Customer satisfaction in a market is an index that indicates how satisfied customers are with the

products and services offered by a company. In order to build a solid position in the market, an
organisation should focus on consumer happiness and gather information about it by measuring
various stages of customer satisfaction. This allows the company to improve their products,
change their sttypegies, see different ways to promote their products from time to time and meet
the needs and expectations of the customers in the market.

Producers often select a particular approach from the many available, and Special Formula is one
such approach. In the market, a consumer can exchange a certain amount of one good for another
good while keeping the same amount of utility. Utility refers to the utility or happiness that a
consumer can experience from consuming a good when they pay a certain amount of money or
number. For example, a person can buy bread-rolls to satisfy their hunger, and this psychological
satisfaction is called utility.