1. How did ben Chan make a difference in clothing/apparel through Bench?

Ben Chan known for his hardworking and innovative ideas, he releases numerous
clothing/apparel styles that are stylish and affordable. Bench as a company conducts an
annual fashion show to highlight its new clothing styles and trends and is being endorsed by
well-known artist. Every time bench releases new product, it becomes popular not only in
the Philippines but also in other countries where the company has its operation such as
United States, China, Bahrain, Dubai and Saudi Arabia. As a result of this innovative idea on
how Ben Chan showcased his collections, several retail companies have modified the way
they advertise their products. Bench’s products are not just for men but also for women and
have widened their portfolio with summer collections of underwear and kids fashion.

2. What make his business click?

Ben Chan coming from a family of entrepreneurs has already been exposed and have wide
experience and knowledge on how to run a business. As a proof of his presence in the business
world, he established Dimensione and Finale. Starting his Bench business in SM department
stores is a great factor on how Bench click. SM having nationwide presence would carry Bench
and be known to the market. Another is the Bench fashion where the Bench models ramp new
collections. This strategy to market Bench products has been a highlight in the fashion and
clothing industry. Bench also uses high quality material in their products. With the use of modern
technology and social media there’s no way to stop Bench from growing the business and might
even expand to other foreign countries aside from the existing ones. Bench wide variety of
product lines such as bags, shoes, slippers and scents is another factor why Bench clicked to the
market.

3. Using your own analysis, how has Ben Chan scanned the environment where Bench
operates?

Bench has been loved by Filipinos, and we all know that many of our fellow Filipinos are
working abroad, in my opinion this is one way on how Ben Chan scanned the environment where
bench will operate. Bench chooses countries that have few competitors, unlike with the other
countries especially Europe that have many clothing stores. Also, they assess the demand for the
clothing in that country like the United States where people are very fashionable. Economic
status of the country has also been considered, customers capacity to purchase the products
were also assessed. Taxation policies, government rules and regulations were considered as well,
like Saudi Arabia where taxes are low.