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Marcos Benavides

Instructor McCann

English 1301.231

5 October 2023

Champions League Poster Analysis

The Champions League Final is one of the most

anticipated soccer matches yearly. To get to this point, teams

must do well in their respective league and go through all the

top-tier teams in a tournament. Furthermore, whichever team

wins the tournament is determined to be the best squad in

Europe. Thus, the Champions League Final is heavily

advertised to millions of soccer viewers worldwide. The

Union of European Football Associations (UEFA) uses the

Final 2022 Champions League Poster to persuade casual and

hardcore soccer fans to watch the game using images of

famous players, interesting facial expressions, and varied and 2022 Champions League Final Poster

contrasting jersey colors.

Firstly, UEFA got people to watch the game by using famous players to catch the eye of

casual and hardcore fans. Although this technique is commonly used, it is amplified in this

poster. There are eight widely recognized players in this one image, so a casual fan who sees this

will, without a doubt, recognize at least one player that will compel them to watch the game.

Having a relaxed fan notice one of the players will encourage them to watch and see how they

perform in the game. Furthermore, the use of all these top-tier players also catches the eye of die-
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hard soccer fans by amplifying the significance of the match. These hardcore fans will recognize

the more obscure players for their talent and realize that this match-up will be one of the year's

greatest games. Benzema is one of the most widely known players in all of soccer, as he holds a

plethora of achievements to his name; not only is he recognized by casual fans, but he might

even get noted by French and European non-soccer fans due to his presence in the French

national team. Using his image compels people who do not know about the Champions League

Final to research more about it. The use of Benzema's likeness also reminds soccer followers

who were already going to view the game how exciting it would be. So, not only does using

player likeness grab people's attention, but it also makes more people want to watch the game.

In addition, UEFA convinced people to view the match by using interesting player facial

expressions indicative of strong emotions to build excitement and enthusiasm for the

competition. Two distinct emotions are being shown on the players' faces. Some players are very

serious, while others are highly charged. The contrast of the player's emotions displays the two

different sides of what a player's mindset is at that time: focus and excitement. The focus can be

seen in the four inner players in the poster. All four of them stare into the distance with straight

faces, clearly showing they are ready for the battle. A person is immediately drawn into these

four inner players since they are the biggest. When people look at this, they are reminded of the

stakes and how much effort it took for the teams to get there. The excitement, however, is clearly

displayed on the four outer players in the poster. The players' screams resonate with the viewer

and make them think about all the crazy moments in soccer. Importantly, these memories make

viewers more excited than ever to watch the game to witness all the crazy moments. The viewer

begins to experience the same emotions as portrayed in the poster, which makes the viewer eager

to watch this significant game. Not only does the poster make people want to watch the game,
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but it also directly affects how a viewer thinks about the game with all these strong emotions

being represented within it.

As well as that, the use of varied and contrasting jersey colors helps UEFA advertise the

match by forcing the viewer to pick a side. The choice to make the colors of the jersey distinctive

was made so that the two teams would be seen as bigger competitors. The viewer is forced to

pick between the two teams, red or white. The dark red shirt and matching dark red pants

symbolize the team’s strength and courage. They are being displayed as the heavy favorites in

the match-up. The other team, however, uses white and blue shirts to symbolize hope and pride.

They are laid out to be the underdogs in this game. The personality between the teams can be

used as a reason why a person should root for that team. Furthermore, the contrast being

displayed by the jersey colors compels people to make a decision; this makes viewers more

emotionally invested in the game and drives them to watch it. Ultimately, the characteristics

formed by the teams’ jerseys colors also encourage the viewer to research more about the topic

and the teams.

In conclusion, this anticipated match-up in the poster is fueled by advertisements to get

people more excited to watch the game. Using prominent players’ likeness, players’ emotions,

and jersey colors in the ad allows UEFA to encourage people to watch the Champions League

Final. These advertisements have proved successful as they convince millions to yearly watch

the Champions League Final.

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Work Cited

UEFA Champions League. “The Best of the Best on the Ultimate Stage. @LFC, @realmadrid,
#UCLfinal Pic.Twitter.Com/Nwmv7okarh.” Twitter, Twitter, 28 May 2022,
twitter.com/ChampionsLeague/status/1530409781642641408, Accessed 15 Oct. 2023.