DETAILED LESSON PLAN IN PRINCIPLES OF MARKETING

GRADE 11, SECOND SEMESTER, SPECIALIZED SUBJECT

I. OBJECTIVES:
A. CONTENT STANDARD: The learners demonstrate an understanding of the marketing principles,
*Based on the Curriculum Guide. goals, and traditional and contemporary approaches to marketing.
B. PERFORMANCE STANDARD: The learner shall be able to plot marketing goals and approaches for
*Based on the Curriculum Guide. products or services.
C. LEARNING COMPETENCY: The learners will be able to discuss the goals of marketing.
*Based on the Curriculum Guide.
II. SUBJECT MATTER:
A. LEARNING RESOURCES: 1. TOPIC: Goals of Marketing
2. REFERENCE/S: Principles of Marketing
Quarter 1 – Module 1: Marketing
Principles and Strategies
Page 11
3. MATERIAL/S: Visual Aids
4. VALUE/S INTEGRATION: Appreciation and understanding
III. PROCEDURES:
TEACHER’S HINT TEACHER’S ACTIVITY STUDENTS’ ACTIVITY
A. PRELIMINARY ACTIVITIES:
1. CLASSROOM Kindly pick up the pieces of paper under *Students will pick up the trash and
MANAGEMENT: your chairs and throw them in the throw it in the garbage bin.
garbage bin.
2. PRAYER: Let us all stand for prayer. *Students will stand for the prayer.
3. GREETINGS: Good morning/afternoon class. Good morning/afternoon
Ma’am/Sir!

Thank you and you may take your sits. Thank you Ma’am/Sir.

4. CHECKING OF ATTENDANCE: How are you today class? Fine Ma’am/Sir.

Who is absent today? None, Ma’am/Sir.

Very good!
B. MOTIVATION: I have here a chart with two columns,
*Remembering Skills Columns A and B. Column A contains
illustrations, while Column B contains
phrases.

What we are going to do is to match the

illustrations to the phrases in column B.

Is that clear?
Yes Ma’am/Sir.
Now, let us see if you can identify the best
phrases to define column A's illustrations.

Who can match the images in column A

to column B?
*The students will raise their hands
and must answer accordingly
 1. Answers:
1. Consumption of goods
2. Consumer satisfaction
3. Choice of goods and
services
4. Quality of life

2.

3.

4.

C. RECALL: Can anyone tell the class what is *Students will share their ideas
*This could be a review of the marketing? about marketing.
lesson from the previous class
or an activity that elicits prior Very good!
knowledge about the new
topic. Our activity a while ago presents the goals
of marketing.
IV. LESSON PROPER:
A. ACTIVITY: *The class will be divided into four
*Understanding Skills groups. They will be given activity
materials.

This time, we will be having a jumbled

letters activity. Your task is to arrange the
letters given based on the assigned
definition to your group.

Did I make it clear? Yes Ma’am/Sir.

*The teacher will let one representative Answers for the activity:
for each group pick one envelope.
1. Maximizing the
consumption of goods –
good quality products at a
reasonable price and at the
 most convenient location
helps the increasing the
demand for the products
in the market.
2. Maximizing consumer
satisfaction – this
embraces careful analysis
of the market demand
which varies with the time
and the social
development of the
society.
3. Maximizing choice of
goods and services – to
provide a wide variety of
products in the market and
provide the consumers
with a wide assortment of
choices.
4. Maximizing the quality of
life – the improvement of
the way of living is the
target of marketing people.
This defines more than
physical comfort.
B. ANALYSIS: Let’s have the words that you guessed
*Analyzing Skills earlier.

I have a table with two columns: columns

A and B. Column A lists entrepreneurship
career opportunities, while column B
contains definitions.

Now, let us analyze the career

opportunities' definitions in column A.

Is it clear?
Yes Sir/Ma’am!
Okay, then.

What letter best describes a Business

Consultant? *The students must answer the
letter D.
The correct answer is the letter D.

Please read the definition.

D. A person with expertise in the
field of entrepreneurship, can
be a very good source of advice
to other entrepreneurs and
would-be businessmen.
*The teacher will elaborate on the career
opportunity.

How about for Teacher? *The students must answer the

letter A.
 The correct answer is the letter A.

Please read the definition.

A. A graduate of entrepreneurship
can use his knowledge in
teaching.
* The teacher will explain further the
career opportunity.

How about for the Researcher?

*The learners must answer the
letter E.
The correct answer is the letter E.

Please read the definition.

E. A person who can do the tasks
for the enterprise.
How about for the Sales?
*The students must answer the
letter B.
The correct answer is the letter B.

Please read the definition.

B. A graduate can apply as a
How about for the Business Reporter? salesman.
*The learners must answer the
letter C.
The correct answer is the letter C.

Please read the definition.

C. A journalist who tells news on
the economy and business
developments.
C. ABSTRACTION: What do you think about the career *The learners will share their
*Values Integration and opportunities of entrepreneurship? As an thoughts about the questions.
Applying Skills ABM student, how do you perceive
yourself or what career would take 10
years from now?
D. APPLICATION: Let us identify what career opportunity is
*Applying Skills needed in the following situations.

*The teacher will read the situations.

1. There is a new 4-star hotel to open Answers to the situations:

which will surely aid in boosting the 1. Business Reporter
economic status of the city. 2. Business Consultant
2. A business is having a crisis, some 3. Sales
help is needed for it to cope with the 4. Teacher
innovations in the industry. 5. Researcher
3. A company has a new product to
introduce in the market.
4. ABM learners need to be educated
about entrepreneurship.
5. A businessman wants to invest in
something, and he wants to make
sure it is feasible in the area.
 V. GENERALIZATION: What have you learned today? We learned about the Career
*Summarization of the topic. Opportunities of Entrepreneurship.
*Inferring Skills
Career Opportunities:
What are the career opportunities of 1. Business Consultant
entrepreneurship? 2. Teacher
3. Researcher
4. Sales
5. Business Reporter

*The students will share their

VI. EVALUATION:
*Evaluating Skills
VII. ASSIGNMENT/AGREEMENT:
How does it help your perspective on ideas.
entrepreneurship?
Choose the letter of the best answer. Answer:
1. A career that needs to have 1. B. Business consultant
expertise in the field that can give 2. B. researcher
advice. 3. B. Business reporter
a. Teacher
b. Business consultant
c. Business reporter
2. A career that is good in data
gathering that can aid in
conducting business studies.
a. Business reporter
b. Researcher
c. Sales
3. A career that must be good in
gathering business facts worth
sharing.
a. Researcher
b. Business reporter
c. Teacher
Read in advance the development of the
business plan.

Prepared by:
SIGNATURE OVER PRINTED NAME