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    mwaurapatrick9590
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    This document outlines various strategic planning and communication tools for brands, including tools for: 1) reviewing existing strategies and brand development; 2) generating insights through research; and 3) implementing plans through public relations, defining objectives and audiences, and selecting communication tactics and channels. It also includes tools for measuring impact, analyzing media consumption and competitors, and developing communication and activation plans.

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    This document outlines various strategic planning and communication tools for brands, including tools for: 1) reviewing existing strategies and brand development; 2) generating insights through research; and 3) implementing plans through public relations, defining objectives and audiences, and selecting communication tactics and channels. It also includes tools for measuring impact, analyzing media consumption and competitors, and developing communication and activation plans.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    2 views5 pages

    Our Tools

    Uploaded by

    mwaurapatrick9590
    This document outlines various strategic planning and communication tools for brands, including tools for: 1) reviewing existing strategies and brand development; 2) generating insights through research; and 3) implementing plans through public relations, defining objectives and audiences, and selecting communication tactics and channels. It also includes tools for measuring impact, analyzing media consumption and competitors, and developing communication and activation plans.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    OUR TOOLS

    IMC Strategic Planning Tool

    Review of existing strategies Communication plan development


    Brand relevance.. Bringing the strategies to life

    Creating a foundation Brand development


    Brand (re)positioning.. Brand management system

    EVALUATION

    Brand truths Communication


    Telling it as it is.. Sustenance

    Insight generation Measuring the impact


    Research.. Internal and externally

    IMPLEMENTATION EXECUTION
    Public Relations Strategic Planning Tool

    Communications audit,
    identifying corporate and Define the communication
    brand issues objective + key messages

    Define audience

    Develop calendar of events


    - activation plan

    Select communication tools


    & tactics

    Monitoring & Audit Select channels


    (media value & impact)
    Media Tools

    + + +
    Data analytics tool for media Audience media consumption Competitor analysis and Competitor analysis and
    consumption measurement market trends market trends

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