The means of communicating news and information is termed as mass media. Mass media
is classified in two categories. one is print media and another is electronic media. Print
media include newspapers, magazines, journals and other printed materials. while electronic
media included radio, television, satellite channels, internet, cinema etc.

Media is called the public forum or people’s parliament. Media plays the role of bridge
between government and general people in times of different national need. Media do not
simply provide people with information, news and ideas but also raise various issues on
socio-econo-political matters. They also form consciousness and public opinions on different
problems and issues. People express their opinions through the media. Various formats of
programmes like talk show, street show, documentary, live reporting, video articles, editorials
on different local and global issues are broadcast and published. Media keeps us dated
about what is happening around the world. Media focus on various social evils, political or
economic crises and guide people through them. Today the right to information is recognized
as one of the fundamental rights of people and the media ensures this right.

Mass media play an important role in today’s world of communication and information. It is
up to us to draw benefit or harm from the media to evaluate and judge the message of the
media. We need to be careful about dealing with mass media. Considering the far-reaching
influence, concerned authorities should use them for the greater benefit of mankind.
KA 20 SDA 191630

Cadet Karan P

KAR & GOA DG

7 KAR BN

Bangalore 'B'Group

2A/5 COY

JAIN UNIVERSITY