Impact of Social Media on Society: Social media's influence on society is multifaceted, with both positive and negative ramifications. The democratization of information allows marginalized voices to be heard, fostering social movements and activism. Hashtags serve as powerful tools for raising awareness and organizing collective action on global issues. However, the rapid dissemination of information on social media platforms has led to the spread of misinformation and the rise of echo chambers. The algorithms driving content recommendations contribute to filter bubbles, reinforcing existing beliefs and limiting exposure to diverse perspectives. Cyberbullying and the negative impact on mental health, particularly among adolescents, underscore the need for responsible social media usage.The role of social media in shaping political discourse and influencing elections has raised concerns about the integrity of democratic processes. Governments and regulatory bodies grapple with developing policies to mitigate the negative effects while preserving the positive aspects of social media's societal impact. Ongoing research explores the psychological and sociological dimensions of online interactions, providing insights into the complex interplay between technology and society.