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  • Highlands Coffee Campaign

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    Ho Thi Lan Vy (FGW DN)
    13 views5 pages
    The document discusses a coffee campaign targeting Gen Z customers aged 15-25 in Vietnam. Gen Z leads busy lives and often forget to care for loved ones and themselves, but the Lunar New Year (Tet) holiday provides an opportunity for them to show they care. The campaign's big idea is called "Trà sen vàng - Tết An khang" which promotes using yellow lotus tea to wish family and friends a prosperous and healthy new year.

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    The document discusses a coffee campaign targeting Gen Z customers aged 15-25 in Vietnam. Gen Z leads busy lives and often forget to care for loved ones and themselves, but the Lunar New Year (Tet) holiday provides an opportunity for them to show they care. The campaign's big idea is called "Trà sen vàng - Tết An khang" which promotes using yellow lotus tea to wish family and friends a prosperous and healthy new year.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    13 views5 pages

    Highlands Coffee Campaign

    Uploaded by

    Ho Thi Lan Vy (FGW DN)
    The document discusses a coffee campaign targeting Gen Z customers aged 15-25 in Vietnam. Gen Z leads busy lives and often forget to care for loved ones and themselves, but the Lunar New Year (Tet) holiday provides an opportunity for them to show they care. The campaign's big idea is called "Trà sen vàng - Tết An khang" which promotes using yellow lotus tea to wish family and friends a prosperous and healthy new year.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    Highlands

    coffee
    campaign
    BLAZE TEAM
    Customer segmentation
    Gen Z
    Age: 15- 25
    VietNam
    Young people have busy lives
    They have no time
    Customer segmentation
    Busy lives make GenZ forget to
    care for their loved ones and
    themselves, and Tet is a great
    opportunity for them to show it.
    Big idea

    Trà sen vàng -


    Tết An khang
    Thankiu

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