UNIT 4 MARKETING YOURSELF Lead-in 1, Discover the basics of this topic and, at the same time, decide which A,B, C or D best fits each space: me ‘The moment someone starts (1)... for a job, s/he is confronted with the drafting ofa and of a(n) (3)... . It case s/he has been short-listed, the next step is to prepare for the a ‘ 1) A. calling B, looking C. waiting D. prep 2) A. report B. contract c.cv Delete 3) A. letter of complaint _B. letter of adjustment C. business letter. covernglete 4) A. meeting B. encounter C. interview D. conference Before starting writing the CY, iis important forthe (5). o study very earefily he ih) «This way, s/he can realize whether s/he needs to write & chronological ora functional oe 5) A. participant B. applicant C. member D. employee 6) A. seeker B. interview C. advertisement. satisfaction The (7) « CV presents sequentially the most recent activities and ends with those mat tein time. One has to (8) .. those activities that are relevant for the job and to lee vent the other ones, Ths type of CV is not advantageous for those who have (9) tires very frequently and for those with little experience. Its @ preferable type for domats it health, education and management. 7) A. chronological B. functional C. periodical D. temporery 8) A. overlook B. select C. advertise D. repeat 9) A. moved B. given up C. lost D. changed ‘The (10) ... CV emphasizes achievements without focusing on chronology. Its pert nose who want to change their (11) ... or domains of activity and when certain qué es 12)... have not been used s0 far. It is also useful for those applicants who lack “chronological B. functional C. permanent D. sate B. lives C. training D. compe) qualifications _B. degrees C experiences idence B.trust C. experience Gott ere are lots of sources to help you go through this and this is on° of tem Scanned with CamScannerMarketing yourself the following job adv 2, study i ertisements and de re applicant should write. You need to pay atten’ cide for each what type of cy he job descriptions. nto the requirements and to “jorason Grand Plaza is one of he neweR Tewent and most rd One cedant Corporation, the Wor Pa ta on ve connets a's largest hotel eg or eomeane ttn the poston ot SALES MANAGER ular § star International hotel chain In fuows! inchiser with more than 6400 hotels and 540 candidate should cover the following requirements: le catial competencies a jusiness and profit oriented, driven by results, \jevelont ne aoe Bitoerd aoe negotiation skills, ‘excellent comm s cotont ant lentes lent sales abilities, strong people mana: ment and devel “aan sgement and development eal, os : ive, creative, persuasive, proactive, enthi oo usiastic and positive, 4 fence: ant experience of 3/5 iti lgood ern ce: Rl 1/5 years In a similar position; experience in the hotel required | ‘Educational Level: University Degree; additional Sales and Marketing courses is an ‘Lenguages: English i : English is a must, a se outer proficiency: 1, a second European language (French or German) is crucial; GaNAGEMENT RECRUITERS OF SAN ANTONIO js looking for GENERAL MANAGER fer in the consumer products industry. They are an Equal Icompany Profile: Our client is a worldwide lead iment that provides exceptional opportunity for professional ity Employer. They offer a work environ land personal growth. bilities: As the General Manat |profit and loss of a large production and [quality systems to ensure all products meet high |polides and good ‘manufacturing practices. tackground Required: The successul candidate fo" 2 position will have 2 minimum often years of in positions of increasing responsibility in ‘manufacturing operations in ‘consumer products, reteebly food or beverage. You must have the amity Heciyee balance, synchronize, and synergize all - item and external resources to ensure the Hnogress and utimate competion of the fnshee product. ! fo en etroted aby to manage 2 nigh volume Foden plant. A aon skills and 2 sy and women candidates are encouraged 12 apply: .ger, you will be responsible forthe overall management to include Sistribution faclity. You will develop, implement, and maintain ‘quality standards, Assure adherence to safety and operating s degree is required. ___— company in Switzerland with mn publishes around 4¢ Fnted media with its Utles gler Romania is part of the Ringlet idlaries In Central and Eastern Euro} in.Z, countries including Romania wh tal, Eventmentul zilel, Libertatea, ProsPort, Bolero, Bravo, Brave og tooking te appoint 2: ania, TvSatelit and Unica. For cover: ; rations for Capital Libertatee and ProSporti j and organization: iers; sponsors, readersi perience: jpctganizing events fequirements of education and &* + High School (University wll be ® Plus) > Minimum 2 years experience In ‘Marketing field: ered knowledge of English; trong PC skills: Microsoft. Office. Scanned with CamScannerFirst steps into marketing print media company nS aie par of he Ringler Group, the faraest —— Tingle Romania Pa A Ny furpe and As inl Europe dvsion pulses arg subarea andi ere rls the lade nthe printed media wth ty ag’ a nd Unica. Ringler Romania hi Ir, Lumea Femellor, TV Mania, 2a v8 {and Unica. Ringler Romania hires qi Sales Support (Ref. No,: SSUPMD) Main responsabllitiest stating presentations for advertising agencles; + anid ing cents ta base and mantalning up -to date. ‘phe Weal conaldate will have: Terie stakes: + Sense year experience n media/ marketing: » Computer iteracys Word, Exel, PowerPoint; 1 rowledge of statistics wit bea lus; = excellent knowledge of English; German or French is an advantage. I Drafting the Curriculum Vitae Tips Whether functional or chronological, remember that the CV is not an autobiography! Therefore, you must make the difference between important and less important things. In order to create an eligible CV, you can do the following test: give the answer to the following questions: 1. I's the employer able to see my abilities in not more than 10-15 seconds? 2. Is the information I offered important enough? Does it attract the employer's attention? 3. Does this CV sell my abilities? Tf the answer to one of these questions is ‘No’, then you can work on it. Here are some more tips: 1 Learn how to sell well your abilities! Your strengths must be visible in the first part of your CV, 2 Be abjective, adapt your CV to requirements! Although you are proud of all your achie nougn interview vements select only those you think will help get te 46 Scanned with CamScanner‘CRANE spout taa4s Date of bith: 04/47/75 Gender: female {dress: helen_c@yahoo.com Marital status: single giUtS AND ABILITIES excellent communication skills ng people management i sreelent sales abilities + remorkable computer literacy REIGN LANGUAGES nei ~ perfect (Matera language) Sirench ~ fluent California State University, Los Angeles, California Bachelor of Arts in Communication Fairfaix County Highschool, Fairfaix, Massachusstetts ‘Student Teacher New Jersey Junior Highschool, New Jersey, Teacher ‘New York Junior and Senior Highschool, New York, New York ‘Teacher New Jersey available on request = ow compare your list with the one below: h it contains a list of abilities, these are not properly presented; fon't s e : jon: needs; achievement: y exceeding: goals; promotion; needs: acl z leadership; advancement: skilled: exceptional 47 Scanned with CamScanneraos CRANE ea Tpelen_c@yahoo.com 3 Avenue, NY 12345 * ( NS. - SUMMARY.OF OUALIETES ame ry derip and commanistion sis Epc Highly motets an oe ground inh development a8 Ve of ihn ine, cellent mastership of French and Germans’, 8 lay ms and associates. : val ‘yncal proficiencies. i rng ba owen in prensa Bc Powe Pine A sand be ‘and 2)... company goal PROFESSIONAL. EXPERIENCE AND ACCOMPLISHMENTS Lek 3). to Manager at ABC Construction 10 provide 4) and mentoring tc aoe sr pojet completion of smile sech OF NAY ty nancial operations, university elations, pledge tsning aad ser evion with chaiman and oer elected officer, enhancing member sue ere) uae to represent organization in Washington, D.C, Sg segs, Outlook). Solid rack record of consistent promoting sue Selected by non-profit organi achievement and house functions in co diverse endeavors, chosen for demonstrat SALES AND COMMUNICATIONS 1 teoure at NET Communications consistently exceeding personal F Developed effective 7). echniques throughou “ales goals and providing leadership to 10- person sales team to exceed overall team 8)... © Highly 9)o/in vérbal and automated presentations; developing the ability to effectively address and engage a wite ‘promoting overall organizational goals and ambition, “avery of audiences from students to administrators to associates, skills to represent companies and organizations at public and item a el i yy aeons TRAINING AND INSTRUCTION + Dedieated to the 12),.. of students through the development and implementation of organized, engaging and Thnovativecureulum and fesson plans; recognized with nomination for State Teacher ofthe Year by peer group for aanetenee in teaching and meaningful 13).!"in the lives of students, parents and faculty as well a in school functions. eee Skilled in recognizing individual student 14).'74‘édapting curriculum and classroom goals to meet those ness fesulinginenbanced student 15). and selleterm : ough PROFESSIONAL WORK HISTORY NET COMMUNICATIONS — New York, New York Sales Manager ee NETWORK RELATIONS - New York, New York 2004 Program Manager NEW YORK JUNIO! pee JR AND SENIOR HIGH SCHOOL —New York, New York 1998 - 2005 NEW JERSEY JUNIO Teacher IR HIGH SCHOOL - New Jersey, New Jersey 1997 - 1998 ABC CONSTRUCTION - New Jer Titanager : rsey, New Jersey b fanager of the Education and Training Department a "AIRFAX COUNTY HIGH ir tseciees Teacher SCHOOL - Fairfax, Massachusetts 1996 TION BOSTON STATE UNIVERST ITY, Boston, Mass ‘Bachelor of Arts in Communication” MSsachselis 992 1996 Scanned with CamScanner