Professional Documents
Culture Documents
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Table of Contents
Background on GL-----------------------------------------------------------------3
Main Stakeholders------------------------------------------------------------------5
Business Opportunity--------------------------------------------------------------7
Potential Solution-------------------------------------------------------------------12
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Background on Global Logistics
In Summary , the case illustrates the complicated and fragmented nature of the maritime
transport ecosystem, where vital information about cargo shipments, ship routes, and
operational specifics is frequently trapped in siloed systems and not easily accessible to all
sharing service has the potential to reshape the industry by enabling real-time data access,
improving coordination, and reducing delays. The success of this endeavor, however, will be
gaining industry-wide adoption, and addressing the diverse regulatory and operational
practices across different regions and ports. Murray's vision is a promising step toward
modernizing and streamlining the maritime transportation sector, but it will take the
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Key Terms In Scenario
technology used on ships to transmit vital information such as the ship's unique
international transportation and delivery of goods ranging from small items to large
Cargo Tracking - Cargo tracking is the process of tracking and tracing the movement
of goods or cargo from point of origin to point of destination. It entails gathering and
waterways using various types of vessels such as ships, container ships and cargo
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Global Logistics Main Stakeholders
As an important player in the logistics and maritime transport industries, GL works with a
variety of stakeholders to efficiently move goods across international borders. These include:
cargo shipments for their customers, and to provide real-time tracking services.
Reggie Finch's main responsibility is to share his expertise and insights regarding
maritime transport and data flow, enabling a better understanding of the challenges
His main duty as the ship's captain, holds a pivotal role where the utmost priority is
Port Authorities –
Port authorities are essential because they manage port operations, including docking
and cargo handling,
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Challenges Of Global Logistics
The case shows that sharing and coordinating crucial information is extremely difficult for
the maritime sector. The main problem is the absence of standardized procedures and systems
for data sharing, which makes it challenging for everyone to work together effectively. As a
Haraldson's daily reports to ship owners and Reggie's manual delivery of documents to
multiple authorities involved in cargo shipping, exacerbates the problem. These manual
workflows not only waste valuable time but also introduce the possibility of errors, and, more
importantly, they impede real-time information sharing, perpetuating silos and information
gaps. The industry's reliance on inefficient communication methods such as email, paper
documents, and phone calls, which are prominently featured in the scenario, contributes to
the situation. These traditional modes of interaction are inefficient and lack the real-time
documents, and phone calls, which are prominently featured in the scenario, contributes to
the situation. These traditional modes of interaction are inefficient and lack the real-time
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Business Opportunity for Global Logistics
Murray sees a significant business opportunity in creating a data-sharing service that can
access and provide real-time information from various sources within the maritime transport
ecosystem. This service would bridge the information gaps and connect the different sets of
data involved in shipping, making it accessible in the format needed when requested by
authorized users.
The business opportunity Murray envisions has the potential to create a win-win- situation for
businesses, regulatory agencies, and other stakeholders in the maritime transport ecosystem.
It would enhance efficiency, safety, and coordination while opening possibilities for
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Key Components of Opportunity
(Business Stakeholders)
service that can aggregate data from various stakeholders in maritime transport, including
ship data (from AIS and other sources), cargo data, route data, and other relevant
information. This platform would act as a central hub for data exchange, providing real-
time access to authorized users. It would facilitate the sharing of information among
2. Real-time Information Access: The service would provide real-time access to critical
data,enabling stakeholders like ship captains, freight forwarders, port services, agents, and
others to make informed decisions promptly. For example, captains could track the
progress of their voyages, freight forwarders could optimize cargo management, and port
standardized data sharing and access protocols would be necessary. This ensures that data
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among different entities while maintaining security and privacy. It would involve
4. Efficiency and Coordination: Murray’s idea aims to improve the efficiency and
coordination of maritime transport operations. This would result in cost savings, reduced
delays, and improved overall performance for businesses involved in shipping and port
operations.
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Key Components of Opportunity
For non-business stakeholders (such as port authorities, regulatory agencies, and maritime
1. Enhanced Safety: Access to real-time ship data and route information would enhance
safety measures. Regulatory agencies could monitor vessel movements more effectively,
monitor and enforce environmental regulations more effectively, reducing pollution and
3. Traffic Management: Port authorities and vessel traffic services (VTS) could use real-
time data to manage traffic flow more efficiently, reducing congestion in ports and
waterways.
4. Security: Improved data sharing could enhance security measures in ports and coastal
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5. Customs and Regulatory Compliance: Customs agencies could streamline cargo
inspection and clearance processes by having access to accurate cargo data in real-time,
have positive economic impacts on regions dependent on shipping and trade, potentially
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Potential Solution to the
Problems in Global Logistics
shipments originated in China or were destined for Europe or North America. Furthermore,
obtaining accurate order information. To address these concerns, the proposed solution
entails the creation of a tracking system capable of pinpointing package locations and
tracking their progress. This system would allow shipment dates, times, and expected arrivals
improve the efficiency with which shipments are received and dispatched. Additionally,
forming alliances with international courier services has the potential for long-term
We also want detailed information about the cargo, such as the selected land transportation
providers and the delivery company that will handle outsourcing, as well as the best port and
terminal for our operations. The system under consideration aims to precisely identify the
cargo's exact location, the expected delivery time, and even provide an estimate of the
This ambitious plan will require an estimated initial investment of one billion units. This
funding will allow the system's potential to be developed and fully realized. Global Logistics
(GL) will be critical in ensuring that this plan is carried out smoothly.
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User Case Study Table
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Products will be about would normally
the customer get a paper
giving feedback review
on the services
of the new
system.
Warehouse View System By interacting Shipping
Manager with the system. Agents
They can see if
the package has
arrived or not.
Warehouse Update System By updating the By updating the
Manager system, the system you’d be
customers can all be see what
then check to you have.
see where their
packages are
located.
Warehouse Checks Ensuring that all Checking if
Manager Warehouse packages are everything is in
received order.
collected and
updated into the
system.
Warehouse Checks Ensuring that
Manager Packages it’s going to the
correct place.
Warehouse Inventory Stock Update system Machine count
Manager with, the type of the amount of
package, and stock.
checking in
each packages
to be shipped to
customers.
Warehouse Ships of Ensuring that Orders are
Manager Packages scheduled fulfilled.
shipments are
shipped off on
time.
Packer Packs Packages Ensuring that Shipping agents
the packages are
correctly
packaged and
going to the
correct
destination
Packer Labels Package Putting the Shipping agents
correct labels
whether fragile
and correct
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boxes
Packer Sends off Sends of Shipping agents
Packages package to be
delivered.
Packaging Inspects Maintaining the
Operator packages machinery and
systems used
for processing
items.
Ship Captain Plans Route Ensuring that Shipping
they are taking Agents
the correct and
safer route for
the packages to
be delivered at
the estimated
time.
Ship Captain Update Voyage Updating the Shipping
system on the t Agents
minus time they
are from
delivering
packages.
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