BLUE OCEAN

STRATEGY
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 ABOUT THE COMPANY
AMAZON IS A BIG COMPANY FROM THE UNITED STATES THAT DOES A
LOT OF THINGS USING TECHNOLOGY. THEY SELL THINGS ONLINE, HELP
WITH COMPUTER STUFF IN THE CLOUD, SHOW ADS ON THE INTERNET,
STREAM VIDEOS AND MUSIC ONLINE AND USE ARTIFICIAL INTELLIGENCE

FOUNDING AND HISTORY:

AMAZON WAS FOUNDED BY JEFF BEZOS IN JULY 1994 AS AN ONLINE
BOOKSTORE. IT QUICKLY EXPANDED ITS OFFERINGS, BECOMING AN E-
COMMERCE GIANT WITH A FOCUS ON CUSTOMER SATISFACTION.
 AMAZON WEB AMAZON PRIME DIGITAL CONTENT
E-COMMERCE
SERVICES (AWS) AND SERVICES

CONSUMER BUSINESS WHOLE FOODS

ELECTRONICS DIVISIONS MARKET

AMAZON AMAZON AMAZON AMAZON FRESH

ADVERTISING LOGISTICS PHARMACY AND PANTRY
 MARKET SHARE
IN 2023, AMAZON MAINTAINED ITS DOMINANCE IN THE U.S. ONLINE RETAIL MARKET, SECURING THE TOP POSITION WITH A
SUBSTANTIAL 37.6 PERCENT MARKET SHARE. WALMART'S E-COMMERCE SITE CLAIMED THE SECOND SPOT WITH A 6.4 PERCENT
SHARE, WHILE APPLE SECURED THIRD PLACE WITH A 3.6 PERCENT SHARE.
 PROFITABILITY

AMAZON'S GROSS PROFIT CONSISTENTLY GREW FROM 2010 TO

2023.
AS OF Q3 2023, AMAZON'S QUARTERLY GROSS PROFIT REACHED
$68.061 BILLION, A 19.76% YOY INCREASE.
FOR THE TWELVE MONTHS ENDING SEPTEMBER 30, 2023,
AMAZON'S GROSS PROFIT WAS $256.202 BILLION, SHOWING AN
18.52% YOY GROWTH.
 CUSTOMER’S PERCEPTION
Convenience Fast Shipping

Competitive Pricing Customer Service

Product Reviews and Ratings Innovation

Prime Membership Benefits Variety of Products and Services

 VALUE PROPOSITION

CUSTOMER-CENTRIC FOCUS: AMAZON IS DEDICATED TO BEING THE WORLD'S MOST CUSTOMER-CENTRIC

COMPANY.
EXTENSIVE PRODUCT CATALOG: OFFERS A DIVERSE RANGE OF PRODUCTS FOR BROAD CUSTOMER APPEAL.
RELIABLE DELIVERY: PRIORITIZES FAST AND RELIABLE DELIVERY FOR CUSTOMER SATISFACTION.
CONTINUOUS IMPROVEMENT: ACTIVELY INCORPORATES CUSTOMER FEEDBACK FOR ONGOING ENHANCEMENTS
INNOVATION AND CONVENIENCE: EMPHASIZES INNOVATION AND CONVENIENCE THROUGH SPEEDY DELIVERY
AND DIGITAL SERVICE EXPANSION.
GLOBAL VALUE PROVIDER: AIMS TO PROVIDE UNMATCHED VALUE TO CUSTOMERS ON A GLOBAL SCALE.
CURRENT MARKETING STRATEGIES

DATA-DRIVEN APPROACH
CUSTOMER-CENTRIC ATTITUDE
EMPHASIZING TECHNOLOGICAL GROWTH
PROMOTING USER-GENERATED CONTENT
UTILIZING DIGITAL CHANNELS
FOSTERING PARTNERSHIPS
 BLUE OCEAN STRATEGY FOR AMAZON
DIVERSE PRODUCT AND SERVICE OFFERINGS
PERSONALIZATION AND RECOMMENDATION ENGINES
BROAD CUSTOMER BASE
AMAZON GO STORES

CONCEPTUAL BLUE OCEAN STRATEGY OF

AMAZON
DIGITAL ECOSYSTEM INTEGRATION
SMART LIVING SOLUTIONS
PERSONALIZED LIVING EXPERIENCE
BEYOND TRADITIONAL E-COMMERCE
AMAZON CONNECTED LIVING HUBS
 DIGITAL STRATEGY DIGITAL CONTENT DIGITAL METRICS
PRODUCT LISTINGS AND DESCRIPTIONS CONVERSION RATE
E-COMMERCE DOMINANCE
USER-GENERATED REVIEWS AND RATINGS CUSTOMER REVIEWS AND
AMAZON PRIME
DIGITAL MEDIA (EBOOKS, AUDIOBOOKS, RATINGS
DIGITAL ADVERTISING
VIDEO, MUSIC) CLICK-THROUGH RATE (CTR)
DATA-DRIVEN PERSONALIZATION
AVERAGE ORDER VALUE
DIGITAL CONTENT AND SERVICES
DIGITAL DEVICES (AOV)
AMAZON WEB SERVICES (AWS)
WEBSITE AND APP
VOICE-ACTIVATED TECHNOLOGY KINDLE DEVICES
ANALYTICS
SOCIAL MEDIA ENGAGEMENT ECHO DEVICES
SOCIAL MEDIA ENGAGEMENT
DIGITAL DASHBOARDS AND FIRE TABLETS
METRICS
REPORTS
MOBILE APP
DIGITAL CHANNELS
ARTIFICIAL INTELLIGENCE (AI)
AMAZON WEBSITE AND MOBILE APP
AND MACHINE LEARNING
SOCIAL MEDIA PLATFORMS
EMAIL MARKETING
AMAZON ADVERTISING PLATFORM
 THANK YOU
GROUP- 7
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BHARAT MITTAL - SM23BIA012
KSHITIJ GURUNG - SM23BIA025
KUMKUM SHARMA - SM23BIA026
PRIYASHA SONI - SM23BIA034
YASH JAYANT - SM23BIA053
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