Summer Project Report

on
“A STUDY ON CUSTOMER SATISFACTION TOWARDS ABC”

Submitted in requirement of fulfillment of BBA Degree of

GGSIPU, New Delhi

Submitted By
Name: ABC Singh
Enrolment No.: 00115601721
Semester: V
Batch: 2021-2024

Dr. Akhilesh Das Gupta Institute of Technology &

Management

(Affiliated to GGSIPU)
FC-26, Shastri Park, New Delhi-110053
 ACKNOWLEDGEMENT

The successful completion of the project would be incomplete without the mention of the
people who made it possible.
I would like to take the opportunity to thank and express a deep sense of gratitude to my
Project Guide, Dr. Sachin Jindal, School of Business Studies (BBA), Dr. Akhilesh Das
Gupta Institute of Technology & Management (Formerly NIEC, Delhi), Affiliated to
GGSIP University, New Delhi, who in spite of his busy schedule has co-operated with me
continuously and has provided valuable guidance at all stages of the study, that has been
certainly indispensable for my project work. I am also thankful to for his support.
I owe my wholehearted thanks and appreciation to Mr. Amit Yadav, DI, School of Business
studies (BBA) for his continuous encouragement and cooperation during the course of my
study.
I express my sincere thanks to the Prof (Dr.) Divya Gangwar, Course Director, School of
Business Studies (BBA) for being a constant source of knowledge, motivation and guidance.
I would also like to convey my warm regards to my family members and friends for their
kind support and helping hand.

Student Name: ABC Singh

Enrolment No.: 00115601721
BBA V Sem Batch 2021-2024
 TABLE OF CONTENTS

S. No. Content Page No.

1. Introduction to the Topic

2. Objectives of the Study

3. Company Profile

4. Literature Review

5. Research Methodology

6. Data Analysis and Interpretation

7. Findings and Conclusion

8. References and Bibliography

9. Annexures
 CHAPTER – 1
INTRODUCTION
 CHAPTER – 2
OBJECTIVES OF THE STUDY
 CHAPTER – 3
LITERATURE REVIEW
 LITERATURE REVIEW
Lalitha et al., 2008 made a study entitled "Brand Preference of Men’s wear". Scope of the
study focuses on the brand preference regarding shirts and pants of select consumers. The
objectives of this study were to know the reason why customers prefer branded shirts and
pants to unbranded ones, to find out the influence of advertisement for branded clothing for
the purchase behaviour of the respondent and to know the factors influencing customers
while choosing branded shirts or pants. It is concluded that educational qualifications,
employment status, age group, convenience of shops, and advertisement are influencing
factors for purchasing the branded shirts and pants by the respondents. 94percent of the
respondents are highly educated and purchased branded ready wears. Age group of 20-50
years is income earning people and spending on the branded wears. The study reveals that the
advertisements play a limited role to choose the brand among readymade dresses available in
the market. 54percent of the customers are buying branded ready wear because of quality and
status symbol

Ritu Narang 2006 in a study entitled “A Study on Branded Men’s wear”, was taken up in the
city of Lucknow with an intention to explore the purchase behaviour of the buyers of branded
men’s wear. The objectives of this research are to study the purchase behaviour of the buyers
of branded men’s garments, to study the impact of advertising on the purchase decision of
buyers, to study the impact of promotional activities on purchase behaviour of buyers. The
research type was exploratory as it was conducted to develop a concept about the purchasing
behaviour of buyers of branded men’s garments and the impact of advertising on their
purchase decision. This study concluded that most of the times buyers visit the showrooms of
branded garments with the purpose of shopping.
 CHAPTER - 4
RESEARCH METHODOLOGY
 CHAPTER – 5
RESEARCH METHODOLOGY
 CHAPTER – 6
DATA ANALYSIS AND
INTERPRETATION
 CHAPTER-7
CONCLUSION AND FINDINGS
 CHAPTER-8
REFERENCES & BIBLIOGRAPHY
BIBLIOGRAPHY

Websites

 www.allensolly.com

 www.shoppersstop.com

 www.myntra.com

 www.ajio.com

 www.flipkart.com

 www.amazon.in
CHAPTER-9
ANNEXURE