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04 Activity 1
04 Activity 1
Name Lorie Jane J. Mayores Section BSTM 3A Date Sept 29, 2023
2. What were the disruptors that made the company arrive at this decision? Research if necessary.
The disruptors that led to this choice were when the company's sales model began to fail in
1991. It is the year that PCs began to ship with built-in CD-ROM drives. People got
preoccupied and had less time to engage those peddling at their doorsteps. Their profit
began to decline. Britannica released its own CD-ROM encyclopedia in 1994 for $1,200. But
then something else happened. Microsoft worked with Intel computers. They packaged the
PC and CD ROM, so customers would prefer to buy the bundle rather than buying
Britannica's CD ROM separately. Years later, the internet exploded, disrupting the CD-
ROM, and Britannica took this as an opportunity to get their company back on its feet.
Britannica Online, a web-based edition of the Encyclopedia Britannica, was introduced.
They created a learning platform for K–12 schools that provides low-cost lessons and
learning materials. Britannica's digital education services have gradually increased in profit
over the years. Nonetheless, sales of their printed version continued to decline, prompting
their decision to discontinue the printed version.
3. Do you think people will still use Encyclopedia Britannica even if it is not hardbound anymore?
Provide points that prove people would prefer Encyclopedia Britannica over Wikipedia and other
websites or the other way around.
Provide points that will prove that people prefer Encyclopedia Britannica over Wikipedia
and other websites.
Provide points that will prove that people prefer Wikipedia and other websites over
Encyclopedia Britannica.
Wikipedia is a free encyclopedia that anyone can add to and edit. Their data comes
from people across the world. Furthermore, with over 6.2 million entries, Wikipedia is the
world's largest online encyclopedia. People now prefer Wikipedia to the Encyclopedia
Britannica.