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  • Weekly FTW WK 34

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    pilar.drube
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    The document provides a weekly sales recap and key performance indicators for FTW. It summarizes that sales were below plan and last year due to the BF promotion not having the expected impact. Most sales occurred on Monday-Tuesday from reservations. It also notes issues with lack of popular shoe models, the need for more boot varieties compared to competitors, and broken lights requiring repair.

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    Weekly FTW wk 34

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    The document provides a weekly sales recap and key performance indicators for FTW. It summarizes that sales were below plan and last year due to the BF promotion not having the expected impact. Most sales occurred on Monday-Tuesday from reservations. It also notes issues with lack of popular shoe models, the need for more boot varieties compared to competitors, and broken lights requiring repair.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    11 views2 pages

    Weekly FTW WK 34

    Uploaded by

    pilar.drube
    The document provides a weekly sales recap and key performance indicators for FTW. It summarizes that sales were below plan and last year due to the BF promotion not having the expected impact. Most sales occurred on Monday-Tuesday from reservations. It also notes issues with lack of popular shoe models, the need for more boot varieties compared to competitors, and broken lights requiring repair.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 2

    FTW WEEKLY RECAP WK 34

    Story Behind The Numbers

    FTW: 9210€ -27% vs PLAN vs -14% LY/CRM week: 20% / APP: 1962€ 21% / GIFT: 487€ 5%.
    Sales results MTD: 18251€ -26% vs PLAN vs -23% LY
    and Kpis Follow-up for Promotion via Whatssap: 1962€ (21%).
    Local: 98%

    The BF did not have the expected impact. 90% of sales between Monday and Tuesday were thanks
    to reservations made.

    Weekly impact:

    Monday / Tuesday / Wednesday: 2594€ (28%)

    Overview Thursday and Friday (BF): 3.369€ (37%)

    Saturday: 3247€ (35%) / 44% of the sales were with tickets

    660€ of the sales were SBM, since we do not have enough sizes. These sales will have an impact
    when our customers come to pick up their shoes.

    Customers are looking for more variety of boot models.


    FP 17% (1520€) and MD 83% (7690€)
    Product
    Active has reported this week 48% / shoes 27%/ Mocs 13% / Boots 12%.

    Promo / BF: Sales up to 40% on selected items, 20% discount on vouchers to use on the weekend.
    events/sale

    Actions Needed From Partners


    We continue to report the lack of our Allie and Skyler as a b-99 product creating losses in our sales
    by not having them.

    Competitors relevant info


    Pretty Bailarinas/Mascaró: Sales up to 40% all the week on selected items, 20% discount on
    vouchers to use on the weekend.
    Alma en Pena: Sales up to 20% of discount on everything from Friday to Sunday.
    Also, these brands have a wide variety of boots and booties compared to our few models, which
    makes us lose many sales.

    IT/FACILITIES INCIDENTS WITH NUMBER


    FTW: backwall- broken lights ES1W:1245

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