According to NIKE’s official website, Nike, Inc.

is an American multinational
association that is involved in the design, development, manufacturing and worldwide
marketing and sales of apparel, footwear, accessories, equipment and services.

NIKE is the world's top global supplier of shoes, clothes and sports equipment.

NIKE is one of the most famous sports brands in the world.

NIKE is widely used around the world, from students to professional athletes

“Dream Crazy” was released in the autumn of 2018 on the eve of the 30th
anniversary of Nike's legendary “Just Do It” tagline to reaffirm its support for women
with the inspirational message: ”Believe in something. Even if it means sacrifying
everything.”

Nike's outdoor advertising campaign is simply billboards with a black and white
portrait of a football player Colin Kaepernick accompanied by the message "Believe
in something, even if it means sacrificing everything" running on major US
boulevards such as Los Angeles, New York and San Francisco.

In August 2018, Nike posted the "Dream Crazy" campaign on its Twitter and quickly
attracted attention from the public. There are many supporters, but there are also
those who were angry, and intended to boycott Nike because this brand expressed
its support for Colin Kaepernick, a former NFL quarterback, who refused to sing the
national anthem before the final match.

In August 2016, when Colin’s rugby career was still at its peak, he knelt down and
remained silent while the American national anthem played. Colin Kaepernick's
actions created a fierce controversy. Some argued that Colin’s action insulted the
American national anthem, insulted the American flag, and insulted the entire
American nation.

Looking for the root cause of Colin Kaepernick's actions, people relate to the chaotic
situation in America right now. That's when America is tense over Donald Trump's
racist statements. The climax was the event of two black people being shot dead by
white American police after conflicts, leading to widespread anti-racism protests
across the United States, rekindling the Black movement. Lives Matter, people
spread the message "Black lives matter too"

Kaepernick made such a huge wave across the United States, made people look at
the hidden truth. Many people supported Kaepernick, and some players also followed
by kneeling before the match. However, that action also caused Kaepernick to pay a
very high price, being criticized as a traitor, resulting in losing his whole career.

About 2 years after that event, Nike's advertising campaign became a top hot search
across the United States. American public opinion was divided into two ways of
opinion, support and opposition. Many extremists also burned Nike products to
express their protest.

Achievement
This campaign was a big success in terms of both revenue and reputation.
The campaign helped Nike's revenue increase by 31%.

With the meaning of opposing racism and conveying an inspirational message, the
"Dream Crazy" campaign helped Nike win the top award in the “Outdoor Grand Prix”
of the 2019 Cannes Lions.

The company's headquarters is located in Beaverton, near the Portland metropolitan

area of Oregon. Nike is the world's top global supplier of shoes, apparel and sports
equipment

Dream Crazy” was released in the autumn of 2018 on the eve of the 30th anniversary
of Nike's legendary tagline “Just Do It”.
ambassador
Why did this campaign receive a wave of indignation?

Nike's outdoor advertising campaign is simply billboards with a black and white
portrait of football player Colin Kaepernick with the message "Believe in something.
Even if it means sacrificing everything" running on major US boulevards such as Los
Angeles, New York and San Francisco.

In August 2018, Nike posted the "Dream Crazy" campaign on its Twitter and quickly
attracted attention from the public. There are many supporters, but there are also
those who are angry, and intend to boycott Nike because this brand expressed its
support for Colin Kaepernick, a former NFL quarterback, who refused to sing the
national anthem before the final match.

In August 2016, when Colin’s rugby career was still at its peak, he knelt down and
remained silent while the American national anthem played. Colin Kaepernick's
actions created a fierce controversy. Some argued that Colin’s action insulted the
American national anthem, insulted the American flag, and insulted the entire
American nation.

Looking for the root cause of Colin Kaepernick's actions, people relate to the chaotic
situation in America right now. That's when America is tense over Donald Trump's
racist statements. The climax was the event of two black people being shot dead by
white American police after conflicts, leading to widespread anti-racism protests
across the United States, rekindling the Black movement. Lives Matter, people
spread the message "Black lives matter too"

Kaepernick made such a huge wave across the United States, made people look at
the hidden truth. Many people supported Kaepernick, and some players also followed
by kneeling before the match. However, that action also caused Kaepernick to pay a
very high price, being criticized as a traitor, resulting in losing his whole career.