59 CONTENT

MARKETERS
SHARE THE

1 BOOK
THAT CATAPULTED THEIR CAREER
BOOK 1/59
 BOOK 1/59

ANTHONY KENNADA
CO-FOUNDER & CEO
AUDIENCEPLUS

THE RUTHLESS
ELIMINATION OF HURRY

“Learning how to
find margin outside
of work has
counterintuitively
made me better
within the context
of work.”
BOOK 2/59
 BOOK 2/59

ALLI TUNELL
EXECUTIVE PRODUCER
SWEET FISH

HACKING GROWTH

“It allowed me to start thinking

more strategically about what I
was doing, why I was doing it,
and who I was collaborating
with. It also allowed me to look
deeper into the product I was
working on, and the behaviors
of our users. I think all content
marketers should learn more
about growth marketing, and
product marketing, to become
even more lethal in their role.*”
BOOK 3/59
 BOOK 3/59

ALLISON HUBER
HEAD OF CONTENT MARKETING
UPSTART
BOOK 4/59
 BOOK 4/59

AMANDA JEROME
DIRECTOR OF BRAND EXPERIENCE
VALIDITY

EVERYBODY WRITES

“Ann breaks down

the power of
storytelling to allow
all content writers to
feel empowered with
new tips and ideas.”
BOOK 5/59
 BOOK 5/59

AARON OLSON
CONTENT MANAGER
PARTNERHACKER
BOOK 6/59
 BOOK 6/59

ARGEE ABADINES
MARKETING CONTENT SPECIALIST
SKALE

EGO IS THE ENEMY

“ Taught me to
become a lifelong
learner and to be
aware of the
destructive nature
of having too big
of an ego.”
BOOK 7/59
 BOOK 7/59

BOLAJI OYEJIDE
FOUNDER, VP OF MARKETING
DEMANDED MARKETING

A MILLION MILES
IN A THOUSAND YEARS

“How to live
a great story.”
BOOK 8/59
 BOOK 8/59

CAROL KROL
PARTNER
B L U E B A R N C O N S U LT I N G

CONTENT - THE ATOMIC

PARTICLE OF MARKETING

“She's super smart,

and she understands
content's role in digital
media and marketing.
Excellent read.”
BOOK 9/59
 BOOK 9/59

CASEY HILL
SENIOR GROWTH MARKETING MANAGER
ACTIVECAMPAIGN

FANOCRACY

“Fanocracy deep dives into the

heart of how companies are
building raving fans and customer
advocates. We live in a crowded
world of high competition and
companies often forget how many
similar products are attacking the
same problems. So how do you
stand out? It’s not by having that
one niche difference in your
product features. As David states,
“Focus on product alone results in
a race to the bottom”.”
BOOK 10/59
 BOOK 10/59

CASEY MAY
DIRECTOR, GLOBAL CAMPAIGN &
CONTENT MARKETING STRATEGY
XEROX
BOOK 11/59
 BOOK 11/59

CHANTELLE MARCELLE
REFERRAL & PARTNER MARKETING
UBER FOR BUSINESS

AP STYLEBOOK

“It was a mandatory textbook

for journalism students in
college. Along with some of
my reporting classes, it
changed the way I
approached and thought of
content. It provided a solid
layer on the foundation of my
career and storytelling skills,
a refreshing break from the
five-paragraph essay thinking
of my grade school days.”
BOOK 12/59
 BOOK 12/59

CHRIS MERRICK
SR. CONTENT MARKETING PARTNER
FORRESTER

PROPAGANDA

“ This book should

be required
reading for any
content marketer.”
BOOK 13/59
 BOOK 13/59

CLARK BARRON
HEAD OF DEMAND GENERATION
REZILION

MEDITATIONS

“Accept the things to

which fate binds
you, and love the
people with whom
fate brings you
together, but do so
with all your heart.”
BOOK 14/59
 BOOK 14/59

CLARK HERMAN
CONTENT MARKETING MANAGER
V I B R E N T H E A LT H

TAO TE CHING

“Even though it's a

spiritual text, has
many insights that
have allowed me to
see how the path of
least resistance in
content creation is
often the best.”
BOOK 15/59
 BOOK 15/59

DALLION DURAN-BALLEN
PARTNER
ADVENTURIST
BOOK 16/59
 BOOK 16/59

DAN SANCHEZ
A U D I E N C E G R O W T H C O N S U LTA N T
AUDIENCE GROWTH SCHOOL
BOOK 17/59
 BOOK 17/59

DAVID CARD
FOUNDER / CEO
C42D

HAGAKURE

“For obvious
reasons.”
BOOK 18/59
 BOOK 18/59

DREW BRUCKER
VP, GROWTH
LASSO

CASHVERTISING

“For me, if it’s about

content concepts”
BOOK 19/59
 BOOK 19/59

EMILY POTTER
CONTENT MARKETING MANAGER
UPLAND SOFTWARE
BOOK 20/59
 BOOK 20/59

ERIN BALSA
FOUNDER
HAUS OF BOLD
BOOK 21/59
 BOOK 21/59

ERIN LEWIS
DIRECTOR OF CONTENT &
PRODUCT MARKETING
CATALANT

FORGET THE FUNNEL

“It's about revenue growth

using a customer-led growth
model. This may not sound like
content marketing. However, if
you don't deeply understand
your best customers, you're
shouting into the void.
Leveraging customer insights to
develop your content marketing
strategy is something you can
do using this book.”
BOOK 22/59
 BOOK 22/59

GREGORY ELFRINK
DIRECTOR OF MARKETING
EMPIRE FLIPPERS

WRITE GREAT FICTION

“It crystallized solid content marketing
to me. In particular, I think the LOCK
system from the book is a better
framework than AIDA. In the book,
LOCK is Lead, Objective, Conflict,
Knockoit Punch (basically how the
main character overcomes the
conflict). Replace the K with your
product or service and now you’re a
supporting character in the story of
your customer that helps them
overcome their conflict (whatever
problem they’re trying to solve).”
BOOK 23/59
 BOOK 23/59

ISAAC MOREHOUSE
CO-FOUNDER
PARTNERHACKER

THE ACT OF CREATION

“Super weird (out of

print) book about the
"eureka" moment, and
how it happens in
science, art, and humor.”
BOOK 24/59
 BOOK 24/59

JACOB SCHWER
DIRECTOR OF SOCIAL MEDIA
THE BEST POSTCARDS
BOOK 25/59
 BOOK 25/59

JAMES DE ROCHE
FOUNDER
LEAD COMET

THE E-MYTH REVISITED

“Proves how powerful

processes are for delivering
results consistently and
scaling a business.”
BOOK 26/59
 BOOK 26/59

JAMES DELAPA
DIRECTOR, DIGITAL MARKETING, SEO
WRIKE

THINKING, FAST AND SLOW

“Really helped me think

about bias toward
certain decisions and
caused me to adjust my
approach toward
content driven SEO for
both my personal sites
and client strategy.”
BOOK 27/59
 BOOK 27/59

JESS COOK
HEAD OF CONTENT
LASSO

HEY WHIPPLE, SQUEEZE THIS

“ Tons of
incredible lessons
on writing great
copy that still
stick with me
today!”
BOOK 28/59
 BOOK 28/59

JOE SULLIVAN
THINKER & FOUNDER
GORILLA 76

THEY ASK, YOU ANSWER

“It just shifted my

perspective on marketing
from blatant self promotion
to building trust by
delivering expertise in a
way that helps your
audience. Everything about
that book holds up today.”
BOOK 29/59
 BOOK 29/59

JOE TOSTE
FOUNDER & CEO
TECHTABLES

CONTENT-BASED NETWORKING

“[This is the] number

one book that has
accelerated my career
and helped launch my
business. The book is an
easy read, but if you
execute the practices,
it's game-changing.”
BOOK 30/59
 BOOK 30/59

JOE VIGNOLO
DIRECTOR OF CONTENT MARKETING
& BRAND STRATEGY
MOTIVE
BOOK 31/59
 BOOK 31/59

JON DAVIS
SR. CONTENT MARKETING MANAGER
O N PAY

ON WRITING:
A MEMOIR OF THE CRAFT

“I read it about two to three

times a year. It has taught me
so much about storytelling,
handling rejection, and it
continues to teach me that
there is no "easy" button when
it comes to writing non-fiction
or fiction. It also was my
introduction to the book The
Elements of Style.”
BOOK 32/59
 BOOK 32/59

JOSUE VALLES
FOUNDER
CURATION LABS
BOOK 33/59
 BOOK 33/59

JUSTIN SIMON
C O N T E N T S T R AT E G Y C O N S U LTA N T
J U S T I N S I M O N C O N S U LT I N G

BUILDING A STORY BRAND

“ This book taught me

everything I know about
creating a story that
customers are excited to
join into. TLDR: It's all
about them (and almost
never about you).”
BOOK 34/59
 BOOK 34/59

JUSTINA PERRO
SAAS CONTENT CREATOR +
STRATEGIST (CONTENTBYJUSTINA.COM)
CONTENT BY JUSTINA
BOOK 35/59
 BOOK 35/59

JUSTINE LOU
FREELANCE BRAND & CONTENT MANAGER
T H E L FAC TO R LT D

NO HARD FEELINGS

“It helped me navigate

some tough times when
my personal and work life
led me to experiencing
some big feelings I didn’t
know how to process. Liz
also happens to be a
fellow content marketer
and huge role model!”
BOOK 36/59
 BOOK 36/59

KATIE PARROTT
CONTENT MARKETING MANAGER
CORRELATION ONE

HIT MAKERS

“As a content marketer, I'm a

big believer in drawing
inspiration from the broader
content universe. Thompson
brilliantly unpacks why we like
the content we like and
provides some useful
frameworks for what makes
content resonate that can
easily be applied to
content marketing.”
BOOK 37/59
 BOOK 37/59

LEANNE DOW-WEIMER
PEAK COMMUNITY
MEMBER
BOOK 38/59
 BOOK 38/59

LINDSAY KELLEY
VP OF MARKETING
4 M A N A LY T I C S

GETTING NAKED

“Really turned on the

lightbulb for me about the
importance of trust and
vulnerability with your
customers. Authenticity is
key! But I love all of his
books - helped me in my path
to who I am as a marketing
leader today!”
BOOK 39/59
 BOOK 39/59

LISA COX
DIRECTOR OF MARKETING
TEAK & TWINE

THE LEADERSHIP CHALLENGE

“It helped me 1. Articulate the

difference between managing
and leading and 2. Develop
my POV for the culture I want
to intentionally build on the
team I lead. It's a very
actionable book as a leader,
and still open enough that
multiple personality types
can implement the steps.
Highly recommend!”
BOOK 40/59
 BOOK 40/59

LOGAN LYLES
EVANGELISM & CONTENT MARKETING
TEAMWORK.COM

BUILDING A STORYBRAND

“Can never forget the

hero, guide, Promised
Land framework when
thinking about all sorts
of content ideas!”
BOOK 41/59
 BOOK 41/59

MARK ROGERS
DIRECTOR OF CONTENT MARKETING
FRESHPAINT

THE BORON LETTERS

“It's a book about the

fundamentals of good
copywriting, which is
something all marketers
need to be adept at.”
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