Unique Business

o Our Restaurant aims to offer customers a unique experience by providing

Different Varieties of Pasta that Customer can Enjoy. This study explores the
viability of this business concept and outlines the potential benefits and
challenges. The Tour Pastalicieux Restaurant industry is a highly competitive
market, with numerous players offering a variety of products. However, there is a
growing demand for healthier options, and the trend towards more mindful and
conscious eating is on the rise. By offering Healthy Pasta to make it tap in our
Market.

Target Market
Gender Male,Female & LGBT
Socio Economic Class Middle Socio economic status
Age 20 yrs - 50 yrs
Location Bridgetowne, Pasig City
Family Size 4-6 members of family
Occupation Professional workers, low -level managers,
Small Business Owners
Monthly Income/Allowance 40,000 pesos monthly income
Business Opportunity Wide variation of market segment, introducing
new taste for menu items, collaboration with
local businesses, expanding in future new
locations

S
Psychographics Our target customers that prefer High quality
and affordable Italian cuisine, anyone who likes
pasta dishes
 SWOT
Strengths
o Positive Reputation: Positive
reviews and word-of-mouth
recommendations can build a
strong reputation and customer
loyalty.
o Strategic Location: A prime
location in a high-traffic area or near
popular attractions can increase
visibility and foot traffic.
o Unique menu: It serves an
authentic, delicious, and
international menu that will really
suit the taste and likes by the local.
o Price - Despite of its authenticity
and quality meal, it also offers a
budget friendly menu that will surely
afford by everyone.
Weaknesses
o High Operating Costs:
Maintaining quality ingredients and
skilled chefs can result in higher
operating costs, which may impact
profitability.
o Limited Seating: If the restaurant
has limited seating capacity, it could
lead to long wait times and potential
loss of customers during peak
hours.
o Newly open brand - The
restaurant was still struggling in
having an exposure. People are not
familiar with this new business
venture.
o Limited menu: Despite of having
an affordable and quality menu,
limited options can make a
customer tired of the same
available menu every day.
Opportunities
o Online Ordering and Delivery:
Investing in an efficient online
ordering and delivery system can
tap into the growing demand for
food delivery.
o Local Sourcing: Partnering with
local suppliers for fresh ingredients
can reduce costs and appeal to
eco-conscious consumers.
o Promotion: Giving promo to the
customer may give them ideas to
try and avail the product we are
offering.
o Developing brand and product:
This might been unbelievable but
developing is an opportunity to
make the business impactful to the
customer.
Threats
o Rising Ingredient Costs:
Fluctuations in the cost of
ingredients, especially imported
Italian products, can affect profit
margins.
o Competitive Landscape: Intense
competition from both local and
chain restaurants specializing in
Italian cuisine or pasta can pose a
threat to market share.
o Changing needs: Not all the time
customer wants the food that you
are serving. It can be a threat
whatever this changes may
become in the future.
o Unstable economy: This might be
problem to the business especially
when the inflation are high that can
affect the sources of ingredients.