10 Tips for Killer Website Design

By Jan Peterson (c) 2005

Does website design make a difference in how long people will visit your website or
if they'll stay and shop? You bet. You've seen the websites that scream "bad idea" and
you know those folks are losing potential customers to their ineffective website design.
Whether you are an internet newbie or an experienced marketer, you should
understand that good website design is part of the success equation.

So hëre are my 10 tips on how to create killer website design that will invite potential
customers in instead of scare them away.

1. Easy Navigation- The Road To Success.

When people come to your website they are usually searching for something in
particular. It might be recipes for a healthy low fat diet that takes less than 30 minutes
to prepare or what is the best business to start online. Whatever they want, you need
to have the answer. So ask yourself, why do people come to my website? When you
know that then you know you should make it easy for them to find it.

I have been on countless websites that make it difficult for me to do business with
them. And you know what my first response is? "Next!"

I am onto the next website to see if they can answer my question. People don't want to
waste their time hunting for things that should be easy to find.

So, if people come to your website to find widgets, have a button easy to see and
locate that says "Widgets". People have been trained to look to the left of the website
for the navigation bar.

2. Flashing Gizmos - The Exit Ramp To A Dead End Street

You've seen those sites where the elephants are dancing and the poker chips are
running across the screen asking you to clïck on them; ญthe only thing they have ever
done for me is give me a headache and to reach the "let me get out of hëre as fast as I
can" button on my computer.

If you are a running a professional site, please don't use flashing graphics. Guaranteed
you are encouraging people to leave your site. People have come to you for
information. Not to clïck on an ad or have their brain scrambled.

Make your website a pleasant environment for the customer to be in. Just like a store.
Think about when you go to the mall. You want to go in a store that is clean, well laid
out, has good customer service and the products you are looking for. Your website
should reflect this. If it is what you expect in your shopping experience, then isn't it
reasonable that your customers are looking for this in your website.

What about music? Well, it depends. On most business sites I would suggest not. But
let's say you have a realtor by the ocean who rents out homes for summer vacations.
They have music that sounds like the ocean is lapping at the foot of your desk. I think
music is appropriate in this venue, but I would definitely have it "off" as people log
onto your site and give them an option to turn it on. Don't forget many people are
surfing in their office environment and don't want the boss to find out. If your music
is loud or on as people log onto your site and can't find a quick way to turn it off, they
will leave your site faster than a cat that just saw the jaws of a Doberman!

3. Color - Enhancing The Highway Scenery

Color is an individual preference, but studies show that colors have an affect on
people's emotions. Look at the top sites like Amazon; their layout is simple and so is
their color scheme.

My recommendation would be to go with the flow. If you have a financial investmënt

site, then conservative colors seem to follow. If you sell beach items, then lots of fun
colors apply. If you have a bridal showër website, I would say soft pastels. Think
about your audience and you will know the color scheme.

4. Page Links - I-95 To Your Destination

This is a no brainer but make sure all of your buttons are hyperlinked to a page and
the right destination page. No one including Google likes broken link pages. It can be
tedious but do it anyway. As you hover over the button and look down in the left-hand
part of your screen, you will see the hyperlinked page. Just verify that yours are
correct.

5. About Us - Is Your Map Reliable?

People usually want to know basic things before they do business with you. Who are
you, how do I get a hold of you, what is your product or service guarantëe, will you
resell my email address, what is your privacy policy, when will I get the product, etc.
You need to answer these questïons to create trust between you and your potential
customer.

6. Sitemap - How Do I Find My Way Around This Big City?

Let's say you have a lot of products or pages and resources. A sitemap helps people to
find what they are looking for quickly without have to rummage through your whole
site like a lost soul. They are not hard to create but are useful for large sites. It also
helps the search engines to know what you are about very quickly.

7. Fast Loading Pages - All Lanes Are Go!

There is nothing worse than slow loading pages. You can optimize your graphics for
your website. People hate to wait. You can chëck your page load time and page rank
on Alexa.com. Slow pages equal death to an online business.
8. Shopping Cart - Need To Buy Some Souvenirs

If you are selling items or services, you need a reliable and well organized shopping
cart. I have seen some websites that have a zillion products listed and to email them
for orders. What a nightmare! Yes, the shopping carts will charge you a fee, but it is
worth it for them to handle the transaction. There are many good shopping carts
available and I would research them based on your business' needs.

9. Templates or Original Design- Chevrolet or Porsche

People often think that to have a website designed is going to cost thousands. So they
opt for the templates and throw together sites. There is nothing wrong with this
approach except I can tell the difference between what I call a "canned" site and one
that was created from scratch. While I don't think a website that uses templates will
turn off a customer, I just think it may not be as appealing.

Have fun with your online business. You can go to any number of photography sites
and download professional photos from cows to race cars. This will make your site
look more customized.

Again, I recommend that you shop for a good web designer. I paid around $400 for a
basic site to go up. I know others would have charged me $1000 or more. That's why
you need to shop and see examples of their work.

10. Customer Service - The Finish Line!

Okay so how is customer service a website design? Well, customer service should be
written all over your site. From tips, to frëe reports, to guarantees, to fast and reliable
shopping. People want to know you know what you are talking about and can deliver
the goods they want. Give a little and I guarantëe you'll get in back tenfold.