Not only in American, we should boost our sales more by entering the Europe

market, focusing on Switzerland, Germany, France, and Itally because of the

following reasons:

1. The majority population of these countries are at working age, so that goes
without saying, they can afford to buy our products if needed

2. Not to mention, the annual salary is very high. With that being said, I want
everyone to base on the population showed previously, and number the salary of
each country from the highest to the lowest of the four( Phần interaction).
Despite having the lowest population, Switzerland has the highest annual salary,
and Italy has the lowest, this can help setting set our priority for the long run.

3. Moving on, as previously mention Switzerland having approximately 10 million

population, France has over 65 million, Germany approximately 85 millon, and
Italy with almost 60 milion. Looking at this we can tell that over 50% of the
population of Switzerland, France, and Germany go on travel with Italy is just
below 50% we can ensure that people want our product on their next travel.

4. But what if they don't want to buy, some may be wondering? To that I would
like to show this chart. Over 60% of the population of the 4 countries is willingly
to spend for luxury products, and that's is extremely convenient for us - a luxurly
lugguge brand.

There are obstacle to every run, including this one:

First, we may and will encounter competitor with higher potential, and if they
stay in the market long enough they will have so much more brand awearness
than us. For instance, Wittchen, Kenneth Cole and previously mention Samsonite,
with Wittchen and Samsonite being our top contenders,

and that leads to the second and the biggest problem which is reputaation with
only 32% of Europe knows about us, it can be hard and require a lot of time to be
able to compete with other brands.
With that being said, it will take time building trust in people's eyes approximately
4 to 6 years of investing, so patience and dedication will be our friend along in this
journey.

Next is...