THOMAS LYNCH IV

SOCIAL MEDIA PLAN

1. Instagram

a. Used to promote concerts, operas, and public gatherings (such as meet and greet

events).

i. Clips of singing for concert premotion- once or twice a month

ii. IG stories with posters for upcoming concerts- once or twice a month

2. Facebook

a. Used to invite people to events, post positive updates on developments in my

career to my closest friends and family.

i. Create a “private event” for friends and family- once a month

ii. FB stories with posters for upcoming concerts- once or twice a month

3. LinkedIn

a. Used for professional development and job applications, as well as a place to list

my resume and accolades in a public setting.

i. Post updates to resume- every 3 months

ii. Post every time I get an award

iii. Post links to major concert tickets/recordings- every 3 months

6 MONTH ROLL OUT PLAN

Month 1:

- Establish self as credible musician.

 - Set up sites using same username for consistency

- Roll out at least 1 video of me singing

- Make TFLIV logo and have friends repost your posts with #TFLIV and #TFL4

Month 2:

- Build brand by promoting concerts.

- Start with German Music Concerts as I plan to go into German Lieder and Wagner

Operas as main source of income

- Advertise at least one free event.

- Invite audience to church to come see you cantor

Month 3:

- Continue promoting concerts

- Post motivational bible quotes x2 to make people aware of your catholic background (as

it will be a part of my brand)

- Start using #TFL4 and #TFLIV on my own posts, to promote my events

Month 4:

- Hold a Livestream on Meta Accounts (FB & IG) to promote upcoming events and

answer questions

- Post a abridge life story/reason I do what I do

Month 5:

- Ask other opera singers to advertise events

- Plan a joint conert with a soprano and pianist to sing duets and advertise with practice

recordins
Month 6:

- By now every post should be including #TFL4 & #TFLIV

- Start posting more frequently

- Spread account info to employers/opera companies so they can tag me on their posts and

guide other employers to my account.

4 WEEK PLAN

Instagram Plan:

Site name: thomaslynchiv

Photo: Headshot

Site bio:

Thomas F. Lynch IV

Classical Vocalist- Tenor

~Love is friendship set to music~

~Psalm 27:1~

Week 1 Post 1

Introduction post:

Graphics: Headshot, Video Recording of a piece from recital x1 , Live action concert photo

x3.
“Hello! My name is Thomas Lynch IV, and I am a professional vocalist and opera singer.

This page is meant to highlight my professional development and inform of opportunities

to hear me sing! I am so excited to share my journey with you all!”

Week 2 Post 2:

First Concert Post

Graphics: Recital Poster

“RECTIAL ALERT! Two weeks from today, I will be performing this recital at my Alma

Mater, Gettysburg College! It starts at 3 pm in Paul Recital Hall, and is free and open to

the public! Hope to see you there!”

Week 4 Post 3:

Story post/concert reminder:

Graphics: Image of Recital, “Im wunderschonen Monat Mai” by Fritz Wunderlich as background

music

Top: “3 DAYS AWAY”

Bottom: SEE YOU THERE 😊

Week 4 Post 4:

Concert Highlights post

Graphics: Concert photos x 3, Recordings x 2, Thank You for Attending screen x 1

“THANK YOU, GETTYSBURG! I am so privileged to have had the opportunity to share

my recital with you all! It was an absolute honor to be able to return to my Alma Mater to

share my experience and my voice with you all! I that you go forward, inspired to make

great music and “Do Great Work”!”

Facebook Plan:

Site name: thomaslynchiv

Photo: Headshot

Site bio:

Thomas F. Lynch IV

Classical Vocalist- Tenor

~Love is friendship set to music~

~Psalm 27:1~

Week 1 Post 1

Introduction post:

Graphics: Headshot, Video Recording of a piece from recital x1 , Live action concert photo

x3.
“Hello! My name is Thomas Lynch IV, and I am a professional vocalist and opera singer.

This page is meant to highlight my professional development and inform of opportunities

to hear me sing! I am so excited to share my journey with you all!”

Week 2 Post 2:

First Concert Post

Graphics: Recital Poster

“RECTIAL ALERT! Two weeks from today, I will be performing this recital at my Alma

Mater, Gettysburg College! It starts at 3 pm in Paul Recital Hall, and is free and open to

the public! Hope to see you there!”

Week 3 Post 3:

FACEBOOK EVENT

Graphics: Rectial Poster/Image

Private Event: Invite Friends and Family.

RECITAL AT GETTYSBURG COLLEGE

“Dear Loved Ones,

I am so honored to have been invited to perform my latest recital at my Alma Mater in

Gettysburg, PA. It will take place one week from today, at 3 PM in Paul Recital Hall. It will

be livestreamed, the link is: www.thisisthelink.youtube.yeah. I hope you can attend either

virtually or in person!”
Week 4 Post 4:

Story post/concert reminder:

Graphics: Image of Recital, “Im wunderschonen Monat Mai” by Fritz Wunderlich as background

music

Top: “3 DAYS AWAY”

Bottom: SEE YOU THERE 😊

Week 4 Post 5:

Concert Highlights post

Graphics: Concert photos x 3, Recordings x 2, Thank You for Attending screen x 1

“THANK YOU, GETTYSBURG! I am so privileged to have had the opportunity to share

my recital with you all! It was an absolute honor to be able to return to my Alma Mater to

share my experience and my voice with you all! I that you go forward, inspired to make

great music and “Do Great Work”!”

LinkedIN Plan:

Site name: thomaslynchiv

Photo: Headshot

Site bio:
Thomas F. Lynch IV

Classical Vocalist- Tenor

Degrees: Bachelor of Music Performance

Undergrad: Gettysburg College-Sunderman Conservatory ‘24

Resume: linkedresumehere.pdf

Previous Training:

WNOI-2019

IU Summer Program-2019

Intensive Summer Study-2020

DePaul Summer Program-2021

Opera Lucca: 2022

IES Vienna: 2022

UMD Private Voice Lessons: 2023

Previous Employment:

MDLO-2016-Freelance Opera Singing

National Association of Pastoral Musicians-2021-Summer Intern

St. Agnes Parish, Arlington, VA-2023-Cantor

Week 1 Post 1

Introduction post:

Graphics: Headshot, Live action concert photo x1.

“I am a professional vocalist and opera singer. My primary voice part is tenor. I have

experience singing Staged Operas, Chamber Operas, Oratorio, Cantoring the Catholic

Mass, and singing with a variety of Choral traditions and groups.”

Week 4 Post 2

Post Recital Post:

Graphics: Recital Poster, link to video

“I recently performed m a recital at my Alma Mater. Attached is the youtube link to this

performance.”