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  • Vodka

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    Madhavraj Rathore
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    Absolut vodka began with no brand name, package, or even a vodka in 1981. TBWA created their first advertising campaign featuring a simple branding and bottle design strategy. Over 40 years later, Absolut has established itself as a top vodka brand through consistent marketing campaigns featuring photographs of their signature bottle against plain backgrounds.

    Original Description:

    Branding Study Of Vodka

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    Absolut vodka began with no brand name, package, or even a vodka in 1981. TBWA created their first advertising campaign featuring a simple branding and bottle design strategy. Over 40 years later, Absolut has established itself as a top vodka brand through consistent marketing campaigns featuring photographs of their signature bottle against plain backgrounds.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    4 views8 pages

    Vodka

    Uploaded by

    Madhavraj Rathore
    Absolut vodka began with no brand name, package, or even a vodka in 1981. TBWA created their first advertising campaign featuring a simple branding and bottle design strategy. Over 40 years later, Absolut has established itself as a top vodka brand through consistent marketing campaigns featuring photographs of their signature bottle against plain backgrounds.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    ABSOLUT

    VODKA

    Tagline : A BSOLUT PERFECTION

    Advertising campaign
    TBWA
    created by :

    First AD : 1981

    The Strategy Play was


    Branding and bottle design being so simple

    There they
    Began with nothing—no brand name, no package, not
    even a vodka.
    Photograph
    ABSOLUT
    Advertisements
    ABSOLUT
    Advertisements
    Advertisement
    Proposal

    ABSOLUT
    PERAZZI
    New

    ABSOLUT PERAZZI
    Details
    BOTTLE

    ABSOLUT
    PERAZZI

    Front Back

    ABSOLUT PERAZZI
    OMMENTATOR, E.
    Absolut vodka and their marketing campaign have stood the test of time

    Bibliography In-text: (commentator, 2022)


    Your Bibliography: commentator, E., 2022. Absolut vodka and their
    marketing campaign have stood the test of time. [online] Smart Insights.
    Available at: <https://www.smartinsights.com/online-brand-
    Referance

    strategy/international-marketing/campaign-of-the-week-the-longest-
    running-print-ad-marketing-campaign-in-history/> [Accessed 3 August
    2022].

    Google
    THANK
    YOU

    By
    Madhavraj Singh Rathore

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