Higher Nationals

Assignment Brief – BTEC (RQF)

Higher National Diploma in Business (Management) (2021 International Only)
Centre: Danang University of Economics 92026

Unit 14: Digital Business in Practice

Assessment Brief

Student Name/ID
Number

Unit Number and Title Unit 14: Digital Business in Practice

Academic Year 2022-2023

Unit Tutor Mr. Ananta Kar

Assignment Title Digital Strategies in Business (2 of 2)

Issue Date 22 Nov 2022

Submission Date 19 Dec 2022

IV Name & Date

Submission Format
The submission is in the form of an individual 10- 15 minutes presentation with speaker
notes and 5 minutes allocated for questions. Presentation slides and speaker notes
should be submitted as one copy. You are required to make effective use of PowerPoint
headings, paragraphs, and subsections as appropriate. You are required to make use
of headings, paragraphs, and subsections as appropriate, and all work must be
supported with research and referenced using the Harvard referencing system. Please
also provide a bibliography using the Harvard referencing system. The recommended
word limit is 2,000–2,500 words, although you will not be penalised for exceeding the
total word limit.

Unit Learning Outcomes

LO3 Develop a transformational digital strategy plan to support the implementation

of digital technologies within an organisation
LO4 Present the design of a selected mobile application to support a digital strategy
within an organisation.
Higher Nationals
Assignment Brief – BTEC (RQF)
Higher National Diploma in Business (Management) (2021 International Only)
Centre: Danang University of Economics 92026

Assignment Brief and Guidance

Scenario and activity:

You are the IT/IS solutions architect for an IT consultancy firm that advise companies
on the adoption of digital technologies of delivery and digital transformation. You have
been asked to present to the sales, technical and operational teams of one of your
clients, [named organisation/an organisation of your choice – your own place of work
if appropriate, you can continue with the same chosen organisation in the assignment-
1], to develop a transformational digital strategy plan to support the implementation
of digital technologies within their organisation and present the design of a selected
mobile application to support a digital strategy within their organisation.
The pitching/ presentation will be used to support the Board of Directors next general
meeting with their decision on the following year’s IT budget.

Your presentation will need to contain the following:

1. An introduction to your chosen organisation.
2. Clarify how digital technologies can support organisations
3. Prepare a digital strategy plan to support the implementation of digital
technologies within their organisation.
4. Present the design of a selected mobile application to support a digital strategy
within their organisation.
5. Evaluate the ways digital innovation can assist the organisation in developing
competitive advantage through digital strategy plan and justify its
implementation.
Higher Nationals
Assignment Brief – BTEC (RQF)
Higher National Diploma in Business (Management) (2021 International Only)
Centre: Danang University of Economics 92026

Learning Outcomes and Assessment Criteria

Pass Merit Distinction

LO3 Develop a transformational digital strategy

plan to support the implementation of digital
technologieswithin an organisation

P4 Illustrate the ways in M3 Assess the ways in LO2 and LO3

which digital technologies which digital innovation D2 Formulate a
can support can assist organisations
transformational digital
organisations. indeveloping a
strategy plan and an
competitive edge
accompanying mobile
through a digital
P5 Construct a digital application design
strategic plan.
strategy plan in order to through the
support the consideration of key
implementation of digital economic, social,
technologies within an cultural, technological,
organisation. political, environmental
and behavioural data to
LO4 Present the design of a selected mobile justify its
application to support a digital strategy within an implementation.
organisation.

P6 Pitch the design of a M4 Pitch a mobile

mobile application that application, identifying
supports the overall ways in which they
digital strategy of an support different digital
organisation. strategies within
organisations.