HARDWARE

MARKETING STRATEGY

Presented By
Hannah Reinares
OFFLINE
PRESENCE
This refers to traditional marketing materials
such as catalogs, brochures, fliers, and
tarpaulins and etc.
Referrals play a huge role in marketing and
sales. Building the company's network is
essential.
Direct Selling and Cold Calling. Sales agent
will search for companies in need of our
products. A lot of leg work is put into this.
ONLINE
PRESENCE
Facebook and Google Ads. Can be
customized based on age, gender, location
and budget.
A website is essential to any IT company. The
website will feature the company products
and services.
Facebook and Google Ads. Can be
customized based on age, gender, location
and budget.
SEO or Search Engine Optimization. This will
help boost the visibility of our website.

Email Marketing. This will increase the

company's reach to client's that sales agents
cannot cover.

Tapping into e-commerce. Does not have to

be Shopee or Lazada. It can be linked to the
company's website.
 CUSTOMER COST PER
RETENTION CUSTOMER
ACQUISITION
The company should have a plan to This is how much it costs the
turn clients into repeat buyers and company to get new customers.
prevent them from switching to
the competitors.
CUSTOMER RETENTION

How will we retain our customers?

Pre-sales and after-sales support Incentivize loyalty

Delivering fast support Promotions and Discounts

Personalized interactions Gather feedback

Quality customer service Be proactive

COST PER CUSTOMER
ACQUISITION
You are managing your marketing budget well.

You are managing your marketing budget sub-optimally.

You are managing your marketing budget poorly and you are

heading for bankruptcy.

OPEN
DISCUSSION
Its time for additional inputs.