Social Media

Presented by
• M.Sohail
• Abdul-Sattar
• Omar
Definition of Social Media
Social media is digital technology
that allows the sharing of ideas
and information, including text
and visuals, through virtual
networks and communities
Social Media Platforms
There are various social media platforms,
each with its unique features and purposes.
From the ubiquitous Facebook to visually-
driven Instagram, business-focused LinkedIn,
and the rapidly growing TikTok,
understanding these platforms is essential
for effective engagement.
top 8 social media platforms
1. Facebook — 3.03 billion MAUs
2.YouTube — 2.5 billion MAUs
3. WhatsApp — 2 billion MAUs
4. Instagram — 2 billion MAUs
5. TikTok — 1.05 billion MAUs
6. Snapchat — 557 million MAUs
7. X (formerly Twitter) — 556 million MAUs
8. LinkedIn — 424 million MAUs
the rise in social media over the years
Since its inception in 1996, social media has managed
to infiltrate half of the 7.7 billion people in the
world. Social network platforms almost tripled their
total user base in the last decade, from 970 million in
2010 to the number passing 4.48 billion users in July
2021.
GLOBAL SOCIAL MEDIA STATISTICS
Detailed analysis by the team at Kepios shows that there are
4.95 billion social media users around the world in October
2023, equating to 61.4 percent of the total global population.
Social media user numbers have continued to grow over the
past 12 months too, with 215 million new users joining social
media since this time last year.
That equates to annualised growth of 4.5 percent, at an average
rate of 6.8 new users every single second.
 Benefits of Social Media
• Connectivity. Connectivity is among the most significant benefits of
social media.
• Education.The use of social media in education is commendable.
• Information and Updates.
• Awareness.
• Share Anything With Others.
• Helps in Building Communities.
• Noble Cause.
• Mental Health.
Disadvantages of Social Media
•Spending a lot of time on social media. ...
•Decrease in Communication skills. ...
•Fake news. ...
•Social media can cause sleeplessness. ...
•Content on social media is not appropriate for children. ...
•Cyber attacks are becoming more prevalent in today's world. ...
•Lack of Confidence. ...
•Fear of missing out (FOMO).
Social media changed our life so much. Our
life became more convenient because social
media is a very useful tool for us in 21st
century, it could help us to improve our life.
However, we have to aware of how we use
them. If we could use the social media
smartly, having social media will become a
good change for us.