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Role Play on the situation provided:

Characters: 1. HR
2. Graham (Candidate)

Scene

HR: Greetings of the day! Hello , I am Shelly the HR calling from Archer and Bull.This is a job regarding
call, is it the right time to talk?
Graham:Yes maam, sure it is a right time.
HR:Great Graham. We have an amazing job opportunity from The Hanky Group for the position of
“Retail Marketing Manager”.Would you want be to brief you regarding the same?
Graham: Yes maam , please go ahead.
HR: The Hanky Group is a leading family business in the world of fashion, home furnishing, beauty and
much more.The have invested their middle east expertise in for all their partners and customers for
over 60 years.They are currently aiming to open a hybrid retail store for customers from everywhere
so there is no limit to their brand.So they are looking forward to have an enthusiastic Retail Marketing
Managers who can assist the Head of Marketing & Communication.So do you think you would be
interested ?
Graham: Sounds interesting , can you brief me about my roles and responsibilities?
HR:Sure Graham!
1. You have to drive traffic to stores & improve the profitability.
2. Increase customer relationship
3. Implement marketing strategies and actions plan.
4. Be responsible for consumer knowledge , segmentation,life cycle by county /city/state.
5. Build maintain update customer database.
6. Optimize in store brand experience.
7. Define action plan for mystery shopping.
8. Monitor store marketing KPIs
Graham: Seems like my kind of job , but why choose Hanky Group when I'm getting the same
exposure in my current organization?
HR: Absolutely I understand your part , but keeping in mind the opportunity that Hankey is providing
is way better than Reliance I can assure you. There you are playing the role of an Assistant
manager, while here you are whole heartedly being given the sole responsibility of being a
manager of a standalone retail store. This would be giving you much more responsibility and
exposure to showcase your skills that you have obtained so far from your past experiences.
Working with top companies would also make your carer path look more colourful. I hope
anyone would want that kind of a career for themselves.
Graham:Yes , I do like the position offered , please guide me with the next steps.
HR:Great decision made Graham , I will surely get in touch with you as soon as possible with the next
rounds. It was great talking to you, have a nice day. Thank you.
Graham:Thank you maam , you too.

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