1.

If I were the chief strategy officer (CSO) of Zoom Video in this scenario, I would have the following plans
to attract new clients. In addition to bringing in new clients, my USP will be to concentrate on the
primary business plan to increase the company's relevance with current clients. I'd like to explore how a
customer experience strategy contributes to accelerating revenue growth while putting this strategic
plan into action (and achieve profitability).The top business objective for the following five years was the
same, according to a reputable survey of 1920 business people. I.e., the client encounter. It should come
as no surprise that every organisation should place a high priority on researching client experience.

In a study on customer satisfaction conducted by American Express, it was found that 86% of
respondents were willing to spend more for a better experience.In the meanwhile, the Temkin Group
produced a research that revealed that, after three years of investing in customer experience,
organisations with average annual revenues of $1 billion may anticipate earning an additional $700
million. that results in a rise in income of 70% in just 36 months.

Simply put, businesses that successfully implement a customer experience strategy see lower rates of
customer turnover, higher levels of customer happiness, and higher income.

Only 44% of the firm will boost their investment in customer experience initiatives, according to some
other credible data.

What exactly is a customer experience?

The encounters and experiences your consumer has with your company during their whole journey,
from initial contact to becoming a satisfied and devoted customer, are what are referred to as the
customer experience.A customer who has a pleasant experience with a firm is more likely to become a
loyal and repeat customer, which is why customer experience is significant and a crucial component of
customer relationship management (CRM).

A worldwide customer experience research conducted by Oracle, for instance, revealed that 74% of
senior executives believe that customer experience affects a customer's inclination to be a devoted
advocate. If you want to keep your clients, you must make investments in their experience.

In accordance with another poll, 74% of respondents concur that customers today have more authority
than they had in the past. 40% of respondents think that customers are prepared to spend more for a
better experience, while 59% of respondents stated that consumers will transfer brands if they have a
bad experience.

In other words, satisfied clients stay on.Customers stick with a brand longer when they are satisfied with
it. So, they are more likely to discontinue doing business with you if you disregard their customer service
mail or treat them rudely. This is the reason why a company that offers a greater customer experience
always beats over its rivals.

The distinction between customer service and customer experience must be made in addition to this. In
most situations, a customer's initial point of contact with a business is through interaction with a staff
member. Provide excellent customer service, and your company will benefit. Customer service is simply
one aspect of the consumer experience, though.Customer experience has evolved from being only
one-on-one service, like many other aspects of today's modern society. Modern technology, which is
also rapidly growing, has made it possible for businesses to communicate with their consumers in fun
and novel ways. Using reliable CRM software, for instance, can help you handle your issue. With the use
of this technology, you may look into the past purchases made by clients to anticipate their
requirements before they become apparent to the customers. Understanding the 360-degree
consumer views is one of the things you can accomplish if you have the capacity to anticipate a future
requirement. You can also be proactive and attentive with this skill.

conclusion:

While still crucial, customer experience is no longer only centred on providing excellent customer
service. zoom video needs to focus on it. By focusing on the customer experience, the business may
provide innovative approaches to fortify client interactions through technology advancements.

2.

If I were the ISL's marketing director, I would use the following tactics to increase customer interest in
the company while simultaneously developing a 10-year strategic plan. The following will be my main
areas of focus:

Retargeting former clients is an excellent place to start. Contrary to appearances, this is actually about
client retention rather than new customer acquisition. If a consumer hasn't made a purchase in a while,
many companies won't still call them an existing customer.Bringing these clients back to your company
is like bringing in new clients all over again. Use whatever antiquated but reliable information you have
about them (email, address, phone number, etc.) to get in touch with them and make them an
appealing offer in an effort to win back their business.

Being mindful of the fact that not all members in your sector are competitors is essential when forming
business alliances. There are many opportunities for complementary firms in your industry to evolve and
become accessible to you with comparable client bases.Consider the examples of integrations and SaaS
providers. Integrations in software allow devices to communicate with one another and exchange data
at the same time. You could have lost business as a result of the difficulty of gathering and distributing
lead data without this capability.

Building a website that generates leads--

It's essential that you have post-click landing pages that are specifically designed to collect contact
information in order to fill your top of sales funnel in addition to the features of your website. As with
the system, the first and final thing customers may see related to your company is your post-click
landing page. That is an ideal time because one could only have less than five seconds to capture the
site's attention. A prominent form, a catchy title, and a CTA button that contrasts with the background
are just a few examples to use as a guide. This post-click landing page iteration has each of these three
characteristics.

a. Being engaged with social media:

-Without a doubt, you are losing out on a sizable potential market if you are not active on social media,
where your rivals are probably already maximising their reach.

-The number of social media accounts per internet user has increased from the average of 3 in 2012 to
more like 7.

-97% of individuals (16 to 64) regularly use at least one social network.

-Facebook hosts advertising for more than 3 million companies.

-Every third of a user's online time is spent communicating on social media.

-It costs nothing to set up a business account on Instagram, Facebook, LinkedIn, and Twitter. Keeping up
a social media presence doesn't have to be pricey. Just participate in forums and groups in your sector
that you can trust. A good response to a topic is always believable, as is introducing yourself through
comments on numerous blogs.

-Gaining followers is even more crucial than joining the club. Most internet users, regardless of
generation, are more likely to make a purchase from a business they follow on social media.

-Although while not every one of your followers will end up becoming a customer, the more followers
you have, the greater your chances of acquiring new clients will be.

b. Allow as many forums as possible, feature your brand.

-Being able to ask questions is a significant benefit of using Quora. By discussing your goods and
responding to inquiries, you may establish yourself as a market authority and draw in potential clients.

-Due to the fact that conversation topics cover such a wide range of topics, there are many chances to
be spotted by simply responding to queries that are relevant to your business. As an illustration, Saastr
CEO Jason Lemkin has responded to more than 2000 questions on Quora, resulting in over 1 million
monthly views.

c.Display the feedback you already have.

-Showcasing current clients is one of the finest ways to attract new ones. You may ask your clients for
testimonials in exchange after you have evidence that they have had exceptionally good experiences.
d.Continue to monitor the competition

-The greatest method to keep ahead of the competition is to constantly check their backlinks, traffic,
marketing strategies, web designs, social media mentions, services, and other offerings. This may be
quite beneficial for finding new clients since it puts you in a great position to seize possibilities. It may be
advantageous for you to intervene and see whether any of your competitor's customers are prepared to
switch over, for example, if you are aware that your competitor has implemented an unpopular
initiative, such as a price hike.

e.Organise a gathering

-A growing number of consumers prefer to interact with businesses rather than merely read about them
online or be bombarded by their advertisements. 89 percent of businesses compete largely on the basis
of customer experience, compared to only 36 percent in other areas. This may be accomplished by
arranging events that give potential clients a chance to interact with your business in a more intimate
setting. Depending on your service or product, you can hold an in-person event where clients can meet
you or an online webinar where they can learn more about it. Both options still seem individualised and
like you are standing directly in front of your audience.

Conclusion

These are several justifications for emphasising client retention: That will be equivalent to an acquisition.
You can definitely improve income by 25–95% if you can retain them for an additional 5% of the time.
Customer retention methods will differ depending on audience, company model, resources, and other
factors, but the following basic characteristics should all have proven useful. Getting new clients is 5
times more expensive than keeping the ones you already have. 60-70% of sales are likely to go to
current clients, whereas 5-20% go to new consumers. 90% of happy customers make additional
purchases.