Memo:

Date: 10/12/2023
To: CeraVe Content Director
From: Shahd Ashmawy
Subject: “The Ultimate Guide to Your Combination Skin-Care Routine” Post Usability Test
Action Required: View and analyze updated document instructions
Distribution: Content Director, Marketing Team

Good Evening all, I hope everyone is doing well. I am writing to let you all know of the results
of the usability test that we conducted on “The Ultimate Guide to Your Combination Skin-Care
Routine” instructions and to discuss these results with you as well as request approval for some
minor changes that were made in response to the test results. We tested the instructions on
Wednesday the 11th of October on four users. The usability test gave us a new perspective and
helped us identify points of potential improvement to enhance the user experience. The four
users were asked to read through the instructions and build their own skin care routine based on
their personal qualities, then they were asked to explain their understanding of the different skin
care steps and their importance in a skin care routine based on the information provided in the
document.

Usability Test Results

Overall, we received positive feedback, and the users were overall satisfied with the document.
Users found the instructions easy to navigate and expressed that the document was appealing to
the eyes. Users agreed that the graphics shown with each step helped them visualize the step and
how to apply it, although some were more useful than others. As the users expressed their
thoughts and opinions while going through the instructions, here are a few points that were
emphasized:

 Finding 1: Document appeared busy

o User expressed that while the document is colorful and has good layout,
the variety of colors and fonts made it difficult to navigate through and
focus on different sections.\

 Finding 2: Visual aids for steps 2 and 3 were not descriptive enough
o User expressed that while the visual aids were very helpful, the graphics
for steps 2 and 3 needed to be more descriptive.

 Finding 3: Step two was not clear

o All users agreed that step 2 required more clarification and explanation.

 Finding 4: Lack of an encouraging message

o User expressed the need for an encouraging message directed at people
who suffer with low self-esteem regarding their skin.

 Finding 5: Lack of product recommendations

 o User suggested the addition of product recommendations for each skin
care step that takes into account varying budgets.

 One user expressed that while the document is colorful and has good layout, the variety
of colors and font sizes made the document “busy looking.”
 All users noted that the graphic images accompanying the steps were extremely helpful
while one user expressed that the ones for steps 2 and 3 (especially 2) were not visually
descriptive enough.
 All users agreed that step 2 needed more clarification.
 One user expressed the need for an encouraging message directed at people who suffer
with low self-esteem regarding their skin.
 One user suggested the need for product recommendations for varying budgets.

Conclusion

In conclusion, we used the results and feedback of the usability test to implement changes into
the instructional document in hopes of improving the overall user experience. The changes made
were directly inspired by the feedback of the four users. These changes included the addition of
an encouraging message in the introduction, the summarization and clarification of step 2, the
replacement of product recommendations with CeraVe products, and the addition of more
descriptive images to steps 2 and 3.

Recommendations

We recommend the following changes, reflected in the attached document as well: .

Change 1: Use two fonts and four colors for the whole document at most.Add an
encouraging message about self-care in the introduction to boost user confidence.

o To make the document easy to read and visually pleasing. Add more
relevant information and resources to step 2 about active ingredients.
Replace any non CeraVe product recommendations with CeraVe products
in steps 2,3, and 4.
Change 2: ReplaceChange photo visual aid in step 2 and 3 with to a simpler infographics.
.To make the document more interpretable for the reader.
o

Change 3: Add more relevant information and resources to step 2.

o To help clarify the purpose of active ingredients and how to use them.
Create similar instructions for normal and dry skin in the future.
Change 4: Add an encouraging message about self-care in the introduction.
o To boost user confidence and self-esteem.
 Change 5: Replace any non CeraVe product recommendations with CeraVe products in
steps 2,3, and 4.
o To promote the brand, make profits, and tend to varying budgets.

Email:
From: Shahd Ashmawy
To: CeraVe Content Director cc: Marketing Team
Date: 12/10/2023
Subject Line: The Ultimate Guide to Your Combination Skin-Care Routine Usability Test Results

Dear CeraVe Content Director,

After conducting the usability test on “The Ultimate Guide to Your Combination Skin-Care
Routine” instructions, I would love to inform you that the usability test results were very
promising. Overall, the four test subjects expressed the ease of navigating through the
instructions and implementing them. Users were able to go through the instructions with mostly
no confusion and were able to discover the skin care routine that best suited them through the
document. However, we would like to make a few adjustments that we believe will enhance the
productivity and usability of the instructions, as well as propose ideas for future projects. In the
mockup attached below with the following memo, the changes that have been made are as
follows:

 Addition of images of correlating CeraVe products in the recommendations section under

each step.
 An encouraging message about self-care and self-love has been added in the introduction.
 Product recommendations other than CeraVe have been replaced with CeraVe product
recommendations.
 Clarifications on the Active Ingredients section (more details and resources).

As soon as the listed changes are approved, we will follow with another usability test to identify
further improvements.
Best regards,

Shahd Ashmawy
Content Creator
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Email