Ex.3 p.

94

Trade unions

Charitable institutions

To counsel firms

Public opinion

To foster understanding

Code of ethics

To attain the objectives

Public relations

To enchance the image

Institutional framework

Ex. 5 p. 95

1. Advertising - in its broader sense - is a medium for transferring information from the producer to the
target audience; it skillfully influences the mind of the customer and motivates him to buy the product
advertised.

2. To promote products, different methods and techniques of communication with customers are used.

3. The marketing department of a company determines prices, promotes, and distributes products.

4. The former representative of the government agency accused the independent TV channel of using
black PR and laying information grounds for a coup (d'etat).

5. No wonder, that after such a scandalous misuse of public funds the activities of this charitable
institution have been subject to sever criticism.

6. Publicity is unpaid advertising which is published in the press or shown on television news programs.

7. All goods being transported through customs territory are subject to close inspection.

8. As Encyclopædia Britannica defines, merchandising is an element of marketing that promotes the

sale of goods and services to consumers.

9. The code of ethics, undoubtedly, will enhance the image of our company and will foster
understanding among employees.

10. According to the PR manager of the counseling firm, the commission has approved a series of
concrete and immediate measurers to build the company's prestige abroad.

Ex.6 p 95

1. Employs

2. Influences

3. Promote

4. Donate

5. Political office
6. Key component

7. Economic and social

8. Deceptive

9. Country’s border

10. Trade barriers