Professional Documents
Culture Documents
https://testbankfan.com/download/essentials-of-marketing-research-6th-edition-babin-
test-bank/
TRUE/FALSE
1. Data, information, and intelligence all have the potential to create value to a firm through better
decision making.
ANS: F
Relevant data are facts about things that can be changed, and if they are changed, it will materially
alter the situation.
3. Timeliness means that the data are not more than a few years old.
ANS: F
Timeliness means that the data are current enough to still be relevant.
ANS: F
Big data is taken from multiple, varied sources.
5. One way to describe marketing research is to categorize it based on the four possible functions that it
serves in business: foundational, testing, issues, and validation.
ANS: F
One way to describe marketing research is to categorize it based on the four possible functions that it
serves in business: foundational, testing, issues, and performance.
6. The purpose of a decision support system is to store data and transform data into information that is
easily accessible to marketing managers.
7. The goal of a CRM system is to describe customer relationships so that managers can access
information themselves.
ANS: F
A decision support system requires both databases and software.
9. A data warehouse is the multitiered computer storehouse of current and historical data.
10. Input data can come from internal sources of the organization, but not from external sources.
ANS: F
Input data come from both internal and external sources.
13. Global information systems allow management to track the whereabouts of delivery personnel.
ANS: F
This describes global positioning satellite (GPS) systems.
14. Scanner data refers to the accumulated records resulting from point of sale data recordings.
ANS: F
Web tracking is a legal activity in which marketing researchers monitor trends and information posted
by consumers that pertains to the company’s brand or products.
ANS: F
Predictive analytics refers to linking computerized data sources to statistical tools that can search for
predictive relationships and trends, allowing for more accurate predictions of consumers’ opinions and
actions.
17. A party that maintains Web sites on the World Wide Web is called a content provider.
19. Environmental scanning entails all information gathering designed to detect changes in the external
operating environment of the firm.
20. Data and information can be delivered to consumers or other end users via either primary technology
or secondary technology.
ANS: F
Data and information can be delivered via either pull technology or push technology.
21. Market dynamism represents the rate of change in environmental and competitive factors.
22. Data files in cloud storage can only be accessed through a company’s Intranet.
ANS: F
Data files in cloud storage are directly accessible via the Internet.
23. Proprietary marketing research refers to research projects conducted to study specific company
problems.
Another random document with
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The Project Gutenberg eBook of The Y. M. C. A. boys
on Bass Island
This ebook is for the use of anyone anywhere in the United
States and most other parts of the world at no cost and with
almost no restrictions whatsoever. You may copy it, give it away
or re-use it under the terms of the Project Gutenberg License
included with this ebook or online at www.gutenberg.org. If you
are not located in the United States, you will have to check the
laws of the country where you are located before using this
eBook.
Language: English
BY
BROOKS HENDERLEY
Author of “The Y. M. C. A. Boys of Cliffwood,” Etc.
ILLUSTRATED
NEW YORK
By
BROOKS HENDERLEY
12mo. Cloth. Illustrated.
Price per volume, 60 cents, postpaid.
CHAPTER PAGE
I. THE SCRUB BALL TEAMS 1
II. AN INVASION OF PIGS 10
III. THE BOY WHO HAD PROMISED 19
IV. MR. NOCKER SPRINGS A SURPRISE 32
V. A BRIGHT PROSPECT AHEAD 40
VI. MAKING CAMP ON BASS ISLAND 47
VII. IN THE GRIP OF THE SQUALL 56
VIII. THE FIRST NIGHT OUT 63
IX. THE RULE OF ORDER AND DISCIPLINE 72
X. THINGS BEGIN TO VANISH 79
XI. MR. HOLWELL GETS THE WELCOMING CHEER 86
XII. HAPPENINGS OF THE SECOND NIGHT 96
XIII. THE MYSTERY GROWS DEEPER 103
XIV. TRYING TO FIGURE IT OUT 115
XV. DAN TELLS SOME WHOLESOME TRUTHS 123
XVI. WAS IT A WILD MAN OF THE WOODS? 129
XVII. DICK’S PROMISE 137
XVIII. SETTING THE TRAP 144
XIX. A DAY OF REST 148
XX. A MISSION OF MERCY 155
XXI. THE BROTHERLY SPIRIT 163
XXII. WHAT NAT SAW 169
XXIII. THE TELLTALE FOOTPRINT 178
XXIV. DAN’S NEW IDEA 188
XXV. THE BERRY PICKERS 199
XXVI. POACHING ON STRANGE PRESERVES 206
XXVII. A NEVER-TO-BE-FORGOTTEN CAMPFIRE 214
XXVIII. WHEN THE PIT TRAP WORKED 222
XXIX. CLEARING UP THE MYSTERY 231
XXX. BREAKING CAMP—CONCLUSION 239
THE Y. M. C. A. BOYS
ON BASS ISLAND
CHAPTER I
THE SCRUB BALL TEAMS
One night a week the boys comprising the Junior Department of the
local Y. M. C. A. held a meeting in the room in the building Cliffwood’s
citizens had presented to the organization that was doing so much good
work for young men in the community.
On certain afternoons they were also allowed free use of the
gymnasium. A comparatively new swimming pool was enjoyed by many
after they had exercised. Then there was a bowling alley, and some of the
more expert among the boys ran up pretty high scores.
On the night after the ball game on the commons and the fire at the
Bratton barn, the boys commenced gathering before the time appointed for
the special meeting to take place. Little knots talked seriously as they came
together, for it was known that Dick meant to bring with him a report of the
success or failure attending their efforts to secure the camping grounds
owned by a Mr. Marley on the small lake named after him.
“Some of you fellows,” Dan Fenwick was saying to a group around
him, “who didn’t happen to be at the ball game to-day will be interested to
know that Dick says we’re going to have a football eleven this fall, to try to
hold up the honor of Cliffwood with the rest of the towns around this end of
the woods.”
“Glad to hear that, Dan!” exclaimed one lad, warmly.
“Always said we ought to do something to show our colors,” added
another. “And it’s come all because of Mr. Howell and his scheme for
getting up this Boys’ Department of the Y. M. C. A. That’s done the trick!
You don’t run across many fellows loafing on the street corners these
nights. They’d rather be in here reading the magazines, or taking part in
some of the things that are going on every little while.”
“And there’s no reason,” a third went on to say, boldly, “why Cliffwood
shouldn’t have a hockey team, and a cracking good baseball nine next
season, to boot. We’ve got the stuff all right. With good backing we might
even hope to fetch a trophy home with us once in a while.”
“There’s Mr. Bartlett, going to call the meeting to order,” remarked Dan.
At this speech every one of the boys settled down in a seat; for these
meetings were usually conducted with as much decorum and order as those
carried on by the older members of the Y. M. C. A. organization.
Harry Bartlett usually presided at these gatherings of the boys’ club, but
he took pleasure in frequently turning the meeting over to Dick, who had
been duly elected to the office. This evening as soon as the meeting had
been called to order he asked Dick to take the chair.
The secretary was just beginning to call the roll when there came a
series of squeals and grunts. At the same time three small pigs were seen
running wildly about the room, creating much excitement as they darted
back and forth under the chairs and amidst the legs of twenty-odd boys
gathered there.
Every one knew that Nat and his two cronies had liberated the pigs, for
they were standing in the doorway and laughing heartily at the frantic
efforts of the boys to catch the dodging pigs. All thought of business was
suspended until this duty had been accomplished, after which the offending
pigs were summarily ejected from the building.
Nat pretended to feel sorry over it.
“We meant to lug the little critters over to Mr. Bratton’s house,” he went
on to explain, “to find out if he meant to offer a reward for their safe return.
But now they’re loose again, and in the night nobody could ever catch the
slippery imps. We were goin’ to stop in and let you know we’d be back this
way before long, when they broke loose on us. But it’s all right anyway, and
no damage done, I reckon.”
Of course every one knew the incident was intended to be one of Nat’s
famous practical jokes, but since the excitement had now died down, and
Mr. Bartlett said nothing to the contrary, Dick concluded to forget it.
“The meeting will again come to order,” he called out, vigorously
rapping the table with the gavel, borrowed from the seniors. “The secretary
will start over again with roll call.”