Emami

Emami is a brand that sells fairness creams for along with health care products.

Marketing strategies-

-One of their marketing strategies is focusing of the 4p’s

 Their company is known for organic and herbal products which makes it stand out from
other companies as a lot of consumers prefer natural products.

 They have affordable prices which makes it popular amongst its target market which is Indian
middle class. They use completive pricing and really focus trying to enhance the customer
services so that users have a good experience and make sure they satisfy their customers’
needs. therefore, they are able to attract customers.

 Emami sells in both domestic as well as international markets which makes it easily available
for users all over the world.

 The brand collaborated with celebrities such as Hrithik Roshan as its brand ambassador, Kesh
King and allied brands. This has really helped promotes the brand and help them gain
recognition.

Extension strategies-
Since the brand started out around 4 decades ago, it has had to come out with extension
strategies to stay relevant.
- One of the key growth strategies of emami is the large and growing population of India.
Emami targets both urban and rural sectors of the market to have a larger customer
base.

- It started projects such as ‘project khoj’ which helped them cater the needs of the lower
income group this helped the business expanded its rural reach.

- To strengthen their reach on the urban market they started a project called ‘project
sirius’ which included enhancing their technology and they also offered a wider
assortment of products for their consumers to choose from.

- Emami has adapted to the various changing trends and preferences throughout the
years.