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Profit is much easier to predict It is much more difficult to predict the effect of change in sales on
Profit
as it is a function of sales. profit.
STEP1 Write down the unit price. This is the price at which each unit is sold; it is not
the unit cost or the unit profit.
STEP2 Calculate the unit variable cost. This is calculated by first determining the total
variable costs for all the products. Variable costs are all the costs that increase
proportionately to an increase in production. They include material costs, direct labor
costs and any other costs that increase as production increases. Variable costs include
all costs that are not fixed costs, such as equipment, indirect labor and real estate. Add
all of the variable costs and divide the total by the number of units produced. This will
give you the unit variable cost. Write this number down.
STEP3 Subtract the unit variable cost from the unit price. This figure gives you the
contribution margin of each unit, which tells you how much one unit contributes to the
profit. Write down the unit contribution margin. For example, if your unit price is $5
and your unit variable cost is $2, then each unit that you produce will contribute $3
toward profits.
STEP4. Multiply the unit contribution margin by the number of units produced. This
will give you the total contribution margin for all units. This is useful if you want to
know how much your total production is contributing to profits.
Cost Volume profit Analysis
Cost volume/profit analysis can help you to answer these, and many more, questions
about your business operations.
CVP analysis, is a way of examining the relationship between
your fixed and variable costs,
Your volume (in terms of units or in terms of dollars), and
Your profits.
More specifically, it looks at the effects on profits of changes in such factors as
Variable costs, Volume, and
Fixed costs, Mix of products sold.
Selling prices,
By studying the relationships of costs, sales, and net income, management is better able
to cope with many planning decisions.
Managers in non profit seeking organizations also use CVP analysis to examine
The effect of activity and
Other short-run changes on revenue and costs.
For example CVP analysis can be used by a social welfare agency to find out how many
people can be assisted given the agency’s’ fixed and variable costs, by a charity hospital
to determine the number of patients to be admitted, by a public school to determine the
number of students to be enrolled, and others.
Cost- volume profit (CVP) Analysis is one of the most powerful and simple business
planning and analysis tools that managers have at their command. It helps managers
understand the interrelation between cost, volume, and profit in an organization by
focusing on interactions between the following elements.
Price of product Total fixed costs
Volume or level of activity Mix of products sold
variable cost per unit
The formula gives in the box indicates the number of units a company should produce and sale to
attain its target profit before tax. Applying this formula the Company should produce and sale
8,000 bottles of conditioner to get its target profit before tax of $40,000.
Q = FC + PBT
P-V
Q= $120,000 +$40,000 = $160,000 = 8,000 bottles
$100-$80 $20
Sales ($100 X 8,000 bottles) -------------------------------$800,000
Less variable expenses ($80 X 8,000 bottles) -------------640,000
Contribution Margin ($20 x 8,000 bottles) ----------------160,000
Less fixed expenses -------------------------------------------120,000
Target before tax profit----------------------------------------$40,000
The sales volume in Birr required to achieve the target profit before tax of $40,000 can be
computed by multiplying the target Quantity by the selling price (P) as follows;
8,000 bottles X $100 = $800,000
The formula in box gives the number of units a company should produce and sale so as to reach
its target after tax profit. Using this formula the number of units to be produced is 13,500 bottles
of conditioner.
Q = $120,000+ $90,000 = = $120,000+ $90,000 =
1-0.40 0.6
$100-$80 $20
120,000 + $150,000 = $270,000 = 13,500 bottles
$20 $20
Sales ($100 X 13,500) ---------------------------------------$1,350,000
Less variable expenses ($80 X 13,500) -------------------- 1,080,000
Contribution margin ($20 X 13,500) ------------------------ $270,000
Less fixed cost --------------------------------------------------120,000
Target profit before tax -----------------------------------------$150,000
Less income tax (40% x $150,000) ----------------------------60,000
Target profit after tax (PAT) -------------------------------------$90,000
Now sales volume in Birr required to achieve a target profit after tax of $90,000 can be
Target sales = $100 X 13,500 = $1,350,000
We have the target after tax profit point in units is given by the following formula;
Q = FC + PAT
(1-T)
P-V
If we multiply both sides by P we will find the following;
P X Q = (FC + PAT) X P
(1-T)
P-V
If we divide both the numerator and the denominator of the above equation by P, we will find;
PQ = FC + PAT
1-T
1- V/P
PQ = $120,000 + $90,000 = $120,000 + $90,000
1-0.40 0.60
1- $80/$100 1-0.80
= $120,000 + $150,000 = $270,000 = $1,350,000
0.20 0.20
Let us compute the same problem using the contribution margin method, as follows;
Target profit points in units = Fixed expense + Target after tax profit
1-T
Unit contribution margin
For Addis Company, we have;
Target profit points in units = $120,000 + $90,000 =
1-0.40
$20
$120,000 + $150,000 = 13,500 bottles
$20
Target profit points in sales Birr = Fixed expense + Target after tax profit
1-T
Unit contribution margin ratio
Target profit points in sales Birr = $120,000 + $90,000
1-0.40
0.20
= $120,000 + $150,000
0.20
= $1,350,000
13,500 bottles of conditioner should be sold to achieve $90,000 after tax profit. The company’s
break-even point, as computed earlier is 6,000 bottles the product.
1.5. The Margin of Safety
The margin of safety is the excess of budgeted or actual sales over the break-even volume of
sales. It states the amount by which sales can drop before losses begin to be incurred. The margin
of safety, therefore, gives management a clue for how close projected or actual operations are to
the organization’s break-even point. If the actual (budgeted) sales are significantly above the
break-even sales, there is high margin of safety and profitability can be expected even if the actual
(budgeted) sales falls for one reason or another. The margin of safety is a measure of risk because
it indicates the amount by which sales can decline before a firm suffers a loss. The formula to
calculate margin of safety;
Absolute margin of safety = Total budgeted (actual) sales – break-even sales
Relative margin of safety = Total budgeted (actual) sales-Break-even sales
Total budgeted (actual) sales
The relative margin of safety is also called the margin of safety percentage or the margin of safety
ratio.
Example: Assume that Addis Company is currently selling 8,000 bottles of conditioner. Required
calculate and interpret
1. The absolute margin of safety
2. The relative margin of safety
Solution;-
1. The absolute margin of safety = Total budgeted (actual) sales – break-even sales
Units in Birr
Actual sales-------------------8,000--------------- (8,000 x $100) = $800,000
Less break-even sales--------6,000--------------- (6,000 x $100) = $600,000
Absolute margin of safety –2,000---------------- (2,000 x $100) = $200,000
2. The relative margin of safety= Total budgeted (actual) sales-Break-even sales
Total budgeted (actual) sales
= 8, 000 -6,000 = 2,000 = 0.25 or 25%
8,000 8,000
Or 2,000 X $100 = 25%
8,000 X $100
Interpretation:- This margin of safety means that at the current level of sales and with the
company’s current prices and cost structure, a decline in sales of 2,000 bottles or $200,000
sales Birr or by 25% would result in just breaking even. Thus, the company will not suffer a
loss. However, if actual sales fall short of the break-even sales by more than this figure, the
company will experience a loss.
The margin of safety focuses on the vulnerability of profits to a decline is sales volume. Other
factors could threaten profitability as well. For example profit decline if costs increases.
Safety margins could be determined for fixed and variable costs as well as sales volume. The
disadvantage of the margin of safety approach is that it constitutes a one-dimensional
(considering only sales volume) analysis when profits are subjected to multi-dimensional
factors. This will be dealt in the following sections.
1.6 Analysis of Changes in CVP Variables
For any given linear CVP analysis we can see how increases and decreases in CVP variables
could affect the resulting profit. Thus, we will look here the effect of changes in variable
costs, fixed costs, sales price and sales volume on the company’s profitability.
By changing the CVP variables, management can get a real feel for the sensitivity of profits to
such changes for the project that is under consideration.
Investigation a variety of what-if questions regarding simultaneous changes in variable costs,
fixed costs, sales prices, and sales volume is called sensitivity analysis.
Next we will see the effect of changes in CVP variables on the company’s profitability.
Let us take our previous Addis Company with the given data in earlier sessions.
Fixed cost--------------------------------$120,000
Selling price per unit-----------------------$100
Variable cost per unit------------------------80
1.6.1 Change in Fixed Cost and Sales Volume
Assume that Addis Company is currently selling 8,000 bottles of conditioner per year. The
sales manager feels that a $20,000 increase in the yearly advertising budget would increase
annual sales to 8,400 bottles. Should the advertising budget be increased? Let us prepare the
following table:
Current Sales with additional Difference
Sales Advertising budget
(8,000 bottles) (8,400 bottles) (400 bottles)
Sales ---------------------------$800,000 $840,000 $40,000
Less variable costs ------------640,000 672,000 32,000
Contribution margin-----------160,000 168,000 8,000
Less fixed cost 120,000 140,000* 20,000
Net income ----------------------40,000 28,000 (12,000)
$140,000* = $120,000(fixed cost) plus $20,000 advertising cost
Assuming that there are no other factors to be considered, the increase in the advertising budget
should not be approved since it leads to a decline in net income ($12,000) from its current level of
$40,000 to $28,000.
1.6.2 Change in Variable Costs and Sales Volume
Referring the previous example, Addis Company is currently selling 8,000 units of its product per
year. The management of the Company is planning to use a high quality material in producing its
product. The use of this material would increase variable costs (and there bye reduce the
contribution margin) by $4 per bottle. However the sales manager predicts that the higher overall
quality would increase sales from 8,000 bottles to 10,500 bottles per year. Should the quality
material be used?
Now let us compute the two situations using a table below.
Current Sales with higher
Sales Quality material
(8,000 bottles) (10,500 bottles)
Per Per Difference
Total unit Total unit (2,500 bottles)
Sales ---------------------$800,000 $100 $1,050,000 $100 $250,000
Less variable cost--------640,000 80 882,000 84* 242,000
Contribution margin ---$160,000 $20 $168,000 $16 $8,000
Less fixed expenses------120,000 120,000 0
Net income (Loss) ------- $40,000 $48,000 $8,000
84* = $80 + $4 additional variable costs
Based on the above analysis made above, the higher the quality material should be used since
it would lead to an increase in net income from its current level of $40,000 to $48,000 by
$8,000. Remember here that fixed cost will not change.
The above analysis can be computed in another way using the incremental approach. As we
see above notice that the $4 increase in variable cost will cause the unit contribution margin to
decrease from $20 to $16.
Expected total contribution margin with
Higher- quality material (10,500 X $16) -----------------------------$168,000
Present total contribution margin (8,000 bottles X $20) --------------160,000
Increase in total contribution margin ---------------------------------------8,000
Since fixed costs will not change, the net income of Addis Company will increase by the
$8,000 as shown in the above computations.
Change in Fixed Costs, Sales Price, and Sales Volume
To see the effect of changes in the above variables let’s take the Addis company, which is
currently selling 8,000 bottles per year. To increase sales, the sales manager would like to cut
the selling price by $5 per bottle and increase the advertising budget by $25,000 per year. The
sales manager argues that, if these two steps are taken, the number of units sold will increase
by 45% rate per year. Should the change be made?
First let’s calculate the expected number of bottles of shampoo that could be sold per year if
the changes set forth in the question above are implemented.
Expected sales if the changes are made = 8,000 + [8,000 X 40%]
= 8,000 + [3,200]
= 11,200 bottles
By using the comparative income statement let’s examine the whether the change should be
made or not.
Current Expected
Sales Sales
(8,000 bottles) (11,200 bottles)
Per Per Difference
Total unit Total unit (3,200 bottles)
Sales ---------------------$800,000 $100 $1,064,000 $95* $264,000
Less variable cost--------640,000 80 896,000 80 256,000
Contribution margin ---$160,000 $20 $168,000 $15 $8,000
Less fixed expenses------120,000 145,000** 25,000
Net income (Loss) ------- $40,000 $23,000 ($17,000)
$95* = $100 - $5 reduction in unit selling price
$145,000** = $120,000 + $25,000 additional yearly advertising budget
Based on the above comparative income statement, it is observed that the net income has
declined from $40,000 to $23,000 which is a reduction of $17,000. Thus the change should
not be accepted.
By using the incremental approach, we can reach at the same result. Notice that a decrease of
$5 in the selling prices per unit causes the unit contribution margin to fall from $20 to $15.
Thus using the incremental analysis, we have the following result, which indicates the same
effect on net income as that obtained by the comparative income statement shown above.
Expected total contribution margin with
Lower selling price (11,200 bottles X $15) ----------------------$168,000
Present total contribution margin (8,000 bottle X $20) ----------160,000
Incremental contribution margin---------------------------------------8,000
Change in fixed costs:
Less incremental advertising expenses------------------------------$25,000
Decline in net income-------------------------------------------------- ($17,000)
1.7. Assumptions of CVP Analysis
The following assumptions must be satisfied for a CVP analysis to be valid with in the
relevant range.
1. The behavior of total revenue is linear (straight line). This implies that the price of a
product or service will not change as sales volume varies within the relevant range. To put it
in another way the selling price is constant throughout the entire relevant rang.
2. The behavior of cost is also linear over the relevant range. This implies the following
more specific assumptions:
a. Costs can be accurately divided in to variable and fixed costs. As activity changes
the variable cost is constant per unit and fixed costs are constant in total over the entire
relevant range.
b. The efficiency and productivity of the production process and workers remain
constant.
3. In multi-product Company, the sales mix remains constant over the relevant range.
4. In manufacturing companies inventories don’t change the inventory levels at the beginning
and end of the period (are the same). This implies the number of units produced during the
period equals the number of units sold.
Some of these assumptions may be technically violated; the violations are usually not serious
enough to call in to question the basic validity of CVP analysis. For example, in most multi-
product companies, the sales mix is constant enough so that the result of CVP analysis is
reasonably valid.
May be the greatest danger lies in relying on simple CVP analysis when a manager is
contemplating a large change in volume that lies out side of the relevant range. For example, a
manager might contemplate increasing the level of sales far beyond what the company has ever
experience before. However, even in these situations a manager can adjust the model to make into
account anticipated changes in selling prices, fixed costs, and the sales mix that would otherwise
violate the assumptions. For example, in a decision that would affect fixed costs, the change in
fixed costs can be explicitly taken into account as illustrated earlier in this chapter for Addis
Company.
1.8. Limitations of CVP Analysis
The accuracy of CVP analysis is limited because it assumes strictly linear relationship among
the variables. True linearity among actual CVP variable is the exception rather than the norm. For
example, suppose that a business receives a volume discount on material that it purchases. The
more material it purchases, the lower its cost per unit. In this case, the cost varies but not in direct
proportion of to the amount of material purchased. The relation is no linear, therefore. Similarly,
fixed cost can change. A supervisor’s salary that is thought to be fixed may change if the
supervisor receives a raise. Likewise, amounts changed for telephone, rent, insurance, taxes, and
so on may increase or decrease subjected to market conditions and government policies. In
practice, fixed costs fluctuate. Accordingly, the relationships are not strictly linear. CVP assumes
that factors such as worker efficiency are not over the range of activity analyzed. Businesses
frequently are able to increase productivity, thereby reducing variable or fixed costs, but CVP
formulas are not constructed to allow for such changes in efficiency.
The other important issue is the analytical technique that says the level of inventory does not
change during the period. In other words, sales and production are assumed to be equal. CVP
formulas are used to provide the estimated number of units that must be produced and sold to
attain breakeven status or to achieve some designated target profit. Producing or acquiring
inventory that is not sold generates costs with out producing corresponding revenue. This
condition undoubtedly affects the CVP relationship
The following are limitations of CVP analysis:
1. CVP analysis requires estimations or projections of expected sales, fixed costs, variable
costs, and any other cost that portrays both fixed and variable components.
2. CVP analysis is useful only over a limited range of activity extending not too far what a
form expects to operate within. Moving much beyond that range will require additional
capital expenditure for more floor space, more plant assets, more personnel, and the like
which will distort the estimates of fixed and variable costs.
3. It is generally accepted in basic financial theory that the appropriate way to make
investment decisions is to consider the “discounted value of the cash flows” of a proposed
project. Such an analysis focuses on the time value money to better describe the true value
of an investment. CVP does not focus on the time value of money.
4. CVP analysis assumes that the cost-revenue relationship is linear. This may or may not
hold good for any particular business. For example, many businesses experience a
reduction in fixed costs and variable costs per unit as the overall scale of the business
increases. This refers to as the “economies of scale”. Most very small businesses do not
experience significant economies of scale.
1.9. Benefits of CVP Analysis
A manager, who exercises good judgment, will certainly find the data generated by CVP analysis
to be useful tool regardless of its limitations. In general, despite its shortcomings, CVP analysis is
a very useful tool with which to approach a variety of decisions situations. Such questions as the
cost of expansion, evaluation of sales or profit performance, estimation of the impact of changes
in CVP variables on profit, setting selling prices and financial analysis in general are
appropriately addresses using CVP analysis. CVP analysis is best used in conjunction with other
financial analysis technique or as a screening device to determine whether more investigation is
needed.
1. Margin of safety approach considers all CVP variables in the analysis of profit.
2. Breakeven point in revenue is computed by dividing total fixed costs by contribution margin
percentage
3. An increase in the income tax rate decreases the breakeven point
4. Margin of safety is the true measure of risk when loses are incurred
5. From the following one is NOT correct about break even analysis?
A. Contribution margin must equal fixed cost
B. Break even revenue equals to the sum of contribution margin and variable costs
C. Contribution margin must equal to variable costs
D. Companies should not incur loss and should not generate profit
6. Among the following CVP assumptions one is not correctly stated.
A. As activity changes the variable cost is varied per unit over the entire relevant range
B. As activity changes fixed costs are constant in total over the entire relevant range
C. As activity changes fixed costs are varied at per unit basis over the entire relevant range
D. As activity changes variable costs are varied in total over the entire relevant range
7. Investigation a variety of what-if questions regarding simultaneous changes in CVP variables
is referred to as ------------------.
A. Margin of safety C. Contribution margin
B. Sensitivity analysis D. Break even analysis
8. In the fiscal year just completed, ABC business center reported profit after tax of $24,000
from revenues of $300,000. The variable cost as percentage of revenue is 70% with the rate of
income tax 40%. What is the amount of fixed cost?
A. $30,000 B. $50,000 C. $66,000 D. $170,000
9. Based on the information given in question number 7 contribution margin equals to------
A. $90,000 B. $170,000 C. $66,000 D. $50,000
10.