Welcome to "Create Your

Follow the Steps in YELLOW. Only enter data/information in the BLUE cells.
NOTE: This Excel template is password protected - it will work as is - just enter labels and data in the grey cel
For more information on Perceptual Maps visit: www.perceptualmaps.co

Simply type over the BLUE cells only to quickly and

Step 1 Enter the Title of Your Map ==>

Step 2 Enter the two labels for your Horizontal Axis ==>
For the left side of the map
For the right side of the map

Step 3 Enter the two labels for your Vertical Axis ==>
For the bottom of the map
For the top of the map

The data MUST be in a 1 to 9 scale - if your data is not in that scale, then
If you have lots of perceptual maps to review, then the
This auto-map generator is also available for FREE down

Step 4 Enter the Brands or Products to be Mapped Step 5

Up to a maximum of 25 brands/products

Do NOT Type Over, input above ==> 1=

Do NOT Type Over, input above ==> 5=
(Some examples provided, simply type over the brands below.) 9=
1 Edgars
2 Woolworths
3 Mr Price
4 Cotton On
5
6
7
 8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25

Step 7 When finished entering your data above, simply copy you

CC Clothing
Low CS

Mr Price
High UX

Woolworths
 Mr Price

High UX
Woolworths

High CS
me to "Create Your Perceptual Map"
n in the BLUE cells. A how to use video is at: YouTube link
t enter labels and data in the grey cells only - if (not recommended) you want to unprotect this spreadsheet - the password is map
www.perceptualmaps.com Or email: geoff@perceptualmaps.com

cells only to quickly and easily create your own Perceptual Map

CC Clothing
(This is an example only. Simply type over this map title.)

High UX (These are examples only.

Low UX Type in your attributes.)

High CS (These are examples only.

Low CS Type in your attributes.)

your data is not in that scale, then go to the Data Converter tab below to convert your data
erceptual maps to review, then the Fast Perceptual Map Maker might be better for you
or is also available for FREE download at… Get the Fast Perceptual Map Template

Score each brand/product for the two attributes Step 6

Use a 1-9 scale, using the following table as a rough guide. Please note that this is an optional step
Horizontal Attribute Vertical Attribute
High UX 1= High CS 1=
Equal mix of both 5= Equal mix of both 3=
Low UX 9= Low CS 5=
7 2
3 2
5 6
8 1
data above, simply copy your Perceptual Map below and paste it into your document.

Low CS

To maintain the formatting of the map

when you copy it:

3
Mr Price

4
Low UX

lworths Edgars
 Mr Price

Low UX
lworths Edgars

Cotton On

High CS Template by: www.perceptualmaps.com

 YouTube link
t this spreadsheet - the password is map
Copyright 2014-21

tual Map

Your map will be

produced below, after
you enter your data

Map starts after row 60

t your data
you

Change the circle sizes

Please note that this is an optional step
Sizes
Small
Medium
Large
3
3
3
3
3
3
3
 3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3

o your document.

To maintain the formatting of the map

when you copy it:

Click on the edge of the map

to highlight it

Select 'copy' from the menu

Go to your document

Select 'paste', then 'paste special'

and choose 'bitmap'.
 If your data is NOT in a 1-9 scale, then nominate your scale an
You can convert two attributes

Enter the maximum of the

scale are you using?

Enter the minimum of the scale

are you using?

List of brands or firms products Enter Your Data for the

below Attribute A
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
, then nominate your scale and enter your data in the following table -
ou can convert two attributes at a time

When you have entered all your data, then copy/paste each column of
= Maximum adjusted data back to "Perceptual Map = Auto"

= Minimum IMPORTANT:Remember to use 'paste values' only

Enter Your Data for the Your Adjusted Data for the Your Adjusted Data for the
Attribute B Horizontal Attribute Vertical Attribute