Professional Documents
Culture Documents
UNIT-I
2. What are the main objectives of the firm ? What basic limitations
the firms face while fulfilling these objectives ? 8,8
UNIT-II
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(i) Printed Pages: 4 Roll No.
UNIT-I
1. (a) What do you understand by Normal distribution and discuss
its properties and graph ?
UNIT-II
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(c) A sample of 400 male students is found to have mean height
of 171.38 cm. Can it be reasonably regarded as sample from
. ' largepoPulationwithmeanheightl71.14cmandstandard
UNIT-IV
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d) Printed Pages: 2 Roll No....
UNIT-I
UNIT-III
6. Explain in detail, the adjusting and non adjusting events after the
reporting period.
8. Explain the scope of Interim financial report and also discuss the
components of an Interim financial report
UNIT-IV
3803/EPY-10172 2 5000
-{i) Printed Pages: 2 Roll No.
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Note :- Attempt any five questions in ail selecting at least one question
from each Unit. Each question carries equal marks.
UNIT-I
1. The marketing mix is one of the maj or concepts in modern marketing.
Justify the statement.
2. What are the components of marketing information system ? How
can marketing decision support system help marketing manager
make better decisions ?
3. What do you mean by marketing plans ? What factors do you
consider as a marketing manager while preparing a marketing plan
for your organization ?
UNIT-II
4. How do macro environmental forces provide opportunities and
pose threats to a company ?
3805/EPY-10174 1 [Turn over
5. What are buying motives ? Explain Henery Assad's classification
•-
of buying behaviour.
UNIT-HI
6. Explain the diffusion process and adoption process.
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5. What are buying motives ? Explain Henery Assad's classification
•*•
of buying behaviour.
•
UNIT-III
UNIT-IV
10. Discuss the various measures that can be adopted to improve ethical
conduct in advertising.
3805/EPY-10174 2 5000
(i) Printed Pages: 3 Roll No.
UNIT-II
UNIT-III
(b) Why expert systems are required and how the knowledge
is expedited through it ? Explain through its working principle.
8
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UNIT-IV
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