DIGITAL MARKETER - MEDIA BUYER - YT

Overview

WARP is looking for an experienced media buyer that will be responsible for overseeing
our media buying on Youtube.

This will involve planning, targeting, launching, and reporting for all Youtube campaigns
to achieve new customer goals within set KPIs.

This includes identifying the right audiences, building and testing creatives, properly
implementing tracking to achieve accurate reporting, ensuring compliance and good
account standing, and most importantly being able to scale while staying within
targeted KPIs (CPA and ROAS).

This is a full-time role and you’ll be expected to work within our office hours
between 10am-7pm SGT, 5 days a week.

Your Key Responsibilities

- Daily Campaign Set-Up: Setting up and launching campaigns end to end
on Youtube across all objectives

- Daily Campaign Management: Manage client ad accounts and perform daily

optimisations to keep all accounts within KPIs (Cost Per Lead, Cost Per
Appointment, ROAs, etc. Clear KPIs will be set by management and Project
Managers.

- Multiple Account Management: You’ll be managing up to a $100,000 SGD

monthly ad spend budget across multiple clients

- Breakthrough Implementation: As a media buyer, it will be your responsibility

to stay on top of the latest trends and changes in Youtube Ads and Digital
Marketing. You’ll be responsible for keeping an active lookout into trends, and
campaign structures that have been working for others and documenting and
applying them to our client’s campaigns.
SYSTEMS AND SOP MANAGEMENT

Daily Campaign Optimisation / Campaign Scaling / Cost Management: You’ll

be responsible for identifying winning ads and audiences to scale, and cutting
losing ads and audiences based on set KPIs.

- Daily Reporting and Tracking: You’ll be responsible for updating campaign

tracking sheets with data that your PM and PC can use to make strategic
decisions, and that account managers can use to report to clients.

- Lifetime Strategic Data Tracking: You’ll be responsible for tracking campaign

data over time sets to view overall campaign performance, and find insights from
mid-long term campaign data. (E.g. last 7 days, last 30 days)

- Cross Team Data Communication: You’ll be responsible for sharing data (e.g.
last 7 days, last 30 days) and giving insights to copywriters, creatives, and
management. (E.g. you need better creatives BEcause CTR All’s are low. Or video
hook isn't converting based on CTR Link)
 Qualifications + Requirements

Mindset

1) Independent – We are looking for experienced people to tell us what to do vs we tell

you what to do. You are able to work with minimal supervision.

2) Proactive & Goal-Oriented – You constantly think of new ways to hit our set goal
without being told

3) Growth Oriented - You are able to keep up to date on current trends through
research, testing, and self-directed learning

4) Accountable - You’re able to hold yourself to high standards of responsibility

and accountability to your task and KPIs.

5) Resilient - Able to work in an extremely high-paced, and demanding role

and environment.

6) Confidence: Being responsible for ad spend and decision making, you’ll need
confidence in your decision making, assisted by strong KPIs and systems

7) Strong Communicator: The team will rely a lot on your strong communication ability to
let them know what's urgent, what's not urgent, and what you require for winning
campaigns.

8) Dedicated Initiative: You’ll need to take strong initiative to let the team know what you
need to make campaigns perform. Do you need creatives? Do you need copies?

And you’ll also need to be able to make strategic calls on campaigns such as what to scale
and what to cut

9) Meticulousness: Due to the nature of managing multiple accounts and multiple

campaigns, you’ll need to be extremely meticulous in all areas of your job scope, to avoid
mistakes when setting up and to provide the right insights for the team

10) Disciplined Processes: You’ll need disciplined thinking in terms of the systems you
follow to manage campaigns. What's your TCPL? What's your cut-off point? What Is your
scaling / cost control metrics?

Technical Qualifications

1) A minimum of 1 year of experience managing direct response media buying Youtube

campaigns.

2) Strong Tracking, Reporting & Attribution Skills: Thorough understanding of the technical
aspects of tracking and reporting

4) Media Buying Set Up Skill: You’ll need a strong understanding of how to set up
campaigns end to end, doing this on repetition for multiple clients, and managing different
types of funnel set up and flows. (TOFU | BOFU | Appointments, Webinars, Etc)

5) Media Buying Set Up Speed: You’ll need to be able to set up campaigns quickly as you’ll
be managing a few of them concurrently

Bonus:

1) An understanding of direct response copywriting

2) An understanding of Facebook media buying
3) An understanding of Tiktok Ad Buying
4) Has bought media for high-ticket services and info products
before 5) Has an understanding of Google ad buying (SEM, GDN)

What’s In It For You:

1) We strongly believe in compensation that directly correlates with results. The
more results you generate, the more we’ll pay you.

-> This includes performance bonuses and yearly bonuses

2) You’ll be able to join a fast-growing and credible performance-based agency in SG

3) You’ll get the opportunity to be mentored by marketers and copywriters that

have generated over 50,000 leads and over $5m in sales in the past 5 years.

4) You’ll get to access our vault of training materials that we’ve purchased and valued
at over 5 figures across multiple fields:

-Copywriting
-Sales
-SOPs and checklist
-Media buying

5) You’ll have the chance to work for multiple 6-7 figure companies and generate
results for them for your portfolio across multiple industries:

-Education
-Real estate
-Insurance
-E-commerce
-Investing

6) Work in a highly encouraging and understanding environment that supports

growth and learning

Salary Range

1,000 - 1,500 USD, highly dependant on skill level and past accomplishments