TABLE 4.

1
GENDER OF CUSTOMERS
Gender Number of response Percentage

Male 37 67.27

Female 17 30.9

Other 1 1.8

Total 55 100

FIGURE 4.1

GENDER OF CUSTOMERS

2%

31%
Male
Female
Other
67%

Interpretation:
The above diagram shows that out of 55 respondents ,67% of the customer are
male .31 % of the customers are female.2% of the customer is in other gender
category .
 TABLE NO 4.2
AGE OF CUSTOMERS
Age Number of response Percentage

Below 18 0 0

18-35 25 45.5

35-55 18 32.7

55-65 11 20

Above 65 1 1.8

Total 55 100

FIGURE 4.2

AGE OF CUSTOMERS
30

25

20

15

10

0
Below 18 18-35 35-55 55-65 Above 65

Number of response

Interpretation :
The above diagram shows that out of 55 respondent,45.5% of the respondents
age is 18-35. 32.7% of the respondents age is35-55. 20%of the respondents age
is 55-65. 1.8% of the respondents age is above 65.
 TABLE NO 4.3
INCOME OF CUSTOMERS ANNUALLY
Annual income Number of response Percentage

Below 1 lakh 19 34.5

1 lakh-3 lakh 19 34.5

3 lakh-7 lakh 9 16.4

7 lakh-10 lakh 5 9.1

Above 10 lakh 3 5.5

Total 55 100

FIGURE 4 .3

INCOME OF COSTOMERS ANNUALLY

Above 10 lakh

7 lakh-10 lakh

3 lakh-7 lakh

1 lakh-3 lakh

Below 1 lakh

0 2 4 6 8 10 12 14 16 18 20

Interpretation:
The above diagram shows that out of 55 respondent,34.5 % of the respondents income is
both below 1 lakh and between 1 lakh -3 lakh. 16.4% of the respondents are3-7 lakh.9.1%of
respondents income are7-10 lakh.5.5 % respondents income are above 10 lakh
 TABLE NO 4.4
EDUCATION LEVEL OF CUSTOMERS

Level of education Number of response Percentage

Below SSLC 0 0

SSLC 5 9.1
Higher secondary 13 23.6
Graduate 24 43.6

Post graduate 12 21.8

Other 1 1.8
Total 55 100

FIGURE 4.4

EDUCATION LEVEL OF CUSTOMERS

30

25

20

15

10

0
Below SSLC SSLC Higher secondary Graduate Post graduate Other

Interpretation :
The above diagram shows that out of 55 respondents,43.6% of respondents highest
education is graduate.23.6% of respondents education is higher secondary.
 TABLE NO 4.5
LOCATION OF CUSTOMERS
Location Number of response Percentage

Urban 15 27.3

Sub urban 12 21.8

Rural 28 50.9

Total 55 100

FIGURE 4.5

LOCATION OF CUSTOMERS

27%
Urban

51% Sub urban

Rural

22%

Interpretation:
The above diagram shows that out of 55 respondent ,51% of the respondents location is in
rural.27 %of the respondents location is in urban.22 % of the respondents location is in sub
urban.
 TABLE NO 4.6
OPINION ABOUT PURCHASING OF PLUMBING AND PIPE
RELATED PRODUCTS
Views Number of response Percentage

Rarely 25 45.5

Occasionally 22 40

Frequently 5 9.1

Never 3 5.5

Total 55 100

FIGURE 4.6

OPINION ABOUT PIRCHASING OF PLUMBING AND PIPE RELATED

PRODUCTS
30

25

20

15

10

0
Rarely Occasionally Frequently Never

Interpretation:
The above diagram shows that out of 55 respondent ,45.5% of the respondents are rarely
purchasing plumbing related products .40 %of the respondents are occasionally purchase
plumbing related products.9.1 %of the respondents are occasionally purchase plumbing
related products.5.5 % of the respondents are occasionally purchase plumbing related
products.
 TABLE 4.7
HOW LONG BEEN CUSTOMERS AWARE ABOUT AIZAR PIPES AND
FITTINGS
Views Number of response Percentage

Less than 1 year 32 58.2

1 year -5 year 23 41.8

5 year -10 year 0 0

More than 10 year 0 0

Total 55 100

FIGURE 4.7

HOW LONG HAVE BEEN CUSTOMERS AWARE ABOUT AIZAR

PIPES AND FITTINGS

More than 10 year

5 year -10 year

1 year -5 year

Less than 1 year

0 5 10 15 20 25 30 35

Interpretation:
The above diagram shows that out of 55 respondents ,58.2 %of the respondents aware about
aizar pipes in less than 1 year .41.8% of the respondents aware about aizar pipes and fittings
between 1-2 year
 TABLE 4.8
CUSTOMERS PURCHASING AIZAR PRODUCTS IN FIRST TIME
Views Number of response Percentage

During past year 36 65.5

1 -5 year 16 29.1

5 -10 year 2 3.6

More than 10 year 1 1.8

Total 55 100

FIGURE 4.8
CUSTOMERS PURCHASING AIZAR PRODUCTS IN FIRST TIME

More than 10 year

5 -10 year

1 -5 year

During past year

0 5 10 15 20 25 30 35 40

Interpretation:
The above diagram shows that out of 55 respondents ,65.5% purchased Aizar productsin first
time in during past year and 29.1% of respondents in 1-5 year and 3.6% of respondents in 5-
10 year and 1.8 %of the respondents are in more than 10 year .
 TABLE 4.9
FACTOR INFLUENCED THE CUSTOMERS TO PURCHASE AIZAR
PRODUCTS
Views Number of response Percentage
Advertisement 19 34.5

Price 4 7.3

Brand reputation 17 30.9

Recommendation 9 16.4
Other 6 10.9

Total 55 100

FIGURE 4.9

FACTOR INFLUENCED THE CUSTOMERS TO

PURCHASE AIZAR PRODUCTS

11%
Advertisement

16% 35% Price

Brand reputation
Recommendation
7% Other
31%

Interpretation:
The above diagram shows that out of 55 respondents ,35% of the respondents are influenced
by advertisement. 31%of the respondents are influenced by Brand reputation.16 % of the
respondents are influenced by recommendation.11% of the respondents are influenced by
other factors and 7% are influenced by price.
 TABLE 4.10
OPINION ABOUT CUSTOMERS SEEN ANY ADVERTISEMENT OF
AIZAT IN THE PAST 6 MONTH
Views Number of response Percentage

Yes 34 61.8

No 21 38.2

Total 55 100

FIGURE 4.10

OPINION ABOUT CUSTOMERS SEEN ANY

ADVERTISEMENT OF AIZAR IN THE PAST 6 MONTH

38%
Yes
No
62%

Interpretation:
The above diagram shows that out of 55 respondents ,62% of respondents seen any
advertisement of Aizar pipes in last 6 months .38%of the respondents doesn’t seen
advertisement of Aizar pipes in last 6 months.
 TABLE 4.11
OPINION ABOUT CUSTOMERS COME ACROSS ADVERTISEMENT
OF AIZAR PIPES
Views Number of response Percentage

Daily 3 5.5

Weekly 5 9.1

Monthly 17 30.9

Rarely 22 40

Never 8 14.5

Total 55 100

FIGURE 4.11

OPINION ABOUT CUSTOMERS COME ACROSS ADVERTISEMENT OF

AIZAR PIPES
25

20

15

10

0
Daily Weekly Monthly Rarely Never

Interpretation:
The above diagram shows that out of 55 respondents ,40%of the respondents are come
across advertisement rarely and 30.1% of the respondents are in monthly and 14.5% of the
respondents are in never and 9.1% of the respondents are in weekly and 5.5% of the
respondents are in daily.
 TABLE 4.12
OPINION ABOUT ADVERTISEMENT MEDIA THAT CUSTOMER
SEEN ADVERTISEMENT OF AIZAR PIPES
Views Number of response Percentage
Television 23 41.8

Bill bord 30 54.3

Online add 16 29.1
Printed material 21 38.2

Others 7 12.7

Total 55 100

FIGURE 4.12

OPINION ABOUT ADVERTISEMENT MEDIA THAT CUSTOMERS

SEEN ADVERTISEMENT OF AIZAR PIPES

Others

Printed material

Online add

Bill bord

Television

0 5 10 15 20 25 30 35

Interpretation:
The above diagram shows that out of 55 respondents ,54.3%of the respondents seen
advertisement of Aizar pipes in bill board .41.8% of the respondents seen advertisement in
Television .38.2% of the respondents seen advertisement in printed materials.29.1% of the
respondents seen advertisement in online add .12.7% respondents seen advertisement in other
medium.
 TABLE 4.13
RATING OF CUSTOMER’S ABOUT REMEMBERING CONTENTS OF
ADVERTISEMENT
Views Number of response Percentage
1 12 21.8

2 7 12.7
3 18 32.7
4 14 25.5

5 4 7.3

Total 55 100

FIGURE 4.13

RATING OF CUSTOMERS ABOUT REMEMBERING CONTENTS

OF ADVERTISEMENT
20

18

16

14

12

10

0
1 2 3 4 5

Interpretation :
The above diagram shows that out of 55 respondents , 32.7% of the respondents rate 3 score
for remembering the contents of advertisement and 25.5% of the respondents are rate 4 and
21.8% of respondents are rate 1 and 12.7% of respondents are rate 2 and 7.3 % of the
respondents are are rate 5
 TABLE 4.14
. ASPECT OF ADVERTISEMENT THAT CUSTOMER REMEMBER
MORE
Views Number of response Percentage
Visual element 35 63.6

Slogan and tagline 11 20

Products features 18 32.7

Celebrity entrossment 6 10.9

Emotional appeal 5 9.1

Don’t remember 9 16.4
Total 55 100

FIGURE 4.14

ASPECTS OF ADVERTISEMENT THAT CUSTOMERS REMEMBER

MORE

Don’t remember

Emotional appeal

Celebrity entrossment

Products features

Slogan and tagline

Visual element

0 5 10 15 20 25 30 35 40

Interpretation:
The above diagram shows that out of 55 respondents ,63.6% of the respondents Remember visual
elements.32.7% of respondents remember products features.20% of the respondents remember slogan
and tagline.16.4% of the respondents doesn’t remember anything.10.9% of the respondents remember
celebrity entrossment .9.1% of the respondents remember emotional appeal of the advertisement.
 TABLE 4.15
RATING ABOUT APEALING OF ADVERTISEMENT
Views Number of response Percentage
1 7 12.7

2 7 12.7

3 25 45.5

4 14 25.5

5 2 3.6
Total 55 100

FIGURE 4.15

RATING ABOUT THE APPEALING OF ADVERTISEMENT

0 5 10 15 20 25 30

Interpretation:
The above diagram shows that out of 55 respondents ,45.5% of the respondents rate 3 for the
appealing of advertisement.25.5% of the respondents rate4 for the appealing of
advertisement.12.7% of the respondents rate 1&2 each respectively.3.6% of the respondents
rate 5 for the appealing of advertisement
 TABLE 4.16
OPINION ABOUT THE MISLEADING AND UNAPPEALING
ADVERTISEMENT IN AIZAR PIPES
Views Number of response Percentage

Yes 7 12.7

No 48 87.3

Total 55 100

FIGURE 4.16

OPINION ABOUT THE MISLEADING AND

UNAPEALING ADVERTISEMENT IN AIZAR PIPES

13%

Yes
No

87%

Interpretation:
The above diagram shows that out of 55 respondents ,87% of the respondents doesn’t
experience any misleading advertisement from Aizar pipes and fittings.13% of the respondents
faced misleading advertisement of Aizar pipes and fittings
 TABLE 4.17
RATING PERCEPTION OF AIZAR PRODUCTS BEFORE SEEING THE
ADVERTISEMENT
Views Number of response Percentage
Very negative 0 0

Negative 1 1.8

Neutral 44 80
Positive 9 16.4
Very positive 1 1.8

Total 55 100

FIGURE 4.17

RATING PERCEPTION OF AIZAR PRODUCTS BEFORE SEEING THE

ADVERTISEMENT

Very positive 1

Positive 9

Neutral 44

Negative 1

Very negative 0

0 5 10 15 20 25 30 35 40 45 50

Interpretation:
The above diagram shows that out of 55 respondents ,80 % of the respondents rated neutral
.16.4% of the respondents rated positive.1.8 % of the respondents rated very positive and
negative each respectively.
 TABLE 4.18
OPINION ABOUT HOW ADVERTISEMENT AFFECTED THE
PERCEPTION OF AIZAR PRODUCTS
Views Number of response Percentage
Improved 40 72.7

Worsend 3 5.5
No change 10 18.2

Not applicable 2 3.6

Total 55 100

FIGURE 4.18

OPINION ABOUT HOW ADVERTISEMENT AFFECTED THE

PERCEPTION OF AIZAR PRODUCTS
45

40

35

30

25

20

15

10

0
Improved Worsend No change Not applicable

Interpretation:
The above diagram shows that out of 55 respondents ,72.7% of the respondents perception of
Aizar pipes improved and 18.2 % of the respondents perception of Aizar pipes have no
change and 5.5% of the respondents perception worsened and 3.6% of the respondents
perception is not applicable on advertisement affected the perception of aizar products
 TABLE 4.19
OPINION ABOUT ADVERTISEMENT INFLUENCED CUSTOMERS
INTENTION TO PURCHASE THE PRODUCTS
Views Number of response Percentage
Strongly influenced 11 20

Moderately influenced 34 61.8

Not influenced 8 14.5

Not applicable 2 3.6
Total 55 100

FIGURE 4.19

OPINION ABOUT ADVERTISMENTS INFLUENCED CUSTOMERS

INTENTION TO PURCHASE THE PRODUCT
40
35
30
25
20
15
10
5
0
Strongly influenced Moderately influenced Not influenced Not applicable

Interpretation:
The above diagram shows that out of 55 respondents ,61.8% of the respondents have been
moderately influenced by advertisement to purchase the product. And 20% of the respondents
and strongly influenced and 14.5% of the respondents have been not influenced and3.6% of
the respondents is not applicable for the influence of advertisement to create an intention to
purchase.
 TABLE 4.20
OPINION ABOUT CONSIDERING AIZAR PIPES PRODUCTS IN
FUTURE
Views Number of response Percentage
1 0 0

2 5 9.1

3 28 50.9
4 18 32.7
5 4 7.3

Total 55 100

FIGURE 4.20

OPINION ABOUT CONSIDERING AIZAR PIPES PRODUCT IN FUTURE

(1=VERY UNLIKELY,5=LIKELY)

0 5 10 15 20 25 30

Interpretation:
The above diagram shows that out of 55 respondents ,60% of the respondents rate 3 for
considering Aizar products in future.32.7% of the respondents rate 4 and 9% of the
respondents rate 2 and 7.3% of the respondents rate 5 to considering Aizar products in future.
 TABLE 4.21
RECOMONDING AIZAR PIPES PRODUCTS IN FUTURE
Views Number of response Percentage

Yes 49 89.1

No 6 10.9

Total 55 100

FIGURE 4.21

RECOMMENDING AIZAR PIPES PRODUCTS IN

FUTURE

11%

Yes
No

89%

Interpretation:
The above diagram shows that out of 55 respondents ,89% of the respondents will
recommend Aizar pipes products in future to others and 11% of the respondents never
recommend Aizar pipes products to others.