Tanorria’s Table Promotional Plan 2023-24

Goal
Tanorria’s Table plans to grow her speaking business engagements by expanding
her audience and increasing her financials through relatable and consistent
content.
Background
SpeakerHub
● SpeakerHub is a platform that helps connect speakers and event organizers
and/or organizations to reach one another. By creating a profile, as well as
uploading “media content, videos of your speeches, [and adding] references,”
events and organizations can find your profile to reach out to you.
○ Organizers can invite you to their events and send you direct
messages through your profile.
○ You can also apply to events, as SpeakerHub posts new, relevant
events each week.
● There is no commission fee when an event organizer contacts you. All
negotiation occurs between you and the event managers, allowing you to
keep everything.
● Premium & Packages
○ Free:
■ Publish your speaker page
■ Add 1 photo and/or slide
■ A few free speaking opportunities
■ Speaking tips and helpful articles
■ Event organizers can contact you
■ No commission or transaction fees
○ Silver ($149.99 / yr.)
■ Publish your speaker page
■ Unlimited photos, slides and videos
■ All free speaking opportunities
■ Exclusive content and webinars
■ Event organizers can contact you
■ No commission or transaction fees
■ Recommended speaking opportunities
■ Get featured in search
■ Detailed profile statistics
■ Share presentations publicly
■ Add workshop or training agendas
 ○ Gold ($349.90 / yr.)
■ Same benefits as Silver package but with a few more benefits:
● Video testimonials
● Speaker One-Sheet PDF
● Promotion to event organizers
● Get visibility on our blog sidebar
● Get tweeted as Speaker of the Day
● VIP assistant updates your profile
● Priority customer service

Campus Speak
● Work with a facilitator within your community and field of interest.
● Each speaker is separated by topic (DEI).
● Includes separate profile on the site.
● Work with a representative from CampusSpeak to book events for you,
handle financials and communication with the person booking the event.
● Upload a promotional video highlighting your keynotes.
● Have different keynotes to choose from that are outlined with a backstory.

Evergreen Speakers
● “EVERGREEN Speakers provides transformational learning experiences that
are focused on creating an impact in the lives of others. Our diverse range of
speakers motivate, empower, and inform organizations to grow, develop, and
change.”
● You can make your own profile on the site.
● Can upload videos of smaller speaking opportunities on your profile.
○ Advertisement for yourself. You don’t get profit from the video itself
but it links the viewer to sign up for speaking engagements.
● How to become a speaker/Contact:
○ 4613 N. University Drive #348 Coral Springs, FL 33067
○ 1 (844) 745-8570
○ info@evergreenspeakers.com
● Tianna Faye Soto

LinkedIn Strategies
How to Find Paid Speaking Opportunities: A Comprehensive Guide for LinkedIn
Users
● Highlight your speaking experiences, accomplishments, and areas of
expertise in your profile summary and experience section.
 ○ Keywords: Keynote Speaker, Panelist, Public Speaker.
● Use the "Featured" section in your LinkedIn profile to share: videos of past
speaking engagements, slide decks, and any other media that represents
your presentation and speaking style.
● Connect with event organizers, corporate event planners, and industry
professionals and join relevant LinkedIn groups.
○ Engage with their posts regularly and offer insightful comments when
appropriate.
● Research and reach out to conference organizers and companies that
frequently host webinars on LinkedIn.
● Publish articles, share posts, or host LinkedIn Live sessions to share your
insights and knowledge.
● Reach out to past speaking connections and ask if they can write you a
LinkedIn recommendation.
● (Optional) Use LinkedIn ProFinder or Premium.

How Do I List My Speaking Engagements on LinkedIn?

● Under “Work Experience”, you can put “Speaker,” as a category and include
the different speaking engagements you have spoken at including the name
of the event, group, or organization and location.
● In your LinkedIn professional summary, you can list the type of presentations
that you’ve delivered, document the places, groups and organizations that
you’ve spoken at, and how long you’ve been presenting for.
● Remember, to put your speaking engagements in the LinkedIn Newsfeed. You
will want to post before, during, and after.

What type of content does best on LinkedIn

what should I be creating for my LinkedIn page
● Videos are 5x more likely than other types of content to start a conversation
among members
○ Shorter videos are always better 30-90 seconds when possible (people
have short attention spans).
○ Make sure to export the video in high resolution.
● LinkedIn members spend almost 3x more time watching video ads compared
to time spent with static Sponsored Content.
● Short Video Series
● Carousel posts
○ Benefit from high engagement and click-through rates.
○ Promote lead generation (sneak peek at your latest email.
 ○ Download posts as a PDF for highest exporting quality.
● Newsletters
● Articles
● Polls- great way to get a conversation started on your page
● Celebrate wins and milestones on LinkedIn
● Think of your LinkedIn like TV- nobody likes all advertisements. Create genres
within your LinkedIn
○ News- What you have been up to lately.
○ Educational- Teaching your audience something, this could also be a
chance for them to get a sneak peek at speaking topics to create
excitement around booking events.
○ Talk-Shows- Feature other posts that you relate to/ other business
owners that you are inspired by. This could also be a way to promote
your podcast.
○ Game Show- Create polls and audience engagement by asking their
opinions.

87 Unique LinkedIn Post Ideas

● Share something that inspires you.
● Answer a common question you get from your audience.
○ Post Polls.
● Create a top 10 list.
● Share an infographic.
● Share a throwback.

Unsure of What to Post on LinkedIn? We Got 23 Content Ideas

● Connecting With Your Audience’s Concerns
○ Events that connect with your audience and brand
● Sharing Your Success
○ Master Chef, Staples +5, New launches (website, merchandise, etc.)
● Helping your community/peers
● Write LinkedIn Articles
○ LinkedIn offers a feature where you can write articles natively into the
LinkedIn platform. You get 110,000 characters, which is much more
than the 3,000 characters you get with a status update.
○ You also get more features, like headlines, linking and image support.
LinkedIn’s articles feature is very similar to a microblogging platform.
● Offer Tips, Hacks & How-To’s
● Leverage User-Generated Content (UGC)
 ○ Look at ways to get your audience to create content for you. This can
be stuff as simple as testimonials, reviews, their personal thought
leadership and more.
● Spotlight Your Team
● Enter Discussions
○ Time to time, you’ll find conversations involving multiple people on
LinkedIn. These discussions offer a great opportunity to cast the light
onto yourself. But you’ll want to make sure you’re fully informed about
the subject matter and, as importantly, your input offers real value.
● Leverage the “Golden Hour” of LinkedIn by Reposting
○ There are very specific times on LinkedIn where your post will get the
most attention.
○ Repost content every few days within LinkedIn’s ‘golden hours’ or
high-traffic windows.
○ Don’t spam content. Try thinking of a different angle or spin to the
original post. If you’re reposting a blog post, for example, use a
different excerpt.
● Posts should be skimmable and if there is a video add subtitles.

How Does the LinkedIn Algorithm Work in 2023?

● What the LinkedIn algorithm doesn’t want to see:
○ Spammy content: This is anything that’s poorly written (e.g., bad
grammar), full of outbound links, or just seems too ‘bot-y.’ You’ll also
want to avoid prescriptive hashtags, e.g., #like and #follow.
○ Low-quality content: This content isn’t spam, but the LinkedIn
algorithm doesn’t think it’s of any use to your audience either.
● 1. Does Your Post Follow Best Practices?
○ Make it easy to read.
○ Use 3 Hashtags.
○ Don’t include outbound links.
○ Leverage relevant keywords.
● How the LinkedIn Algorithm Works Today
○ Your Feed Shows Relevant Posts from Your Network
■ At the top of your feed, you’ll see posts by people you engage
with often and posts by anyone you follow or are connected
with who posts consistently (ideally at least weekly).
○ Videos Aren’t Prioritized
■ Videos are no longer prioritized over text-only or photo-based
posts. This is a newer change; as the platform first introduced
 video capabilities, videos would go straight to the top, but this is
no longer true.
○ DWELL Time
■ The amount of time that someone spends looking at the content
of your post is important—this is called DWELL time. A cursory
glance tells the algorithm that your post isn’t important; several
minutes spent watching a video or reading a document helps
boost it to the top.
○ Comments Matter the Most
■ Comments are more important than reactions, and reactions are
more important than shares (at least as far as the LinkedIn
algorithm is concerned). Shared content doesn’t show up twice
for others; it’s seen as redundant.
○ Short Native Videos Work Best
■ Short, succinct video clips are better than long ones. Videos
should be native and no longer than three minutes long.
Subtitles make them particularly accessible and attractive to
viewers. Users are also 20% more likely to share videos than
other content types.
■ Native video is video that is uploaded to or created on social
networks and played in-feed, as opposed to links to videos
hosted on other sites. Native video formats are specific to each
social platform and are designed to maximize video
engagement, discovery and distribution.

Best Times to Post on LinkedIn

● Tuesdays, Wednesdays or Thursdays
○ Wednesdays: 8AM to 10AM
○ Thursdays: 9AM or 1PM to 2PM
● Always consider your timezone and use it to your advantage
○ Note where the largest segment of your audience is from

Hashtags to use:
The best hashtag strategy to use right now on LinkedIn (also includes how to use
LinkedIn search to identify hashtags to use)
● Use 3 hashtags
● Use LinkedIn search to identify hashtag frequency
● Place hashtags at the end of content
● Go big & broad with 2 hashtags and use 1 niche hashtag
 ● Use keywords to signpost your content themes
#keynotespeaker #conferencespeaker #virtualspeaker #speakerlife

Current following on LinkedIn:

● 1,094 followers
● 500+ connections
○ (Followers are able to see posts and articles without being connected.
Connections are able to send messages and view each other's shares
and updates).
● Average of 30 likes per LinkedIn post.

How to view analytics on LinkedIn

Objectives and Plan

● Increase LinkedIn followers by 15% by May 2024
○ Connect with event organizations and local speakers and engage with
their posts regularly.
○ Consistently post about speaking engagements within a week of the
event.
○ Publish articles, share posts, or host LinkedIn Live sessions to share
your insights and knowledge.
○ Tease upcoming speaking events on all social media channels to
increase engagement.
● Increase Awareness of Speaking Engagements by 30% by 2024
○ Consistently post on LinkedIn and other social channels about
speaking engagements within the week of the event.
○ Tease upcoming speaking events on all social media channels to
increase engagement.
○ Promote word-of-mouth at private cooking events with an
informational booklet.
○ Promote credibility and past experiences on LinkedIn and social
channels. Ex. MasterChef.
● Increase Bookings for Speaking Engagements by 20% by 2024
○ Join a speaking engagement platform to increase outreach like
SpeakerHub.
○ Create a promotional video and other materials to visualize her profile.
● Increase Website Clicks by 10% by the end of 2024
○ Direct audiences from LinkedIn and other social channels to her
newsletter which is connected to her website.
 ○ Promote a new update that is located on her website to get audiences
interested in the site and encourage exploration.
○ Promote the website for booking speaking events every time it is
mentioned on LinkedIn or socials.

Evaluation
Evaluation of objectives will be determined through an increased or decreased
number of LinkedIn connections and follows. Use Google Analytics to evaluate
click-through rates of her website to determine the number of speaking
engagements Tanorria books.